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Asiakastyössä onnistuminen : myyntityön tarkastelua DNA Kaupassa
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön tarkoitus oli selvittää ja ymmärtää myyjän työtä tutkimuksen kohdeyrityksessä teleoperaattorikauppa DNA Kauppa Oy:ssä. Myyjät työskentelevät provisiopalkalla ja siksi heidän osaamisellaan ja taidoillaan myydä on tärkeä merkitys...
The purpose of this study was to clarify and understand the sales representatives’ work in the target company telecom operator DNA Store Ltd. sales representatives work on a commission basis and, therefore, their expertise and skills to sell has an important role in working life success. The database of this study was collected from the literature about sales process and the characteristics of a good sales representative. The research questions were What kind of event is a successful sale and What are the qualities of a top level sales representative? Qualitative research data collection was carried out using thematic interview method, which were collected from ten DNA Store Ltd's seller. The interviewees had a long and successful work history in the telecom operator. The interviews were transcribed, analysed and interpreted using qualitative content analysis. The result of this study gave new information about the sales process and sales representatives work in the field of telecommunications. The results were compiled into two models: The elements for successful client service and The good sales representative properties. Their particular emphasis was on areas of professional skills, which are typical for telecommunications, such as interactive customer encounter as well as the success in acquiring new customers and additional sales. The conclusion of this study is that the most important element in customer encounter is succeeding in client service. Sales event could be seen as twoway communication, where customers affect at least as much to the quality of customer service and the decision making as sales representative. In further studies it would be interesting to search for more information concerning customer’s role as well as sales representatives’ special skills, and how to train more skilled sales representatives to telecommunications sector....
The purpose of this study was to clarify and understand the sales representatives’ work in the target company telecom operator DNA Store Ltd. sales representatives work on a commission basis and, therefore, their expertise and skills to sell has an important role in working life success. The database of this study was collected from the literature about sales process and the characteristics of a good sales representative. The research questions were What kind of event is a successful sale and What are the qualities of a top level sales representative? Qualitative research data collection was carried out using thematic interview method, which were collected from ten DNA Store Ltd's seller. The interviewees had a long and successful work history in the telecom operator. The interviews were transcribed, analysed and interpreted using qualitative content analysis. The result of this study gave new information about the sales process and sales representatives work in the field of telecommunications. The results were compiled into two models: The elements for successful client service and The good sales representative properties. Their particular emphasis was on areas of professional skills, which are typical for telecommunications, such as interactive customer encounter as well as the success in acquiring new customers and additional sales. The conclusion of this study is that the most important element in customer encounter is succeeding in client service. Sales event could be seen as twoway communication, where customers affect at least as much to the quality of customer service and the decision making as sales representative. In further studies it would be interesting to search for more information concerning customer’s role as well as sales representatives’ special skills, and how to train more skilled sales representatives to telecommunications sector....
Yrityksen markkinointi sosiaalisessa mediassa rajallisella budjetilla
(Laurea-ammattikorkeakoulu, 2016)
on todennettavissa, että sosiaalisen median markkinointi on ollut yritysten tunnettuuden kasvattamisen kannalta edullista ja liiketoiminnallisesti hyödyllistä....
The business world is in a constant state of change and for a small business Start-ups, the major challenges often prove to be visibility in the market. Through the development of the Internet, social media channels allow new methods to build a...
The business world is in a constant state of change and for a small business Start-ups, the major challenges often prove to be visibility in the market. Through the development of the Internet, social media channels allow new methods to build a...
Yksityishenkilön velkajärjestely ja lakimuutos elinkeinonharjoittajista
(Laurea-ammattikorkeakoulu, 2016)
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Opinnäytetyöni käsittelee aluksi insolvenssioikeuden perustaa ja sen kansainvälisiä käytäntöjä. Tämän jälkeen on esitelty velkajärjestelymenettely vaiheittain. Velkajärjestelyn vaikutuksia ja merkitystä velalliselle on myös käyty läpi esittelemällä...
There are four insolvency procedures in Finnish society. One of these is the loan arrangement for private persons. Insolvency procedures are meant for insolvent people and have been developed to solve debt problems. A loan arrangement can be granted for an indebted private person. In the procedure, a payment program is ratified. A debtor is released from the debts after the debts have been discharged according to the payment program. The procedure is named loan arrangement for private persons and it used to be possible for private people only. The law was amended significantly and the changes took effect in the beginning of 2015. The target group for the procedure was changed and these days also entrepreneurs can apply for the procedure. The beginning of my thesis deals with the basis of insolvency law and international insolvency practices. After that the loan arrangement procedure is introduced step by step. The effects of the loan arrangement and its meaning for a debtor are also dealt with by introducing the amendments in law and old research results about life after a loan arrangement. Lastly I have contemplated the amendments in the law and how successful they have been compared to the original goals. There is a major change in the entrepreneurs’ situation. The new law enables them to have a new option among the insolvency procedures. There has been made an effort to make the procedure suitable for entrepreneurs but the outcome is not completely successful. At the end of thesis I have dealt with things that I see as problems and introduced my proposals for improvement. The practical part of my thesis consists of instructions made for district court secretaries dealing with loan arrangement matters. The enclosed instructions were made for the District Court of Espoo. The staff in the District Court had changed so there was a need for comprehensive instructions that could be used when familiarizing new employees. Because of the amendment, new stages considering entrepreneurs’ applications needed to be added to the work process. The chapter about the instructions’ writing process is placed after the theoretical part of the thesis....
There are four insolvency procedures in Finnish society. One of these is the loan arrangement for private persons. Insolvency procedures are meant for insolvent people and have been developed to solve debt problems. A loan arrangement can be granted for an indebted private person. In the procedure, a payment program is ratified. A debtor is released from the debts after the debts have been discharged according to the payment program. The procedure is named loan arrangement for private persons and it used to be possible for private people only. The law was amended significantly and the changes took effect in the beginning of 2015. The target group for the procedure was changed and these days also entrepreneurs can apply for the procedure. The beginning of my thesis deals with the basis of insolvency law and international insolvency practices. After that the loan arrangement procedure is introduced step by step. The effects of the loan arrangement and its meaning for a debtor are also dealt with by introducing the amendments in law and old research results about life after a loan arrangement. Lastly I have contemplated the amendments in the law and how successful they have been compared to the original goals. There is a major change in the entrepreneurs’ situation. The new law enables them to have a new option among the insolvency procedures. There has been made an effort to make the procedure suitable for entrepreneurs but the outcome is not completely successful. At the end of thesis I have dealt with things that I see as problems and introduced my proposals for improvement. The practical part of my thesis consists of instructions made for district court secretaries dealing with loan arrangement matters. The enclosed instructions were made for the District Court of Espoo. The staff in the District Court had changed so there was a need for comprehensive instructions that could be used when familiarizing new employees. Because of the amendment, new stages considering entrepreneurs’ applications needed to be added to the work process. The chapter about the instructions’ writing process is placed after the theoretical part of the thesis....
Rekrytointipeli EarlyBird-jakelulle
(Laurea-ammattikorkeakoulu, 2016)
Tässä toiminnallisessa opinnäytetyössä toteutettiin rekrytointipeli EarlyBird-jakelulle. Toimeksiantaja määritteli pelin tavoitteeksi houkutella lisää työnhakijoita ja havainnollistaa EarlyBird-työskentelymallia varhaisjakelutehtävässä...
In this practice-based thesis a recruitment game was created for EarlyBird delivery. The client company set purpose for the game which was to draw more job applicants and demonstrate how EarlyBird working model works in early morning delivery services. Qualitative research and theme interviews were used to collect information in this thesis. The Interviews were separated into three segments: Area coordinators, companies which have used gamification in the same operating field and companies that have used gamification in recruitment. The theoretical framework of this thesis presented changes in working life, employment situation in operation regions, games, gamification, recruitment and gamification of recruitment. The first development task was to find out what benefits and problems can be encountered when dealing with gamification of recruitment. The benefits of gamifications included for example effective preselection, drawing more applicants, fewer resignations, emerge of creative persons and better employer image. It can also give a more realistic impression of work and applicants own suitability for the work. The problems that have been known in gamification of recruitment include that if an applicant executes tasks in a recruitment game, the applicant does not necessarily act in the same way as in real life. Also possibilities of creating realistic scenarios are limited and player’s motivation and commitment cannot be controlled. There are also signs that some people have a negative attitude against gamification. The second development task was to find out what kind of person is suitable for EarlyBird working model and early morning delivery services. Two EarlyBird Area coordinators’ Interviews revealed that the most suitable person for this work is someone who has experience of working in the night time, staying awake in the night time, or waking up very early in the morning. He or she is conscientious and gets the work done as agreed. A delivery person also needs to know how to use a smartphone. Health issues are important only in routes, which have apartment buildings. The third development task was to design a recruitment game for EarlyBird delivery. The recruitment game demonstrates the reality of the work and appeals to more candidates. In the recruitment game the player will answer ten questions about the distribution work. At the end of the game the player receives a character and information about his/her suitability for the job. Development suggestions presented in the thesis suggest that after the game is launched EarlyBird should monitor recruitment statistics and the data that is received from the game. EarlyBird should also ask feedback from the players....
In this practice-based thesis a recruitment game was created for EarlyBird delivery. The client company set purpose for the game which was to draw more job applicants and demonstrate how EarlyBird working model works in early morning delivery services. Qualitative research and theme interviews were used to collect information in this thesis. The Interviews were separated into three segments: Area coordinators, companies which have used gamification in the same operating field and companies that have used gamification in recruitment. The theoretical framework of this thesis presented changes in working life, employment situation in operation regions, games, gamification, recruitment and gamification of recruitment. The first development task was to find out what benefits and problems can be encountered when dealing with gamification of recruitment. The benefits of gamifications included for example effective preselection, drawing more applicants, fewer resignations, emerge of creative persons and better employer image. It can also give a more realistic impression of work and applicants own suitability for the work. The problems that have been known in gamification of recruitment include that if an applicant executes tasks in a recruitment game, the applicant does not necessarily act in the same way as in real life. Also possibilities of creating realistic scenarios are limited and player’s motivation and commitment cannot be controlled. There are also signs that some people have a negative attitude against gamification. The second development task was to find out what kind of person is suitable for EarlyBird working model and early morning delivery services. Two EarlyBird Area coordinators’ Interviews revealed that the most suitable person for this work is someone who has experience of working in the night time, staying awake in the night time, or waking up very early in the morning. He or she is conscientious and gets the work done as agreed. A delivery person also needs to know how to use a smartphone. Health issues are important only in routes, which have apartment buildings. The third development task was to design a recruitment game for EarlyBird delivery. The recruitment game demonstrates the reality of the work and appeals to more candidates. In the recruitment game the player will answer ten questions about the distribution work. At the end of the game the player receives a character and information about his/her suitability for the job. Development suggestions presented in the thesis suggest that after the game is launched EarlyBird should monitor recruitment statistics and the data that is received from the game. EarlyBird should also ask feedback from the players....
Osakeyhtiömuotoisten pk-yritysten sijoittaminen ja verosuunnittelu
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tarkoituksena on tutkia suomalaisten pienten- ja keskisuurten osakeyh-tiömuotoisten yrityksien varainhallinnan mahdollisuuksia sijoittamisen näkökulmasta sekä kei-noja vaikuttaa yritysten sekä niiden omistajien verotaakkaan. Opinnäytetyön tavoitteena on tuoda esille erilaisia keinoja vaikuttaa suomalaisten osakeyhtiömuotoisten yritysten varainhal-lintaan ja verotukseen.
Opinnäytetyön teoriassa käsitellään verotuksellisesta näkökulmasta suomalaisten pk-yritysten tuloverotusta, voitonjakoa sekä kansainvälistä verotusta. Teoriassa käsitellään myös yrityksil-le sopivia rahoitusmarkkinoiden sijoitustuotteita.
Opinnäytetyötä varten laadittiin kaksi erilaista osakeyhtiömuotoista yritystä, joiden omistus-rakenne sekä taloudellinen tilanne ovat erilaisia. Case-tapauksissa tuotiin esille omistajien riskiprofiiliin sopivia sijoitustuotteita, joiden avulla ylimääräiset rahavarat saadaan ohjattua tuottaviin kohteisiin. Riskiprofiilien pohjalta esiteltiin erilaisia sijoitustuotteisiin liittyviä rat-kaisuja yrityksen varainhallintaan, joista yksi keskeinen keino oli sopia yritykselle kapitalisaa-tiosopimus rahoituslaitoksen kanssa.
Case-tapauksissa esiteltiin myös erilaisia keinoja yrityksen tuloverotuksen optimoimiseksi. Verotuksen optimoiminen perustuu pitkälti kulujen vähennyskelpoisuuteen. Myös voitonjako on keskeinen tekijä yrityksen omistajan verotuksessa. Case-tapauksissa tuodaan esille keino-ja, joilla yrityksen omistaja voi nostaa voittoja yrityksestä mahdollisimman pienellä verotaa-kalla. Yksi keskeisimmistä keinoista on listaamattomista yhtiöistä nostettavat osingot.
Tehtyjen havaintojen perusteella suomalaisilla osakeyhtiömuotoisilla pk-yrityksillä on monia keinoja vaikuttaa yrityksen tuloverotukseen sekä omistajien nostamiin voittoihin. Tarkasti suunnitelluilla toimilla yrityksillä on mahdollisuus optimoida verotustansa. Osakeyhtiömuotoi-sille pk-yrityksille löytyy myös markkinoilta sijoitustuotteita, joilla ylimääräiset rahavarat saadaan tuottamaan tai ainakin varat pystytään suojaamaan mahdolliselta inflaatiolta....
The purpose of this thesis is to examine Finnish small and medium-sized limited companies’ treasury management opportunities from the investment point of view, as well as ways to influence businesses and their owners' tax rates. The aim...
The purpose of this thesis is to examine Finnish small and medium-sized limited companies’ treasury management opportunities from the investment point of view, as well as ways to influence businesses and their owners' tax rates. The aim...
Asiakaskokemuksen vahvistaminen konsulttivetoisessa ryhmärakennusprosessissa
(Laurea-ammattikorkeakoulu, 2016)
konkreettisia kehitysehdotuksia ydinryhmätoiminnan ja asiakaskokemusten parantamiseksi. Opinnäytetyö on tehty toimeksiantona Fira Oy:lle, ja sen tarkoituksena on toimia ryhmärakennuttamisprosessin asiakaskokemuksen kehittämistyönä.
Opinnäytetyön tietoperustassa...
The purpose of this thesis project was to improve the customer experience in a group construction project’s core group activity. The aim is to describe and analyse the forming process and structure of the customer experience in the group construction project’s core group activity and to produce concrete improvement suggestions to the core group activity and customer experiences. This thesis has been commissioned by Fira Ltd. The knowledge base of the thesis focuses on the customer experience. Customer experience is formed by individual interpretations, which is not a logically formed conclusion, but an emotional experience. The person’s own emotions and subconscious interpretations affect this experience strongly. Customer experience is a subjective perception by the customer to the company on the basis of various direct and indirect contacts. These contacts are compared with the customer's expectations of the experience. This thesis aims to study the core group members’ images, experiences, opinions, and desires as well as their valued operating models in order to improve the core group activities to be even better in the future. The research method that was chosen is that of qualitative study, which is based on a comprehensive data collection of the subject. This thesis also partly follows the service design process. The methodological part of this thesis is the collection of data through theme interviews, which allowed the experience of the interviewees to be disclosed. Five people were interviewed from Fira’s group construction project’s core group. Since this was research into customer experience, it was almost inevitable that there would be differences in the responses. This is due to the fact that every person is an individual, which derives from the experience through their own life situation and perspectives. The conclusion of this study is that Fira’s group construction project’s core groups members’ customer experiences consist in a wide variety of contact points and different backgrounds. As a conclusion it can also be considered that the customer experience of the core group is mainly good, and that the workshop-meetings were successful. Based on the results obtained from the theme interviews proposals were created to develop the core group activity. The proposals derived from the core group members’ interviews and were related to, for example, efficiency, transparency and information flow, which are the factors to focus on so it would be possible to improve the customer experience in the future....
The purpose of this thesis project was to improve the customer experience in a group construction project’s core group activity. The aim is to describe and analyse the forming process and structure of the customer experience in the group construction project’s core group activity and to produce concrete improvement suggestions to the core group activity and customer experiences. This thesis has been commissioned by Fira Ltd. The knowledge base of the thesis focuses on the customer experience. Customer experience is formed by individual interpretations, which is not a logically formed conclusion, but an emotional experience. The person’s own emotions and subconscious interpretations affect this experience strongly. Customer experience is a subjective perception by the customer to the company on the basis of various direct and indirect contacts. These contacts are compared with the customer's expectations of the experience. This thesis aims to study the core group members’ images, experiences, opinions, and desires as well as their valued operating models in order to improve the core group activities to be even better in the future. The research method that was chosen is that of qualitative study, which is based on a comprehensive data collection of the subject. This thesis also partly follows the service design process. The methodological part of this thesis is the collection of data through theme interviews, which allowed the experience of the interviewees to be disclosed. Five people were interviewed from Fira’s group construction project’s core group. Since this was research into customer experience, it was almost inevitable that there would be differences in the responses. This is due to the fact that every person is an individual, which derives from the experience through their own life situation and perspectives. The conclusion of this study is that Fira’s group construction project’s core groups members’ customer experiences consist in a wide variety of contact points and different backgrounds. As a conclusion it can also be considered that the customer experience of the core group is mainly good, and that the workshop-meetings were successful. Based on the results obtained from the theme interviews proposals were created to develop the core group activity. The proposals derived from the core group members’ interviews and were related to, for example, efficiency, transparency and information flow, which are the factors to focus on so it would be possible to improve the customer experience in the future....
Instagram-opas pk-yrityksille
(Laurea-ammattikorkeakoulu, 2016)
toteutetaan Business-to-Consumer (B2C)– kentällä toimivan yrityksen näkökulmasta. Oppaan tarkoituksena on laskea pk-yrityksen kynnystä lähteä mukaan Instagram-palveluun ja lisätä tietämystä palvelun käytöstä.
Tässä opinnäytetyössä tarkastellaan ensin...
of their marketing strategy. The guide is made from the perspective of a company working in the Business-to-Consumer (B2C) sector. The companies that benefit most from this guide are small and medium-sized companies (SMEs) learning the techniques and advantages...
of their marketing strategy. The guide is made from the perspective of a company working in the Business-to-Consumer (B2C) sector. The companies that benefit most from this guide are small and medium-sized companies (SMEs) learning the techniques and advantages...
Työnantajakuvaa huomioivan keskitetyn rekrytointimallin kehittäminen
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tarkoituksena oli kehittää kohdeyritykselle uusi keskitetty rekrytointiprosessi, jonka tavoitteena oli huomioida rekrytoinnin työnantajakuvaan vaikuttavat tekijät, yhtenäistää rekrytointikäytäntöjä esimiesten välillä ja vapauttaa...
The purpose of this thesis was to develop a centralized recruitment process for the client that also takes into consideration the factors that affect employer image, unify the recruitment practices of the supervisors’ and free up the supervisors’ time from recruitment to other tasks. The client is a large retail company that operates over a wide geographical area and has its retailing outlets spread across this operating zone. From a recruitment view-point this large operating zone and all the retailing outlets widely separated from each other introduced a problem because of different supervisors having different recruitment practices. Thus, the job applicants received a different kind of employer image of the company depending on geographical location. Recruitment also took a lot of time from the supervisors depending on the size of the place of business, so one of the goals was to free up the supervisors’ time from recruitment to other tasks. Employer image has a big impact on the success of recruitment, but also the recruitment process has its effects on the employer image. With the new centralized recruitment model the company tries to pay more attention to the factors that affect employer image and give the applicants a truthful and positive image of the company as an employer. A centralized recruitment process can have a positive effect on the employer image through more integrated recruitment practices, improved fluency of the recruitment process and having well-timed and functional recruitment communication. This thesis has been carried out in close cooperation with the the human resources department of the client to find the most suitable model that takes into consideration their resources and needs. The theoretical basis of this thesis is based on scientific articles related to the topics of centralized functions, recruitment process and employer brand. While developing the new centralized model the focus was on the company goals and the theoretical basis gave it a strong foundation on which to build on. Before starting the development of the new model it was important to first describe the old recruitment process before any development could be made. The old model was made visible by observing recruitment from a HR professional’s point of view and performing an inquiry to some of the supervisors. After finishing the process diagram of the old model, all the steps of the process were reviewed and and thus it was discovered which ones could be handled centrally by the HR department taking into consideration company’s goals and resources. Testing of the new model was done by performing recruitment operations following the newly developed model. After testing, feedback was gathered from the supervisors who took part in the testing phase and also from the human resource department with an electronic feedback survey. The end result was a recruitment process that achieved all the goals that were previously set. Recruitment practices were successfully unified and all the job applicants are now given the same image of the company as an employer and communication during the process is appropriate and well-timed. The centralized process has also successfully freed the supervi-sors’ time from recruitment to other tasks by giving the HR department a working model to perform recruitments centrally. The new model has proven to be functional and this notion has also been reinforced by the feedback from the supervisors and the representative of the company. The new model has been introduced in the company and all of its recruitment needs are now handled centrally....
The purpose of this thesis was to develop a centralized recruitment process for the client that also takes into consideration the factors that affect employer image, unify the recruitment practices of the supervisors’ and free up the supervisors’ time from recruitment to other tasks. The client is a large retail company that operates over a wide geographical area and has its retailing outlets spread across this operating zone. From a recruitment view-point this large operating zone and all the retailing outlets widely separated from each other introduced a problem because of different supervisors having different recruitment practices. Thus, the job applicants received a different kind of employer image of the company depending on geographical location. Recruitment also took a lot of time from the supervisors depending on the size of the place of business, so one of the goals was to free up the supervisors’ time from recruitment to other tasks. Employer image has a big impact on the success of recruitment, but also the recruitment process has its effects on the employer image. With the new centralized recruitment model the company tries to pay more attention to the factors that affect employer image and give the applicants a truthful and positive image of the company as an employer. A centralized recruitment process can have a positive effect on the employer image through more integrated recruitment practices, improved fluency of the recruitment process and having well-timed and functional recruitment communication. This thesis has been carried out in close cooperation with the the human resources department of the client to find the most suitable model that takes into consideration their resources and needs. The theoretical basis of this thesis is based on scientific articles related to the topics of centralized functions, recruitment process and employer brand. While developing the new centralized model the focus was on the company goals and the theoretical basis gave it a strong foundation on which to build on. Before starting the development of the new model it was important to first describe the old recruitment process before any development could be made. The old model was made visible by observing recruitment from a HR professional’s point of view and performing an inquiry to some of the supervisors. After finishing the process diagram of the old model, all the steps of the process were reviewed and and thus it was discovered which ones could be handled centrally by the HR department taking into consideration company’s goals and resources. Testing of the new model was done by performing recruitment operations following the newly developed model. After testing, feedback was gathered from the supervisors who took part in the testing phase and also from the human resource department with an electronic feedback survey. The end result was a recruitment process that achieved all the goals that were previously set. Recruitment practices were successfully unified and all the job applicants are now given the same image of the company as an employer and communication during the process is appropriate and well-timed. The centralized process has also successfully freed the supervi-sors’ time from recruitment to other tasks by giving the HR department a working model to perform recruitments centrally. The new model has proven to be functional and this notion has also been reinforced by the feedback from the supervisors and the representative of the company. The new model has been introduced in the company and all of its recruitment needs are now handled centrally....
Laurea-ammattikorkeakoulun brändin vaikutus opiskelupaikkavalinnassa
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön tarkoituksena oli tutkia Laurea-ammattikorkeakoulun brändin vaikutusta opiskelupaikkavalinnassa. Opinnäytetyön aihe valikoitui opinnäytetyön tekijän henkilökohtaisesta kiinnostuksesta brändin koettuun vaikutukseen opiskelupaikkavalinnassa. Tutkimuksen toimeksiantajana toimi Laurea-ammattikorkeakoulun viestintäosasto.
Työn tavoitteena oli tuottaa tietoa, jonka pohjalta voidaan kehittää hakuaikamarkkinointia sekä Laurea-ammattikorkeakoulun brändiä. Tutkimuksen tavoitteena oli saada selville, koetaanko brändillä olleen vaikutus liiketalouden tradenomiopiskelijan opiskelupaikkavalintaan sekä koetaanko brändin sisäisen tai ulkoisen rakennuksen elementit toisiaan vaikuttavimmiksi opiskelupaikkavalintaa tehdessä.
Opinnäytetyön teoreettinen viitekehys koostui brändiin, korkeakoulutusinstituutioiden brändiin sekä brändin rakennukseen liittyvästä suomen ja englanninkielisestä kirjallisuudesta sekä artikkeleista ja muista lähteistä.
Tutkimus toteutettiin määrällisenä kyselytutkimuksena. Tutkimusmuodoksi valittiin informoitu kysely. Tutkimuslomake koostui strukturoiduista kysymyksistä ja brändin vaikuttavuutta opiskelupaikkavalinnassa mitattiin Likert-asteikon avulla. Tutkimuslomakkeessa kysymykset mittasivat brändin koettua vaikuttavuutta, sisäisten ja ulkoisten brändin rakennuksen elementtien koettua vaikuttavuutta sekä maineen ja arvojen koettua vaikuttavuutta.
Tutkimuksen otos valittiin ryväsotannalla sekä yksinkertaisella satunnaisotannalla. Otos koostui 360 syksyllä 2015 ja keväällä 2016 aloittaneesta liiketalouden tradenomiopiskelijasta. Tutkimuksen vastausprosentiksi saatiin 53 prosenttia eli vastaajia oli yhteensä 191.
Vaikka tutkimustulosten perusteella brändillä ei koettu olevan vaikutusta opiskelupaikkavalinnassa tunnistettiin kolme sisäisen brändin elementtiä opiskelupaikkavalintaan vaikuttaviksi tekijöiksi. Oppimisympäristöt, suuntautumisvaihtoehdot sekä suositukset koettiin opiskelupaikkavalintaan vaikuttaviksi, sisäisen brändin elementeiksi.
Tutkimustulosten perusteella ehdotettiin vaikuttavaksi koettujen, sisäisen brändin elementtien käyttöä hakuaikamarkkinoinnin kärkeänä. Lisäksi erilaisten opiskelijan tarpeiden mukaan räätälöityjen opiskelumahdollisuuksien avulla voitaisiin vahvistaa entisestään Laurea- ammattikorkeakoulun brändiä sekä tuoda paremmin esiin sen puolia, jotka vetoavat potentiaalisiin opiskelijoihin....
of business administration students. Another aim was to distinguish if the students identify internal or external elements of branding to be more significant in making the choice of higher education institution. The theoretical framework of the thesis...
of business administration students. Another aim was to distinguish if the students identify internal or external elements of branding to be more significant in making the choice of higher education institution. The theoretical framework of the thesis...
Veropetoksen tunnistaminen tilitoimistoympäristössä
(Laurea-ammattikorkeakoulu, 2016)
yrityksen verotuksesta, tilastoja sekä tilitoimiston roolia asiakkaan talousrikoksessa. Teoriaperustana käytettiin alan kirjallisuutta sekä kirjanpito ja rikoslainsäädäntöä. Empiirisessä tutkimuksessa tarkoituksena oli kartoittaa miten epäilyt...
The purpose of this thesis project was to study tax frauds from the perspective of an accounting company. The goal was to create tools which will help accountants to recognize tax frauds amongst their clientele. The study is not an assignment, but it is excecuted in close cooperation with an accounting company. The subject is very topical due to the increasing number of crime reports made concerning tax frauds. According to the statistics, over 80 procent of these frauds concern aggravated tax frauds. The victim of these frauds is not only the governmnet, but also other competiting companies. In the theoretical section, the study looks into the definition of tax fraud, legislation about company taxation and the role of an accountant in a criminal case. The empirical study was conducted as an interview in autumn 2016 and its purpose was to define the ways an accountant can recognize the frauds. The study showed that recognizing tax frauds is not unambiguous. Tax frauds require detailed planning from their excecutors and repetition of the actions must be taken into consideration when interpreting a possible fraud case. With the help of the results, it was possible to make a guide, which will help an accountant in an accounting company to detect the signs of tax frauds....
The purpose of this thesis project was to study tax frauds from the perspective of an accounting company. The goal was to create tools which will help accountants to recognize tax frauds amongst their clientele. The study is not an assignment, but it is excecuted in close cooperation with an accounting company. The subject is very topical due to the increasing number of crime reports made concerning tax frauds. According to the statistics, over 80 procent of these frauds concern aggravated tax frauds. The victim of these frauds is not only the governmnet, but also other competiting companies. In the theoretical section, the study looks into the definition of tax fraud, legislation about company taxation and the role of an accountant in a criminal case. The empirical study was conducted as an interview in autumn 2016 and its purpose was to define the ways an accountant can recognize the frauds. The study showed that recognizing tax frauds is not unambiguous. Tax frauds require detailed planning from their excecutors and repetition of the actions must be taken into consideration when interpreting a possible fraud case. With the help of the results, it was possible to make a guide, which will help an accountant in an accounting company to detect the signs of tax frauds....









