Haku
Viitteet 461-470 / 1005
Suomalainen Joulukylä -konseptin kehittäminen palvelumuotoilun keinoin: Case: Leipzigin joulumarkkinat
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön aiheena oli kehittää Saksassa toimivan suomalaisen yrityksen Kalevala Spirit Oy:n Suomalainen Joulukylä –konseptia palvelumuotoilun keinoin. Konsepti toimii tällä hetkellä Leipzigissa, Stuttgartissa ja Hannoverissa osana...
The objective of this thesis was to improve the Finnish Christmas Village Concept by using service design methods. A Finnish company, Kalevala Spirit Oy, has developed the concept that operates in Germany. Currently the concept takes place every year in a four week period from late November until Christmas holidays in the city of Leipzig, Stuttgart and Hannover as a part of the traditional German Christmas markets. The target of the improvement plan was restricted to the Finnish Christmas Village in Leipzig, which is the biggest and most visited of all the Finnish Christmas Villages. The purpose of this thesis was to improve the commissioner’s business based on customer-oriented experience and to contribute the growth of the business both in Germany and in new market areas in Europe. The objective of the research was to form concrete development ideas for the Finnish Christmas Village in Leipzig. Successfully piloted ideas in Leipzig can be subsumed into the operations of the other Finnish Christmas Villages. The theoretical section consists of theory on concept design in the service sector, service concept and service design. Furthermore, culture export, German culture and event management, which are closely connected to the study of the thesis, were reviewed in the theoretical framework. The research structure was founded on the three phases of Moritz’s (2005) service design process; Understanding, Generating and Realising. Valuable information on the customer perspective was examined in the research by using the interactive methods of service design. In the Understanding phase, interviews were conducted with the two permanent employees of the commissioner. The information that was received from the interviews defined the starting point of the research. In the Generating phase, a customer questionnaire and a brainstorming workshop were conducted in order to gather and develop ideas for the improvement of the Finnish Christmas Village in Leipzig. In the Realising phase, the final development ideas were established based on the research results. A blueprint of a customer journey in the Christmas Village was created to support the possible implementation of the development ideas. As a result the study revealed that from the customers’ perspective, especially the range of traditional Finnish food and drinks and the cultural offerings needed the most improvement in the Finnish Christmas Village in Leipzig. The development ideas based on the research results were divided into three categories; communication, product portfolio and event offerings. Within the framework of these categories marketing and communication with customers during the event were proposed to be enhanced. Furthermore, an on-going innovation process of the food and drink selection and the development of event offerings at the Finnish Christmas Village in Leipzig for example by co-operating with various operators representing Finnish culture were proposed to be improved....
The objective of this thesis was to improve the Finnish Christmas Village Concept by using service design methods. A Finnish company, Kalevala Spirit Oy, has developed the concept that operates in Germany. Currently the concept takes place every year in a four week period from late November until Christmas holidays in the city of Leipzig, Stuttgart and Hannover as a part of the traditional German Christmas markets. The target of the improvement plan was restricted to the Finnish Christmas Village in Leipzig, which is the biggest and most visited of all the Finnish Christmas Villages. The purpose of this thesis was to improve the commissioner’s business based on customer-oriented experience and to contribute the growth of the business both in Germany and in new market areas in Europe. The objective of the research was to form concrete development ideas for the Finnish Christmas Village in Leipzig. Successfully piloted ideas in Leipzig can be subsumed into the operations of the other Finnish Christmas Villages. The theoretical section consists of theory on concept design in the service sector, service concept and service design. Furthermore, culture export, German culture and event management, which are closely connected to the study of the thesis, were reviewed in the theoretical framework. The research structure was founded on the three phases of Moritz’s (2005) service design process; Understanding, Generating and Realising. Valuable information on the customer perspective was examined in the research by using the interactive methods of service design. In the Understanding phase, interviews were conducted with the two permanent employees of the commissioner. The information that was received from the interviews defined the starting point of the research. In the Generating phase, a customer questionnaire and a brainstorming workshop were conducted in order to gather and develop ideas for the improvement of the Finnish Christmas Village in Leipzig. In the Realising phase, the final development ideas were established based on the research results. A blueprint of a customer journey in the Christmas Village was created to support the possible implementation of the development ideas. As a result the study revealed that from the customers’ perspective, especially the range of traditional Finnish food and drinks and the cultural offerings needed the most improvement in the Finnish Christmas Village in Leipzig. The development ideas based on the research results were divided into three categories; communication, product portfolio and event offerings. Within the framework of these categories marketing and communication with customers during the event were proposed to be enhanced. Furthermore, an on-going innovation process of the food and drink selection and the development of event offerings at the Finnish Christmas Village in Leipzig for example by co-operating with various operators representing Finnish culture were proposed to be improved....
Tapahtumasovellukset tapahtuman järjestämisessä: Loppukäyttäjän kokema arvo tapahtumasovelluksista
(Laurea-ammattikorkeakoulu, 2015)
. Valmis opinnäytetyö ja sen tulokset esiteltiin toimeksiantajalle, ja niiden hyödyntämistä suunnitellaan tulevaisuudessa....
This thesis was commissioned by Eastway Impact Oy that is interested in event applications and their utilization in the future, as a part a corporate event execution. The purpose of the thesis was to examine the value that the final user of the event application receives by using the application in a corporate event, and to produce information about the subject. The plan was to examine the value of the final users divided into two groups, mobile application daily users and users that do not use mobile applications regularly. This division makes the results versatile and easy for the commissioner to use in the future. The theoretical framework of the thesis consists of topics such as event and event production, usability and customer centricity, event application, and the quality and value of a service. The thesis was conducted by using different methods, such as benchmarking, paper prototyping and the think aloud method, focused interview and observation. Collecting the material was started by benchmarking three different event applications, which created the base for the paper prototype of the event application. The prototype was made by using many features from the three benchmarked applications. The paper prototype was tested by a focus group of six persons and the think aloud method was implemented at the same time. The focus group was chosen by sorting out different types of people that are possible guests of a corporate event. In the think aloud method the focus group spoke out loud what was on their mind when testing the prototype. Observation was also implemented simultaneously, when the focus group members were testing the paper prototype and thinking aloud. The objective of the observation was to monitor gestures, expressions, comments and silent moments in the testing of the prototype. After the testing of the paper prototype, every test user was interviewed in a focused interview. The themes of the interview were usability and customer centricity as well as the quality and value of a service. The main result of the thesis was a chart of the value that the final users obtains by using the event application in a corporate event. The chart included the value that the people, who use mobile applications daily, receive and the value that the people, who do not use mobile ap-plications regularly get. This makes the results easier to be exploited in the future and especially when examining a target group of a corporate event. It can be stated that the final users felt that the utilization of event applications in a corporate event saves their time and effort, which is the biggest benefit. The final thesis and its results were presented to the commissioner and the results will be used in the future....
This thesis was commissioned by Eastway Impact Oy that is interested in event applications and their utilization in the future, as a part a corporate event execution. The purpose of the thesis was to examine the value that the final user of the event application receives by using the application in a corporate event, and to produce information about the subject. The plan was to examine the value of the final users divided into two groups, mobile application daily users and users that do not use mobile applications regularly. This division makes the results versatile and easy for the commissioner to use in the future. The theoretical framework of the thesis consists of topics such as event and event production, usability and customer centricity, event application, and the quality and value of a service. The thesis was conducted by using different methods, such as benchmarking, paper prototyping and the think aloud method, focused interview and observation. Collecting the material was started by benchmarking three different event applications, which created the base for the paper prototype of the event application. The prototype was made by using many features from the three benchmarked applications. The paper prototype was tested by a focus group of six persons and the think aloud method was implemented at the same time. The focus group was chosen by sorting out different types of people that are possible guests of a corporate event. In the think aloud method the focus group spoke out loud what was on their mind when testing the prototype. Observation was also implemented simultaneously, when the focus group members were testing the paper prototype and thinking aloud. The objective of the observation was to monitor gestures, expressions, comments and silent moments in the testing of the prototype. After the testing of the paper prototype, every test user was interviewed in a focused interview. The themes of the interview were usability and customer centricity as well as the quality and value of a service. The main result of the thesis was a chart of the value that the final users obtains by using the event application in a corporate event. The chart included the value that the people, who use mobile applications daily, receive and the value that the people, who do not use mobile ap-plications regularly get. This makes the results easier to be exploited in the future and especially when examining a target group of a corporate event. It can be stated that the final users felt that the utilization of event applications in a corporate event saves their time and effort, which is the biggest benefit. The final thesis and its results were presented to the commissioner and the results will be used in the future....
Palveluyrityksen tapahtumien, ruokatuotteiden ja markkinoinnin kehittäminen Elisaari
(Laurea-ammattikorkeakoulu, 2015)
Opinnäytetyön tarkoituksena oli kehittää ja tehostaa palveluyrityksen ruoka- ja tapahtumapalveluita sekä markkinointia. Toimeksiantajana toimi yrittäjäpariskunta, joka harjoittaa majoitus-, ravitsemis- ja tapahtumapalveluita Inkoon Elisaaressa...
The subject of the thesis was to improve a company’s events and food process and create a more versatile marketing process. The commissioner of the thesis was an entrepreneur couple that op-erates in the field of accommodation, nutrition and event services in Elisaari in Inkoo. The purpose of the thesis was to create development ideas to improve the process of food- and event services and marketing. The theoretical framework was based on services, customership, food and event services as well as marketing in general. The used methods were based on Stefan Moritz’s Service Design model and its six different stages, according to which the thesis advanced. The thesis process started with the interview of the commissioner and hearing their different views. During the thesis process, customer profiles and customer journeys were created, which visualized the customer journey and all the contact points during the service. Possible customers from the focus group were also interviewed and a SWOT analysis was created, which showed the service company’s strengths, weaknesses, possibilities and threats. At the end of the process new, feasible ideas were created. The thesis studies the services provided from different points of view. The used methods in the thesis can also be used in the future if the commissioner wants to create new or develop old ser-vice ideas. The thesis also gives a good theoretical base for the commissioner to improve the exist-ing services upon. The execution of these ideas is up to the commissioner to decide....
The subject of the thesis was to improve a company’s events and food process and create a more versatile marketing process. The commissioner of the thesis was an entrepreneur couple that op-erates in the field of accommodation, nutrition and event services in Elisaari in Inkoo. The purpose of the thesis was to create development ideas to improve the process of food- and event services and marketing. The theoretical framework was based on services, customership, food and event services as well as marketing in general. The used methods were based on Stefan Moritz’s Service Design model and its six different stages, according to which the thesis advanced. The thesis process started with the interview of the commissioner and hearing their different views. During the thesis process, customer profiles and customer journeys were created, which visualized the customer journey and all the contact points during the service. Possible customers from the focus group were also interviewed and a SWOT analysis was created, which showed the service company’s strengths, weaknesses, possibilities and threats. At the end of the process new, feasible ideas were created. The thesis studies the services provided from different points of view. The used methods in the thesis can also be used in the future if the commissioner wants to create new or develop old ser-vice ideas. The thesis also gives a good theoretical base for the commissioner to improve the exist-ing services upon. The execution of these ideas is up to the commissioner to decide....
Gateway-matkustajien palvelutarpeiden kartoitus: Case Vantaan kaupunki
(Laurea-ammattikorkeakoulu, 2015)
Helsinki-Vantaan lentoaseman matkustajamäärien kasvaessa ja keskittyessä erityisesti Aasian-liikenteeseen Vantaalla vierailee yhä enemmän gateway-matkustajia. Erityisesti heille suunnattuja palveluita ei kuitenkaan vielä lentoaseman ulkopuolella...
While the number of passengers travelling via Helsinki-Vantaa airport is constantly increasing, there are more and more gateway travellers passing through the city of Vantaa. However, many of the services are not targeted at them outside the airport area. Among the city governance the fact that the airport is located in Vantaa is seen as an opportunity that could be capitalized on. The commissioner of this thesis was the City of Vantaa. The objective was to examine the needs of services of the gateway travellers flying via the Helsinki-Vantaa airport. Based on those needs, the purpose was to generate development proposals that would help the City of Vantaa to develop its tourism services in a customer oriented way. By doing that Vantaa could make better use of the gateway travellers’ purchasing power and increase the sales of tourism related companies in Vantaa. In the theoretical section of the thesis tourism services, customer orientation and current tourism trends were examined. The section also studies the phenomena of gateway travelling, and Finland and particularly Helsinki-Vantaa airport from the perspective of gateway travelling. Furthermore, the services of the Helsinki-Vantaa airport were listed in the theoretical framework. The empirical section included three steps. These were the investigation of the tourism related services that the city of Vantaa has to offer, the research of the gateway travellers’ needs of services and the creation of the development proposals. The methods used in the investigation of the existing services were net scouting and interviewing, and the research of the gateway travellers was conducted by using a survey. In the creation and development of new ideas brainstorming and six thinking hats were used as methods. The main outcome of the research was that most of the gateway travellers had too short layover times to explore the city, and that the services they wanted to use most during their stopover were shopping and restaurant services with reasonable prices. Based on these results, the main development proposal was developing the marketing of the Jumbo shopping center to meet the needs of the gateway travellers. This could be conducted for example by improving the transportation connections between the airport and Jumbo and by marketing the shopping center perceptibly at the airport....
While the number of passengers travelling via Helsinki-Vantaa airport is constantly increasing, there are more and more gateway travellers passing through the city of Vantaa. However, many of the services are not targeted at them outside the airport area. Among the city governance the fact that the airport is located in Vantaa is seen as an opportunity that could be capitalized on. The commissioner of this thesis was the City of Vantaa. The objective was to examine the needs of services of the gateway travellers flying via the Helsinki-Vantaa airport. Based on those needs, the purpose was to generate development proposals that would help the City of Vantaa to develop its tourism services in a customer oriented way. By doing that Vantaa could make better use of the gateway travellers’ purchasing power and increase the sales of tourism related companies in Vantaa. In the theoretical section of the thesis tourism services, customer orientation and current tourism trends were examined. The section also studies the phenomena of gateway travelling, and Finland and particularly Helsinki-Vantaa airport from the perspective of gateway travelling. Furthermore, the services of the Helsinki-Vantaa airport were listed in the theoretical framework. The empirical section included three steps. These were the investigation of the tourism related services that the city of Vantaa has to offer, the research of the gateway travellers’ needs of services and the creation of the development proposals. The methods used in the investigation of the existing services were net scouting and interviewing, and the research of the gateway travellers was conducted by using a survey. In the creation and development of new ideas brainstorming and six thinking hats were used as methods. The main outcome of the research was that most of the gateway travellers had too short layover times to explore the city, and that the services they wanted to use most during their stopover were shopping and restaurant services with reasonable prices. Based on these results, the main development proposal was developing the marketing of the Jumbo shopping center to meet the needs of the gateway travellers. This could be conducted for example by improving the transportation connections between the airport and Jumbo and by marketing the shopping center perceptibly at the airport....
Kotimyymäläkonseptin perustamisedellytysten kartoitus
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön tarkoituksena oli kartoittaa perustamisedellytyksiä elintarvikkeita myyvälle kotimyymälälle. Tehtävänä oli selvittää kuinka uudesta konseptista tehdään kannattava ja selvittää uuden yrityksen mahdollisuudet menestyä tarkoitetulla...
The purpose of this thesis was to identify the requirements for establishing a home store selling food products. The objective was to research how to establish a profitable concept and examine the store's potential to succeed in the intended geographical area. The thesis was produced for the author herself. The theoretical framework of the thesis consists of theory on how to develop a new concept based on the requirements of a new business and productization. The development process includes theory of marketing, segmentation, customer relationship management, production process and sales process. The research method used in the thesis was interview. In the assessment phase potential customers of the business were interviewed. The interview was conducted to investigate the level of interest in the new business and opinions on the products. The results of the interview will affect the content of the concept. The prices of the products will be based on the interview results and some changes will be made to the business idea. The outcome of the research was that the business is suitable for recreational activity. The lack of competitors in the region, the plans made for the business based on the theory and the interviewees' interest in the business led to a conclusion that the company has potential to succeed in the area within the limits the founders have set for the company. The business will start operating at the earliest in summer 2016....
The purpose of this thesis was to identify the requirements for establishing a home store selling food products. The objective was to research how to establish a profitable concept and examine the store's potential to succeed in the intended geographical area. The thesis was produced for the author herself. The theoretical framework of the thesis consists of theory on how to develop a new concept based on the requirements of a new business and productization. The development process includes theory of marketing, segmentation, customer relationship management, production process and sales process. The research method used in the thesis was interview. In the assessment phase potential customers of the business were interviewed. The interview was conducted to investigate the level of interest in the new business and opinions on the products. The results of the interview will affect the content of the concept. The prices of the products will be based on the interview results and some changes will be made to the business idea. The outcome of the research was that the business is suitable for recreational activity. The lack of competitors in the region, the plans made for the business based on the theory and the interviewees' interest in the business led to a conclusion that the company has potential to succeed in the area within the limits the founders have set for the company. The business will start operating at the earliest in summer 2016....
Sosiaalinen media ravintoloiden markkinoinnissa : Case Original Sokos Hotel Vantaa
(Laurea-ammattikorkeakoulu, 2015)
Tämän opinnäytetyön tavoitteena oli tuottaa Sokos Hotel Vantaan ravintoloille kehitysehdo-tuksia uudenlaiseen sosiaalisen median käyttöön. Tarkoituksena oli auttaa, uudistaa ja tehos-taa sosiaalisen median käyttöä markkinointivälineenä ja ideoida uutta tapaa hyödyntää sosi-aalista verkkoympäristöä. Kehitysehdotukset on suunniteltu tapauskohtaisesti, mutta niitä voidaan soveltuvilta osin soveltaa myös muiden yritysten markkinoinnissa.
Opinnäytetyö tehtiin syksyn 2014 aikana toimeksiantona Original Sokos Hotel Vantaan iltara-vintoloille. Kehitysehdotusten laatimisessa käytettiin apuna pohjaksi hankittua teoriaa sekä asiantuntijoiden haastatteluvastauksia. Asiantuntijoiden näkökulma hankittiin kahdella erilai-sella teemahaastattelulla. Haastattelut referoitiin ja analysoitiin. Asiantuntijoiden vastausten ja teoriatiedon avulla luotiin kehitysehdotukset Sokos Hotel Vantaan ravintoloiden sosiaalisen median markkinointiin sekä yhteistyöhön tapahtumatuotantoon ja markkinointiin erikoistu-neen Rito Secreton kanssa.
Opinnäytetyö julkaistiin ennen kuin kehitysehdotusten mahdollinen käyttöönotto tapahtuu, joten niiden toimivuutta ei käsitellä tässä työssä....
The purpose of this bachelor’s thesis was to create suggestions for developing new social me-dia marketing ideas for restaurants of Original Sokos Hotel Vantaa. The purpose was to help create new kind of social media content and ways to benefit from...
The purpose of this bachelor’s thesis was to create suggestions for developing new social me-dia marketing ideas for restaurants of Original Sokos Hotel Vantaa. The purpose was to help create new kind of social media content and ways to benefit from...
Verkkosivun kehittäminen sisältömarkkinoinnin ja hakukoneoptimoinnin keinoin
(Laurea-ammattikorkeakoulu, 2015)
Yrityksen omat verkkosivut ovat sen käyntikortti digitaalisessa maailmassa. Verkkosivuilla julkaistu hyvä, arvoa tuottava sisältö ja sen optimoiminen hakukoneille suotuisaksi on edullinen tapa tavoittaa asiakkaita.
Opinnäytetyön tavoite oli...
A company’s own website is its business card in the digital world. Good and valuable content, which is published on the website and optimized for search engines, is an economical way to meet new customers. The objective of the thesis was to improve Sup Rental’s website by using content marketing and enhance the website’s visibility by using search engine optimization. The objective was to produce concrete propositions for the commissioner on how to develop website. Content marketing and search engine optimization give cost-effective tools for carrying out hands on work for the commissioner. The quality of the content and easily found information bring new people, who are inter-ested in sup boarding, to the website. The commissioner of this thesis is a company that rents sup boards and arranges sup board trips. The company had less than a year old website and because it wanted to grow its business, the website needed to be improved. The theoretical section of this thesis consists of two sections, search engine optimization and content marketing. Content strategy and inbound marketing were also covered in this thesis. Search engine optimization and content marketing are topics that complement each other. Good content results in good visibility in the search engine. The used researchs methods were net scouting and observation interview. In the net scouting the website of the Sup Rental was compared to the competititors’ websites. The compared parts were the domain, title-heading, meta-description, key words and links. When conduct-ing the observa-tion interview cases which were observed were the webpage’s content and how-end user uses the search engine. The materials of the theme interview were transcribed and analyzed in the results. The observation data was also analyzed and simplified in the re-sults. As a result, development proposals were drawn up for the commissioner. The conclusions give that most things were done right when Sup Rental’s website was created. The development ideas were given to the commissioner. The improvements that were recommended were about releasing content and website’s technical improvements. An example of these was fixing meta-descriptions and publishing interesting content on the landing page. The commissioner has taken into consideration these development suggestions. It is ready to make such solutions that enable the website to bring in better business results....
A company’s own website is its business card in the digital world. Good and valuable content, which is published on the website and optimized for search engines, is an economical way to meet new customers. The objective of the thesis was to improve Sup Rental’s website by using content marketing and enhance the website’s visibility by using search engine optimization. The objective was to produce concrete propositions for the commissioner on how to develop website. Content marketing and search engine optimization give cost-effective tools for carrying out hands on work for the commissioner. The quality of the content and easily found information bring new people, who are inter-ested in sup boarding, to the website. The commissioner of this thesis is a company that rents sup boards and arranges sup board trips. The company had less than a year old website and because it wanted to grow its business, the website needed to be improved. The theoretical section of this thesis consists of two sections, search engine optimization and content marketing. Content strategy and inbound marketing were also covered in this thesis. Search engine optimization and content marketing are topics that complement each other. Good content results in good visibility in the search engine. The used researchs methods were net scouting and observation interview. In the net scouting the website of the Sup Rental was compared to the competititors’ websites. The compared parts were the domain, title-heading, meta-description, key words and links. When conduct-ing the observa-tion interview cases which were observed were the webpage’s content and how-end user uses the search engine. The materials of the theme interview were transcribed and analyzed in the results. The observation data was also analyzed and simplified in the re-sults. As a result, development proposals were drawn up for the commissioner. The conclusions give that most things were done right when Sup Rental’s website was created. The development ideas were given to the commissioner. The improvements that were recommended were about releasing content and website’s technical improvements. An example of these was fixing meta-descriptions and publishing interesting content on the landing page. The commissioner has taken into consideration these development suggestions. It is ready to make such solutions that enable the website to bring in better business results....
Uuden tapahtumakonseptin kehittäminen: Case InnoBussi
(Laurea-ammattikorkeakoulu, 2015)
Bussista toimiva tapahtumakonsepti vuosittain järjestettäväksi tapahtumaksi. Opinnäytetyön tarkoituksena oli suunnitella ja toteuttaa ensimmäinen InnoBussi–tapahtuma, kuvailla tapahtuman järjestämisen prosessin vaiheet, arvioida tapahtuman onnistumista...
The subject of this functional thesis was to develop a new event concept for the InnoVaara Community Organization of the InnoEspoo Project. The thesis was commissioned by the InnoEspoo Project. The objective of the thesis was to develop a new event concept called “InnoBussi”, which is planned to be organized again in the future. The purpose of the thesis was to organize the first event, describe the stages of the event organizing process and assess how successful the event process was. The concept was developed with the help of received feedback and theme interviews. The purpose was to create a concept as feasible as possible to help the commissioner to organize the same event as effectively and successfully as possible in the future. The theoretical framework is based on entrepreneurship, event concept, event marketing, and the different phases of managing an event. In the beginning it is essential to examine why it is important to support entrepreneurship and organize this kind of events. By obtaining theoretical know-how on event marketing and the event concept, it is easier to see the subject from the commissioner’s point of view. Acquiring theory of the phases of organizing an event helps one success in the process more likely. Marketing the event is covered in its own section, because it is perceived as a central part of the event planning phase. Entrepreneurship is supported in society because it creates work places, develops expertise and promotes the growth of society. The object of the event concept InnoBussi is to make the ecosystem of entrepreneurship visible to students, who are interested in entrepreneurship, and to students, who have already started their own business. The objective of the event concept InnoBussi is to inform that organizations that support entrepreneurship in Espoo are open to everyone. The purpose is also to build networks and collaboration between the various operators and professionals. The outcome of this thesis is a tested and developed event concept for the commissioner. The event concept is a completed operating model that outlines the essential guidelines that the commissioner can use as help to organize a successful event....
The subject of this functional thesis was to develop a new event concept for the InnoVaara Community Organization of the InnoEspoo Project. The thesis was commissioned by the InnoEspoo Project. The objective of the thesis was to develop a new event concept called “InnoBussi”, which is planned to be organized again in the future. The purpose of the thesis was to organize the first event, describe the stages of the event organizing process and assess how successful the event process was. The concept was developed with the help of received feedback and theme interviews. The purpose was to create a concept as feasible as possible to help the commissioner to organize the same event as effectively and successfully as possible in the future. The theoretical framework is based on entrepreneurship, event concept, event marketing, and the different phases of managing an event. In the beginning it is essential to examine why it is important to support entrepreneurship and organize this kind of events. By obtaining theoretical know-how on event marketing and the event concept, it is easier to see the subject from the commissioner’s point of view. Acquiring theory of the phases of organizing an event helps one success in the process more likely. Marketing the event is covered in its own section, because it is perceived as a central part of the event planning phase. Entrepreneurship is supported in society because it creates work places, develops expertise and promotes the growth of society. The object of the event concept InnoBussi is to make the ecosystem of entrepreneurship visible to students, who are interested in entrepreneurship, and to students, who have already started their own business. The objective of the event concept InnoBussi is to inform that organizations that support entrepreneurship in Espoo are open to everyone. The purpose is also to build networks and collaboration between the various operators and professionals. The outcome of this thesis is a tested and developed event concept for the commissioner. The event concept is a completed operating model that outlines the essential guidelines that the commissioner can use as help to organize a successful event....
Liiketoimintasuunnitelma - Cottage Hostel
(Laurea-ammattikorkeakoulu, 2015)
liiketoimintasuunnitelman rakenne. Keskeisimmät käsiteltävät aiheet ovat yrittäjyys ja siihen liittyvät haasteet, liikeidea sekä liiketoimintasuunnitelman sisältö. Teoreettisessa osiossa käydään läpi myös yrittäjän analyysejä sekä yrityksen rahoitusta ja taloudellisia...
The purpose of this thesis was to create a business plan for a small hostel and to investigate the theoretical framework. The purpose is to examine theory and retrieve ideas for the future company. The objective was to generate a practical and professional business plan for the Cottage hostel. The business plan will be feasible when establishing the actual business. This thesis does not have a commissioner. The theoretical framework investigates business plan as a concept. The topics covered are entrepreneurship and its challenges, creating a business plan and business idea. Entrepreneurial analysis, financial and economic calculations are also main subjects. The empirical section has been attached to this thesis and it includes the practical business plan. The practical business plan is private. The methods of creating ideas for the business plan are benchmarking, interviews, PESTLE analysis and competitor analysis. The business plan works as a guideline for a new entrepreneur and it can be used when applying for a loan and economic support. This business plan can be used to create a new company in the hospitality field. It is important to produce as realistic and practical strategy business plan as possible to become a successful enterprise. The used methods help to understand competition and requirements of the hospitality industry. According to a consultant, the business plan gives a general view of hostel business implementation. This business plan is a good baseline for the entrepreneurs to deepen the know-how of the business when establishing the company in the future....
The purpose of this thesis was to create a business plan for a small hostel and to investigate the theoretical framework. The purpose is to examine theory and retrieve ideas for the future company. The objective was to generate a practical and professional business plan for the Cottage hostel. The business plan will be feasible when establishing the actual business. This thesis does not have a commissioner. The theoretical framework investigates business plan as a concept. The topics covered are entrepreneurship and its challenges, creating a business plan and business idea. Entrepreneurial analysis, financial and economic calculations are also main subjects. The empirical section has been attached to this thesis and it includes the practical business plan. The practical business plan is private. The methods of creating ideas for the business plan are benchmarking, interviews, PESTLE analysis and competitor analysis. The business plan works as a guideline for a new entrepreneur and it can be used when applying for a loan and economic support. This business plan can be used to create a new company in the hospitality field. It is important to produce as realistic and practical strategy business plan as possible to become a successful enterprise. The used methods help to understand competition and requirements of the hospitality industry. According to a consultant, the business plan gives a general view of hostel business implementation. This business plan is a good baseline for the entrepreneurs to deepen the know-how of the business when establishing the company in the future....
Tuotteistamisoppaan kehittäminen lähiruokatuottajille
(Laurea-ammattikorkeakoulu, 2014)
Kestävää liiketoimintaa lähiruoasta -hankkeen tavoitteena oli kehittää Uudenmaan alueen lähiruokaliiketoimintaa sekä kasvattaa lähiruokatarjontaa. Tavoitteena oli myös parantaa lähiruoan näkyvyyttä ja tunnistettavuutta Uudellamaalla. Tämän...
The objective of the project “Sustainable business for local food” was to develop the local food business and to increase the amount of local food products in the Uusimaa region. The project also aimed to increase the visibility and recognition of local food in Uusimaa. The objective of this the-sis was to create a guide to productization for local food producers. The purpose was to support the project by gathering information to establish a knowledge basis of productization and experi-ences from real life practices. The guide aimed to support the local food producers to take up the productization process and thus develop the local food products to become more suitable for the market. The knowledge basis of this thesis was based on theories of local food and productization. The local food section defines local food and its future. The knowledge base of the productization was outlined to inform about productizating a product and the different stages of productization. The knowledge base also focused on the importance of client-centered productization. Benchmarking was used as the method in this thesis. Benchmarking was accomplished with theme interviews. The themes of the interviews were based on the knowledge basis and the questions focused on client-centered practices and originality, the challenges of pricing, the physical fea-tures of the product and the productization process in general and its possible problems. The three persons interviewed were all representatives of companies that work in the grocery field. The most significant results in this thesis were that productization takes time and money and it must be very well thought out. When needed, the help of an outside specialist must be used and also one must aim to build strong networks. Originality and standing out, right positioning and careful outlining of the target group were considered important. All in all, one’s business must be con-sistent and open and offer good quality to achieve the trust of the clients. The guide to productization contained extracts of the knowledge basis and some real life practises of productization gathered from the data received in the interviews. In the future, local food has a chance to increase its volume in the market. There are no strong brands so competition is wel-come. Productization is a very comprehensive process and it gives a new direction to a company. It also gives a chance to critically evaluate the practises used today and encourages constant devel-opment....
The objective of the project “Sustainable business for local food” was to develop the local food business and to increase the amount of local food products in the Uusimaa region. The project also aimed to increase the visibility and recognition of local food in Uusimaa. The objective of this the-sis was to create a guide to productization for local food producers. The purpose was to support the project by gathering information to establish a knowledge basis of productization and experi-ences from real life practices. The guide aimed to support the local food producers to take up the productization process and thus develop the local food products to become more suitable for the market. The knowledge basis of this thesis was based on theories of local food and productization. The local food section defines local food and its future. The knowledge base of the productization was outlined to inform about productizating a product and the different stages of productization. The knowledge base also focused on the importance of client-centered productization. Benchmarking was used as the method in this thesis. Benchmarking was accomplished with theme interviews. The themes of the interviews were based on the knowledge basis and the questions focused on client-centered practices and originality, the challenges of pricing, the physical fea-tures of the product and the productization process in general and its possible problems. The three persons interviewed were all representatives of companies that work in the grocery field. The most significant results in this thesis were that productization takes time and money and it must be very well thought out. When needed, the help of an outside specialist must be used and also one must aim to build strong networks. Originality and standing out, right positioning and careful outlining of the target group were considered important. All in all, one’s business must be con-sistent and open and offer good quality to achieve the trust of the clients. The guide to productization contained extracts of the knowledge basis and some real life practises of productization gathered from the data received in the interviews. In the future, local food has a chance to increase its volume in the market. There are no strong brands so competition is wel-come. Productization is a very comprehensive process and it gives a new direction to a company. It also gives a chance to critically evaluate the practises used today and encourages constant devel-opment....









