Haku
Viitteet 591-600 / 2981
B2B-palvelupaketointi : case: KukkaKaristo
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön aihe syntyi tuoreen kukkakauppayrittäjän tarpeista aloittaa rakentamaan yrityksille suunnattua kukkamyyntiä. Vakituinen yritystilaajakanta voisi auttaa tasoittamaan muuten sesonkipainoitteista kuluttajamyyntiä ja näin helpottaa tuloksellisen liiketoiminnan tekemistä.
Keväällä 2017 tehty markkinointisuunnitelmaprojekti ja sen verkkokehitystoimenpiteet olivat jo ensi askelia pohjustamaan yritysmyyntiin tarvittavia elementtejä, kuten optimoidut verkkosivut, yleinen verkkolöydettävyys ja sosiaalisten medioiden hyödyntäminen. Opinnäytetyö keskittyikin kartoittamaan Lahden alueen yritysmarkkinoita ja toimeksiantajan toimialaa ja kilpailijakenttää. Teemahaastatteluna tehdyn tarvetutkimuksen pohjalta toimeksiantajan tarpeet huomioiden opinnäytetyön konkreettiseksi osuudeksi muodostuivat asiakaskeskeiset palvelupaketit. Toimeksiantajalle oli tärkeää opinnäytetyön käytännön hyödyntäminen.
Opinnäytetyön taustat rakennettiin kirjoittajan oman miltei 20 vuoden markkinointikokemuksen ja -osaamisen, B2B-ympäristön ja –markkinoinnin sekä palvelumuotoilun teorioiden pohjalta. Tällä kattavalla teoriaotoksella luotiin pohja B2B-markkinoinnin periaatteisiin ja palvelumuotoilun työkalua Coco Cosmos -kommunikaatiotyökalua hyödyntäen selvitettiin toimeksiantajan liiketoiminnan nykytila ja tulevaisuuden haasteet sekä tavoitteet.
Kaikkea opinnäytetyön laatimisen aikana kerrytettyä tietoa hyödyntämällä muotoutuivat neljä erilaiseen asiakastarpeeseen keskittynyttä palvelupakettikokonaisuutta. Tutkimustuloksista nousi esille ostotarpeiden erilaisuus ja näiden erilaisuuksien pohjalta rakennettiin neljä tyypillistä yritysostajapersoonaa. Ostajapersoonien tarpeet huomioiden palvelupaketit luotiin vastaamaan niin toimeksiantajan antamia tavoitteita ja suuntaviivoja kuin saatuja tutkimustuloksia. Palvelupakettien käyttöönottoa helpotettiin rakentamalla kattava yritysrekisteri Lahden alueen potentiaalisista yritystilaajista.
Toimeksiantajalle jäävät kehittämiskohteiksi verkkosivuston Yrityksille-osion jatkokehitystyöt, hakusanamarkkinoinnin aloittaminen sekä markkinointi- ja myyntimateriaalien luominen palvelupakettien käyttöönottoon ja itse myyntityön aloittamiseen. Nyt suunnitellut palvelupaketit helpottavat toimeksiantajan palvelutarjoaman kohdistamista heti oikeaan yritysostajaan ja yritysrekisterin olemassaolo vähentää myyntityön aloittamiseen käytettyä aikaa. B2B-markkinoinnin muutos lähemmäs kuluttaja-asiakaskokemuksen muodostamista ja entisestään asiakaskeskeisempään toimintaan siirtyminen tuovat toimeksiantajalle mahdollisuuden olla ajan hermolla nykypäivän liiketoiminnassa ja markkinoinnissa....
The subject of this Bachelor’s thesis arose from the needs of a budding florist entrepreneur to start building a customer base for flower sales directed to businesses. A steady flow of orders from business customers could help to balance otherwise...
The subject of this Bachelor’s thesis arose from the needs of a budding florist entrepreneur to start building a customer base for flower sales directed to businesses. A steady flow of orders from business customers could help to balance otherwise...
Lisää virtaa asentajiin! : työhyvinvointia työntekijän hyvinvoinnin tekijöiden näkökulmasta
(Laurea-ammattikorkeakoulu, 2018)
Työhyvinvointi on noussut keskeiseksi puheenaiheeksi viime vuosina, sillä hyvinvoiva henkilöstö on niin työnantajan, työntekijän kuin yhteiskunnankin etu. Tämän opinnäytetyön tavoitteena oli kartoittaa ja arvioida toimeksiantajayrityksen henkilöstön työhyvinvoinnin tila, jonka pohjalta luotiin kehitysehdotuksia työhyvinvoinnin parantamiseksi. Kehitysehdotuksien avulla toimeksiantoyritys voi parantaa kilpailuetuaan työnantajamarkkinoilla.
Opinnäytetyön toimeksiantajana on pienkonserni Nivecom Group, joka koostuu osakeyhtiöistä Nivecom, Tehomen ja Tehoplan. Nivecom Oy on konsernin sisäinen taloushallinnon yritys, Tehomen Oy on sähköurakointiin ja sähkö- ja hybridiautojen latausratkaisuihin erikoistunut yritys ja Tehoplan Oy on sähkötekniikkaan ja rakennusautomaatioon erikoistunut yritys. Kokonaisuuteen kuuluu myös osakkuusyhtiö Tehocom Oy, joka tarjoaa tele- ja tietoliikenteen asennuspalveluita.
Opinnäytetyö toteutettiin tapaustutkimuksena ja tutkimusmenetelmänä käytettiin sähköistä kyselyä. Tutkimus rajattiin käsittelemään työhyvinvoinnin johtamisen näkökulmaa sekä tiettyä henkilöstön osaa, joka tässä tapauksessa oli asentajat. Konsernikokonaisuuden asentajat työskentelevät Tehomen ja Tehocom Oy:ssä. Tutkimuksessa arvioitiin henkilöstön työhyvinvoinnin tilaa työntekijöiden itsensä johtamisen kautta, eli niiden tekijöiden, joihin työntekijä voi omalla toiminnallaan vaikuttaa. Kysely lähetettiin 32 yrityksen asentajalle, ja vastauksia saatiin 17 kappaletta. Vastausprosentti oli 53 prosenttia.
Tuloksista ilmeni muutamia kehitystä ja toimenpiteitä vaativia tekijöitä. Yhtenä selkeänä tekijänä nousi esille asentajien kokema väsymys, jota kokivat yli puolet vastaajista. Myös yrityksen tämänhetkinen työilmapiiri koettiin keskinkertaisena, ja parannusta työilmapiiriin viimeisen vuoden aikana olivat kokeneet vain toisen yrityksen vastaajat. Muita esille nousseita kehityskohteita olivat työn ruumiillinen rasittavuus, stressi, kuntoliikunta, työvälineet ja –laitteet, nukkuminen ja palautteen saaminen.
Kehittämisehdotuksissa haettiin ratkaisuja kaikkiin esille nousseisiin kehityskohteisiin. Konkreettisten kehitysehdotuksien lisäksi esitettiin jatkotutkimusaiheita, joilla on mahdollista tarkentaa tämän tutkimuksen tuloksia....
Wellbeing at work has become a central topic during the last few years because it has been noticed that a healthy and happy workforce benefits the employer, employees as well as the society. The aim of this bachelor’s thesis was to survey and assess...
Wellbeing at work has become a central topic during the last few years because it has been noticed that a healthy and happy workforce benefits the employer, employees as well as the society. The aim of this bachelor’s thesis was to survey and assess...
RESTO2018-tapahtuman hyödyt yhteistyökumppaneille
(Laurea-ammattikorkeakoulu, 2018)
Opinnäytetyön tavoitteena oli selvittää, miten RESTO2018-tapahtuman yhteistyökumppanit hyötyivät tapahtumasta. RESTO-tapahtuma on vuosittain järjestettävä kilpailu restonomiopiskelijoille. Toimeksiantajana toimi Laurea-ammattikorkeakoulu, ja työn...
The aim of this thesis was to study how the partners of RESTO2018 event benefited of the event. RESTO event is an annual event for hospitality management students. This thesis was commissioned by Laurea University of Applied Sciences...
The aim of this thesis was to study how the partners of RESTO2018 event benefited of the event. RESTO event is an annual event for hospitality management students. This thesis was commissioned by Laurea University of Applied Sciences...
Päiväkirjamuotoinen opinnäytetyö tilitoimistossa
(Laurea-ammattikorkeakoulu, 2018)
Tämä opinnäytetyö tehtiin päiväkirjamaisesti tilitoimiston arjesta. Opinnäytetyössä seurataan kirjanpitäjän työskentelyä pienessä, kuuden työntekijän, tilitoimistossa kymmenen viikon ajan. Näiden viikkojen aikana kirjoitettiin päiväkirjaa...
independent working and the problem solving of the writer. Most of the source materials used in this thesis derive from the taxation guides produced by the Finnish Tax Administration and the Finlex law database produced by the Department of Justice...
independent working and the problem solving of the writer. Most of the source materials used in this thesis derive from the taxation guides produced by the Finnish Tax Administration and the Finlex law database produced by the Department of Justice...
Tekijänoikeuslain 60 a §:än hakemuksiin perustuva oikeuskäytäntö
(Laurea-ammattikorkeakoulu, 2018)
Tavoitteenani opinnäytetyössäni on selvittää millaisia ovat tekijänoikeuslain 60 a §:ään perustuvat hakemukset ja millaista siihen liittyvä oikeuskäytäntö on. Opinnäytetyössäni kerron tekijänoikeuksista, tekijänoikeuslaista, siitä miten 60 a § tuli...
to section 60 a - of the copyright act. The idea of the thesis came from my practical training in the market court where I was able to work among the applications of section 60 a - of the copyright act. For my work I studied the section 60 a - applications...
to section 60 a - of the copyright act. The idea of the thesis came from my practical training in the market court where I was able to work among the applications of section 60 a - of the copyright act. For my work I studied the section 60 a - applications...
Visuaaliset verkkosivut B2B-myynnin tukena : case: I NEED YOU -lukulasit
(Laurea-ammattikorkeakoulu, 2018)
"Visuaaliset verkkosivut B2B-myynnin tukena" on toiminnallinen opinnäytetyö ja se tuottaa lopputuotoksena toimeksiantajalleen Oy Hitpoint Ltd:lle, I NEED YOU -lukulasien maahantuojalle, uudistetut verkkosivut. Verkkosivu-uudistuksen tavoitteena...
"Visual websites as B2B sales support" is a functional thesis and it produces a new website for I NEED YOU reading glasses that are imported to Finland by Oy Hitpoint Ltd. The purpose of this thesis is to strengthen the brand of I NEED YOU reading glasses and support Hitpoint with reading classes B2B-sales. This thesis also creates a base of future marketing plan for I NEED YOU reading glasses. The knowledge base of this thesis focuses on brand, digitalization of B2B sales and on customer orientation. It also contains theory of photography and the significance of photographs on visual websites, usability of website and things that affect the findability of websites. The visual layout of the website was created by producing photographs with the help of storytelling. In order to achieve a good user experience website architecture is based on simplic-ity. The main purpose of this website is to support Hitpoint in B2B sales but also Hitpoint's B2B retailers wish to use website for supporting their B2C sales. Retailers' logos with a link to their website were also added to the site. In order to reach a consumer's awareness of the I NEED YOU reading glasses the website was created to be search engine friendly. The impacts of the new website were studied by qualitative research methods using semi-structured interviews. The I NEED YOU reading glasses importer (Hitpoint) and a few retailers were interviewed. The effects of the new website were measured also by studying changes in user traffic of the website and website findability. Both Hitpoint and the interviewed retailers assessed the result of the thesis as successful. Website supports the brand of I NEED YOU and helps browsing the glasses that are imported to Finland. The search engine friendly website and links to retailer's website help create the consumer knowledge of I NEED YOU reading glasses. The development ideas that emerged in the interviews were reviewed with thesis commissioner Hitpoint....
"Visual websites as B2B sales support" is a functional thesis and it produces a new website for I NEED YOU reading glasses that are imported to Finland by Oy Hitpoint Ltd. The purpose of this thesis is to strengthen the brand of I NEED YOU reading glasses and support Hitpoint with reading classes B2B-sales. This thesis also creates a base of future marketing plan for I NEED YOU reading glasses. The knowledge base of this thesis focuses on brand, digitalization of B2B sales and on customer orientation. It also contains theory of photography and the significance of photographs on visual websites, usability of website and things that affect the findability of websites. The visual layout of the website was created by producing photographs with the help of storytelling. In order to achieve a good user experience website architecture is based on simplic-ity. The main purpose of this website is to support Hitpoint in B2B sales but also Hitpoint's B2B retailers wish to use website for supporting their B2C sales. Retailers' logos with a link to their website were also added to the site. In order to reach a consumer's awareness of the I NEED YOU reading glasses the website was created to be search engine friendly. The impacts of the new website were studied by qualitative research methods using semi-structured interviews. The I NEED YOU reading glasses importer (Hitpoint) and a few retailers were interviewed. The effects of the new website were measured also by studying changes in user traffic of the website and website findability. Both Hitpoint and the interviewed retailers assessed the result of the thesis as successful. Website supports the brand of I NEED YOU and helps browsing the glasses that are imported to Finland. The search engine friendly website and links to retailer's website help create the consumer knowledge of I NEED YOU reading glasses. The development ideas that emerged in the interviews were reviewed with thesis commissioner Hitpoint....
Lisämyynnin kehittäminen asuntolainatapaamisissa
(Laurea-ammattikorkeakoulu, 2018)
Asuntolainojen takaisinmaksuaikojen pidentyminen, lainapääomien kasvu ja korkoympäristöön kohdistuvat odotukset korkojen noususta ovat lisänneet riskejä asuntolainanottajan ja luottolaitosten näkökulmasta. Tutkimukset osoittavat, että kotitalouksien...
Longer mortgage paybacks, increases in borrowed capital and expectations regarding rising interest rates have increased the overall risks faced by mortgage holders and credit institutions. The latest research shows that household debt-to-income ratio has continuously increased and especially for consumers with a housing loan. The purpose of this thesis project was to improve additional sales in mortgage negotiations. The objective was to develop the sales process or tools to improve additional sales. The research concentrated on sales development in one bank branch. The theoretical framework consists of a general description of mortgages and risks associated with mortgages from the viewpoint of debt holder. The second part reviews sales work, the sales process and its phases. In addition, personal selling skills and factors affecting it are considered. The research was made as a qualitative case study research using theme interviews and brainstorming as research methods. Four previously selected employees were theme interviewed. After the theme interviews, a brainstorming session was held for the same employees. Based on the results obtained from interviews, the brainstorming session concentrated on the development of additional sales. The purpose of using two research methods was to increase the credibility and validity of the results. The results showed a need for development especially in terms of training, sales technique, the sales process and tools. The challenges experienced included handling customer’s objections, sales systems, sales process and the lack of deeper education. The brainstorming concentrated on creating solutions and tools to manage these issues. With the help of the selected methodology, six concrete ideas were created to enhance additional sales. The first idea was to transfer the phase for mapping customer needs to the beginning of the sales process in order to integrate insurance-themed topics naturally as part of the mortgage process. A second suggestion was to send a form to the clients to fill in order to map potential risks concerning their household. A third suggestion was to move towards a more coaching management style in order to include sales support as part of the work. A fourth idea included continuous documenting of concrete arguments to counter arguments presented by customer. A fifth idea was a sales competition to support sales results without damaging quality of service. The last idea was to create a scenario tool that would help to visualize the benefits of the proposed solutions for the clients. Moreover, the tool would include multiple products to be offered as protection for customer’s ability to pay back their mortgages. All suggested ideas can be easily implemented and as suggested they do not require capital from the case company. All ideas can also be implemented as such into other branches of the bank. It can be stated that the research provided important insights into the current state of sales and the factors affecting the motivations of employees. These insights can be utilized in future development projects....
Longer mortgage paybacks, increases in borrowed capital and expectations regarding rising interest rates have increased the overall risks faced by mortgage holders and credit institutions. The latest research shows that household debt-to-income ratio has continuously increased and especially for consumers with a housing loan. The purpose of this thesis project was to improve additional sales in mortgage negotiations. The objective was to develop the sales process or tools to improve additional sales. The research concentrated on sales development in one bank branch. The theoretical framework consists of a general description of mortgages and risks associated with mortgages from the viewpoint of debt holder. The second part reviews sales work, the sales process and its phases. In addition, personal selling skills and factors affecting it are considered. The research was made as a qualitative case study research using theme interviews and brainstorming as research methods. Four previously selected employees were theme interviewed. After the theme interviews, a brainstorming session was held for the same employees. Based on the results obtained from interviews, the brainstorming session concentrated on the development of additional sales. The purpose of using two research methods was to increase the credibility and validity of the results. The results showed a need for development especially in terms of training, sales technique, the sales process and tools. The challenges experienced included handling customer’s objections, sales systems, sales process and the lack of deeper education. The brainstorming concentrated on creating solutions and tools to manage these issues. With the help of the selected methodology, six concrete ideas were created to enhance additional sales. The first idea was to transfer the phase for mapping customer needs to the beginning of the sales process in order to integrate insurance-themed topics naturally as part of the mortgage process. A second suggestion was to send a form to the clients to fill in order to map potential risks concerning their household. A third suggestion was to move towards a more coaching management style in order to include sales support as part of the work. A fourth idea included continuous documenting of concrete arguments to counter arguments presented by customer. A fifth idea was a sales competition to support sales results without damaging quality of service. The last idea was to create a scenario tool that would help to visualize the benefits of the proposed solutions for the clients. Moreover, the tool would include multiple products to be offered as protection for customer’s ability to pay back their mortgages. All suggested ideas can be easily implemented and as suggested they do not require capital from the case company. All ideas can also be implemented as such into other branches of the bank. It can be stated that the research provided important insights into the current state of sales and the factors affecting the motivations of employees. These insights can be utilized in future development projects....
Asiakaslähtöisen palvelun kehittäminen personal training -yritykselle
(Laurea-ammattikorkeakoulu, 2018)
ja suunnata palveluita asiakaslähtöisemmiksi. Opinnäytetyöstä saadusta tiedosta hyötyy ensisijaisesti toimeksiantajana toimiva yritys. Myös muut liikunta-alan yritykset voivat hyödyntää tutkimuksesta saatua tietoa kehittäessään omia palveluitaan...
Developing customer-oriented service for a personal training company The aim of the Bachelor's thesis was to develop the services of a personal training company based on a customer satisfaction survey. The purpose was to provide the entrepreneur a sense of the customers’ satisfaction with the services and direct the services towards a more customer-oriented approach based on the survey results. The information provided by the thesis is primarily useful for the commissioning entrepreneur. Other sports companies can also take advantage of the information when developing their own services. If the services of the client company will be developed according to the customers’ wishes, the study also brings benefits to the customers of the company. The theoretical section covers customer relationship management, theory on service and service design, and the development of a new service. Illustrations and diagrams were used to clarify the theory. Quantitative research method was utilized in the study. The data was collected through a questionnaire in Google Forms programme and the questionnaire was sent to 30 existing customers in spring 2018. When the company's customer loyalty measuring NPS number is 100, it can be assumed that the customers have been satisfied and any critical opinions lacked. The customers considered the coach as competent and knowledgeable, and this is reflected in the customers’ satisfaction with their own development during the training. Although the customers clearly experienced personal coaching as the most preferred form of coaching, they are still interested in training camps in Finland or abroad. More attention to mental and psychological health, body positivity, good community and team spirit during coaching were mentioned as development targets. According to the results, the customers were mostly satisfied with the coach and the services, but a few individual suggestions for improvement emerged. As a conclusion, the study suggests that customers wished more versatile set of coaching sessions which take into consideration not only physical training, but also mental well-being. Additionally, better team spirit and listening to an individual customer were experienced to improve the customer experience. As a development proposal, a new service was created the contents and implementation of which meet the customers’ wishes and needs....
Developing customer-oriented service for a personal training company The aim of the Bachelor's thesis was to develop the services of a personal training company based on a customer satisfaction survey. The purpose was to provide the entrepreneur a sense of the customers’ satisfaction with the services and direct the services towards a more customer-oriented approach based on the survey results. The information provided by the thesis is primarily useful for the commissioning entrepreneur. Other sports companies can also take advantage of the information when developing their own services. If the services of the client company will be developed according to the customers’ wishes, the study also brings benefits to the customers of the company. The theoretical section covers customer relationship management, theory on service and service design, and the development of a new service. Illustrations and diagrams were used to clarify the theory. Quantitative research method was utilized in the study. The data was collected through a questionnaire in Google Forms programme and the questionnaire was sent to 30 existing customers in spring 2018. When the company's customer loyalty measuring NPS number is 100, it can be assumed that the customers have been satisfied and any critical opinions lacked. The customers considered the coach as competent and knowledgeable, and this is reflected in the customers’ satisfaction with their own development during the training. Although the customers clearly experienced personal coaching as the most preferred form of coaching, they are still interested in training camps in Finland or abroad. More attention to mental and psychological health, body positivity, good community and team spirit during coaching were mentioned as development targets. According to the results, the customers were mostly satisfied with the coach and the services, but a few individual suggestions for improvement emerged. As a conclusion, the study suggests that customers wished more versatile set of coaching sessions which take into consideration not only physical training, but also mental well-being. Additionally, better team spirit and listening to an individual customer were experienced to improve the customer experience. As a development proposal, a new service was created the contents and implementation of which meet the customers’ wishes and needs....
Neuromarkkinoinnin mahdollisuudet rakennusalan yritykselle
(Laurea-ammattikorkeakoulu, 2017)
osallistumisen mahdollisuudet rakennusalan yritykselle. Opinnäytetyö on kiinteä osa Laurea-ammattikorkeakoulun Tekes-rahoitteista NeuroService-projektia, jossa neuromarkkinoinnin analysointimenetelmiä liitettiin osaksi yritysten palvelujen ja tuotteiden...
companies. This led to conclusion that neuromarketing can be applied in the different stages of construction processes and from marketing to branding. Additionally the thesis pointed out that there is still a plenty of room for future neuromarketing studies...
companies. This led to conclusion that neuromarketing can be applied in the different stages of construction processes and from marketing to branding. Additionally the thesis pointed out that there is still a plenty of room for future neuromarketing studies...
ISAE 3402:n noudattaminen palkanlaskennan osalta yrityksessä X
(Laurea-ammattikorkeakoulu, 2017)
standardi, jonka noudattaminen tekee yhtiöstä auditoidun. Opinnäytetyö on toteutettu kvalitatiivista tutkimusmenetelmää käyttäen ja aineistonkeruumenetelmänä on käytetty puolistrukturoitua haastattelumuotoa. Kyseiset menetelmät valittiin, koska haluttiin...
The aim of this thesis was to investigate how company X complies with ISAE 3402 for its payroll accounting. The study was commissioned by company X, a service provider for financial management, HR, and payroll accounting. In addition, the study...
The aim of this thesis was to investigate how company X complies with ISAE 3402 for its payroll accounting. The study was commissioned by company X, a service provider for financial management, HR, and payroll accounting. In addition, the study...









