Haku
Viitteet 431-440 / 1002
Tapahtumatoimisto Tapaus Oy:n markkinoinnin kehittäminen sosiaalista mediaa ja tapahtumamarkkinointia hyödyntäen
(Laurea-ammattikorkeakoulu, 2015)
-tapahtumien suunnitteluun, tuotantoon ja toteutukseen erikoistunut yritys.
Tarkoituksena oli luoda kehitysehdotuksia sisältävä opas, josta Tapaus hyötyy käytännössä. Opasta voidaan käyttää työkaluna digitaalisen markkinoinnin suunnittelussa, sillä opas antaa ohjeita...
The objective of this functional thesis was to improve social media marketing and event marketing of Event Management Agency Tapaus. The purpose was to generate development proposals and ideas and create a guide, which can be executed effectively in practice. Event management agency Tapaus was the commissioner of the thesis. Tapaus innovates, creates and produces corporate and other events that connect people and brands. The commissioner was presented in the beginning of the thesis. The theoretical framework of this thesis was based on developing social media and event marketing. The three main concepts were B2B-marketing, B2B-marketing by using social media and event marketing. B2B-marketing theory consists of corporate blogging and a theoretical description of other social networks. Event marketing theory covers of a definition of corporate events, choosing the right target group for events and enhancing corporate image and brand value with event marketing. The research methods in this thesis were net scouting, interview and survey. Net scouting was used to explore how active competitor companies are in social media. A content provider from a big Finnish company was interviewed. The production director of Tapaus was also interviewed in order to obtain information about the current state of the commissioner’s social media and event marketing usage. Tapaus employee survey was conducted in order to obtain data about their social media interests and skills. All the results obtained were used to generate a guide, which consists of development proposals and ideas. The outcome of the thesis was a guide for Tapaus, including development proposals and ideas for social media marketing and event marketing. The output was built by creating an 8x8 chart, based on the research results and theory. The development proposals and ideas were practical and can be utilized by the commissioner in future development plans....
The objective of this functional thesis was to improve social media marketing and event marketing of Event Management Agency Tapaus. The purpose was to generate development proposals and ideas and create a guide, which can be executed effectively in practice. Event management agency Tapaus was the commissioner of the thesis. Tapaus innovates, creates and produces corporate and other events that connect people and brands. The commissioner was presented in the beginning of the thesis. The theoretical framework of this thesis was based on developing social media and event marketing. The three main concepts were B2B-marketing, B2B-marketing by using social media and event marketing. B2B-marketing theory consists of corporate blogging and a theoretical description of other social networks. Event marketing theory covers of a definition of corporate events, choosing the right target group for events and enhancing corporate image and brand value with event marketing. The research methods in this thesis were net scouting, interview and survey. Net scouting was used to explore how active competitor companies are in social media. A content provider from a big Finnish company was interviewed. The production director of Tapaus was also interviewed in order to obtain information about the current state of the commissioner’s social media and event marketing usage. Tapaus employee survey was conducted in order to obtain data about their social media interests and skills. All the results obtained were used to generate a guide, which consists of development proposals and ideas. The outcome of the thesis was a guide for Tapaus, including development proposals and ideas for social media marketing and event marketing. The output was built by creating an 8x8 chart, based on the research results and theory. The development proposals and ideas were practical and can be utilized by the commissioner in future development plans....
Perehdyttämisen parantaminen BarLaureassa
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön tarkoituksena on ollut parantaa toimeksiantajana olleen BarLaurean uusien opiskelijoiden perehdyttämistä. BarLaurea on Laurea-ammattikorkeakoulussa toimiva opetusravintola, jonne uudet juuri aloittaneet hotelli- ja ravintola...
Rock Bar BTR -liiketoimintasuunnitelma baariyrityksen perustamiseksi
(Laurea-ammattikorkeakoulu, 2015)
Laurea-ammattikorkeakoulu
Tiivistelmä
Laurea Leppävaara
Hotelli- ja ravintola-alan liikkeenjohdon koulutusohjelma
Rieppo, Jani
Rock Bar BTR -liiketoimintasuunnitelma baariyrityksen perustamiseksi
Vuosi 2015 Sivumäärä 58...
Laurea University of Applied Sciences Abstract Laurea Leppävaara Degree Programme in Hotel and Restaurant Management Rieppo, Jani Rock Bar BTR -a Business Plan for a Bar to Be Opened Year 2015 Pages 58...
Laurea University of Applied Sciences Abstract Laurea Leppävaara Degree Programme in Hotel and Restaurant Management Rieppo, Jani Rock Bar BTR -a Business Plan for a Bar to Be Opened Year 2015 Pages 58...
Esimiestyön haasteet perheyrityksessä
(Laurea-ammattikorkeakoulu, 2015)
tehokkuutta, työhyvinvointia sekä saavuttaa parempaa taloudellista tulosta yritykselle. Teoreettisena viitekehyksenä tässä opinnäytetyössä oli osaamisen johtaminen ja kehittäminen. Työn toimintaympäristönä oli perheyritys.
Työ toteutettiin laadullisena...
The objective of this thesis is to examine the knowledge of the leaders of company X and develop tools to support their management work. One of the objectives is to create the division of work between the managers. The purpose is also to increase managers’ efficiency, wellbeing in work and to achieve better profit for the company. The theoretical frame of reference in this thesis was on managing and developing knowledge. The business environment was a family company. The work was fulfilled as a qualitative development project. The development section was built into stages by using the narrow service design of Mortiz; understand, develop and deliver. In the create phase the methods were tested so that after the understand phase they could be carried out. In the deliver phase the methods of the create phase were executed and evaluated. SWOT-analysis was used as a method in the deliver phase. As a result of this thesis, tools for everyday use for the manager group of company X were created. Those tools are proved to help the managerial work, create ease for everyday life and help mutual communication. The essential products of the development process were a task list, supervision, a To do-board and also new meeting standards. The developed methods have also positively influenced the sales of the commissioner. It is important that the work control will continue in the same form as it was started. The wellbeing at work will still be improved, as it has become a common goal and target of the management team. In the future it is good to expand the development work to every level of the organization....
The objective of this thesis is to examine the knowledge of the leaders of company X and develop tools to support their management work. One of the objectives is to create the division of work between the managers. The purpose is also to increase managers’ efficiency, wellbeing in work and to achieve better profit for the company. The theoretical frame of reference in this thesis was on managing and developing knowledge. The business environment was a family company. The work was fulfilled as a qualitative development project. The development section was built into stages by using the narrow service design of Mortiz; understand, develop and deliver. In the create phase the methods were tested so that after the understand phase they could be carried out. In the deliver phase the methods of the create phase were executed and evaluated. SWOT-analysis was used as a method in the deliver phase. As a result of this thesis, tools for everyday use for the manager group of company X were created. Those tools are proved to help the managerial work, create ease for everyday life and help mutual communication. The essential products of the development process were a task list, supervision, a To do-board and also new meeting standards. The developed methods have also positively influenced the sales of the commissioner. It is important that the work control will continue in the same form as it was started. The wellbeing at work will still be improved, as it has become a common goal and target of the management team. In the future it is good to expand the development work to every level of the organization....
Kartoitus toimintaympäristön vaikutuksesta asiakastarpeisiin palvelujen kehittämiseksi case HENRY ry
(Laurea-ammattikorkeakoulu, 2015)
Toiminnallisen opinnäytetyön tavoitteena oli selvittää toimintaympäristön vaikutuksia Henkilöstöjohdon ryhmän HENRY ry:n jäsenten palvelutarpeisiin ja luoda sen pohjalta palvelujen kehittämissuunnitelma. Työn toimeksiantaja oli HENRY ry, joka...
The subject of this survey was to discover how the operational environment affects customer needs. The objective of this thesis was to develop the services of The Finnish Association for Human Resources Management, HENRY ry. The final output was a development plan for improving the services of the association. The commissioner was HENRY ry, which is a Finnish association for professionals responsible for the management and development of human resources. The purpose of HENRY ry is to develop their members’ skills and to increase their knowledge about Human Resource Management. The theoretical framework of this thesis consists of two sections. The first section focuses on the operational environment and the second section on customer-oriented service development. The first section is composed of six operational environmental macro factors, which are ethical and ecological, economical, actions by government forces, technological, cultural and social environment and working life and human resource. The second section of the theoretical framework contains the topics of customer orientation, customer needs and service development. In this thesis, the methods exploited were theme interviews and service-oriented business model. With the theme interviews the opinions of a HENRY ry representative and members about the association’s actions and development were discovered. The interviews were analysed by using the content analysis method, where the categorization of the material was theory-oriented. The service-oriented business model was implemented on the basis of the interview results. The service development plan was implemented based on the results. The development plan was implemented in a text format, so the different development areas were summarized as one document. The key development area was monitoring and communicating the changes of the trends, operational environment and weak signals of the Human Resources. The operation of HENRY ry should also have a broader perspective, for example their events should include a more business oriented point of view. Furthermore, one development area was continuous content production on the Internet and in social media. The commissioner found the results useful and HENRY ry intends to use them in their operational development....
The subject of this survey was to discover how the operational environment affects customer needs. The objective of this thesis was to develop the services of The Finnish Association for Human Resources Management, HENRY ry. The final output was a development plan for improving the services of the association. The commissioner was HENRY ry, which is a Finnish association for professionals responsible for the management and development of human resources. The purpose of HENRY ry is to develop their members’ skills and to increase their knowledge about Human Resource Management. The theoretical framework of this thesis consists of two sections. The first section focuses on the operational environment and the second section on customer-oriented service development. The first section is composed of six operational environmental macro factors, which are ethical and ecological, economical, actions by government forces, technological, cultural and social environment and working life and human resource. The second section of the theoretical framework contains the topics of customer orientation, customer needs and service development. In this thesis, the methods exploited were theme interviews and service-oriented business model. With the theme interviews the opinions of a HENRY ry representative and members about the association’s actions and development were discovered. The interviews were analysed by using the content analysis method, where the categorization of the material was theory-oriented. The service-oriented business model was implemented on the basis of the interview results. The service development plan was implemented based on the results. The development plan was implemented in a text format, so the different development areas were summarized as one document. The key development area was monitoring and communicating the changes of the trends, operational environment and weak signals of the Human Resources. The operation of HENRY ry should also have a broader perspective, for example their events should include a more business oriented point of view. Furthermore, one development area was continuous content production on the Internet and in social media. The commissioner found the results useful and HENRY ry intends to use them in their operational development....
Baarikonseptin luominen Case: Laurea Leppävaara
(Laurea-ammattikorkeakoulu, 2015)
on opetusravintola Laurea-ammattikorkeakoulussa. BarLaurea tuottaa ruokapalveluja korkeakoulun sisäisille ja ulkoisille asiakkaille.
Opinnäytetyö alkaa toimintaympäristön ja toimeksiantajan esittelyllä. Teoreettinen viitekehys muodostuu baarityöskentelyn hallinnan...
restaurant of Laurea University of Applied Sciences. BarLaurea provides food services for internal and external customers. The thesis contains an introduction to the commissioner and environment. The theoretical frame of reference comprises bar management...
restaurant of Laurea University of Applied Sciences. BarLaurea provides food services for internal and external customers. The thesis contains an introduction to the commissioner and environment. The theoretical frame of reference comprises bar management...
Yritystapahtuman suunnittelu ja toteutus Case: Dream Hotel
(Laurea-ammattikorkeakoulu, 2015)
järjestettäessä mukana kulki koko ajan palvelumuotoi-luajattelu, jonka avulla tapahtuman tuottamisprosessi jaettiin kolmeen vaiheeseen: tutki, kehitä ja toteuta.
Opinnäytetyö alkaa toimeksiantajan ja toimintaympäristön esittelyllä, ja sen jälkeen tutustutaan...
The purpose of this functional thesis was to use theory and practice to plan and create a hotel opening event. The idea for thesis came from Dream Hostel, which is located in Tampere and opened a hotel in 2014. The objective of the event...
The purpose of this functional thesis was to use theory and practice to plan and create a hotel opening event. The idea for thesis came from Dream Hostel, which is located in Tampere and opened a hotel in 2014. The objective of the event...
Markkinoinnin vuosikello tehostamaan yrityksen markkinointiviestintää, Case: Teatteri Tuike
(Laurea-ammattikorkeakoulu, 2015)
toimimisen lisäksi teatteri-ilmaisun opetus sekä tilavuokraus. Tuikkeen pääasiallinen toimipiste sijaitsee Tapanilassa, Tuikesalissa. Tavoitteena oli näiden kolmen osa-alueen, ammattiteatterin, ilmaisukoulun ja tilavuokrauksen, näkyvyyden parantaminen...
Maailma kylässä -festivaali 2015 : Kävijätutkimus
(Laurea-ammattikorkeakoulu, 2015)
ymmärtämiseksi.
Opinnäytetyö oli kehittämistutkimus. Kävijätutkimus toteutettiin lomakehaastatteluina festivaaliviikonloppuna 23. - 24.5.2015. Haastattelutulokset analysoitiin ja kuvattiin kysymyksittäin joko kvantitatiivisesti vastatausprosentein tai...
The purpose of this thesis was to continue the improvement of the World Village Festival by using visitor data. The purpose was to produce information about the festival visitors for the commissioner. What the visitors hope from the festival and how the event could be improved from the visitors’ point of view were the main research questions. In addition to the im-provement of the festival, the purpose was to improve the execution of the visitor survey. The objective of the thesis was to create a visitor survey for the commissioner, Kepa. The survey was used to examine the experience and consumption behaviors of the World Village 2015 festival visitors, during the festival. Their opinions on the matters that are important to Kepa ry were also investigated. The research results from 2015 were compared to the results of the two previous visitor surveys on the parts that were possible. In addition to this, the objective was to establish visitor personas and corresponding customer journeys for three dif-ferent types of visitor groups of the festival, by applying service design methods. Based on the data received from the visitor survey, improvement suggestions were drawn up for the future World Village Festivals. In the theoretical framework the main concept was consuming. Theory of consuming was added to the thesis, so that the opinions of the visitors could be analyzed from different points of view. Theory of events was covered shortly, so that the basic function of them would be comprehended. The thesis was a development research. The visitor survey was executed as form interviews during the festival weekend in May 2015. The interview results were analyzed and shown, as they were questioned, either as quantitative response rates or qualitative content analyzing. Service design was implemented in persona and customer journey figures. The research results were used to create information about the festival visitors. By comparing the results to previous results, the objective was to examine the changes in visitor behavior and also in their opinions. With three visitor profiles and their customer journey figures, in-formation about how to create an even more customer oriented festival experience was cre-ated for the commissioner. The size of the festival compared to the action going on was one of the topics that surfaced from the results. For example by opening up the walking lanes, a more pleasant festival experience would be created for the visitors. When creating the visitor survey in the future, execution should be considered more carefully....
The purpose of this thesis was to continue the improvement of the World Village Festival by using visitor data. The purpose was to produce information about the festival visitors for the commissioner. What the visitors hope from the festival and how the event could be improved from the visitors’ point of view were the main research questions. In addition to the im-provement of the festival, the purpose was to improve the execution of the visitor survey. The objective of the thesis was to create a visitor survey for the commissioner, Kepa. The survey was used to examine the experience and consumption behaviors of the World Village 2015 festival visitors, during the festival. Their opinions on the matters that are important to Kepa ry were also investigated. The research results from 2015 were compared to the results of the two previous visitor surveys on the parts that were possible. In addition to this, the objective was to establish visitor personas and corresponding customer journeys for three dif-ferent types of visitor groups of the festival, by applying service design methods. Based on the data received from the visitor survey, improvement suggestions were drawn up for the future World Village Festivals. In the theoretical framework the main concept was consuming. Theory of consuming was added to the thesis, so that the opinions of the visitors could be analyzed from different points of view. Theory of events was covered shortly, so that the basic function of them would be comprehended. The thesis was a development research. The visitor survey was executed as form interviews during the festival weekend in May 2015. The interview results were analyzed and shown, as they were questioned, either as quantitative response rates or qualitative content analyzing. Service design was implemented in persona and customer journey figures. The research results were used to create information about the festival visitors. By comparing the results to previous results, the objective was to examine the changes in visitor behavior and also in their opinions. With three visitor profiles and their customer journey figures, in-formation about how to create an even more customer oriented festival experience was cre-ated for the commissioner. The size of the festival compared to the action going on was one of the topics that surfaced from the results. For example by opening up the walking lanes, a more pleasant festival experience would be created for the visitors. When creating the visitor survey in the future, execution should be considered more carefully....
Heippa-palvelun konseptin testaaminen
(Laurea-ammattikorkeakoulu, 2015)
Tämä toiminnallinen opinnäytetyö käsittelee sähköisen Heippa -palvelun konseptitestausta. Heippa on suomalainen kehitteillä oleva yhteisöpalvelu, jonka tarkoitus on yhdistää vapaaehtoiset auttajat ja apua tarvitsevat ihmiset. Opinnäytetyön...
This practical thesis covers the concept testing of an e-service called Heippa. Heippa is a Finnish social networking service that is currently under development. The idea of the service is to connect the people in need of help with volunteers, who are willing to provide it. The objective of the thesis was to assist in the concept design of the Heippa Service by studying the simulated user experience of the service. This thesis was commissioned by the developer team of the Heippa Service. The purpose of this thesis is to study whether the potential users feel that the service is engaging, is providing added value, and are interested in building its community and culture. The theoretical framework consists of defining the thesis’ operational environment, defining the requirements for the consumer culture of an e-service and the generation of value in the service process. Information about the user experience was gathered by testing the concept in four workshops with potential users. The workshops were attended by four test users. The target group was 20-25 year old students. The concept testing was carried out by simulating the intended user experience with various existing messaging services. The prototypes and the questions asked in the workshops were developed on the basis of the theoretical framework. The results suggest that the test users with active life styles did not feel the Heippa Service is providing a sense of community, which they would not experience in their regular social networks already. However, the sense of personal guidance was perceived to be valuable by the test user, who employed the service for the purpose of seeking help. The possibility for a dialogue, which the service enabled, was also seen as valuable. In general, the interest to use Heippa and the appeal of the concept seem to be varying within the test group. Technologically the test validated that there are not any barriers preventing the adoption of the service in the tested target segment, as the use of comparable tools and services was common. The test users, who simulated the helpers of the service, felt that value was created by the opportunities of developing oneself, spending time and offering help. The appreciation of the answers and possible rewarding were also seen as important. The reasons for not joining the service were the required daily efforts, the time consumed answering the questions and the lack of motivation to use one’s free time to help strangers. The Heippa Service should continue to test the concept and examine how the elder target groups would engage with it. It is also crucial to study how people with smaller social networks experience the sense of community within the service. Lastly it is vital for the Heippa Service to discover which values allure the helpers to join the service in the future. Keywords: Concept testing, e-services, user experience, using culture, value creation...
This practical thesis covers the concept testing of an e-service called Heippa. Heippa is a Finnish social networking service that is currently under development. The idea of the service is to connect the people in need of help with volunteers, who are willing to provide it. The objective of the thesis was to assist in the concept design of the Heippa Service by studying the simulated user experience of the service. This thesis was commissioned by the developer team of the Heippa Service. The purpose of this thesis is to study whether the potential users feel that the service is engaging, is providing added value, and are interested in building its community and culture. The theoretical framework consists of defining the thesis’ operational environment, defining the requirements for the consumer culture of an e-service and the generation of value in the service process. Information about the user experience was gathered by testing the concept in four workshops with potential users. The workshops were attended by four test users. The target group was 20-25 year old students. The concept testing was carried out by simulating the intended user experience with various existing messaging services. The prototypes and the questions asked in the workshops were developed on the basis of the theoretical framework. The results suggest that the test users with active life styles did not feel the Heippa Service is providing a sense of community, which they would not experience in their regular social networks already. However, the sense of personal guidance was perceived to be valuable by the test user, who employed the service for the purpose of seeking help. The possibility for a dialogue, which the service enabled, was also seen as valuable. In general, the interest to use Heippa and the appeal of the concept seem to be varying within the test group. Technologically the test validated that there are not any barriers preventing the adoption of the service in the tested target segment, as the use of comparable tools and services was common. The test users, who simulated the helpers of the service, felt that value was created by the opportunities of developing oneself, spending time and offering help. The appreciation of the answers and possible rewarding were also seen as important. The reasons for not joining the service were the required daily efforts, the time consumed answering the questions and the lack of motivation to use one’s free time to help strangers. The Heippa Service should continue to test the concept and examine how the elder target groups would engage with it. It is also crucial to study how people with smaller social networks experience the sense of community within the service. Lastly it is vital for the Heippa Service to discover which values allure the helpers to join the service in the future. Keywords: Concept testing, e-services, user experience, using culture, value creation...









