Haku
Viitteet 431-440 / 1005
Uuden valmentajan perehdytysopas – Case: Espoon Palloseura
(Laurea-ammattikorkeakoulu, 2015)
perehdytysopas, joka antaa työn-tekijälle selvän kuvan seuran toimintatavoista ja tavoitteista. Työn taustalla oli toimeksiantajan tarve saada toimiva perehdytysopas seuraan tuleville valmentajille. Uuden valmentajan perehdytys on ollut puutteellista, koska...
The objective of this thesis was to create an induction guide for new coaches at Espoon Palloseura. This thesis was commissioned by the football club Espoon Palloseura Jalkapallo Ry. The purpose of this thesis was to develop a functional induction guide that gives the new employee a clear picture of the objectives and visions of the football club. The induction of new coaches has been inadequate as there has not been an induction guide in use before. The theoretical framework of the thesis was built on induction related literature. The main concepts of the theoretical section were induction, manager’s role, induction process and employer’s liability in induction. In addition, the theoretical framework of the research and research methods were presented in their own sections before the findings of the research. The research methods used were survey, interview and participant observation. These methods were carried out with certain chosen coaches of Espoon Palloseura and two coaches of other football clubs. The purpose of these methods was to examine what particular factors to take into account in developing the induction guide and how to make it serve the end user as well as possible. The participant observation was executed in order to study the methods and processes already in use. These findings served as an offset for the creation of the induction guide. The induction guide was established on the theoretical framework and the findings of the re-search. The new induction guide will be utilized in the induction and orientation process of the new employees of Espoon Palloseura. The induction guide will be adjusted and updated when needed and according to needs....
The objective of this thesis was to create an induction guide for new coaches at Espoon Palloseura. This thesis was commissioned by the football club Espoon Palloseura Jalkapallo Ry. The purpose of this thesis was to develop a functional induction guide that gives the new employee a clear picture of the objectives and visions of the football club. The induction of new coaches has been inadequate as there has not been an induction guide in use before. The theoretical framework of the thesis was built on induction related literature. The main concepts of the theoretical section were induction, manager’s role, induction process and employer’s liability in induction. In addition, the theoretical framework of the research and research methods were presented in their own sections before the findings of the research. The research methods used were survey, interview and participant observation. These methods were carried out with certain chosen coaches of Espoon Palloseura and two coaches of other football clubs. The purpose of these methods was to examine what particular factors to take into account in developing the induction guide and how to make it serve the end user as well as possible. The participant observation was executed in order to study the methods and processes already in use. These findings served as an offset for the creation of the induction guide. The induction guide was established on the theoretical framework and the findings of the re-search. The new induction guide will be utilized in the induction and orientation process of the new employees of Espoon Palloseura. The induction guide will be adjusted and updated when needed and according to needs....
Sisäisen viestinnän suunnitelma Aitoon Vapaaehtoinen Palokunta ry:lle
(Laurea-ammattikorkeakoulu, 2015)
. Sisäisen viestinnän suunnitelman tarkoituksena oli tehdä yhdistyksen viestinnästä aiempaa tehokkaampaa ja huomattavasti selkeämpää ja tätä kautta saada yhdistyksen yhteishenki entistä paremmaksi.
Aitoon Vapaaehtoinen Palokunta ry on vuonna 1882 perustettu...
The objective of this thesis was to create an internal communication plan. The thesis was commissioned by Aitoon Vapaaehtoinen Palokunta ry. The association has no previous communication plan and there was a need for one. The purpose of this internal communication plan was to make communication more effective and clearer. This also means that the association’s community spirit can be improved. Aitoon Vapaaehtoinen Palokunta ry was established in 1882 and it is an ideological association. The association’s activities include the operation of the fire department, but also venue rental and tent and element rental. In addition, once a year, the association organizes a festival, Aitoon Kirkastusjuhlat which has a long tradition. The association is run by a board in the form of meetings and in 2015 the board is made up of eight members. The board is run by the chairman. The theoretical framework of this thesis consists of internal communication theory. This includes internal communication tasks, internal communication channels and targets, operational communi-cation planning, communication management, communication monitoring and measurement and creating a communication plan. Qualitative methods were used in the functional section. These methods were semi-structured theme interview and open questionnaire. The purpose of the interview and questionnaire was to gather more information from association members about what they think of the association’s internal communication and what should be developed and how the communication could be improved. The theme interview was implemented with three active members of the association and the questionnaire was sent to ten active members. The data was analyzed. The results were used when developing the communication plan. After that the results were exploited to create new means of communication and develop the existing means of communication. The outcome was a clear internal communication plan, which is very well suited for a small association. The communication plan was kept simple and digital channels were used widely. The communication plan includes interactive and written communication. The commissioner found the plan really useful to the association. It was felt that with the help of the new internal communication plan, communication could be significantly clearer. According to the commissioner, communication is now more active. The communication development process and the internal communication plan were seen useful and the plan will be implemented in the association....
The objective of this thesis was to create an internal communication plan. The thesis was commissioned by Aitoon Vapaaehtoinen Palokunta ry. The association has no previous communication plan and there was a need for one. The purpose of this internal communication plan was to make communication more effective and clearer. This also means that the association’s community spirit can be improved. Aitoon Vapaaehtoinen Palokunta ry was established in 1882 and it is an ideological association. The association’s activities include the operation of the fire department, but also venue rental and tent and element rental. In addition, once a year, the association organizes a festival, Aitoon Kirkastusjuhlat which has a long tradition. The association is run by a board in the form of meetings and in 2015 the board is made up of eight members. The board is run by the chairman. The theoretical framework of this thesis consists of internal communication theory. This includes internal communication tasks, internal communication channels and targets, operational communi-cation planning, communication management, communication monitoring and measurement and creating a communication plan. Qualitative methods were used in the functional section. These methods were semi-structured theme interview and open questionnaire. The purpose of the interview and questionnaire was to gather more information from association members about what they think of the association’s internal communication and what should be developed and how the communication could be improved. The theme interview was implemented with three active members of the association and the questionnaire was sent to ten active members. The data was analyzed. The results were used when developing the communication plan. After that the results were exploited to create new means of communication and develop the existing means of communication. The outcome was a clear internal communication plan, which is very well suited for a small association. The communication plan was kept simple and digital channels were used widely. The communication plan includes interactive and written communication. The commissioner found the plan really useful to the association. It was felt that with the help of the new internal communication plan, communication could be significantly clearer. According to the commissioner, communication is now more active. The communication development process and the internal communication plan were seen useful and the plan will be implemented in the association....
Tapahtumatoimisto Tapaus Oy:n markkinoinnin kehittäminen sosiaalista mediaa ja tapahtumamarkkinointia hyödyntäen
(Laurea-ammattikorkeakoulu, 2015)
-tapahtumien suunnitteluun, tuotantoon ja toteutukseen erikoistunut yritys.
Tarkoituksena oli luoda kehitysehdotuksia sisältävä opas, josta Tapaus hyötyy käytännössä. Opasta voidaan käyttää työkaluna digitaalisen markkinoinnin suunnittelussa, sillä opas antaa ohjeita...
The objective of this functional thesis was to improve social media marketing and event marketing of Event Management Agency Tapaus. The purpose was to generate development proposals and ideas and create a guide, which can be executed effectively in practice. Event management agency Tapaus was the commissioner of the thesis. Tapaus innovates, creates and produces corporate and other events that connect people and brands. The commissioner was presented in the beginning of the thesis. The theoretical framework of this thesis was based on developing social media and event marketing. The three main concepts were B2B-marketing, B2B-marketing by using social media and event marketing. B2B-marketing theory consists of corporate blogging and a theoretical description of other social networks. Event marketing theory covers of a definition of corporate events, choosing the right target group for events and enhancing corporate image and brand value with event marketing. The research methods in this thesis were net scouting, interview and survey. Net scouting was used to explore how active competitor companies are in social media. A content provider from a big Finnish company was interviewed. The production director of Tapaus was also interviewed in order to obtain information about the current state of the commissioner’s social media and event marketing usage. Tapaus employee survey was conducted in order to obtain data about their social media interests and skills. All the results obtained were used to generate a guide, which consists of development proposals and ideas. The outcome of the thesis was a guide for Tapaus, including development proposals and ideas for social media marketing and event marketing. The output was built by creating an 8x8 chart, based on the research results and theory. The development proposals and ideas were practical and can be utilized by the commissioner in future development plans....
The objective of this functional thesis was to improve social media marketing and event marketing of Event Management Agency Tapaus. The purpose was to generate development proposals and ideas and create a guide, which can be executed effectively in practice. Event management agency Tapaus was the commissioner of the thesis. Tapaus innovates, creates and produces corporate and other events that connect people and brands. The commissioner was presented in the beginning of the thesis. The theoretical framework of this thesis was based on developing social media and event marketing. The three main concepts were B2B-marketing, B2B-marketing by using social media and event marketing. B2B-marketing theory consists of corporate blogging and a theoretical description of other social networks. Event marketing theory covers of a definition of corporate events, choosing the right target group for events and enhancing corporate image and brand value with event marketing. The research methods in this thesis were net scouting, interview and survey. Net scouting was used to explore how active competitor companies are in social media. A content provider from a big Finnish company was interviewed. The production director of Tapaus was also interviewed in order to obtain information about the current state of the commissioner’s social media and event marketing usage. Tapaus employee survey was conducted in order to obtain data about their social media interests and skills. All the results obtained were used to generate a guide, which consists of development proposals and ideas. The outcome of the thesis was a guide for Tapaus, including development proposals and ideas for social media marketing and event marketing. The output was built by creating an 8x8 chart, based on the research results and theory. The development proposals and ideas were practical and can be utilized by the commissioner in future development plans....
Perehdyttämisen parantaminen BarLaureassa
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön tarkoituksena on ollut parantaa toimeksiantajana olleen BarLaurean uusien opiskelijoiden perehdyttämistä. BarLaurea on Laurea-ammattikorkeakoulussa toimiva opetusravintola, jonne uudet juuri aloittaneet hotelli- ja ravintola...
Rock Bar BTR -liiketoimintasuunnitelma baariyrityksen perustamiseksi
(Laurea-ammattikorkeakoulu, 2015)
Laurea-ammattikorkeakoulu
Tiivistelmä
Laurea Leppävaara
Hotelli- ja ravintola-alan liikkeenjohdon koulutusohjelma
Rieppo, Jani
Rock Bar BTR -liiketoimintasuunnitelma baariyrityksen perustamiseksi
Vuosi 2015 Sivumäärä 58...
Laurea University of Applied Sciences Abstract Laurea Leppävaara Degree Programme in Hotel and Restaurant Management Rieppo, Jani Rock Bar BTR -a Business Plan for a Bar to Be Opened Year 2015 Pages 58...
Laurea University of Applied Sciences Abstract Laurea Leppävaara Degree Programme in Hotel and Restaurant Management Rieppo, Jani Rock Bar BTR -a Business Plan for a Bar to Be Opened Year 2015 Pages 58...
Esimiestyön haasteet perheyrityksessä
(Laurea-ammattikorkeakoulu, 2015)
tehokkuutta, työhyvinvointia sekä saavuttaa parempaa taloudellista tulosta yritykselle. Teoreettisena viitekehyksenä tässä opinnäytetyössä oli osaamisen johtaminen ja kehittäminen. Työn toimintaympäristönä oli perheyritys.
Työ toteutettiin laadullisena...
The objective of this thesis is to examine the knowledge of the leaders of company X and develop tools to support their management work. One of the objectives is to create the division of work between the managers. The purpose is also to increase managers’ efficiency, wellbeing in work and to achieve better profit for the company. The theoretical frame of reference in this thesis was on managing and developing knowledge. The business environment was a family company. The work was fulfilled as a qualitative development project. The development section was built into stages by using the narrow service design of Mortiz; understand, develop and deliver. In the create phase the methods were tested so that after the understand phase they could be carried out. In the deliver phase the methods of the create phase were executed and evaluated. SWOT-analysis was used as a method in the deliver phase. As a result of this thesis, tools for everyday use for the manager group of company X were created. Those tools are proved to help the managerial work, create ease for everyday life and help mutual communication. The essential products of the development process were a task list, supervision, a To do-board and also new meeting standards. The developed methods have also positively influenced the sales of the commissioner. It is important that the work control will continue in the same form as it was started. The wellbeing at work will still be improved, as it has become a common goal and target of the management team. In the future it is good to expand the development work to every level of the organization....
The objective of this thesis is to examine the knowledge of the leaders of company X and develop tools to support their management work. One of the objectives is to create the division of work between the managers. The purpose is also to increase managers’ efficiency, wellbeing in work and to achieve better profit for the company. The theoretical frame of reference in this thesis was on managing and developing knowledge. The business environment was a family company. The work was fulfilled as a qualitative development project. The development section was built into stages by using the narrow service design of Mortiz; understand, develop and deliver. In the create phase the methods were tested so that after the understand phase they could be carried out. In the deliver phase the methods of the create phase were executed and evaluated. SWOT-analysis was used as a method in the deliver phase. As a result of this thesis, tools for everyday use for the manager group of company X were created. Those tools are proved to help the managerial work, create ease for everyday life and help mutual communication. The essential products of the development process were a task list, supervision, a To do-board and also new meeting standards. The developed methods have also positively influenced the sales of the commissioner. It is important that the work control will continue in the same form as it was started. The wellbeing at work will still be improved, as it has become a common goal and target of the management team. In the future it is good to expand the development work to every level of the organization....
Kartoitus toimintaympäristön vaikutuksesta asiakastarpeisiin palvelujen kehittämiseksi case HENRY ry
(Laurea-ammattikorkeakoulu, 2015)
Toiminnallisen opinnäytetyön tavoitteena oli selvittää toimintaympäristön vaikutuksia Henkilöstöjohdon ryhmän HENRY ry:n jäsenten palvelutarpeisiin ja luoda sen pohjalta palvelujen kehittämissuunnitelma. Työn toimeksiantaja oli HENRY ry, joka...
The subject of this survey was to discover how the operational environment affects customer needs. The objective of this thesis was to develop the services of The Finnish Association for Human Resources Management, HENRY ry. The final output was a development plan for improving the services of the association. The commissioner was HENRY ry, which is a Finnish association for professionals responsible for the management and development of human resources. The purpose of HENRY ry is to develop their members’ skills and to increase their knowledge about Human Resource Management. The theoretical framework of this thesis consists of two sections. The first section focuses on the operational environment and the second section on customer-oriented service development. The first section is composed of six operational environmental macro factors, which are ethical and ecological, economical, actions by government forces, technological, cultural and social environment and working life and human resource. The second section of the theoretical framework contains the topics of customer orientation, customer needs and service development. In this thesis, the methods exploited were theme interviews and service-oriented business model. With the theme interviews the opinions of a HENRY ry representative and members about the association’s actions and development were discovered. The interviews were analysed by using the content analysis method, where the categorization of the material was theory-oriented. The service-oriented business model was implemented on the basis of the interview results. The service development plan was implemented based on the results. The development plan was implemented in a text format, so the different development areas were summarized as one document. The key development area was monitoring and communicating the changes of the trends, operational environment and weak signals of the Human Resources. The operation of HENRY ry should also have a broader perspective, for example their events should include a more business oriented point of view. Furthermore, one development area was continuous content production on the Internet and in social media. The commissioner found the results useful and HENRY ry intends to use them in their operational development....
The subject of this survey was to discover how the operational environment affects customer needs. The objective of this thesis was to develop the services of The Finnish Association for Human Resources Management, HENRY ry. The final output was a development plan for improving the services of the association. The commissioner was HENRY ry, which is a Finnish association for professionals responsible for the management and development of human resources. The purpose of HENRY ry is to develop their members’ skills and to increase their knowledge about Human Resource Management. The theoretical framework of this thesis consists of two sections. The first section focuses on the operational environment and the second section on customer-oriented service development. The first section is composed of six operational environmental macro factors, which are ethical and ecological, economical, actions by government forces, technological, cultural and social environment and working life and human resource. The second section of the theoretical framework contains the topics of customer orientation, customer needs and service development. In this thesis, the methods exploited were theme interviews and service-oriented business model. With the theme interviews the opinions of a HENRY ry representative and members about the association’s actions and development were discovered. The interviews were analysed by using the content analysis method, where the categorization of the material was theory-oriented. The service-oriented business model was implemented on the basis of the interview results. The service development plan was implemented based on the results. The development plan was implemented in a text format, so the different development areas were summarized as one document. The key development area was monitoring and communicating the changes of the trends, operational environment and weak signals of the Human Resources. The operation of HENRY ry should also have a broader perspective, for example their events should include a more business oriented point of view. Furthermore, one development area was continuous content production on the Internet and in social media. The commissioner found the results useful and HENRY ry intends to use them in their operational development....
Baarikonseptin luominen Case: Laurea Leppävaara
(Laurea-ammattikorkeakoulu, 2015)
on opetusravintola Laurea-ammattikorkeakoulussa. BarLaurea tuottaa ruokapalveluja korkeakoulun sisäisille ja ulkoisille asiakkaille.
Opinnäytetyö alkaa toimintaympäristön ja toimeksiantajan esittelyllä. Teoreettinen viitekehys muodostuu baarityöskentelyn hallinnan...
restaurant of Laurea University of Applied Sciences. BarLaurea provides food services for internal and external customers. The thesis contains an introduction to the commissioner and environment. The theoretical frame of reference comprises bar management...
restaurant of Laurea University of Applied Sciences. BarLaurea provides food services for internal and external customers. The thesis contains an introduction to the commissioner and environment. The theoretical frame of reference comprises bar management...
Yritystapahtuman suunnittelu ja toteutus Case: Dream Hotel
(Laurea-ammattikorkeakoulu, 2015)
järjestettäessä mukana kulki koko ajan palvelumuotoi-luajattelu, jonka avulla tapahtuman tuottamisprosessi jaettiin kolmeen vaiheeseen: tutki, kehitä ja toteuta.
Opinnäytetyö alkaa toimeksiantajan ja toimintaympäristön esittelyllä, ja sen jälkeen tutustutaan...
The purpose of this functional thesis was to use theory and practice to plan and create a hotel opening event. The idea for thesis came from Dream Hostel, which is located in Tampere and opened a hotel in 2014. The objective of the event...
The purpose of this functional thesis was to use theory and practice to plan and create a hotel opening event. The idea for thesis came from Dream Hostel, which is located in Tampere and opened a hotel in 2014. The objective of the event...
Markkinoinnin vuosikello tehostamaan yrityksen markkinointiviestintää, Case: Teatteri Tuike
(Laurea-ammattikorkeakoulu, 2015)
toimimisen lisäksi teatteri-ilmaisun opetus sekä tilavuokraus. Tuikkeen pääasiallinen toimipiste sijaitsee Tapanilassa, Tuikesalissa. Tavoitteena oli näiden kolmen osa-alueen, ammattiteatterin, ilmaisukoulun ja tilavuokrauksen, näkyvyyden parantaminen...









