Haku
Viitteet 491-500 / 1002
Www-sivujen kehittäminen - Case Some Hunters Oy
(Laurea-ammattikorkeakoulu, 2014)
. Tavoitteena on tuottaa ehdotus uudistetusta Some Huntersin aloitussivusta. Www-sivujen kehittämisen ja uudistamisen lisäksi sivuilla käytettä-väksi ehdotetaan kahta markkinoinnin työkalua. Some Hunters Oy on opinnäytetyön toimeksianta-ja...
The objective of this thesis is to study the current situation of Some Hunters Oy’s website, to determine the website’s faults and develop it according to obtained research results. The commissioner of the thesis is Some Hunters Oy. Development proposals will be given to Some Hunters in order for the company to be able to renew the site. The product of this thesis will be an example of a renewed homepage of the website. In addition to this thesis, two marketing tool proposals will be given to Some Hunters. The beginning of the thesis includes an introduction of the commissioner and other important issues concerning the project. The theoretical frame of reference consists of issues affecting website design and website marketing.The theory provides a definition of user-centered web page, visual communication and the design of a visually working website and. The section on website marketing theory covers a definition of the network service Facebook and banner advertising. The thesis was carried out by using qualitative research methods. Interviews with new website users, the commissioner and customer were made in order to analyze the current situation and the starting point of the website. SWOT-analysis was used to summarize the interviews and determine the website’s problem areas. In order to even further determine the development proposals, a competitor comparison was made by benchmarking. Information in the theoretical frame, interviews, SWOT-analysis and benchmarking were used in a co-creative workshop. Creating the layout of the product, Some Hunter’s renewed homepage, was the objective in the workshop. The layout was then created into a homepage example for Some Hunters by using publishing software InDesign. In order to measure the usability of the product a user study was made by interviewing new website users again. Some Hunters will benefit from the development proposals and example page when the company renews the site. The objective of the given marketing tools is to help Some Hunters to increase its visibility and allow for more efficient creation of new customer contacts....
The objective of this thesis is to study the current situation of Some Hunters Oy’s website, to determine the website’s faults and develop it according to obtained research results. The commissioner of the thesis is Some Hunters Oy. Development proposals will be given to Some Hunters in order for the company to be able to renew the site. The product of this thesis will be an example of a renewed homepage of the website. In addition to this thesis, two marketing tool proposals will be given to Some Hunters. The beginning of the thesis includes an introduction of the commissioner and other important issues concerning the project. The theoretical frame of reference consists of issues affecting website design and website marketing.The theory provides a definition of user-centered web page, visual communication and the design of a visually working website and. The section on website marketing theory covers a definition of the network service Facebook and banner advertising. The thesis was carried out by using qualitative research methods. Interviews with new website users, the commissioner and customer were made in order to analyze the current situation and the starting point of the website. SWOT-analysis was used to summarize the interviews and determine the website’s problem areas. In order to even further determine the development proposals, a competitor comparison was made by benchmarking. Information in the theoretical frame, interviews, SWOT-analysis and benchmarking were used in a co-creative workshop. Creating the layout of the product, Some Hunter’s renewed homepage, was the objective in the workshop. The layout was then created into a homepage example for Some Hunters by using publishing software InDesign. In order to measure the usability of the product a user study was made by interviewing new website users again. Some Hunters will benefit from the development proposals and example page when the company renews the site. The objective of the given marketing tools is to help Some Hunters to increase its visibility and allow for more efficient creation of new customer contacts....
Liiketoimintasuunnitelma Panimoravintolalle
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön aihe on liiketoimintasuunnitelman laatiminen. Työn toimeksiantaja on helsinkiläisen pienpanimon omistaja. Opinnäytetyön tarkoituksena on laatia panimoravintolan kirjallinen liiketoimintasuunnitelma toiminnan optimoimiseen ja kannattavuuden varmistamiseen. Opinnäytetyön tavoitteena on opettaa tekijöille liiketoimintasuunnitelman sisältö, rakenne ja tarkoitus, sekä kartuttaa tietoja ravintola-alasta. Päätavoitteena on tehdä panimoravintolan liiketoimintasuunnitelmasta realistinen ja toimiva.
Opinnäytetyön teoreettinen viitekehys rakentuu kirjallisuuteen, joka käsittelee liiketoiminnan suunnittelua. Työssä selvennetään liiketoimintasuunnitelma käsite ja esitellään käytetty Business Model Canvas -malli, johon laadittu liiketoimintasuunnitelma pohjaa. Käytännön laatimisessa on käytetty apuna Opas ravintolan liiketoiminnan suunnittelemiseen -kirjaa. Ravintola-alaa toimintaympäristönä sekä ravintolaa koskevia säädöksiä on kartoitettu suurimmaksi osaksi internetlähteistä.
Prosessin alussa tehtiin toimeksiantajan haastattelu. Tuloksena saatiin näkemyksiä suunnitellusta panimoravintolakokonaisuudesta, jonka pohjalle liiketoimintasuunnitelma on laadittu. Käytännön liiketoimintasuunnitelma tulee ainoastaan toimeksiantajan käyttöön, mutta opinnäytetyön liitteistä löytyvät liiketoimintasuunnitelman pääotsikot. Työn alkuvaiheessa tutustuttiin Helsingin alueen ravintoloihin ja pyrittiin benchmarkkaamalla tutustumaan ravintola-alaan. Valmista liiketoimintasuunnitelmaa benchmarkattiin suhteessa kilpailijoihin. Opinnäytetyön tarkoitus saavutettiin ja luotu liiketoimintasuunnitelma nähdään ainutlaatuisena ja kilpailukykyisenä. Myös opinnäytetyön tavoite saavutettiin. Prosessissa tekijät oppivat niin liiketoimintasuunnitelmasta kuin ravintola-alasta säänneltynä ja suhdanneherkkänä alana.
Opinnäytetyön liiketoimintasuunnitelmaosuus on kattava suunnitelma panimoravintolan toiminnalle. Se pitää sisällään liikeidean, kohderyhmän, tuotteen ja markkinoinnin. Lisäksi suun-nitelma selventää henkilöstösuunnitelmaa, esittelee pääpiirteittäin ulkoisen ilmeen ja sisustuksen sekä pohtii panimoravintolan riskejä. Liiketoimintasuunnitelmassa on lisäksi talouslaskelmat, jotka perustuvat arvioihin. Liiketoimintasuunnitelma toimii ehdotuksena toimeksiantajalle jatkokehittelyä varten....
The topic of this thesis is writing a business plan. The commissioner of this thesis is the owner of a micro-brewery in Helsinki. The purpose of the thesis is to draw up a profitable and optimized business plan for a brewhouse restaurant...
The topic of this thesis is writing a business plan. The commissioner of this thesis is the owner of a micro-brewery in Helsinki. The purpose of the thesis is to draw up a profitable and optimized business plan for a brewhouse restaurant...
Vaatemerkin SS14-malliston kehittäminen, Case: White Trash Gospel
(Laurea-ammattikorkeakoulu, 2014)
suunnitelmasta. Tutkimustehtävänä oli selvittää kuinka paljon kilpailijoiden ja asiakkaiden toimia ja mielipiteitä huomioiden pystyttiin tekemään muutoksia mallistoon. Opinnäytetyö oli luonteeltaan tutkimuksellinen kehittämistyö ja toteutukseltaan toiminnallinen...
Developing the Collection of a Clothing Brand, ss14: Case: White Trash Gospel The subject of this thesis is developing the SS14 clothing collection of the company White Trash Gospel (WTG). The commissioner, White Trash Gospel, is a clothing company from Helsinki, which is starting its business. The thesis has been made due to WTG’s need to develop their collection while taking their competitors’ actions and the consumers’ opinions into account. The objective of the thesis was to develop the SS14 collection for potential customers. The thesis also focuses on the key elements of marketing by observing potential competitors and customers. The thesis aims to produce knowledge for WTG’s marketing plan and to examine how to improve the original collection through various research methods. The purpose of the research is to investigate how many changes could be made to the SS14 by observing the actions and opinions of WTG’s competitors and consumers. The thesis is a developmental research and the implementation of it is functional. The theoretical framework of the thesis examines the current state of the clothing industry in Finland, entrepreneurship in the fashion industry and the future of fashion industry. The theoretical framework also focuses on planning marketing and the goals, challenges and means of marketing. The qualitative research methods used in the thesis were benchmarking and inquiry. The results and the theoretical framework were used to develop a new collection for White Trash Gospel. The collection will be launched and tested during spring 2014....
Developing the Collection of a Clothing Brand, ss14: Case: White Trash Gospel The subject of this thesis is developing the SS14 clothing collection of the company White Trash Gospel (WTG). The commissioner, White Trash Gospel, is a clothing company from Helsinki, which is starting its business. The thesis has been made due to WTG’s need to develop their collection while taking their competitors’ actions and the consumers’ opinions into account. The objective of the thesis was to develop the SS14 collection for potential customers. The thesis also focuses on the key elements of marketing by observing potential competitors and customers. The thesis aims to produce knowledge for WTG’s marketing plan and to examine how to improve the original collection through various research methods. The purpose of the research is to investigate how many changes could be made to the SS14 by observing the actions and opinions of WTG’s competitors and consumers. The thesis is a developmental research and the implementation of it is functional. The theoretical framework of the thesis examines the current state of the clothing industry in Finland, entrepreneurship in the fashion industry and the future of fashion industry. The theoretical framework also focuses on planning marketing and the goals, challenges and means of marketing. The qualitative research methods used in the thesis were benchmarking and inquiry. The results and the theoretical framework were used to develop a new collection for White Trash Gospel. The collection will be launched and tested during spring 2014....
Osaamisen johtamisen toimintamallin laatiminen case Neste K-Market Martinlaakso
(Laurea-ammattikorkeakoulu, 2014)
yrityksestä koko työuransa ajan. Työhön haastateltiin teemahaastatteluina kolmea henkilöä. Heistä kaksi oli yrityksen työntekijöitä ja kolmas yrityksen kauppias. Tuloksia analysoitiin SWOT-analyysin avulla. Benchmarkingilla tutustuttiin BW-Restaurants Oy...
Developing the Competence Management Model Case: Neste K-Market Martinlaakso This practice-based thesis was commissioned by Neste K-Market Martinlaakso. The K-retailer of the company is Mr Tapio Dansk. The thesis author has worked for the company since 2009. The objective of this thesis was to develop a competence management model which would operate as a tool for the commissioner. The purpose of the model and the thesis is to increase the competence of the employees and to improve the orientation process in the target organization. The output of the project is a competence management model which is presented through the blueprint method and orientation material. The theoretical section consists of competence management and orientation, which are the keywords of the thesis. Competence management is supposed to be based on the strategy of a company. It includes anticipating future competence needs and evaluating the competence already existing in the organization. These two form the base for improving the competence. The first step of competence management is orientation. An effective and well organized orientation process has obvious benefits for the company. The topics of this thesis were being researched through four methods. They were observation, interviewing, SWOT analysis and benchmarking. The observation was implemented both by the participant and in a systematic way. The purpose of the observation was to define the current situation in the organization and the weaknesses of the employees’ competence. Two employees and the K-retailer, Mr Dansk, were interviewed. The results of the observations and the interviews were analyzed by SWOT analysis. Benchmarking was used for researching BW-Restaurants Oy’s orientation material. The main problems in the commissioner organization appeared to be an inadequate orientation process and missing orientation material. The ways to improve the competence of the employees were not either utilized even though they existed. In the developed model the importance of an organized orientation process, continuous improvement of competence and discussions between the supervisor and employees are emphasized. The orientation material is created to support and improve the orientation process. The objective of the thesis was achieved. A competence management model and orientation material were developed based on the theoretical framework as well as the results of the re-search methods. The commissioner stated that both the competence management model and the orientation material are very usable, where information is presented in a compact form....
Developing the Competence Management Model Case: Neste K-Market Martinlaakso This practice-based thesis was commissioned by Neste K-Market Martinlaakso. The K-retailer of the company is Mr Tapio Dansk. The thesis author has worked for the company since 2009. The objective of this thesis was to develop a competence management model which would operate as a tool for the commissioner. The purpose of the model and the thesis is to increase the competence of the employees and to improve the orientation process in the target organization. The output of the project is a competence management model which is presented through the blueprint method and orientation material. The theoretical section consists of competence management and orientation, which are the keywords of the thesis. Competence management is supposed to be based on the strategy of a company. It includes anticipating future competence needs and evaluating the competence already existing in the organization. These two form the base for improving the competence. The first step of competence management is orientation. An effective and well organized orientation process has obvious benefits for the company. The topics of this thesis were being researched through four methods. They were observation, interviewing, SWOT analysis and benchmarking. The observation was implemented both by the participant and in a systematic way. The purpose of the observation was to define the current situation in the organization and the weaknesses of the employees’ competence. Two employees and the K-retailer, Mr Dansk, were interviewed. The results of the observations and the interviews were analyzed by SWOT analysis. Benchmarking was used for researching BW-Restaurants Oy’s orientation material. The main problems in the commissioner organization appeared to be an inadequate orientation process and missing orientation material. The ways to improve the competence of the employees were not either utilized even though they existed. In the developed model the importance of an organized orientation process, continuous improvement of competence and discussions between the supervisor and employees are emphasized. The orientation material is created to support and improve the orientation process. The objective of the thesis was achieved. A competence management model and orientation material were developed based on the theoretical framework as well as the results of the re-search methods. The commissioner stated that both the competence management model and the orientation material are very usable, where information is presented in a compact form....
Monikulttuurisen työyhteisön sisäinen viestintä ravintola-alalla
(Laurea-ammattikorkeakoulu, 2014)
Tämän tutkimuksellisen opinnäytetyön tarkoituksena oli tuottaa uutta tietoa toimeksiantajalle monikulttuuristen työyhteisöjen sisäisen viestinnän haasteista ja tilanteesta ravintola-alalla. Tämän tiedon avulla toimeksiantaja voi laajentaa toimintaansa ravintola-alalle. Opinnäytetyön toimeksiantajana toimii ExpatHouse Oy. ExpatHouse on perustettu vuonna 1993 ja se on toiminut Suomen lisäksi vahvasti Baltian maissa ja Puolassa. Tästä opinnäytetyöstä saatavan tiedon avulla ExpatHouse voi luoda koulutuspaketteja monikulttuuristen tiimien kouluttamiseen tai ravintoloiden johdon kouluttamiseen niin, että monikulttuurisen työyhteisön sisäinen viestintä toimisi paremmin. Opinnäytetyötä varten haastateltiin monikulttuuristen ravintoloiden työntekijöitä.
Tämän opinnäytetyön tietoperusta muodostuu monikulttuurisuuden ja sisäisen viestinnän ympärille. Aluksi oli tärkeää selvittää käsitteet kulttuuri ja monikulttuurisuus. Kulttuurin eri määritelmiä käytiin läpi ja tarkasteltiin monikulttuurisuutta Suomessa. Monikulttuurisuutta käsiteltiin tarkemmin ja otettiin esille kielitaito ja kulttuuriasiantuntija Hofsteden kulttuuridimensiot. Jokaisesta kulttuuridimensiosta kerrottiin alaluvuissa tarkemmin. Tämän jälkeen tarkasteltiin monikulttuurista työyhteisöä ja sen eri osa-alueita.
Opinnäytetyössä tehtiin lomake- ja teemahaastatteluita. Lomakehaastattelut tehtiin 21 ravintola-alan työntekijälle esitutkimuksena teemahaastatteluita varten. Teemahaastattelut toteutettiin kuudelle työntekijälle kolmessa eri ravintolassa. Lomakehaastattelun kysymykset ja teemahaastattelun teemat muodostettiin opinnäytetyön tietoperustan pohjalta.
Haastatteluiden tuloksista huomattiin, että moni ei koe olevansa tärkeä monikulttuurisessa työyhteisössä. Työntekijät kokivat saavansa epätasa-arvoista kohtelua työpaikoillaan. Lähes kaikki teemahaastatteluun osallistuneet kokivat tarvitsevansa lisää sääntöjä työpaikalleen. Monissa työyhteisöissä vallitsi luottamuspula. Päivittäisessä kommunikoinnissa koettiin olevan haasteita. Kielelliset ongelmat ja toisten epäkunnioitus nähtiin olevan osasyy päivittäisen kommunikoinnin hankaluuteen....
The purpose of this practical thesis was to produce new information about the challenges of a multicultural organizations internal communication and the situation in the restaurant business. With this information the commissioner of the thesis can...
The purpose of this practical thesis was to produce new information about the challenges of a multicultural organizations internal communication and the situation in the restaurant business. With this information the commissioner of the thesis can...
Kiinteistöpalveluiden aloituksen onnistuminen uudessa kohteessa
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tavoitteena oli selvittää kiinteistöpalveluiden aloituksen onnistuminen uudessa asiakaskohteessa ja saada kehittämisehdotuksia palvelun aloitukseen. Uuden palvelu-sopimuksen alkaessa on erittäin tärkeää, että palvelu alkaa...
The objective of this thesis was to investigate the success of the introduction of facility man-agement services in a new customer target location and to obtain development proposals for the introduction of the service. When a new service agreement begins, it is extremely important that the service is begun smoothly from the point of view of the customer. The commissioner of the thesis was Lassila & Tikanoja Oyj (L&T) which is a Finnish company that has concentrated on the production of the support services of environment maintenance and facility management and institutions. The study was conducted in the field of facility management services. The facility management services as a branch is very labor-intensive and the quality of the services depends on professional skills, attitude towards service, the motivation and commitment of the staff and the desire to study customerships. Paying attention to the satisfaction and work welfare of the staff within the service branch has been recently more acknowledged. Companies can strengthen their competitiveness and develop their staff and their operations to stand out from the crowd. In the thesis it was clarified what kind of images the interviewees had of the operations of L&T and how L&T should develop its operations in their opinion when launching a new facility management service in a new location. In the theoretical section service and quality of services were dealt with. How customer satisfaction can be influenced positively .e. by increasing the degree of developing the service and the orientation of the staff, was also covered. Customers' needs have to be identified in a service organization. The service company has to take the importance of communication and regular com-munication with the customer into consideration. The superior's role has become a trainer and encourager of the working environment in today's work communities. Theme interviewings was used as the qualitative research method. The interviews were made in new service locations, with five customers randomly chosen in the locations, a service superior and a cleaner. The interview material was analyzed according to the target group and theme. The results of the interviews were studied for common factors to improve the customer experience. They were customer feeling and the quality of the service, preparing for the start, orientation and help and communication. The orientation of the staff and preparing for the beginning of the new target location should be secured by L&T before the beginning of the service agreement at a very early stage as a development measure....
The objective of this thesis was to investigate the success of the introduction of facility man-agement services in a new customer target location and to obtain development proposals for the introduction of the service. When a new service agreement begins, it is extremely important that the service is begun smoothly from the point of view of the customer. The commissioner of the thesis was Lassila & Tikanoja Oyj (L&T) which is a Finnish company that has concentrated on the production of the support services of environment maintenance and facility management and institutions. The study was conducted in the field of facility management services. The facility management services as a branch is very labor-intensive and the quality of the services depends on professional skills, attitude towards service, the motivation and commitment of the staff and the desire to study customerships. Paying attention to the satisfaction and work welfare of the staff within the service branch has been recently more acknowledged. Companies can strengthen their competitiveness and develop their staff and their operations to stand out from the crowd. In the thesis it was clarified what kind of images the interviewees had of the operations of L&T and how L&T should develop its operations in their opinion when launching a new facility management service in a new location. In the theoretical section service and quality of services were dealt with. How customer satisfaction can be influenced positively .e. by increasing the degree of developing the service and the orientation of the staff, was also covered. Customers' needs have to be identified in a service organization. The service company has to take the importance of communication and regular com-munication with the customer into consideration. The superior's role has become a trainer and encourager of the working environment in today's work communities. Theme interviewings was used as the qualitative research method. The interviews were made in new service locations, with five customers randomly chosen in the locations, a service superior and a cleaner. The interview material was analyzed according to the target group and theme. The results of the interviews were studied for common factors to improve the customer experience. They were customer feeling and the quality of the service, preparing for the start, orientation and help and communication. The orientation of the staff and preparing for the beginning of the new target location should be secured by L&T before the beginning of the service agreement at a very early stage as a development measure....
Välipala-automaatin tuotevalikoiman kehittäminen
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tavoitteena oli selvittää mitä tuotteita asiakkaat toivovat välipala-automaattiin. Tarkoituksena oli saada kehitettyä asiakaslähtöinen tuotevalikoima tulevaan välipala-automaattiin. Opinnäytetyön ...
Hotellipaketin suunnittelu Case: Hilton Helsinki Airport
(Laurea-ammattikorkeakoulu, 2014)
-, kokous- ja ravintolapalveluita. Opinnäytetyö oli toiminnallinen. Sen tavoitteena oli tuottaa toteuttamiskelpoinen hotellipaketti. Työn tarkoituksena oli luoda lisäarvoa toimeksiantajan hotellipakettitarjontaan ja edistää hotellin asiakastyytyväisyyttä...
The objective of this thesis was to design a new hotel concept and it was commissioned by Hilton Helsinki Airport. Hilton Helsinki Airport provides quality services for its customers, i.e. accommodation, meetings and restaurant services. The thesis...
The objective of this thesis was to design a new hotel concept and it was commissioned by Hilton Helsinki Airport. Hilton Helsinki Airport provides quality services for its customers, i.e. accommodation, meetings and restaurant services. The thesis...
Verotoimistojen infopisteiden palvelukonseptin yhtenäistäminen ja kehittäminen
(Laurea-ammattikorkeakoulu, 2014)
Tämä toiminnallinen opinnäytetyö toteutettiin yhteistyössä Verohallinnon kanssa. Opinnäytetyön tarkoituksena oli yhtenäistää verotoimistojen infopisteiden palvelutarjooma valtakunnallisesti. Opinnäytetytön tavoitteena oli luoda valtakunnallisesti...
This practical thesis has been created in co-operation with the Finnish Tax Administration. The purpose of this thesis was to ensure consistent service in the info desks in Tax Offices nationwide. The objective of this thesis was to create a consistent service concept for the info desks in Tax Offices. A service concept is created to connect a company’s strategy and the needs of a customer. A functional service concept will ensure fluency in the company’s services. The service concept describes how and what to do to make sure that the customer’s needs are fulfilled. Info desks are for fast errands only and they are not meant to provide customers with infor-mation regarding taxation. Employees, who work at the info desks, will only help and give guidance to customers about using their services. The info desk is the business card of the Tax Administration and it is the first point of contact the customer has with Tax Offices. The present stage of the info desks was defined by interviews and observation and as a result a new consistent service concept was created based on the results. The interviews and observations took place in Myyrmäki, Tampere and Turku to ensure diversity in the results. Customer instructors, customer advisors and customers were interviewed for this thesis. Customer instructors work at the info desks where they as customer advisors are required to have more knowledge about taxation. Based on the results of the interviews the service concept is not consistent at the moment. Every Tax Office has their own practice and consistency in services needs improvement. With a consistent service concept fluent customer service can be provided and it will be similar nationwide. The empirical section of this thesis consists of the topics of service, service concept and customer understanding. Based on customer understanding a consistent concrete model of the service concept was created. Its aim is to ensure consistent services and to try to reduce the time that the customer spends on taxation, also trying to encourage customers to use online services. The service concept includes opening times, locations, signs and the services that the info desk offers....
This practical thesis has been created in co-operation with the Finnish Tax Administration. The purpose of this thesis was to ensure consistent service in the info desks in Tax Offices nationwide. The objective of this thesis was to create a consistent service concept for the info desks in Tax Offices. A service concept is created to connect a company’s strategy and the needs of a customer. A functional service concept will ensure fluency in the company’s services. The service concept describes how and what to do to make sure that the customer’s needs are fulfilled. Info desks are for fast errands only and they are not meant to provide customers with infor-mation regarding taxation. Employees, who work at the info desks, will only help and give guidance to customers about using their services. The info desk is the business card of the Tax Administration and it is the first point of contact the customer has with Tax Offices. The present stage of the info desks was defined by interviews and observation and as a result a new consistent service concept was created based on the results. The interviews and observations took place in Myyrmäki, Tampere and Turku to ensure diversity in the results. Customer instructors, customer advisors and customers were interviewed for this thesis. Customer instructors work at the info desks where they as customer advisors are required to have more knowledge about taxation. Based on the results of the interviews the service concept is not consistent at the moment. Every Tax Office has their own practice and consistency in services needs improvement. With a consistent service concept fluent customer service can be provided and it will be similar nationwide. The empirical section of this thesis consists of the topics of service, service concept and customer understanding. Based on customer understanding a consistent concrete model of the service concept was created. Its aim is to ensure consistent services and to try to reduce the time that the customer spends on taxation, also trying to encourage customers to use online services. The service concept includes opening times, locations, signs and the services that the info desk offers....
Golfmatkailun tila Suomessa 2011
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tarkoituksena on selvittää suomalaisen golfmatkailun trendejä kyselytutkimuksen avulla. Tutkimus on tehty pääasiallisesti golfmatkoja järjestävän ja välittävän matkatoimiston näkökulmasta, jolloin tavoitteena on saada selville...
The State of Finnish Golftourism in 2011 The purpose of this thesis was to study the trends of Finnish golf tourism. The thesis is based on a survey research, whose goal is to find out golf travellers’ reasons for choosing a specific trip. The research is conducted from the golf travel agency’s aspect and the final results will be offered to a golf travel agency’s use. More specifically, the purpose is to find out which of the evaluating reasons are more important than others when choosing a specific golf trip. As there is no previous public research available, this research provides value for both the customer and golf travel agency. The thesis is based on a survey research consisting of 458 answers from the users of the website golfpiste.com. The research is divided into four different subjects; background information, previous golftrips, upcoming golftrips and experiences of the golf travel agencies. The final results are derived by comparing the backgrounds of different golf trips, either already made or upcoming. The main indicators are sex, age, earnings and the individual’s golfing history. The results are highly interesting even though they somewhat highlight the preassumptions people have about golf as a sports. The sex, age, earnings and the golfing history of the individual golfer does affect golf traveling, but the differences are still relatively minor. The results of the the research are available for golf travel agencies and enable them to evaluate their own strategies in terms of the results. Finally, the results were evaluated and conclusions were made based on them. The conclusions highlight the development proposals of selling golf trips to business administrations and also when marketing them. The results are altogether valuable and they can be useful to endorse the business....
The State of Finnish Golftourism in 2011 The purpose of this thesis was to study the trends of Finnish golf tourism. The thesis is based on a survey research, whose goal is to find out golf travellers’ reasons for choosing a specific trip. The research is conducted from the golf travel agency’s aspect and the final results will be offered to a golf travel agency’s use. More specifically, the purpose is to find out which of the evaluating reasons are more important than others when choosing a specific golf trip. As there is no previous public research available, this research provides value for both the customer and golf travel agency. The thesis is based on a survey research consisting of 458 answers from the users of the website golfpiste.com. The research is divided into four different subjects; background information, previous golftrips, upcoming golftrips and experiences of the golf travel agencies. The final results are derived by comparing the backgrounds of different golf trips, either already made or upcoming. The main indicators are sex, age, earnings and the individual’s golfing history. The results are highly interesting even though they somewhat highlight the preassumptions people have about golf as a sports. The sex, age, earnings and the golfing history of the individual golfer does affect golf traveling, but the differences are still relatively minor. The results of the the research are available for golf travel agencies and enable them to evaluate their own strategies in terms of the results. Finally, the results were evaluated and conclusions were made based on them. The conclusions highlight the development proposals of selling golf trips to business administrations and also when marketing them. The results are altogether valuable and they can be useful to endorse the business....









