Haku
Viitteet 511-520 / 1005
Kesäkuukausien lisämyynnin kasvattaminen : Case: Holiday Inn Helsinki Messukeskus
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tarkoituksena oli liikemieshotelleihin lukeutuvan Holiday Inn Helsinki Messukeskuksen kesäkuukausien lisämyynnin kasvattaminen palvelumuotoilumenetelmien avulla. Tavoitteena oli erilaisia Service Design –työkaluja hyödyntämällä innovoida hotellille sekä konkreettisia että toiminnallisia kehitysehdotuksia, jotka kesä-, heinä- ja elokuun aikaista lisämyyntiä kasvattamalla nostattaisivat myös hotellin ympärivuotista kannattavuutta.
Kehitysprojekti toteutettiin sisäpiirin näkökulmasta hyödyntäen opinnäytetyön tekijän asemaa Holiday Inn Helsinki Messukeskuksen vastaanottovirkailijana, ja mukana yhteistyössä oli myös kohdeyrityksen hotellinjohtaja, Patrick Mitzner. Työn aiheen ympärille koottiin aluksi projektin toiminnallisen toteuttamisen pohjaksi teoreettinen viitekehys, jossa tarkastellaan projektiin liittyviä käsitteitä. Liikematkailuun ja liikemieshotelleihin, myyntiin ja sesonkeihin sekä palvelumuotoiluun ja innovaatioiden tuottamiseen perehtymisen jälkeen toteutettiin projektin tuloksiin tähtäävä toiminnallinen osuus.
Työn toiminnalliseen osuuteen eli kehitysideoiden innovointiin valittiin avuksi erilaisia palvelumuotoilussa käytettyjä menetelmiä. Projektin tiedonkeruu-, ideointi- ja konseptointivaiheessa käytettiin menetelminä havainnointia, teemahaastattelua, mind mapia, runttausta, benchmarkingia sekä persoona- ja skenaariometodia.
Opinnäytetyön tuloksina tuotettiin kuusi Holiday Inn Helsinki Messukeskuksen kesäkuukausien lisämyynnin kasvattamiseen tähtäävää kehitysehdotusta. Tuotettujen ideoiden mukaisesti hotellin kesäkuukausien lisämyyntiä kasvatettaisiin tekemällä muutoksia hotellin rakenteellisiin ja valikoimallisiin elementteihin sekä ottamalla vastaanottohenkilökunnan käyttöön uusia toimintamalleja ja myyntiprosesseja. Toiminnalliset ja konkreettiset uudistusideat esiteltiin lopuksi myös projektissa yhteistyössä mukana olleelle Mitznerille....
The purpose of this thesis was to increase the summer season’s non-room-related revenue in a business hotel called Holiday Inn Helsinki Exhibition & Convention Centre. The subject included using different Service Design methods as a part...
The purpose of this thesis was to increase the summer season’s non-room-related revenue in a business hotel called Holiday Inn Helsinki Exhibition & Convention Centre. The subject included using different Service Design methods as a part...
Kilpailevien kokouspalveluiden vertailu Espoon Otaniemen lähi-alueella, Case: Radisson Blu Espoo
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön aiheena oli kilpailijavertailun tekeminen jo toimivalle kokouspalvelulle. Työn toimeksiantaja oli Espoon Otaniemessä sijaitseva Radisson Blu Espoo –hotelli, jonka kokouspalvelulle vertailu tehtiin. Vertailun oli maantieteellisesti määrä kattaa Pohjoismaiden suurimman huipputeknologian keskittymän Otaniemen ja sen lähialueiden kokouspalvelut.
Työn tarkoituksena oli kartoittaa kyseisen alueen kokouspalveluvaihtoehdot ja vertailla kokouspalveluiden ominaisuuksia. Vertailun avulla selvennettiin myös toimeksiantajahotellin omaa asemaa alueen kilpailussa ja selvitettiin onko hotellilla mahdollisuuksia erottua kilpailijoista sen uudella Log Out Zone -strategiauudistuksella.
Opinnäytetyön teoreettisen viitekehyksen keskeisiä käsiteltäviä asioita olivat kokouspalvelun määrittely, kokouksen järjestämisen perusteet, kokousten kehittyminen, kilpailu ja sen analysointi sekä differointi eli erilaistaminen kilpailukeinona.
Työn empiirisessä osassa kuvataan toimeksiantajahotellin oman kokouspalvelun nykyistä tarjontaa ja esitellään vertailun muut kokouspalvelut. Kilpailijavertailuun valitut kokouspalvelut haettiin pääasiassa Espoon kaupungin virallisesta kokousoppaasta. Myös uutisointi alueen kehittymisestä oli vertailutietojen perustana.
Vertailun tuloksista näkyi, että Radisson Blu Espoon kokouspalvelu on varsin pieni tekijä Otaniemen ja sen lähialueiden kokouspalveluiden tiukassa kilpailussa. Hotellin kokoustilojen määrä kattaa alle 3 prosenttia alueen kaikista kokoustiloista. Kokouspalvelu ei myöskään varustelultaan erotu kilpailijoistaan, ei positiiviseen eikä negatiiviseen suuntaan. Radisson Blu Espoon kokouspalvelulla onkin pieni uhka hukkua kilpailijoiden massaan.
Kilpailijavertailun pohjalta kehitysehdotukseksi nostettiin hotellin kokouspalvelun erilaistaminen, johon hotellin Log Out Zone –konsepti hyvin sopii. Kokoustilojen uudenlainen sisustaminen, hotellihuoneiden muuttaminen pieniksi kokoushuoneiksi ja uudenlaisten kokouskonseptien lanseeraaminen ovat asioita, jotka kaikki ovat mahdollista tehdä Log Out Zonen yhteydessä. Konseptin täysimittainen käyttöönotto hotellin kokouspalveluissa vaatii rohkeutta, mutta tekisi hotellin kokouspalvelusta erilaisen, mieleen jäävän vaihtoehdon, joka voisi nousta esiin kokouspaikkaa etsittäessä....
The objective of this thesis was to create a comparison between meeting services. The thesis was commissioned by Radisson Blu Espoo Hotel and its meeting services. The hotel is situated in Otaniemi in Espoo, which is the largest technology...
The objective of this thesis was to create a comparison between meeting services. The thesis was commissioned by Radisson Blu Espoo Hotel and its meeting services. The hotel is situated in Otaniemi in Espoo, which is the largest technology...
Tapahtumakonseptin luominen projektin hallinnan näkökulmasta – Case Talvimarkkinat ”зимний базар”
(Laurea-ammattikorkeakoulu, 2014)
, projektin organisoimisesta ja projektin hallinnasta. Opinnäytetyö sisältää myös palvelumuotoiluprosessin teoreettisen kuvauksen vaiheittain etenevästi.
Hanke eli tapahtumakonseptin luominen koostuu palvelumuotoiluprosessin mukaisista suunnittelu...
The objective of the thesis is to create an event concept. This is a functional thesis, commissioned by Laurea Events, a learning environment that produces events. The event concept is produced for a certain event scene, the Lasipalatsi Square. The square is owned by Lasipalatsi Mediakeskus Oy. The purpose of the thesis is to plan and develop a family event for Russian tourists in Helsinki. The event is supposed to be organized in the city centre of Helsinki in January in 2015 as the tourists enter Helsinki because of their holidays. The event takes place in a crucial location on the Lasipalatsi Square nearby Kamppi. The objective of the event is to make Laurea Events more familiar among the customers as well as to increase the knowledge of the Lasipalatsi Square as an event scene. The objective of the event concept is to be explicit and executable. The season of the event has a certain purpose as well; to offer Russian tourists an event that meets their expectations. As the season is generally quiet, the purpose is also to offer local customers something to do in Helsinki. The main objective is to create a successful event concept that answers customers’ needs. Besides being completed for initialization and implementation, the event concept has an aspect of project management. The implementation plan for the event concept is a tool for the project manager of the Winter Market 2015. The knowledge basis consists of literature about concept planning and managing projects while planning an event. Project management in this thesis consists of planning, controlling and organizing a project. The thesis contains a theoretical section of service design as well. The assignment of creating an event concept consists of three service design phases; planning, developing and realization. The phases are executed by using certain methods. The outcome is an event concept as an implementation plan....
The objective of the thesis is to create an event concept. This is a functional thesis, commissioned by Laurea Events, a learning environment that produces events. The event concept is produced for a certain event scene, the Lasipalatsi Square. The square is owned by Lasipalatsi Mediakeskus Oy. The purpose of the thesis is to plan and develop a family event for Russian tourists in Helsinki. The event is supposed to be organized in the city centre of Helsinki in January in 2015 as the tourists enter Helsinki because of their holidays. The event takes place in a crucial location on the Lasipalatsi Square nearby Kamppi. The objective of the event is to make Laurea Events more familiar among the customers as well as to increase the knowledge of the Lasipalatsi Square as an event scene. The objective of the event concept is to be explicit and executable. The season of the event has a certain purpose as well; to offer Russian tourists an event that meets their expectations. As the season is generally quiet, the purpose is also to offer local customers something to do in Helsinki. The main objective is to create a successful event concept that answers customers’ needs. Besides being completed for initialization and implementation, the event concept has an aspect of project management. The implementation plan for the event concept is a tool for the project manager of the Winter Market 2015. The knowledge basis consists of literature about concept planning and managing projects while planning an event. Project management in this thesis consists of planning, controlling and organizing a project. The thesis contains a theoretical section of service design as well. The assignment of creating an event concept consists of three service design phases; planning, developing and realization. The phases are executed by using certain methods. The outcome is an event concept as an implementation plan....
Perehdytysprosessin kehittäminen hotellin vastaanottoon - Case Radisson Blu Royal
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyön toimeksiantaja oli helsinkiläinen hotelli Radisson Blu Royal. Radisson Blu Royal on osa kansainvälistä Carlson Rezidor Hotel Groupia. Radisson Blu Royal on suosittu kokoushotelli, joten siellä toimii kaksi erillistä vastaanottoa...
The thesis was commissioned by hotel Radisson Blu Royal in Helsinki. Radisson Blu Royal is a part of the international Carlson Rezidor Hotel Group which is run from the United States. As the hotel is a popular venue for holding meetings and events...
The thesis was commissioned by hotel Radisson Blu Royal in Helsinki. Radisson Blu Royal is a part of the international Carlson Rezidor Hotel Group which is run from the United States. As the hotel is a popular venue for holding meetings and events...
Päivittäisjohtamisen haasteet, kun alaiset ovat vuokratyöntekijöitä: Case Pikkuhuvila
(Laurea-ammattikorkeakoulu, 2014)
Tämän toiminnallisen opinnäytetyön tavoitteena oli selvittää ja luoda toimivat käytänteet hyvälle esimiestyölle Kanresta Oy:n Hämeenlinnan Teatterin toimipisteeseen, jossa työntekijät tulevat henkilöstövuokrausyrityksen kautta. Ainoastaan esimies...
The subject of this functional thesis is how to be a good manager for temporary employees. The thesis is functional, and its objective is to establish a working policy for management. The commissioner is Kanresta Oy’s agency in city theatre of Hämeenlinna, called Pikkuhuvila. Pikkuhuvila functions as a lunch restaurant in daytime and in evenings it works as the theatre’s cafeteria during the intermission. Kanresta Oy is one of the leaders of restaurant field for cultural centres in Finland and they have agencies is eight towns. In Pikkuhuvila, only the manager is full-time employee of Kanresta Oy, and the other employees come from a temporary staffing company. In the theoretical section of this thesis there are two main terms, temporary work and daily management. In the section on temporary work, the meaning, usage and commonness of temporary work in Finland and especially in restaurant field are definied. For managemet, the main points are different parts of management, such as orientation, feedback, motivation and communication. Different management styles are also recovered. All these points are examined especially from the view of managing temporary employees. In the functional section of this thesis, the used research methods were interviews and committed observation. At first the current habits have been explained and then offered im-provement ideas for. Current temporary employees were interviewed and committed observation was made in one Finnish cultural centre’s restaurant. The outcome of this thesis is a checklist, the “Golden picture”, for the manager. The principles for Pikkuhuvila are given on the checklist. The outcome’s usability has been evaluated by SWOT-analysis. In future it would be interesting to research how temporary employees affect to managers’ wellbeing and motivation for work and how you can support the wellbeing....
The subject of this functional thesis is how to be a good manager for temporary employees. The thesis is functional, and its objective is to establish a working policy for management. The commissioner is Kanresta Oy’s agency in city theatre of Hämeenlinna, called Pikkuhuvila. Pikkuhuvila functions as a lunch restaurant in daytime and in evenings it works as the theatre’s cafeteria during the intermission. Kanresta Oy is one of the leaders of restaurant field for cultural centres in Finland and they have agencies is eight towns. In Pikkuhuvila, only the manager is full-time employee of Kanresta Oy, and the other employees come from a temporary staffing company. In the theoretical section of this thesis there are two main terms, temporary work and daily management. In the section on temporary work, the meaning, usage and commonness of temporary work in Finland and especially in restaurant field are definied. For managemet, the main points are different parts of management, such as orientation, feedback, motivation and communication. Different management styles are also recovered. All these points are examined especially from the view of managing temporary employees. In the functional section of this thesis, the used research methods were interviews and committed observation. At first the current habits have been explained and then offered im-provement ideas for. Current temporary employees were interviewed and committed observation was made in one Finnish cultural centre’s restaurant. The outcome of this thesis is a checklist, the “Golden picture”, for the manager. The principles for Pikkuhuvila are given on the checklist. The outcome’s usability has been evaluated by SWOT-analysis. In future it would be interesting to research how temporary employees affect to managers’ wellbeing and motivation for work and how you can support the wellbeing....
Kilpailija-analyysi Helsingin keskusta-alueen lounasravintoloista : Case italialaiset ravintolat
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyön tarkoituksena oli tehdä lounastutkimusta toimeksiantajan määrittelemien kilpailijoiden ravintoloissa keskittyen lounaan monipuolisuuteen ja asiakaspalveluun. Tavoitteena oli tutkimustyötä tekemällä löytää kilpailijoilta toimivia ratkaisuja oman lounaspalvelun kehittämiseksi. Työssä käytettävät tutkimusmenetelminä käytetään havainnointia, SWOT-analyysia sekä benchmarkingia. Teoreettinen viitekehys muodostui Porterin ja Cvitkovicin luomiin kilpailija-analyysimalleista, markkinoinnista, asiakaspalvelusta sekä kilpailija-analyysistä.
Opinnäytetyön toimeksiantajana toimi HOK-Elanto eli Helsingin Osuuskauppa Elanto, joka on S-ryhmän suurin, pääkaupunkiseudulla toimiva osuuskauppa. HOK-Elannon palvelut ovat mo-nipuoliset niiden sisältäen muun muassa ravintolapalveluita, erilaisia tavarataloja ja liiken-nemyymälöitä. HOK-Elanto työllistää yli 6000 ihmistä. Liikevaihto HOK-Elannolla on vajaa kaksi miljardia euroa vuodessa. Taustana työlle on työn tekijän oma kiinnostus aiheeseen sekä toimeksiantajan halukkuus selvittää valitsemiensa kilpailijoiden lounaspalvelua ja sen pohjalta pyrkimys parantaa omaa kilpailuvoimaansa.
Opinnäytetyön merkityksellisin osa oli viidellä kilpailijalla tehdyt lounaspalvelu havainnointi-vierailut, joiden aikana kerättiin havainnointiaineistoa. Havainnoinnin avulla selvitettiin lou-naspalvelun toimivuutta asiakaspalvelun, lounaan monipuolisuuden ja toimivien ideoiden osalta. Merkityksellisimpänä havainnointina esille nousee idea lounaspassista.
SWOT-analyysiä hyödynnettiin kilpailijoiden vahvuuksien, heikkouksien, mahdollisuuksien sekä uhkien tunnistamiseen. SWOT-analyysin tuloksista selvisi kilpailijoiden toiminnan merkityksellisimmät osat eli vahvuudet, heikkoudet, uhat ja mahdollisuudet. Tunnettavuus, laadukkaat raaka-aineet, terassi ja hyvä sijainti nousivat joidenkin osalta edukseen. Heikkouksina pidettiin muun muassa laatua, hinta-laatusuhdetta ja ravintolan kokoa sekä meluisuutta.
Kaikille kilpailijoilla tehtiin myös asiakaspalvelutyyli-testi, josta selvisi, mihin tyyliluokkaan kilpailijoiden asiakaspalvelu kuuluu. Testissä esitettiin viisi kysymystä, joissa jokaisessa oli käytettävänä viisi pistettä jotka tuli jakaa vastausten välillä itse hyväksi kokemallaan tavalla. Asiakaspalvelutestistä selvisi mukaan valittujen kilpailijoiden tapa kohdata asiakkaitaan sekä millaisena he pitävät omaa asiakaspalveluaan.
Työn tavoite täyttyi. Ravintoloissa tehtyjen havainnointien avulla kilpailijoilta löydettiin useita toimivia ratkaisuja, jotka käyttöön ottamalla ja mahdollisen lisäsuunnittelun avulla voivat luoda toimijalle arvokasta kilpailuetua ja uusia toimintaideoita. SWOT-analyysin avulla saatiin selvitettyä jokaisen mukaan valitun kilpailijan toimintaa, niin hyvistä kuin huonoista osista. Tämä antaa myös toimeksiantajalle arvokkaita tietoja. Jokaiselle mukaan valitulle kilpailijalle tehty analyyttinen asiakaspalvelutyyli-testi myös toi mielenkiintoisia tuloksia esille....
The purpose of the thesis was to study the commissioner´s lunch servicer competitor restaurants by focusing on diversity and customer service. The objective of the research was to find effective solutions to improve the services of the commissioner...
The purpose of the thesis was to study the commissioner´s lunch servicer competitor restaurants by focusing on diversity and customer service. The objective of the research was to find effective solutions to improve the services of the commissioner...
Suunnitelma asiakaslähtöisille verkkosivuille – Case toimintansa aloittava 2nd hand -yritys
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tavoitteena oli tuottaa verkkosivusuunnitelma aloittavalle antiikki-, design- ja vintage-esineitä myyvälle yritykselle. Tarkoituksena on perustaa verkossa toimiva yritys, jonka liiketoimintasuunnitelmaan tehty...
The objective of this thesis was to create a webpage plan for a startup company which sells antique, design and vintage products. The purpose is to establish a web-based company and to attach the webpage plan to the company’s business plan. The company wants to offer a webpage that serves its users well, especially in the fields of contents, data structure and navigation. The prototype will be created together with professionals based on the webpage plan. The webpage plan has been part of the company’s starting process since January 2014. In addition to the plan of the webpage, the other task during spring 2014 is to create a business plan for the company. The subject of this functional thesis was limited to webpage planning. Service design methods were used while creating the thesis. Theory about functional webpage design and expert interview were the tools to obtain information for webpage planning. The views of the target group were discovered by the means of storytelling of three young adults interested in interior design. A user profile, mind map for the webpage structure and blueprint process chart were based on the data from the storytelling. The blueprint chart demonstrates the key parts of the customer journey and its background from the user’s point of view. The plan illustrates the key elements of the webpage and works also as a tool for the company’s graphic design. The webpage will be developed continually to see to customer orientation....
The objective of this thesis was to create a webpage plan for a startup company which sells antique, design and vintage products. The purpose is to establish a web-based company and to attach the webpage plan to the company’s business plan. The company wants to offer a webpage that serves its users well, especially in the fields of contents, data structure and navigation. The prototype will be created together with professionals based on the webpage plan. The webpage plan has been part of the company’s starting process since January 2014. In addition to the plan of the webpage, the other task during spring 2014 is to create a business plan for the company. The subject of this functional thesis was limited to webpage planning. Service design methods were used while creating the thesis. Theory about functional webpage design and expert interview were the tools to obtain information for webpage planning. The views of the target group were discovered by the means of storytelling of three young adults interested in interior design. A user profile, mind map for the webpage structure and blueprint process chart were based on the data from the storytelling. The blueprint chart demonstrates the key parts of the customer journey and its background from the user’s point of view. The plan illustrates the key elements of the webpage and works also as a tool for the company’s graphic design. The webpage will be developed continually to see to customer orientation....
Työhönvalmennus asiakkaan näkökulmasta
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyön tavoitteena oli selvittää Työ- ja elinkeinotoimiston työhönvalmennuksen asiakkaiden kokemuksia työhönvalmennuksesta. Työn lähtökohtana oli toimeksiantajan Varsinais–Suomen Elinkeino-, liikenne- ja ympäristökeskuksen tarve kehittää...
The objective of the thesis was to examine customer experiences off the Public Employment and Business services (TE-palvelut). The starting point for this thesis was the commissioner’s, the Centre for Economic, Transport and the Environment objective to develop more customer oriented services. The purpose of the thesis was to find the hindrances of job coaching and then forward them to job coachers, TE office clerks and decision makers. The knowledge base of the research consists of unemployment, employment and Public services that benefit employment, service and the quality of the service are being looked into as well. The research method of the thesis were qualitative group interviews according to the Bikva model (Brugerinddragelse i kvalitetsvurdering/quality assurance of participating customers). The Bikva model is an evaluation model in which the customers start the development process. The main characteristics of the Bikva model is customer feedback on their experiences of public services and delivering that information to the appropriate stakeholders. Job coaching customers took part in the first stage of interviews. The information was gathered as an open group interview. Participants were to openly discuss their experiences of job coaching. On the basis of the first set of interviews the structure for the second set of interviews was formed. The second stage interviewees were job coaches and Work and Employment Office clerks. From these interviews conclusions were drawn up made that will be pre-sented to political decision makers by the commissioners. The conclusions of the research were that the customers are somewhat satisfied with job coaching. Problems arose in the customer guiding process and on what grounds customers were routed to job coaching. In addition, job coaching could be offered and produced in different forms such as group coaching. The commissioner was satisfied with the results and functionality of the research....
The objective of the thesis was to examine customer experiences off the Public Employment and Business services (TE-palvelut). The starting point for this thesis was the commissioner’s, the Centre for Economic, Transport and the Environment objective to develop more customer oriented services. The purpose of the thesis was to find the hindrances of job coaching and then forward them to job coachers, TE office clerks and decision makers. The knowledge base of the research consists of unemployment, employment and Public services that benefit employment, service and the quality of the service are being looked into as well. The research method of the thesis were qualitative group interviews according to the Bikva model (Brugerinddragelse i kvalitetsvurdering/quality assurance of participating customers). The Bikva model is an evaluation model in which the customers start the development process. The main characteristics of the Bikva model is customer feedback on their experiences of public services and delivering that information to the appropriate stakeholders. Job coaching customers took part in the first stage of interviews. The information was gathered as an open group interview. Participants were to openly discuss their experiences of job coaching. On the basis of the first set of interviews the structure for the second set of interviews was formed. The second stage interviewees were job coaches and Work and Employment Office clerks. From these interviews conclusions were drawn up made that will be pre-sented to political decision makers by the commissioners. The conclusions of the research were that the customers are somewhat satisfied with job coaching. Problems arose in the customer guiding process and on what grounds customers were routed to job coaching. In addition, job coaching could be offered and produced in different forms such as group coaching. The commissioner was satisfied with the results and functionality of the research....
Markkinointivuosisuunnitelman laatiminen siivouspalvelualan yritykselle
(Laurea-ammattikorkeakoulu, 2014)
, minkä kautta opinnäytetyön aihe löydettiin. Johdossa tapahtuneen sukupolvenvaihdoksen jälkeen yritys hakee uusia liiketoimintamahdollisuuksia. Markkinoinnin ja liiketoiminnan kehittäminen on osa tätä prosessia. Projektin aikana yrityksen yleistä...
The objective of this thesis was to produce a marketing year plan with supportive materials for the business management of a company that provides cleaning services. The objective of the marketing year plan was to increase the company’s recognition in markets, sales and profitability through controlled business and marketing management. The marketing year plan was created to improve the commissioner company’s marketing by planning it. During the process of drawing up the plan, business development tools such as Service Blueprint and Business Model Canvas were introduced to the company’s CEO. The author of this thesis has been working in the target company since year 2006. Through this connection the topic of the thesis was discovered. During the last years the company’s leadership has undergone a generational change and it is looking for new business opportunities. The development of the business management and marketing is a part of that process, making the induction of a marketing year plan a timely action. The theoretical framework consisted of B-to-B marketing and advertising, with sub-topics that were essential for this thesis. Theory of creating a marketing plan for services was used during the actual process of writing the thesis. The key concepts for the marketing year plan were found from B-to-B buying and selling, as well as from personal selling. Service Design theory is ad-dressed as these methods were used. The creation of the marketing year plan was carried out by the processes of the service design model; understand, generate and realize. The phase of understanding consisted of collection of data through theme interview of the company’s CEO, benchmarking and net scouting. Based on the data collected, the company’s current 7 P marketing mix was created along with SWOT analyses of the company and its competitors. In the second phase, the results from the first phase were exploited in the workshop to create new marketing ideas and methods for the company. Based on the results from the first two phases, in the third realize phase, the marketing year plan was created along with supportive materials. In the realize phase the company’s CEO was introduced to a business development tool, Business Model Canvas, in order to increase the company’s business management skills to support the plan. Service Blueprint was created to demonstrate reasons behind some decisions in the marketing year plan concerning the company’s service model. These points of development were an additional subject matter included in the original framework of this thesis. As a result of this thesis, the marketing year plan with supportive materials were handed over to the commissioner company. The results of the methods used in the process of creating the plan were used within the marketing year plan to create understanding of the company and its markets. A marketing strategy was composed based on the company’s already existing principles and operating methods, but they were updated to match the new marketing year plan. The marketing methods were written down in a yearly calendar forming a practical guide for exercising the company’s marketing. The marketing year plan also includes recommendations of action, which help the company to make an evaluation of the marketing plan as well as to develop the company’s business model independently....
The objective of this thesis was to produce a marketing year plan with supportive materials for the business management of a company that provides cleaning services. The objective of the marketing year plan was to increase the company’s recognition in markets, sales and profitability through controlled business and marketing management. The marketing year plan was created to improve the commissioner company’s marketing by planning it. During the process of drawing up the plan, business development tools such as Service Blueprint and Business Model Canvas were introduced to the company’s CEO. The author of this thesis has been working in the target company since year 2006. Through this connection the topic of the thesis was discovered. During the last years the company’s leadership has undergone a generational change and it is looking for new business opportunities. The development of the business management and marketing is a part of that process, making the induction of a marketing year plan a timely action. The theoretical framework consisted of B-to-B marketing and advertising, with sub-topics that were essential for this thesis. Theory of creating a marketing plan for services was used during the actual process of writing the thesis. The key concepts for the marketing year plan were found from B-to-B buying and selling, as well as from personal selling. Service Design theory is ad-dressed as these methods were used. The creation of the marketing year plan was carried out by the processes of the service design model; understand, generate and realize. The phase of understanding consisted of collection of data through theme interview of the company’s CEO, benchmarking and net scouting. Based on the data collected, the company’s current 7 P marketing mix was created along with SWOT analyses of the company and its competitors. In the second phase, the results from the first phase were exploited in the workshop to create new marketing ideas and methods for the company. Based on the results from the first two phases, in the third realize phase, the marketing year plan was created along with supportive materials. In the realize phase the company’s CEO was introduced to a business development tool, Business Model Canvas, in order to increase the company’s business management skills to support the plan. Service Blueprint was created to demonstrate reasons behind some decisions in the marketing year plan concerning the company’s service model. These points of development were an additional subject matter included in the original framework of this thesis. As a result of this thesis, the marketing year plan with supportive materials were handed over to the commissioner company. The results of the methods used in the process of creating the plan were used within the marketing year plan to create understanding of the company and its markets. A marketing strategy was composed based on the company’s already existing principles and operating methods, but they were updated to match the new marketing year plan. The marketing methods were written down in a yearly calendar forming a practical guide for exercising the company’s marketing. The marketing year plan also includes recommendations of action, which help the company to make an evaluation of the marketing plan as well as to develop the company’s business model independently....
Konsepti trendien hakemisen helpottamiseksi – Case Väylä 19 ravintolat
(Laurea-ammattikorkeakoulu, 2014)
muodostamiseen trendien hakemisesta, eikä sen ollut tarkoitus tehdä varsinaista toimeksiantajan tuotteistamista. Konsepti rakennettiin blueprint-mallin muotoon.
Konseptin luomisessa yhdistettiin palvelumuotoilu ja tulevaisuuksien tutkiminen. Palvelumuotoilussa...
The objective of this thesis was to develop a concept for the restaurant Väylä 19 to make it easier for them to execute their annual product development through seeking trends. The topic of the thesis was defined as forming a concept through seeking...
The objective of this thesis was to develop a concept for the restaurant Väylä 19 to make it easier for them to execute their annual product development through seeking trends. The topic of the thesis was defined as forming a concept through seeking...









