Haku
Viitteet 731-740 / 2981
Yritys X:n kuluttajan ostokäyttäytyminen
(Laurea-ammattikorkeakoulu, 2017)
Tämän opinnäytetyön tarkoituksena oli tutkia kuluttajan ostokäyttäytymistä ja selventää, miksi asiakkaat ostavat. Opinnäytetyön toimeksiantajana toimi yritys X. Kyseinen yritys toimii Suomessa ruokakassien valmistajana. Työn tavoitteena oli selvittää asiakassegmentin ominaisuuksia, joita yritys pystyy hyödyntämään markkinoinnissa ja tuotteen ominaisuuksien parantamisessa.
Opinnäytetyön teoriaperusta muodostui kirjallisuudesta, joissa kerrottiin kuluttajan ostokäyttäytymisestä, ostoprosessista sekä markkinoinnin kilpailukeinoista. Kirjalähteiden lisäksi teoriaa täydennettiin erilaisten artikkeleiden ja tutkimusten avulla. Olennaisimmat aiheet opinnäytetyön kannalta olivat kuluttajan ostokäyttäytyminen, segmentointi ja markkinoinninkilpailukeinot.
Tutkimusosa toteutettiin määrällisenä eli kvantitatiivisena tutkimuksena. Aineistoa kerättiin paperilomakkeilla maistatusten yhteydessä sekä internet-kyselyn avulla. Maistatuksien yhteydessä tavoitettiin potentiaalisia asiakkaita ja internetissä toteutetussa kyselyssä tavoitettiin nykyisiä asiakkaita potentiaalisten asiakkaiden lisäksi. Kysleyyn saatiin yhteensä 125 vastausta. Kysely oli samanlainen molemmille asiakaskunnille. Survey-kyselyn kysymykset muodostuivat teoriaperusteena olevan kuluttajan ostokäyttäytymisen kautta sekä markkinoinninkilpailukeinojen pohjalta. Aineisto analysoitiin Excelin avulla, ja se jäsenneltiin teemojen mukaan taustatekijöihin, ostokäyttäytymiseen vaikuttaviin tekijöihin ja markkinoinnin kilpailukeinoihin. Ristiintaulukointi tehtiin nykyisten ja potentiaalisten asiakkaiden ominaisuuksien väliltä.
Tulosten mukaan yrityksen nykyinen asiakas on kuopiolainen, naimisissa oleva 43-vuotias nainen, joka ostaa ateriakassin perheelle helpottamaan arkipäivän kokkausta, harvemmin kuin kerran kuukaudessa. Potentiaalinen asiakas ei ole vielä ostanut yrityksen tuotetta, mutta on kiinnostunut tuotteesta ja aikoo kokeilla tuotteen valmistamista. Potentiaalinen asiakas on 64-vuotias eläkkeellä oleva nainen. Tuloksissa huomattiin myös tuotteen saatavuuden olevan huonoa.
Tulosten perusteella yrityksen tulisi parantaa tuotteen saatavuutta, jolloin he tavoittavat paremmin asiakkaat. Saatavuuden lisäksi yrityksen tulisi nopeuttaa tuotteen vaihtelevuutta, ettei asiakkaat kyllästy jo saatavilla oleviin ateriaratkaisuihin ja lopeta ostamista sen takia. Näiden toimenpiteiden lisäksi yrityksen tulisi aluksi kohdentaa markkinointinsa asiakassegmenttinsä mukaisesti. Erilaisilla markkinoinnin keinoilla yritys pystyy parantamaan tietoisuutta ja tunnettavuutta tuotteestaan asiakkaiden keskuudessa....
, which the company could use in its marketing and improve its product. The theoretical framework of this thesis was based on consumer buying behaviour, purchasing process and marketing mix. In addition to book sources, the theory was gathered...
, which the company could use in its marketing and improve its product. The theoretical framework of this thesis was based on consumer buying behaviour, purchasing process and marketing mix. In addition to book sources, the theory was gathered...
Kauppakeskuksen mobiilisovelluksen asiakastyytyväisyystutkimus
(Laurea-ammattikorkeakoulu, 2017)
Tämän opinnäytetyön tarkoituksena oli selvittää kauppakeskuksen mobiilisovelluksen kanta-asiakkaiden asiakastyytyväisyyttä. Tutkimuksen tavoitteena oli selvittää kanta-asiakkaiden tyytyväisyyttä mobiilisovelluksen käytettävyyteen ja toimivuuteen...
The object of the thesis was to study customer satisfaction of a shopping centre’s mobile application. The objective of the study was to examine regular customers’ satisfaction towards the usability and functionality of the mobile application, and to compose improvement suggestions for the shopping centre. The goal was also to provide results for the shopping centre, of which they can benefit from when improving the mobile application. The assignment of the thesis was originated by a request from the mandator. The study was planned to be completed during the spring of 2017. The mandator can utilize the collected material and results when planning improvements for the mobile application in the future. Both qualitative and quantitative research methods were used in the study. Two methods were used in the thesis because versatile and detailed information were wished. Quantitative research was used to collect a wide range of opinions from many regular customers. Qualitative research was planned based on the results from the quantitative research. 569 regular customers answered the quantitative research and six regular customers took part in the interviews. The results from the quantitative research were presented in the form of charts and then analysed. The interviews were transcribed and analysed. The results show that regular customers are satisfied with the mobile application, but it has some areas of improvement. The study also shows that marketing has not been working in some features, because regular customers are not aware of some of the good features. Improvement suggestions were also focused on the most popular features. Finally, the study was presented to the mandator. It was concluded that the study was a success and the mandator was pleased with the summary. Many improvement suggestions were conducted based on the study and the mandator also benefited from the results regarding the improvement of the mobile application....
The object of the thesis was to study customer satisfaction of a shopping centre’s mobile application. The objective of the study was to examine regular customers’ satisfaction towards the usability and functionality of the mobile application, and to compose improvement suggestions for the shopping centre. The goal was also to provide results for the shopping centre, of which they can benefit from when improving the mobile application. The assignment of the thesis was originated by a request from the mandator. The study was planned to be completed during the spring of 2017. The mandator can utilize the collected material and results when planning improvements for the mobile application in the future. Both qualitative and quantitative research methods were used in the study. Two methods were used in the thesis because versatile and detailed information were wished. Quantitative research was used to collect a wide range of opinions from many regular customers. Qualitative research was planned based on the results from the quantitative research. 569 regular customers answered the quantitative research and six regular customers took part in the interviews. The results from the quantitative research were presented in the form of charts and then analysed. The interviews were transcribed and analysed. The results show that regular customers are satisfied with the mobile application, but it has some areas of improvement. The study also shows that marketing has not been working in some features, because regular customers are not aware of some of the good features. Improvement suggestions were also focused on the most popular features. Finally, the study was presented to the mandator. It was concluded that the study was a success and the mandator was pleased with the summary. Many improvement suggestions were conducted based on the study and the mandator also benefited from the results regarding the improvement of the mobile application....
Markkinoinnin kehittäminen : Blues Volley ry
(Laurea-ammattikorkeakoulu, 2017)
Markkinoinnin kehittäminen : Blues Volley ry
Opinnäytetyö käsittelee markkinoinnin kehittämistä Blues Volley ry:lle. Blues Volley ry on järvenpääläinen lentopalloseura, jonka painopiste on erityisesti juniorilentopallossa. ...
Verkkotapaamisneuvottelun kehittäminen Yrityksessä X
(Laurea-ammattikorkeakoulu, 2017)
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Verkkotapaamisneuvottelun kehittäminen on jatkuvaa työtä, mutta tämä opinnäytetyö luo kehitykselle vahvan pohjan. Tutkimuksessa ei pyritä löytämään kehitysehdotuksia teknilliseen puoleen vaan verkkotapaamisneuvottelun asiakasviestintään ja palvelukokemukseen...
The purpose of this bachelor’s thesis was to develop the online meeting at Company X. Online meetings have become more frequent in recent years and therefore the continuous development of business it is important. The purpose of the bachelor’s...
The purpose of this bachelor’s thesis was to develop the online meeting at Company X. Online meetings have become more frequent in recent years and therefore the continuous development of business it is important. The purpose of the bachelor’s...
Verkkokaupan sisäiset prosessit Britanniassa
(Laurea-ammattikorkeakoulu, 2017)
oli tarkastella englantilaisten verkkokauppayritysten sisäisiä prosesseja, ja löytää syitä prosessien samankaltaisuuteen sekä erilaisuuteen. Työ on koottu neljän osa-alueen ympärille: tuotetiedon hallinta, markkinointi ja analytiikka, logistiikka ja...
-commerce companies and their internal processes, and to investigate the causes for the similarity and diversity of the processes. The thesis was composed around four process areas: product data management, analytics and marketing, logistics and payment, and customer...
-commerce companies and their internal processes, and to investigate the causes for the similarity and diversity of the processes. The thesis was composed around four process areas: product data management, analytics and marketing, logistics and payment, and customer...
Tasa-arvoisen avioliittolain yhteiskunnalliset haasteet
(Laurea-ammattikorkeakoulu, 2017)
Avioliitto on vanha, perinteinen perheoikeudellinen instituutio ja parisuhdemuoto, jolla on suuri merkitys ihmisille ja yhteiskunnalle. Avioliiton muuttaminen miehen ja naisen välisestä liitosta sukupuolineutraaliksi johtaa perinteisen...
Marriage is an old, traditional institution of family-legal relations and a form of civil relations, which is of great importance for people and society. The changes of the institution of marriage between a man and a woman in the sense of the traditional concept of marriage to a gender-neutral position will lead to modification of the content and meaning of marriage. It belongs to the foundations of family law. The work is based on the 1929 marriage law or the old law of marriage and equal marriage preparation. The purpose of the work was to find out the values of the equal marriage law and related laws. At the same time, the purpose of the work was analysing the impact of society on the legislative process and clarifying the position of the Church on this issue. The work deals with the role of the institution of marriage in the history of mankind and its development to the present day. It is also trying to show the problems that were connected to the creation process of the equal marriage law. The work is based on the legislation of Finland, the Government's presentation, the opinion of the Committee on law and juridical literature. The work deals with marriage law and the law of registered partnerships, the Government's proposal on the equal marriage law and related laws. The work focuses on the position of the Church on this issue, and the attempt to solve the problem, as well as the discussion which emerged in the media. The final decision of the Church on this issue is omitted in the research....
Marriage is an old, traditional institution of family-legal relations and a form of civil relations, which is of great importance for people and society. The changes of the institution of marriage between a man and a woman in the sense of the traditional concept of marriage to a gender-neutral position will lead to modification of the content and meaning of marriage. It belongs to the foundations of family law. The work is based on the 1929 marriage law or the old law of marriage and equal marriage preparation. The purpose of the work was to find out the values of the equal marriage law and related laws. At the same time, the purpose of the work was analysing the impact of society on the legislative process and clarifying the position of the Church on this issue. The work deals with the role of the institution of marriage in the history of mankind and its development to the present day. It is also trying to show the problems that were connected to the creation process of the equal marriage law. The work is based on the legislation of Finland, the Government's presentation, the opinion of the Committee on law and juridical literature. The work deals with marriage law and the law of registered partnerships, the Government's proposal on the equal marriage law and related laws. The work focuses on the position of the Church on this issue, and the attempt to solve the problem, as well as the discussion which emerged in the media. The final decision of the Church on this issue is omitted in the research....
Palvelukuvauksen kehittäminen
(Laurea-ammattikorkeakoulu, 2017)
harkitsevalle palveluntarjoajalle tarjouspyynnön tarkoittaman palvelun sisällöstä. Sopimuskaudella palvelukuvauksen tehtävänä on toimia pelisääntöinä palveluntuottajan ja Helen Oy:n välillä. Aiemmat palvelukuvaukset kaipasivat yhtenäistämistä ja päivittämistä...
The purpose of this thesis was to improve the service description for Helen Ltd’s Technical Services. The service description is connected to opening tenders for service acquisitions. The purpose of the service description was to provide a description of the contents of the tendered service for those considering submitting a tender. The service description provides the rules and regulations that need to be complied with between the service provider and Helen Oy during the contract period. This thesis arose due to previous service descriptions needing to standardized and updated to current requirements. The aim was to compile a comprehensive service description, which would include the essential content of the service acquisition and which could be supplemented with technical contract-specific details. The study was carried out as qualitative action research, in which the data collection methods used were interviews and observation. The theoretical part describes the issues relating to service acquisitions such as laws, occupational safety themes, corporate social responsibility and the process of the service acquisition. As a result of this study, the collected data was compiled into a new service description, which defined the requirements of services being tendering and which could be used to assist in resolving conflicts during the contract period. The thesis raised development ideas on how to improve the service acquisition process. These ideas can be used in possible further research....
The purpose of this thesis was to improve the service description for Helen Ltd’s Technical Services. The service description is connected to opening tenders for service acquisitions. The purpose of the service description was to provide a description of the contents of the tendered service for those considering submitting a tender. The service description provides the rules and regulations that need to be complied with between the service provider and Helen Oy during the contract period. This thesis arose due to previous service descriptions needing to standardized and updated to current requirements. The aim was to compile a comprehensive service description, which would include the essential content of the service acquisition and which could be supplemented with technical contract-specific details. The study was carried out as qualitative action research, in which the data collection methods used were interviews and observation. The theoretical part describes the issues relating to service acquisitions such as laws, occupational safety themes, corporate social responsibility and the process of the service acquisition. As a result of this study, the collected data was compiled into a new service description, which defined the requirements of services being tendering and which could be used to assist in resolving conflicts during the contract period. The thesis raised development ideas on how to improve the service acquisition process. These ideas can be used in possible further research....
Tulehan pesulle! : Neste K Sörnäisten autopesupalveluiden markkinointikampanja
(Laurea-ammattikorkeakoulu, 2017)
Tämä opinnäytetyö tehtiin Neste K Sörnäisten kauppiaan toimeksiannosta. Opinnäytetyön tarkoituksena oli suunnitella markkinointikampanja sekä osittain toteuttaa se. Toteutuneiden toimenpiteiden osalta tulokset kerätään ja analysoidaan...
Come for a wash! : a carwash marketing campaign for Neste K Sörnäinen This thesis was commissioned by the retailer Neste K Sörnäinen. The purpose of this thesis was to plan and partly execute a marketing campaign. The results of the marketing campaign were analysed based on the executed parts. The objective for the marketing campaign was to increase the sales of carwashes and also to increase awareness of Neste K Sörnäinen`s carwash services. The secondary objective was to increase the carwash side products. The theoretical framework consists of marketing communications, promotion mix and marketing campaigning. In addition the thesis focuses on planning the marketing campaign and the partial implementation of it. The marketing campaign was initiated by analysing the current situation, setting the goals and the target group and choosing the right marketing tools. The promotion tools that were executed during the marketing campaign are described and also the results of these tools are analysed. The retailer will execute those parts of the marketing campaign that were not yet executed but were already planned. The main result of this thesis was the design for the marketing campaign and partial implementation. The key result of the marketing campaign was the increase in gross revenue compared to Neste K Hermanni´s gross revenue. The sales development of the carwashes cannot be directly assessed, because the carwash sales are entirely dependent on weather conditions. Two improvements were achieved by analysing the results of the marketing campaign. The retailer has two service stations; a sales contest for staff was organised in one of the stations that proved very successful, the same contest will be implemented in the other station. The second improvement was that the retailer will order the same kind of display for the wind-shield washer fluids that was implemented in one of the stations as it attracted customers and improved the sales of windshield washer fluids....
Come for a wash! : a carwash marketing campaign for Neste K Sörnäinen This thesis was commissioned by the retailer Neste K Sörnäinen. The purpose of this thesis was to plan and partly execute a marketing campaign. The results of the marketing campaign were analysed based on the executed parts. The objective for the marketing campaign was to increase the sales of carwashes and also to increase awareness of Neste K Sörnäinen`s carwash services. The secondary objective was to increase the carwash side products. The theoretical framework consists of marketing communications, promotion mix and marketing campaigning. In addition the thesis focuses on planning the marketing campaign and the partial implementation of it. The marketing campaign was initiated by analysing the current situation, setting the goals and the target group and choosing the right marketing tools. The promotion tools that were executed during the marketing campaign are described and also the results of these tools are analysed. The retailer will execute those parts of the marketing campaign that were not yet executed but were already planned. The main result of this thesis was the design for the marketing campaign and partial implementation. The key result of the marketing campaign was the increase in gross revenue compared to Neste K Hermanni´s gross revenue. The sales development of the carwashes cannot be directly assessed, because the carwash sales are entirely dependent on weather conditions. Two improvements were achieved by analysing the results of the marketing campaign. The retailer has two service stations; a sales contest for staff was organised in one of the stations that proved very successful, the same contest will be implemented in the other station. The second improvement was that the retailer will order the same kind of display for the wind-shield washer fluids that was implemented in one of the stations as it attracted customers and improved the sales of windshield washer fluids....
Harmaa talous videopelialalla
(Laurea-ammattikorkeakoulu, 2017)
kuitenkin olla hyvin vaikeaselkoisia kuluttajille. Tämän opinnäytetyön tavoitteena olikin siten videopelialan harmaan talouden toiminnan perinpohjainen selvittäminen.
Opinnäytetyö koostuu teoriaosuudesta ja alan kuluttajille, eli pelaajille teetetystä...
in practice and the question of their legality however can be very difficult to understand to consumers so the purpose of this thesis is to thoroughly research the grey markets in the video game industry. The thesis consists of a theoretical section and a...
in practice and the question of their legality however can be very difficult to understand to consumers so the purpose of this thesis is to thoroughly research the grey markets in the video game industry. The thesis consists of a theoretical section and a...
Menestys yksilön maksimoidusta potentiaalista : yksilötason maksimoitu potentiaali näkyy yritystason onnistumisessa
(Laurea-ammattikorkeakoulu, 2017)
eroaa toisistaan johtajuustyylit ”leadership” ja ”management.” Opinnäytetyö on infopaketti uuden aikakauden johtamisesta, yrityskulttuurista ja menestyksen tukipilareista. Se kohdistettiin jokaiselle tasolle organisaatioissa, mutta erityisesti...
and management differ from each other. The thesis is an info package about leading in modern society, corporate culture and the key factors considering success. It was directed to every level in an organization, but especially to management and administration...
and management differ from each other. The thesis is an info package about leading in modern society, corporate culture and the key factors considering success. It was directed to every level in an organization, but especially to management and administration...









