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Creating sustainable marketing plan for a vegan bakery
(2019)
The purpose of this thesis is evaluating the roles of embracing sustainability and green principles in restaurant and café industry in order to create a sustainable marketing for a vegan bakery which is the author’s future business. The theory...
Building A Concept for A Japanese Themed Restaurant in Helsinki Metropolitan Area Using Service Design
(2019)
The purpose of this thesis is to create a concept for a new Japanese-themed restaurant, X Ravintola, to implement healthy and vegan food trends targeted at Finnish customers living in the Helsinki Metropolitan Area. In addition, its service design...
Establishing a Customer Approach and a Product Promotion Plan for a Start-up Busi-ness in Fruit and Tea Based Beverages
(Laurea-ammattikorkeakoulu, 2018)
This thesis was conducted to gain an insight on the fruit beverage industry in the Finnish market and to define a suitable customer group. Therefore, the product promotion plan for Pin Station was created to attract customers within the age group...
Developing an existing restaurant business idea
(Laurea-ammattikorkeakoulu, 2018)
idea. The objectives of the thesis are to test the feasibility of a restaurant business plan in Helsinki, Finland that was based on already existing business idea and to develop a business plan that helps the author in the future business...
What Makes A Good Resturant? A Consultancy Service using Online Consumer Reviews.
(Laurea-ammattikorkeakoulu, 2018)
on the other hand, the restaurant industry fails to recognize the power of consumer reviews that can revolutionize the landscape of food and beverage industry and bring value to their businesses. This thesis seeks a potential business value in interpreting...
Vietnamese and Nepalese fusion Fast Food Restaurant : Fusion Fast Food Restaurant
(Laurea-ammattikorkeakoulu, 2018)
Basing on the inspiration of Asian fusion restaurant that mainly focusing on Vietnam and Nepalese cuisine, this thesis aims to study the way that a real-life business is established by developing the restaurant’ business plan. The shifting...
Aspects of developing organic soy-bean products and marketing idea for a coffee shop.
(Laurea-ammattikorkeakoulu, 2018)
Soybean has been used popularly and widely in the world especially in Asia countries. Unlikely to Asian nations, in European countries, miso; soy sauce; milk are the most well-known soybean products. With the purpose of ...
Customer research for up-selling purpose in fast food chain
(Laurea-ammattikorkeakoulu, 2018)
Restaurant Entrepreneurship program gave a potential opportunity for students applying their literature theory and practical experience in the field of Hospitality in general, start-up a business, or in service design. The main focus points...
Customer Experience and Digital Marketing in the Hotel Business
(Laurea-ammattikorkeakoulu, 2018)
The marketing communication is changing every day. Besides, customer satisfaction is measured in the hospitality industry by fulfilling their changeable needs and demands. The purpose of the thesis is to provide service guidelines to the hotel...
"Flowers at the bottom" bar and vegetarian food : Business plan
(Laurea-ammattikorkeakoulu, 2018)
The aim of this thesis is to learn how to create a business plan which can be embodied in real life. I mean to write a business plan based on my own idea for a bar. Project is to be implemented in Moscow, Russia. The idea is to open a bar...









