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Viitteet 31-34 / 34
Dynaamiset kyvykkyydet kestävän liiketoiminnan moottorina
(2023)
Opinnäytetyön tavoitteena on selvittää, millä tavoin dynaamisten kyvykkyyksien avulla voidaan ohjata ja tukea Norjassa toimivaa tytäryritystä. Opinnäytetyön tarkoituksena on selvittää, mitä mikrotason dynaamisia kyvykkyyksiä yrityksessä ilmenee...
Muuttuva kuluttaja ja kauppakeskuksissa toimivan yrityksen tulevaisuuden kilpailutekijät vuonna 2035
(2021)
Opinnäytetyön tarkoituksena oli selvittää, millainen toimintaympäristö tulevaisuuden kauppakeskus on ja onko se sijaintina paras mahdollinen vastaamaan Yritys X:n ja sen tulevaisuuden asiakkaiden tarpeita. Opinnäytetyön kehittämistehtävä keskittyi...
Kosmetologien työhyvinvoinnin ja asenteiden ymmärtäminen osana liiketoiminnan kasvua
(2024)
Tämän opinnäytetyön tavoitteena on ymmärtää, miten kosmetologit kykenevät johtamaan liiketoimintaansa, kehittämään omaa tietotaitoaan ja osaamistaan muuttuvassa maailmassa, ja miten he kokevat oman työhyvinvointinsa kasvavien ja moninaisten...
"Pystyy just tarjoamaan muuta kuin sitä nopeampaa hevosta" : tulevaisuuden asiakaspersoonat skenaariotyössä
(2023)
Yhä monimutkaisempi maailma vaatii organisaatioita varautumaan erilaisiin tulevaisuuksiin. Niiden on kyettävä ymmärtämään asiakkaidensa tulevaisuuden haasteet muuttuvassa toimintaympäristössä, jotta ne voivat kehittää uusia palveluita ja täyttää...
An increasingly complex and uncertain world requires companies and organizations to prepare for different futures. To keep up with the constantly evolving business environment and customer needs, businesses must be able to innovate and develop future services that meet those demands. The purpose of this research is to understand how service design and strategic foresight can be utilized in decision making. The approach of this work is service design, and the research material used consists of three scenario projects carried out by the management consulting firm Capful between 2020 and 2022. The informants are consultants who participated in these scenario projects, as well as the management of client organizations. The goal of this research is to examine how incorporating design methods and perspectives into scenario planning can concretize macro-level future scenarios and support their implementation. The work tests the application of customer personas used in design as part of scenario planning, based on the understanding that is built through an iterative process. Based on the prototype, future customer personas that are based on genuine, analyzed customer understanding can help identify with the customer, bring profound customer understanding to scenarios, and help concretize the opportunities in the scenarios. By gaining a deeper understanding of customer needs, future customer personas can help conceptualize and find future solutions that customers may not be able to imagine when asked. Future customer personas can provide a basis for exploring future services more accurately through service design methods. Personas can guide scenario work and strategy towards more concrete service development when opportunities are identified, and when the target audience and different needs are known. In this sense, they can act as a bridge towards practice. The results confirm and support the view that utilizing strategic foresight and service design methods together can produce genuine customer value. The results contribute to the development of interdisciplinary methodologies and strengthen the foundations for utilizing interdisciplinary methods. They can somewhat be also transferable to other contexts. There is not much research on the subject, and this research concretizes the possibilities of utilizing customer personas in the context of scenario planning through empirical evidence. This has also opened up needs and opportunities for further research. The results are based on what the informants have evaluated based on completed scenario work. The results provide a basis for further research in the context of ongoing scenario work. Key questions would seem to be at what volume future customer personas should be used in scenario work and, on the other hand, when is the right time to introduce them. The examined scenario planning process would also require more detailed analysis to gain a deeper understanding of the process and its problem areas. This would enable methodological development to be further advanced and to refine which points and how introducing future customer personas could potentially bring the greatest benefit to the parties involved....
An increasingly complex and uncertain world requires companies and organizations to prepare for different futures. To keep up with the constantly evolving business environment and customer needs, businesses must be able to innovate and develop future services that meet those demands. The purpose of this research is to understand how service design and strategic foresight can be utilized in decision making. The approach of this work is service design, and the research material used consists of three scenario projects carried out by the management consulting firm Capful between 2020 and 2022. The informants are consultants who participated in these scenario projects, as well as the management of client organizations. The goal of this research is to examine how incorporating design methods and perspectives into scenario planning can concretize macro-level future scenarios and support their implementation. The work tests the application of customer personas used in design as part of scenario planning, based on the understanding that is built through an iterative process. Based on the prototype, future customer personas that are based on genuine, analyzed customer understanding can help identify with the customer, bring profound customer understanding to scenarios, and help concretize the opportunities in the scenarios. By gaining a deeper understanding of customer needs, future customer personas can help conceptualize and find future solutions that customers may not be able to imagine when asked. Future customer personas can provide a basis for exploring future services more accurately through service design methods. Personas can guide scenario work and strategy towards more concrete service development when opportunities are identified, and when the target audience and different needs are known. In this sense, they can act as a bridge towards practice. The results confirm and support the view that utilizing strategic foresight and service design methods together can produce genuine customer value. The results contribute to the development of interdisciplinary methodologies and strengthen the foundations for utilizing interdisciplinary methods. They can somewhat be also transferable to other contexts. There is not much research on the subject, and this research concretizes the possibilities of utilizing customer personas in the context of scenario planning through empirical evidence. This has also opened up needs and opportunities for further research. The results are based on what the informants have evaluated based on completed scenario work. The results provide a basis for further research in the context of ongoing scenario work. Key questions would seem to be at what volume future customer personas should be used in scenario work and, on the other hand, when is the right time to introduce them. The examined scenario planning process would also require more detailed analysis to gain a deeper understanding of the process and its problem areas. This would enable methodological development to be further advanced and to refine which points and how introducing future customer personas could potentially bring the greatest benefit to the parties involved....


