Haku
Viitteet 501-510 / 1002
Asiakaslähtöinen toiminnan kehittäminen, Case: KuntoForssa Ky
(Laurea-ammattikorkeakoulu, 2014)
on rakennettu alkujaan kuntosalitoimintaa varten. Opinnäytetyön tavoitteena oli asiakkaiden ja toimeksiantajan nä-kemyksiä yhdistäen selvittää mahdollisuuksia ja ideoita kuntosalin toiminnan kehittämiseksi. Tarkoituksena oli parantaa 25-vuotiaan kuntosalin...
Developing a Customer-Oriented Operations, Case: KuntoForssa Ky The subject of this functional thesis was developing customer-oriented operations, Case: KuntoForssa Ky. KuntoForssa KY is a gym functioning in Forssa. It has been operating since 1988 on their premises that are in their original condition. The premises were originally built for the operations of the gym. The objective of this thesis was to combine customers’ and the commissioner views to explore the possibilities and ideas to develop company operations. The purpose was to improve the 25-year-old gym operations and customer satisfaction. Stefan Moritz’s service design model was exploited in this thesis. The design process progressed through the steps of understanding, thinking, generating, filtering and explaining. The realizing step was left for the commissioner to execute. In the understand phase, customers’ opinions about the gym and its potential for development were examined. In the combined think and generate phases, data from the understand phase were analyzed and on the basis of that, ideas for development were drawn up. In the filtering phase previously produced developing ideas were evaluated and one of the ideas was filtered for the eyes of the customer story. On the basis of the story the commissioner and customers of the gym can get a picture of what the gym will look like after the changes have been implemented. The service design methods used in the understand phase were customer satisfaction survey and service experience map and, in the think and generate phases, mind maps and theme interview. In the filtering phase Swot-analyzes were conducted from the previously produced development ideas. In the explain phase the used method was storytelling. The main development ideas that came up from the study were untidiness and high temperature in the gym facilities during summer. The untidiness of the facilities can be influenced by regular cleaning, but also the materials used in the building and decoration. In this thesis the explain phase was used to highlight the practicality of the development ideas, ease of maintenance and a clear and fresh look. The gym customers appreciated the atmosphere and the location as well as the affordability of the gym....
Developing a Customer-Oriented Operations, Case: KuntoForssa Ky The subject of this functional thesis was developing customer-oriented operations, Case: KuntoForssa Ky. KuntoForssa KY is a gym functioning in Forssa. It has been operating since 1988 on their premises that are in their original condition. The premises were originally built for the operations of the gym. The objective of this thesis was to combine customers’ and the commissioner views to explore the possibilities and ideas to develop company operations. The purpose was to improve the 25-year-old gym operations and customer satisfaction. Stefan Moritz’s service design model was exploited in this thesis. The design process progressed through the steps of understanding, thinking, generating, filtering and explaining. The realizing step was left for the commissioner to execute. In the understand phase, customers’ opinions about the gym and its potential for development were examined. In the combined think and generate phases, data from the understand phase were analyzed and on the basis of that, ideas for development were drawn up. In the filtering phase previously produced developing ideas were evaluated and one of the ideas was filtered for the eyes of the customer story. On the basis of the story the commissioner and customers of the gym can get a picture of what the gym will look like after the changes have been implemented. The service design methods used in the understand phase were customer satisfaction survey and service experience map and, in the think and generate phases, mind maps and theme interview. In the filtering phase Swot-analyzes were conducted from the previously produced development ideas. In the explain phase the used method was storytelling. The main development ideas that came up from the study were untidiness and high temperature in the gym facilities during summer. The untidiness of the facilities can be influenced by regular cleaning, but also the materials used in the building and decoration. In this thesis the explain phase was used to highlight the practicality of the development ideas, ease of maintenance and a clear and fresh look. The gym customers appreciated the atmosphere and the location as well as the affordability of the gym....
Kestävä kehitys tapahtuman tuottamisessa
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tarkoitus oli luoda Laurea Eventsin tapahtumantuottamisprosessille kestävää kehitystä edistävä kehittämissuunnitelma. Tavoitteena oli, että suunnitelma voisi toimia esimerkkinä myös muille yrityksille ja siten edistää kestävän...
Sustainable Event Management, Case: Laurea Events The purpose of this thesis was to create a development plan, which contributes to sustainable development. The objective was that this plan could act as an example for other companies, too, and thus promote sustainable development within the whole event industry. The commissioner of this thesis was Laurea Events. At first the current situation of taking sustainable development into account at Laurea Events was investigated. This was implemented by observing events arranged by Laurea Events and by interviewing the event coordinator. After this how to develop its actions to be more sustainable was detected. Ideas were searched for from literature and by benchmarking the Greening Events –project. The concepts of climate change, sustainable development and corporate social responsibility are introduced in the theoretical framework of this work. The knowledge basis consists of literature about event caused environmental impacts. The main point is in introducing different aspects of environmental impacts that events production produces and measuring them. Sustainable development can be observed from four angles that are ecologic, economic, social and cultural. These four angles together form a principal, which enables us to find solutions to environmental problems. The goal of sustainable development is to ensure that future generations can also fulfill their needs with the limited natural resources of the Earth. Corporate social responsibility means a moral duty of economic actors to abort the negative impacts of capitalism, such as poorness and inequality, and also to develop their actions so that answers could be found to our ecological and social problems. Laurea Events has already some good practices, but in order to be an event organizer that truly promotes sustainable development, there still is room for improvement. The product of this thesis was a development plan consisting of five phases. The central objective of the plan is to reduce the amount of carbon dioxide emissions and waste caused by events. As a conclusion, Laurea Events should stick to the good practices that they already have. But if it wants to be event organizer that truly promotes sustainable development, the changes needed should be made according to the five phase development plan presented in this thesis. Measuring the carbon footprint and the amount of waste and educating the staff are steps towards reaching the objectives of the plan....
Sustainable Event Management, Case: Laurea Events The purpose of this thesis was to create a development plan, which contributes to sustainable development. The objective was that this plan could act as an example for other companies, too, and thus promote sustainable development within the whole event industry. The commissioner of this thesis was Laurea Events. At first the current situation of taking sustainable development into account at Laurea Events was investigated. This was implemented by observing events arranged by Laurea Events and by interviewing the event coordinator. After this how to develop its actions to be more sustainable was detected. Ideas were searched for from literature and by benchmarking the Greening Events –project. The concepts of climate change, sustainable development and corporate social responsibility are introduced in the theoretical framework of this work. The knowledge basis consists of literature about event caused environmental impacts. The main point is in introducing different aspects of environmental impacts that events production produces and measuring them. Sustainable development can be observed from four angles that are ecologic, economic, social and cultural. These four angles together form a principal, which enables us to find solutions to environmental problems. The goal of sustainable development is to ensure that future generations can also fulfill their needs with the limited natural resources of the Earth. Corporate social responsibility means a moral duty of economic actors to abort the negative impacts of capitalism, such as poorness and inequality, and also to develop their actions so that answers could be found to our ecological and social problems. Laurea Events has already some good practices, but in order to be an event organizer that truly promotes sustainable development, there still is room for improvement. The product of this thesis was a development plan consisting of five phases. The central objective of the plan is to reduce the amount of carbon dioxide emissions and waste caused by events. As a conclusion, Laurea Events should stick to the good practices that they already have. But if it wants to be event organizer that truly promotes sustainable development, the changes needed should be made according to the five phase development plan presented in this thesis. Measuring the carbon footprint and the amount of waste and educating the staff are steps towards reaching the objectives of the plan....
Suppilo-tilausjärjestelmän soveltuvuus HoReCa-markkinoille ostajan näkökulmasta
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tarkoituksena oli selvittää Suppilog Oy:n kehittämän pilvipalveluna toimivan Suppilo-kaupankäyntijärjestelmän soveltuvuutta HoReCa-markkinoille ostajan näkökulmasta. Tavoitteena oli antaa tietoa järjestelmän soveltuvuudesta ja...
Suppilo Trading System’s Feasibility within the HoReCa Markets from the Buyer’s Point of View The purpose of this thesis was to examine Suppilog Ltd’s cloud service Suppilo trading system’s feasibility within the HoReCa markets from the buyer’s point of view. The objective was to provide information about system feasibility and present development ideas for the future extension. Suppilo Ltd’s development idea has been to give a stronger position to importers, marketers and manufacturers in the supply chain. Suppilo’s operational model is to be a marketplace which includes several different companies. The buyer has an opportunity to purchase collectively through one program from several different suppliers, to expand easily their product range and to discover efficient ways to exploit offers. The system’s main area has been pharmacy industry and now it is expanding to the alcohol sales within the HoReCa market. The thesis consists of two sections. The theoretical section covers b-to-b and e-commerce in general, which is comprised of b-to-b purchasing, and it corporates the purchasing process and the roles of buyers. In addition, alcohol regulations and requirements related to alcohol were examined. In the knowledge base work-related user-oriented aspects were also defined. In the second, functional section of the thesis the Suppilo system was developed to the HoReCa markets. The empirical data was collected by using ethnographic research methods. Acquiring knowledge about the system functions was implemented by observing. The second conducted method was theme interview to obtain information from an experienced user of the pharmacy channel. The system was tested on paper by prototyping with the think aloud method which was carried out with five testers. The result of this study indicates that the Suppilo system is suitable for the HoReCa markets and in addition based on the user-oriented research output, new development ideas to help improve system usability were created so that the user experience would be better. The system affects corporate purchasing and it gives possibilities to competitive bidding, efficient use of promotions and campaigns. It is also a user friendly program, because the user can be anyone from the staff who has an opportunity to place an order....
Suppilo Trading System’s Feasibility within the HoReCa Markets from the Buyer’s Point of View The purpose of this thesis was to examine Suppilog Ltd’s cloud service Suppilo trading system’s feasibility within the HoReCa markets from the buyer’s point of view. The objective was to provide information about system feasibility and present development ideas for the future extension. Suppilo Ltd’s development idea has been to give a stronger position to importers, marketers and manufacturers in the supply chain. Suppilo’s operational model is to be a marketplace which includes several different companies. The buyer has an opportunity to purchase collectively through one program from several different suppliers, to expand easily their product range and to discover efficient ways to exploit offers. The system’s main area has been pharmacy industry and now it is expanding to the alcohol sales within the HoReCa market. The thesis consists of two sections. The theoretical section covers b-to-b and e-commerce in general, which is comprised of b-to-b purchasing, and it corporates the purchasing process and the roles of buyers. In addition, alcohol regulations and requirements related to alcohol were examined. In the knowledge base work-related user-oriented aspects were also defined. In the second, functional section of the thesis the Suppilo system was developed to the HoReCa markets. The empirical data was collected by using ethnographic research methods. Acquiring knowledge about the system functions was implemented by observing. The second conducted method was theme interview to obtain information from an experienced user of the pharmacy channel. The system was tested on paper by prototyping with the think aloud method which was carried out with five testers. The result of this study indicates that the Suppilo system is suitable for the HoReCa markets and in addition based on the user-oriented research output, new development ideas to help improve system usability were created so that the user experience would be better. The system affects corporate purchasing and it gives possibilities to competitive bidding, efficient use of promotions and campaigns. It is also a user friendly program, because the user can be anyone from the staff who has an opportunity to place an order....
Pienyrityksen B2B-myyntiprosessi Venäjän markkinoilla: Case Perfect Getaway Oy
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyön tavoitteena oli luoda Perfect Getaway Oy:lle B2B myyntiprosessi suoramyyntiä varten Venäjän markkinoille. Yritys on luksuselämyksiä tarjoava matkailualan yritys, jonka pääkohderyhmänä ovat suomalaiset sekä venäläiset yksityis- ja...
The objective of the thesis was to create a direct B2B sales process for the Russian market for Perfect Getaway Oy. The company offers luxury holidays and the main focus groups are Finnish and Russian private and corporate clients. The purpose of the sales process was to understand how cold calling techniques could be used in direct sales. The thesis was comissioned by the CEO of the company. The writer of the thesis is also employed by the company. The current and improved direct sales processes will be described in two blueprint layouts of the cold calling technique. A separate sales instruction sheet was also to be created for the company’s internal use but it will not be a part of this thesis. The theoretical framework of the thesis consists of value selling, sales process and cultural differences. Value selling was seen as an essential part of the sales process. Especially new luxury products and services are a part of value selling and in the end of the whole sales process. The effects of cultural differences were also studied by interviewing a specialist on Russian tourism and consumer behavior. In total three interviews were conducted. The structure of the thesis follows service design phases. Three phases that were chosen for this thesis were Understanding, Thinking and Realising. Every phase was completed by using one or two methods. The first methods were net scouting and benchmarking. They were used to research the field and competition. After this a mind map of the results was created. The mind map also featured ideas for the semistructured interview. The interview was the main method of gathering information for the blueprint layout of the cold calling techniques. The main results were gathered from the interviews and indicated the ineffectiveness of direct sales. In addition, the results of cultural differences and their effects on B2B sales were contradictory. Based on the results the original plan for creating blueprints of the cold calling technique and a separate sales instruction sheet was abandoned and replaced by two overall blueprints of the company’s B2B sales process from the first contact to aftercare. The conclusion of the thesis was that acquiring new clients through networking was the most efficient way to develop in the Russian B2B luxury market. Development ideas included improving the networking process and creating a feedback system....
The objective of the thesis was to create a direct B2B sales process for the Russian market for Perfect Getaway Oy. The company offers luxury holidays and the main focus groups are Finnish and Russian private and corporate clients. The purpose of the sales process was to understand how cold calling techniques could be used in direct sales. The thesis was comissioned by the CEO of the company. The writer of the thesis is also employed by the company. The current and improved direct sales processes will be described in two blueprint layouts of the cold calling technique. A separate sales instruction sheet was also to be created for the company’s internal use but it will not be a part of this thesis. The theoretical framework of the thesis consists of value selling, sales process and cultural differences. Value selling was seen as an essential part of the sales process. Especially new luxury products and services are a part of value selling and in the end of the whole sales process. The effects of cultural differences were also studied by interviewing a specialist on Russian tourism and consumer behavior. In total three interviews were conducted. The structure of the thesis follows service design phases. Three phases that were chosen for this thesis were Understanding, Thinking and Realising. Every phase was completed by using one or two methods. The first methods were net scouting and benchmarking. They were used to research the field and competition. After this a mind map of the results was created. The mind map also featured ideas for the semistructured interview. The interview was the main method of gathering information for the blueprint layout of the cold calling techniques. The main results were gathered from the interviews and indicated the ineffectiveness of direct sales. In addition, the results of cultural differences and their effects on B2B sales were contradictory. Based on the results the original plan for creating blueprints of the cold calling technique and a separate sales instruction sheet was abandoned and replaced by two overall blueprints of the company’s B2B sales process from the first contact to aftercare. The conclusion of the thesis was that acquiring new clients through networking was the most efficient way to develop in the Russian B2B luxury market. Development ideas included improving the networking process and creating a feedback system....
Perehdytyssuunnitelma - Uuden työntekijän käsikirjan laatiminen Kotkan Garderobi Oy:lle
(Laurea-ammattikorkeakoulu, 2014)
Tässä toiminnallisessa opinnäytetyössä kehitettiin perehdytyssuunnitelma vaatetusliikkeen uusille työntekijöille. Toimeksiantajana oli Kotkan Garderobi Oy. Opinnäytetyön tavoitteena ja tarkoituksena oli luoda toimiva perehdytyssuunnitelma...
Ennakoinnilla kohti tulevaisuuden kokouspalveluita
(Laurea-ammattikorkeakoulu, 2014)
Tämän toiminnallisen opinnäytetyön aiheena on kokouspalvelut ja niiden kehittäminen. Toimeksiantaja on BarLaurea, joka on Laurea-ammattikorkeakoulun Leppävaaran toimipisteessä ravitsemuspalveluita tarjoava opetusravintola. Opinnäytetyön...
The subject of this thesis is meeting services and how to develop them. The commissioner of the thesis is BarLaurea, which is a teaching restaurant providing catering services on theLeppävaara campus of Laurea University of Applied Sciences...
The subject of this thesis is meeting services and how to develop them. The commissioner of the thesis is BarLaurea, which is a teaching restaurant providing catering services on theLeppävaara campus of Laurea University of Applied Sciences...
Senioreiden internetin käyttö matkailussa
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyö liittyi kansainväliseen AHEAD-hankkeeseen. Hankkeen nimi tulee sanoista “Training high tech seniors for Discovery”. Opinnäytetyön toimeksiantajana oli Laurea-ammattikorkeakoulu, joka on aktiivisesti mukana AHEAD-hankkeessa. Hankkeessa...
The thesis was connected to the international AHEAD project and its name comes from the words “Training high tech seniors for Discovery”. The commissioner of this project was Laurea University of Applied Sciences, which has an active part in the AHEAD project. There are several participants in the project besides Laurea, which came from Italy, Switzerland, Great Britain and Slovenia. The objective of the project was to develop senior-aged men’s digital media use and help them exploit digital media in their communication. Furthermore, a mobile application for seniors is carried out in the project, which would give the seniors the possibility to tell their tales in a digital form. The research problem of this project was, “How do senior-aged use the internet on their own vacation”. The objective of the thesis was to study how Finnish senior-aged use the internet before the trip, during the trip and after the trip. The purpose was to survey senior-aged people’s user habits on the internet, especially during vacations abroad. The commissioner can use the results in the AHEAD project. The framework of the thesis consisted of topics, which were well-grounded for the study. These topics were the demographic structure of the ageing in Finland, active ageing, ageing and technology, senior-aged people’s use of the internet, senior-aged travelling and travel services on the internet. Qualitative research was used in this project, which enables to collect as informative and specific information on the subject as possible. The qualitative research aspect affected the choice of the used research methods. The research material was collected by theme interviews, which were completed up to the point when no new information was collected. Afterwards the material was transcribed, analyzed and presented in a quantitative manner. Crucial research results were that seniors mostly use the internet for travel planning and making reservations in the travel process. At these points travel agencies’ web sites and Google search engine were used diversely. The internet was seldom used during the vacation, because there was no need. However, after the vacation the internet had its place when giving feedback....
The thesis was connected to the international AHEAD project and its name comes from the words “Training high tech seniors for Discovery”. The commissioner of this project was Laurea University of Applied Sciences, which has an active part in the AHEAD project. There are several participants in the project besides Laurea, which came from Italy, Switzerland, Great Britain and Slovenia. The objective of the project was to develop senior-aged men’s digital media use and help them exploit digital media in their communication. Furthermore, a mobile application for seniors is carried out in the project, which would give the seniors the possibility to tell their tales in a digital form. The research problem of this project was, “How do senior-aged use the internet on their own vacation”. The objective of the thesis was to study how Finnish senior-aged use the internet before the trip, during the trip and after the trip. The purpose was to survey senior-aged people’s user habits on the internet, especially during vacations abroad. The commissioner can use the results in the AHEAD project. The framework of the thesis consisted of topics, which were well-grounded for the study. These topics were the demographic structure of the ageing in Finland, active ageing, ageing and technology, senior-aged people’s use of the internet, senior-aged travelling and travel services on the internet. Qualitative research was used in this project, which enables to collect as informative and specific information on the subject as possible. The qualitative research aspect affected the choice of the used research methods. The research material was collected by theme interviews, which were completed up to the point when no new information was collected. Afterwards the material was transcribed, analyzed and presented in a quantitative manner. Crucial research results were that seniors mostly use the internet for travel planning and making reservations in the travel process. At these points travel agencies’ web sites and Google search engine were used diversely. The internet was seldom used during the vacation, because there was no need. However, after the vacation the internet had its place when giving feedback....
Tapahtuman järjestämisen konseptointi
(Laurea-ammattikorkeakoulu, 2014)
Tässä toiminnallisessa opinnäytetyössä luodaan teoriaa ja käytäntöä yhdistävä konsepti tapahtuman järjestämisprosessista. Opinnäytetyön tarkoituksena on luoda konsepti ja rakentaa siitä konkreettinen toimintamalli toimeksiantajalle. Toimeksiantaja...
In this functional thesis a concept, by combining theory and practice of event organizing process, is being created. The purpose of the thesis is to generate the concept and make a concrete operating model for the commissioner based on the concept. This thesis is commissioned by Go Experience Oy, an event management company operating in the metropolitan area of Helsinki. The commissioner mainly organizes corporate events and offers program services. The commissioner can utilize the operating model created in this thesis in their work and the induction process. The objective of this thesis is to discover the most useful contents and most efficient execution for the operating model. Service Design is utilized to achieve the objective. The thesis begins with an introduction to the framework of the event field as well as event management and conceptualizing. Thereafter the commissioner is examined in order to allocate the concept that is being created in this thesis. Event management is considered from the viewpoint of organizing corporate events with the intention to relate to the commissioner’s functions. Theory of conceptualizing also includes basic information about service concepts. The functional part of this thesis covers developing the concept of organizing events as well as creating a concrete operating model based on the concept. In the developing process Stefan Moritz’ (2005) Service Design Model is used as a guideline. Service Design is based on phases; understanding, generating and realizing. In the understand phase background information about the commissioner is collected by using interview and observation as methods. The results of the interview and observation are gathered in a mind-map where the information is available for further use in the development process. In the generate phase the concept is created by using the 8x8-model for merging information from the mind-map with theoretical information about event management. In addition, the created SWOT-analyses contain alternative executions and contents for the operating model being created. The realize phase is started with filtering the final execution and contents for the operating model. The contents of the operating model are evaluated with Blueprint that takes the customers’ point of view into account when viewing the commissioner’s functions. Finally a prototype of the operating model is generated. It is sent to the commissioner for testing and based on the results of the prototype testing the final operating model is created. The final product of this thesis, the operating model, consists of event management theory as well as the current functions of the commissioner. Using Service Design assures that essential viewpoints to the development process are included....
In this functional thesis a concept, by combining theory and practice of event organizing process, is being created. The purpose of the thesis is to generate the concept and make a concrete operating model for the commissioner based on the concept. This thesis is commissioned by Go Experience Oy, an event management company operating in the metropolitan area of Helsinki. The commissioner mainly organizes corporate events and offers program services. The commissioner can utilize the operating model created in this thesis in their work and the induction process. The objective of this thesis is to discover the most useful contents and most efficient execution for the operating model. Service Design is utilized to achieve the objective. The thesis begins with an introduction to the framework of the event field as well as event management and conceptualizing. Thereafter the commissioner is examined in order to allocate the concept that is being created in this thesis. Event management is considered from the viewpoint of organizing corporate events with the intention to relate to the commissioner’s functions. Theory of conceptualizing also includes basic information about service concepts. The functional part of this thesis covers developing the concept of organizing events as well as creating a concrete operating model based on the concept. In the developing process Stefan Moritz’ (2005) Service Design Model is used as a guideline. Service Design is based on phases; understanding, generating and realizing. In the understand phase background information about the commissioner is collected by using interview and observation as methods. The results of the interview and observation are gathered in a mind-map where the information is available for further use in the development process. In the generate phase the concept is created by using the 8x8-model for merging information from the mind-map with theoretical information about event management. In addition, the created SWOT-analyses contain alternative executions and contents for the operating model being created. The realize phase is started with filtering the final execution and contents for the operating model. The contents of the operating model are evaluated with Blueprint that takes the customers’ point of view into account when viewing the commissioner’s functions. Finally a prototype of the operating model is generated. It is sent to the commissioner for testing and based on the results of the prototype testing the final operating model is created. The final product of this thesis, the operating model, consists of event management theory as well as the current functions of the commissioner. Using Service Design assures that essential viewpoints to the development process are included....
Kesäkuukausien lisämyynnin kasvattaminen : Case: Holiday Inn Helsinki Messukeskus
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tarkoituksena oli liikemieshotelleihin lukeutuvan Holiday Inn Helsinki Messukeskuksen kesäkuukausien lisämyynnin kasvattaminen palvelumuotoilumenetelmien avulla. Tavoitteena oli erilaisia Service Design –työkaluja hyödyntämällä innovoida hotellille sekä konkreettisia että toiminnallisia kehitysehdotuksia, jotka kesä-, heinä- ja elokuun aikaista lisämyyntiä kasvattamalla nostattaisivat myös hotellin ympärivuotista kannattavuutta.
Kehitysprojekti toteutettiin sisäpiirin näkökulmasta hyödyntäen opinnäytetyön tekijän asemaa Holiday Inn Helsinki Messukeskuksen vastaanottovirkailijana, ja mukana yhteistyössä oli myös kohdeyrityksen hotellinjohtaja, Patrick Mitzner. Työn aiheen ympärille koottiin aluksi projektin toiminnallisen toteuttamisen pohjaksi teoreettinen viitekehys, jossa tarkastellaan projektiin liittyviä käsitteitä. Liikematkailuun ja liikemieshotelleihin, myyntiin ja sesonkeihin sekä palvelumuotoiluun ja innovaatioiden tuottamiseen perehtymisen jälkeen toteutettiin projektin tuloksiin tähtäävä toiminnallinen osuus.
Työn toiminnalliseen osuuteen eli kehitysideoiden innovointiin valittiin avuksi erilaisia palvelumuotoilussa käytettyjä menetelmiä. Projektin tiedonkeruu-, ideointi- ja konseptointivaiheessa käytettiin menetelminä havainnointia, teemahaastattelua, mind mapia, runttausta, benchmarkingia sekä persoona- ja skenaariometodia.
Opinnäytetyön tuloksina tuotettiin kuusi Holiday Inn Helsinki Messukeskuksen kesäkuukausien lisämyynnin kasvattamiseen tähtäävää kehitysehdotusta. Tuotettujen ideoiden mukaisesti hotellin kesäkuukausien lisämyyntiä kasvatettaisiin tekemällä muutoksia hotellin rakenteellisiin ja valikoimallisiin elementteihin sekä ottamalla vastaanottohenkilökunnan käyttöön uusia toimintamalleja ja myyntiprosesseja. Toiminnalliset ja konkreettiset uudistusideat esiteltiin lopuksi myös projektissa yhteistyössä mukana olleelle Mitznerille....
The purpose of this thesis was to increase the summer season’s non-room-related revenue in a business hotel called Holiday Inn Helsinki Exhibition & Convention Centre. The subject included using different Service Design methods as a part...
The purpose of this thesis was to increase the summer season’s non-room-related revenue in a business hotel called Holiday Inn Helsinki Exhibition & Convention Centre. The subject included using different Service Design methods as a part...
Kilpailevien kokouspalveluiden vertailu Espoon Otaniemen lähi-alueella, Case: Radisson Blu Espoo
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön aiheena oli kilpailijavertailun tekeminen jo toimivalle kokouspalvelulle. Työn toimeksiantaja oli Espoon Otaniemessä sijaitseva Radisson Blu Espoo –hotelli, jonka kokouspalvelulle vertailu tehtiin. Vertailun oli maantieteellisesti määrä kattaa Pohjoismaiden suurimman huipputeknologian keskittymän Otaniemen ja sen lähialueiden kokouspalvelut.
Työn tarkoituksena oli kartoittaa kyseisen alueen kokouspalveluvaihtoehdot ja vertailla kokouspalveluiden ominaisuuksia. Vertailun avulla selvennettiin myös toimeksiantajahotellin omaa asemaa alueen kilpailussa ja selvitettiin onko hotellilla mahdollisuuksia erottua kilpailijoista sen uudella Log Out Zone -strategiauudistuksella.
Opinnäytetyön teoreettisen viitekehyksen keskeisiä käsiteltäviä asioita olivat kokouspalvelun määrittely, kokouksen järjestämisen perusteet, kokousten kehittyminen, kilpailu ja sen analysointi sekä differointi eli erilaistaminen kilpailukeinona.
Työn empiirisessä osassa kuvataan toimeksiantajahotellin oman kokouspalvelun nykyistä tarjontaa ja esitellään vertailun muut kokouspalvelut. Kilpailijavertailuun valitut kokouspalvelut haettiin pääasiassa Espoon kaupungin virallisesta kokousoppaasta. Myös uutisointi alueen kehittymisestä oli vertailutietojen perustana.
Vertailun tuloksista näkyi, että Radisson Blu Espoon kokouspalvelu on varsin pieni tekijä Otaniemen ja sen lähialueiden kokouspalveluiden tiukassa kilpailussa. Hotellin kokoustilojen määrä kattaa alle 3 prosenttia alueen kaikista kokoustiloista. Kokouspalvelu ei myöskään varustelultaan erotu kilpailijoistaan, ei positiiviseen eikä negatiiviseen suuntaan. Radisson Blu Espoon kokouspalvelulla onkin pieni uhka hukkua kilpailijoiden massaan.
Kilpailijavertailun pohjalta kehitysehdotukseksi nostettiin hotellin kokouspalvelun erilaistaminen, johon hotellin Log Out Zone –konsepti hyvin sopii. Kokoustilojen uudenlainen sisustaminen, hotellihuoneiden muuttaminen pieniksi kokoushuoneiksi ja uudenlaisten kokouskonseptien lanseeraaminen ovat asioita, jotka kaikki ovat mahdollista tehdä Log Out Zonen yhteydessä. Konseptin täysimittainen käyttöönotto hotellin kokouspalveluissa vaatii rohkeutta, mutta tekisi hotellin kokouspalvelusta erilaisen, mieleen jäävän vaihtoehdon, joka voisi nousta esiin kokouspaikkaa etsittäessä....
The objective of this thesis was to create a comparison between meeting services. The thesis was commissioned by Radisson Blu Espoo Hotel and its meeting services. The hotel is situated in Otaniemi in Espoo, which is the largest technology...
The objective of this thesis was to create a comparison between meeting services. The thesis was commissioned by Radisson Blu Espoo Hotel and its meeting services. The hotel is situated in Otaniemi in Espoo, which is the largest technology...









