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Viitteet 981-990 / 2981
Työntekijöiden tyytyväisyys palkitsemismenetelmiin
(Laurea-ammattikorkeakoulu, 2016)
Henkilöstö on yrityksen tärkein voimavara ja siksi on tärkeää pitää heidät tyytyväisinä ja heidän motivaationsa korkealla. Palkitsemisella on myönteisiä vaikutuksia tyytyväisyyteen ja motivaatioon, mikäli sen tekee oikein. Usein ajatellaan, että...
The aim of this Bachelor’s thesis was to examine the satisfaction of employees towards rewarding in a target company, a grocery store located in the Keski-Uusimaa area. The aim was also to find out what kind of rewarding methods the company’s...
The aim of this Bachelor’s thesis was to examine the satisfaction of employees towards rewarding in a target company, a grocery store located in the Keski-Uusimaa area. The aim was also to find out what kind of rewarding methods the company’s...
KUUMA-seudun kilpailukyky ja vetovoima
(Laurea-ammattikorkeakoulu, 2016)
, Mäntsälä, Nurmijärvi, Pornainen, Sipoo, Tuusula ja Vihti. Seudun tarkoituksena on tehdä yhteistyötä alueen kilpailukykyyn ja vetovoimaan liittyvissä asioissa. KUUMA-seudulle tärkeimpiä asioita ovat maankäyttö, omistajapolitiikka ja palveluyhteistyö...
Municipalities are facing increased competitiveness due to globalization. To help with this ten municipalities located around the Helsinki Metropolitan Area have set up a state-owned enterprise called the KUUMA-region. The municipalitiesforming the KUUMAregion are Hyvinkää, Järvenpää, Kirkkonummi, Kerava, Mäntsälä, Nurmijärvi, Pornainen, Sipoo, Tuusula and Vihti. The purpose of the KUUMA region is to cooperate in matters relating to the region's competitiveness and attractiveness. These areas include land use, ownership policy and service cooperation. A competitive area is capable of creating features that will increase the region's economic wellbeing and quality of life. Competitiveness is an important part of attractiveness, which is directly linked to image. Image consists of institutions in the region, the decisions made by the public sector and an experiencer's own backgrounds. This study focused on the KUUMA-region's competitiveness and attractiveness factors. These are compared to study made in 2013. This study was carried out by interviewing members of the KUUMA-regional Executive Board and representatives of the stakeholders. For those rep-resentatives who were not interviewed, an email inquiry was sent to them. According to the study, the cooperation in the KUUMA-region was not completely working well and it had not developed in the past last four years according to expectations of. One of the region’s most competitive factors was considered to be its geographical location and its comprehensive infrastructure network. The KUUMA-region's second and strong attractiveness and competitiveness factor was considered to be the availability of cheaper and more versatile residential environments when compared to the metropolitan area....
Municipalities are facing increased competitiveness due to globalization. To help with this ten municipalities located around the Helsinki Metropolitan Area have set up a state-owned enterprise called the KUUMA-region. The municipalitiesforming the KUUMAregion are Hyvinkää, Järvenpää, Kirkkonummi, Kerava, Mäntsälä, Nurmijärvi, Pornainen, Sipoo, Tuusula and Vihti. The purpose of the KUUMA region is to cooperate in matters relating to the region's competitiveness and attractiveness. These areas include land use, ownership policy and service cooperation. A competitive area is capable of creating features that will increase the region's economic wellbeing and quality of life. Competitiveness is an important part of attractiveness, which is directly linked to image. Image consists of institutions in the region, the decisions made by the public sector and an experiencer's own backgrounds. This study focused on the KUUMA-region's competitiveness and attractiveness factors. These are compared to study made in 2013. This study was carried out by interviewing members of the KUUMA-regional Executive Board and representatives of the stakeholders. For those rep-resentatives who were not interviewed, an email inquiry was sent to them. According to the study, the cooperation in the KUUMA-region was not completely working well and it had not developed in the past last four years according to expectations of. One of the region’s most competitive factors was considered to be its geographical location and its comprehensive infrastructure network. The KUUMA-region's second and strong attractiveness and competitiveness factor was considered to be the availability of cheaper and more versatile residential environments when compared to the metropolitan area....
Palkanlaskennan prosessikuvaus
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyö toteutettiin toimeksiantona Vantaan kaupungin Talouspalvelukeskukselle. Opinnäytetyön tarkoituksena ja tavoitteena oli tehdä Vantaan kaupungin organisaatioon kuuluvien tytäryhtiöiden palkanlaskennasta prosessikuvaukset, sekä kartoitus...
This Bachelor's thesis was commissioned by Vantaa’s Financial Services Center. This Bachelor’s thesis had two aims that were to be implemented for a subsidiary of the commissioner. The first aim was to create a payroll calculation process...
This Bachelor's thesis was commissioned by Vantaa’s Financial Services Center. This Bachelor’s thesis had two aims that were to be implemented for a subsidiary of the commissioner. The first aim was to create a payroll calculation process...
Rekrytointi sosiaalisessa mediassa
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön tavoite oli selvittää kuinka rekrytointi sosiaalisessa mediassa toimii ja kuinka hyvin sillä oikeasti saa huomiota eri sosiaalisen median kanavissa. Työssä tehdään oikea rekrytointikampanja sosiaaliseen mediaan, jonka avulla saadaan...
The goal of this thesis was to establish how recruiting in social media works and how well social media attention could actually be created in different channels. For this thesis workplace recruiting campaign was created using solely social media, which provided information on the amount of “shares”, “likes”, “comments” and the actual job applications. This thesis also includes interviews from different companies to establish how they use social media for recruiting and how successful it had been. The empirical part of the research was an actual recruiting campaign with announcements in different social media. In all there were four different announcements used in a few different social media channel. There were five different companies from different fields interviewed for this research. The interviews included questions social media usage during job recruiting. The results from the research showed that social media recruiting is beneficial; it was not dependent on the size of the company as it guaranteed more visibility to the company and, therefore, helped to find a good workforce. The better network a company has, the better the social media campaign works when recruiting. According to the results of the research, it was observed that it is wise to use social media as a recruiting channel for companies. Several companies in Finland use social media as a channel for contacting their future employees; however, the channel is not that important if the company is using rental workforce....
The goal of this thesis was to establish how recruiting in social media works and how well social media attention could actually be created in different channels. For this thesis workplace recruiting campaign was created using solely social media, which provided information on the amount of “shares”, “likes”, “comments” and the actual job applications. This thesis also includes interviews from different companies to establish how they use social media for recruiting and how successful it had been. The empirical part of the research was an actual recruiting campaign with announcements in different social media. In all there were four different announcements used in a few different social media channel. There were five different companies from different fields interviewed for this research. The interviews included questions social media usage during job recruiting. The results from the research showed that social media recruiting is beneficial; it was not dependent on the size of the company as it guaranteed more visibility to the company and, therefore, helped to find a good workforce. The better network a company has, the better the social media campaign works when recruiting. According to the results of the research, it was observed that it is wise to use social media as a recruiting channel for companies. Several companies in Finland use social media as a channel for contacting their future employees; however, the channel is not that important if the company is using rental workforce....
Teollisuus- ja kiinteistöpalvelut Uudenmaan yksikön laskutusprosessin selkeyttäminen
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön tarkoituksena oli selkeyttää Delete Finland Oy:n Uudenmaan yksikön laskutusprosessia. Selkeyttäminen pitää sisällään laskutusprosessin kuvaamista, hyötyjen ja haittojen analysointia sekä antaa yksikölle ...
Yrityksen perehdytyksen nykytila ja sen kehittämismahdollisuudet
(Laurea-ammattikorkeakoulu, 2016)
Tämä opinnäytetyö keskittyi kohdeyrityksen loppuasiakaspalvelun perehdyttämisen nykytilaan ja haasteisiin. Opinnäytetyön tarkoituksena oli löytää ne keskeiset kehityskohteet, joilla kohdeyrityksen perehdytystä voidaan kehittää selkeämmäksi ja...
The focus of this thesis was to identify the current state and development areas of employee onboarding in the aftersales service of the Case Organization. The goal was to identify the main development actions to improve the employee onboarding overall and to make it more clear and efficient. Furthermore, the aim was to provide suggestions on how to make the onboarding better suit the needs and expectations of both the newcomers to the organization as well as the trainers and the managers of the organization. For years, the quality coordinator of the organization had the responsibility of arranging the onboarding, however, this responsibility was moved initially to part-time trainers, and soon after, to full time “onboarding” trainers. While the responsibility of the onboarding was moved from one person to many, the need to examine the onboarding as a whole was identified, for example to clarify the roles and responsibilities in the process overall. The theoretical framework of this thesis focuses on the definition of onboarding itself, and the purpose and goals of onboarding overall. Further, as onboarding in organizations is partly governed by law, the legislation of onboarding is also discussed. The theoretical part of the thesis also focuses more in depth on the execution and different methods of conducting employee onboarding, and finally, the topic of being a good onboarding trainer and the qualities of an onboarding trainer are discussed. The survey part of this thesis was conducted electronically during summer 2015, and sent to employees who had joined the organization between August 2014 and June 2015. The survey focused on examining the successfulness and possible development areas of the onboarding process. The survey provided extensive feedback on the successfulness and development actions of the process. In total, the survey was sent to 52 employees and the response rate was 100%. According to the survey results, the respondents were mainly satisfied with their onboarding over-all and the expertise of the trainers was considered to be on a good level. However many development actions were identified which can be used to improve the onboarding even further. The development proposals suggested, for example, using training computers in the onboarding training, renewing the induction material, having more “recap” trainings and putting more focus on customer service training. The new onboarding trainers and mangers expressed their wish for more clear roles and responsibilities inside the onboarding process, which resulted in a proposal to make a written onboarding plan with clear responsibilities. Finally, it was proposed that a “buddy” system would be developed in the organization, where a more seasoned employee would be named as a “buddy” for each new employee. The “buddy” would support the new employee when joining the organization and would transfer valuable knowledge to the newcomer along the way. Overall, based on the survey results, it can be concluded that the employee onboarding was a well-functioning and well-designed activity that can be, with small changes, modified to respond to the needs of new employees and managers even better....
The focus of this thesis was to identify the current state and development areas of employee onboarding in the aftersales service of the Case Organization. The goal was to identify the main development actions to improve the employee onboarding overall and to make it more clear and efficient. Furthermore, the aim was to provide suggestions on how to make the onboarding better suit the needs and expectations of both the newcomers to the organization as well as the trainers and the managers of the organization. For years, the quality coordinator of the organization had the responsibility of arranging the onboarding, however, this responsibility was moved initially to part-time trainers, and soon after, to full time “onboarding” trainers. While the responsibility of the onboarding was moved from one person to many, the need to examine the onboarding as a whole was identified, for example to clarify the roles and responsibilities in the process overall. The theoretical framework of this thesis focuses on the definition of onboarding itself, and the purpose and goals of onboarding overall. Further, as onboarding in organizations is partly governed by law, the legislation of onboarding is also discussed. The theoretical part of the thesis also focuses more in depth on the execution and different methods of conducting employee onboarding, and finally, the topic of being a good onboarding trainer and the qualities of an onboarding trainer are discussed. The survey part of this thesis was conducted electronically during summer 2015, and sent to employees who had joined the organization between August 2014 and June 2015. The survey focused on examining the successfulness and possible development areas of the onboarding process. The survey provided extensive feedback on the successfulness and development actions of the process. In total, the survey was sent to 52 employees and the response rate was 100%. According to the survey results, the respondents were mainly satisfied with their onboarding over-all and the expertise of the trainers was considered to be on a good level. However many development actions were identified which can be used to improve the onboarding even further. The development proposals suggested, for example, using training computers in the onboarding training, renewing the induction material, having more “recap” trainings and putting more focus on customer service training. The new onboarding trainers and mangers expressed their wish for more clear roles and responsibilities inside the onboarding process, which resulted in a proposal to make a written onboarding plan with clear responsibilities. Finally, it was proposed that a “buddy” system would be developed in the organization, where a more seasoned employee would be named as a “buddy” for each new employee. The “buddy” would support the new employee when joining the organization and would transfer valuable knowledge to the newcomer along the way. Overall, based on the survey results, it can be concluded that the employee onboarding was a well-functioning and well-designed activity that can be, with small changes, modified to respond to the needs of new employees and managers even better....
Pienyrittäjän markkinointiviestintäsuunnitelma
(Laurea-ammattikorkeakoulu, 2016)
käytettiin tutkimus- ja kehittämismenetelminä teemahaastattelua, Business Model Canvasia sekä havainnointia netscoutingin avulla. Yrittäjän teemahaastattelun sekä Business Model Canvasin avulla selvitettiin perustettavan yrityksen nykytilaa ja...
The purpose of this Bachelor’s Thesis was to create a pragmatic marketing communication plan for an entrepreneur who is establishing a small tailoring business and who has not previously carried out any marketing communication actions. The objective...
The purpose of this Bachelor’s Thesis was to create a pragmatic marketing communication plan for an entrepreneur who is establishing a small tailoring business and who has not previously carried out any marketing communication actions. The objective...
Lähitulevaisuuden sähköinen rajavalvonta prosessina ja investointina
(Laurea-ammattikorkeakoulu, 2016)
Tämän opinnäytetyön tavoitteena on arvioida tulevaisuudessa automatisoituvan ja sähköistyvän rajavalvonnan tuomia vaikutuksia investointi- ja prosessinäkökulmasta. Automatisoidulla rajavalvonnalla tarkoitetaan esimerkiksi sähköistä passintarkastusta...
The purpose of this thesis is to evaluate the effects of increasingly common electronic and automated border security from investment and process viewpoints. This means, for example, electronic passport control and other methods that are to be expected to come increasingly common in near future. The thesis will be executed independently but the general topic and guidelines have been provided by a Smart Borders -related project lead by Laurea University for Applied Sciences. The work will be done in three phases: at first there will be a qualitative interview after which the process of the border security and the investment will be analysed. In the end, the results, conclusions and matters arisen through the work will be stated. The thesis will be based on the basics of investment calculations, process analysing and materials from interview. Both written and electronic sources will be used as references. As a result, it was found out that it is difficult to evaluate concrete costs and cash flows for this kind of investment because the project as a whole is in a very early phase. Historical and financial data are not easily available. For this, more readily available subjects were analysed. Mainly these are the overall goals for the investment and the analysing of the process. It was also found out that the automatization of border security is somewhat different from a regular investment. Its main goal is to ease the workload and burden of the security staff coming from the constantly increasing number of passengers. This is why there cannot be similar rate of returns, for example, as for a typical investment....
The purpose of this thesis is to evaluate the effects of increasingly common electronic and automated border security from investment and process viewpoints. This means, for example, electronic passport control and other methods that are to be expected to come increasingly common in near future. The thesis will be executed independently but the general topic and guidelines have been provided by a Smart Borders -related project lead by Laurea University for Applied Sciences. The work will be done in three phases: at first there will be a qualitative interview after which the process of the border security and the investment will be analysed. In the end, the results, conclusions and matters arisen through the work will be stated. The thesis will be based on the basics of investment calculations, process analysing and materials from interview. Both written and electronic sources will be used as references. As a result, it was found out that it is difficult to evaluate concrete costs and cash flows for this kind of investment because the project as a whole is in a very early phase. Historical and financial data are not easily available. For this, more readily available subjects were analysed. Mainly these are the overall goals for the investment and the analysing of the process. It was also found out that the automatization of border security is somewhat different from a regular investment. Its main goal is to ease the workload and burden of the security staff coming from the constantly increasing number of passengers. This is why there cannot be similar rate of returns, for example, as for a typical investment....
Sosiaalisen median markkinoinnin toimintasuunnitelma : case: Design District Helsinki
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön tavoitteena oli toteuttaa konkreettinen toimintasuunnitelma sosiaalisessa mediassa markkinointiin. Tarkoituksena on tarjota toimeksiantajalle käytännön tietoa siitä, kuinka saavuttaa paras kattavuus sosiaalisen median kanavissa. Opinnäytetyö toteutettiin toimeksiantona yhdistykselle Design District Helsinki (Designkortteli Ry). Yhdistys on toiminut sosiaalisessa mediassa toistaiseksi melko onnistuneesti, mutta yhdistyksen puolelta koetaan, että sosiaalisesta mediasta voisi saada vielä enemmän hyötyä kaupunkibrändin luomisessa ja muiden yhdistyksen omien tavoitteiden edistämisessä.
Opinnäytetyön tietoperustassa kerrotaan toimeksiantajan Design District Helsingin toiminnasta ja nykytilanteesta sosiaalisessa mediassa. Sosiaalinen media on koko maailmaa mullistanut ilmiö, josta myös yritysmaailma voi hyötyä monella tavalla. Sosiaalisen median kanavat tarjoavat mahdollisuuksia orgaaniin, eli ei rahallista panostusta vaativaan sisältömarkkinointiin ja sisältöjen hakukoneoptimointiin perinteisten markkinointikeinojen ohelle. Tietoperustassa avataan sosiaalisen median markkinointiin ja hakukoneoptimointiin liittyviä käsitteitä sekä pohditaan sosiaalisen median sisällöntuotantoon liittyviä rooleja.
Tutkimuksellisessa osuudessa toteutettiin laaja nykytila-analyysi SWOT-analyysin avulla. SWOT-analyysi pohjautuu tilastoihin, joita sosiaalisen median kanavat tarjoavat yrityskäyttäjilleen. SWOT-analyysin tulosten perusteella pystyttiin osoittamaan toimeksiantajalle niitä parhaita käytäntöjä, joita sosiaalisen median kanavissa kannattaa jatkossakin toteuttaa. Vertailuanalyysissa eli benchmarking-tutkimuksessa pohdittiin sitä, mitä voidaan oppia muilta sosiaalisen median toimijoilta. Benchmarking-tutkimuksen pohjalle toteutettiin teemahaastattelut, joiden perusteella valittiin kolme erikokoista toimijaa vertailtavaksi.
Tutkimustuloksiin sekä tietoperustaan pohjautuen pystyttiin toteuttamaan suunnitelmien mukainen toimintasuunnitelma sosiaalisen median markkinointiin. Konkreettinen suunnitelma koskee yhdistyksen kahta pääasiallista sosiaalisen median kanavaa, Facebookia ja Instagramia. Toimintasuunnitelma sisältää tietoa siitä, että minkä tyyppistä sisältöä toimeksiantajan olisi suotuista julkaista ja milloin. Sisältötyyppien lisäksi kehittämisehdotuksissa mainitaan myös käytännöistä mitä kannattaa suosia ja mitä välttää. Suositeltavaa olisi esimerkiksi julkaisujen suunnitelmallisuus sekä yhteisöllisyyden korostaminen ja vältettävää amatöörimäiset julkaisut sekä aamulla julkaiseminen kun seuraajat eivät ole paikalla....
The aim of this thesis was to produce a concrete marketing plan using social media. The purpose was to offer the client practical information about how to achieve the best coverage on different social medias. The client of this thesis is Design...
The aim of this thesis was to produce a concrete marketing plan using social media. The purpose was to offer the client practical information about how to achieve the best coverage on different social medias. The client of this thesis is Design...
Myynnin työkalu ohjelmalliseen ostamiseen
(Laurea-ammattikorkeakoulu, 2016)
Opinnäytetyön tarkoituksena on tutustua ohjelmalliseen mediaostamiseen, sen avulla toteutettavaan huutokauppaostamiseen (real-time bidding) ja tutkia ohjelmallisen ostamisen hyötyjä perinteiseen mediaostamiseen verrattuna. Oleellisena osana...
The purpose of this thesis was to become familiar with programmatic buying, which is carried out using real-time bidding, and to explore the benefits of programmatic buying in comparison to traditional media buying. As an essential part of the project a sales tool was created for a company that operates in the marketing industry. The tool can be used internally by the company for the purpose of educating employees to understand programmatic buying and to recognize the possibilities it creates with their clients. Programmatic buying is a broad concept, and this thesis report mainly examines the themes of real-time bought display advertising and the ecosystem of programmatic buying. Real-time bidding (RTB) means the action of buying advertising space one impression at a time in real time, unlike in traditional media buying. Buying advertising space in real time gives advertisers the opportunity to optimize campaigns towards the best working sites and audiences, making advertising more cost-efficient. Programmatic buying brings many opportunities and advantages to advertisers, some of which are a total control over the budget and advertising materials in real time, optimizing of campaigns and the reporting of results from the same platform. Publishers, who are the vendors for advertising space, get the benefit of being able to sell advertising inventory in real time which would have been wasted otherwise. An essential part of programmatic buying is the use of data in the targeting of advertisements. By using data, companies can find their audiences easily and cost-effectively on top of which the consumers receive advertisements that are more likely to be relevant to their interests....
The purpose of this thesis was to become familiar with programmatic buying, which is carried out using real-time bidding, and to explore the benefits of programmatic buying in comparison to traditional media buying. As an essential part of the project a sales tool was created for a company that operates in the marketing industry. The tool can be used internally by the company for the purpose of educating employees to understand programmatic buying and to recognize the possibilities it creates with their clients. Programmatic buying is a broad concept, and this thesis report mainly examines the themes of real-time bought display advertising and the ecosystem of programmatic buying. Real-time bidding (RTB) means the action of buying advertising space one impression at a time in real time, unlike in traditional media buying. Buying advertising space in real time gives advertisers the opportunity to optimize campaigns towards the best working sites and audiences, making advertising more cost-efficient. Programmatic buying brings many opportunities and advantages to advertisers, some of which are a total control over the budget and advertising materials in real time, optimizing of campaigns and the reporting of results from the same platform. Publishers, who are the vendors for advertising space, get the benefit of being able to sell advertising inventory in real time which would have been wasted otherwise. An essential part of programmatic buying is the use of data in the targeting of advertisements. By using data, companies can find their audiences easily and cost-effectively on top of which the consumers receive advertisements that are more likely to be relevant to their interests....









