Haku
Viitteet 521-530 / 1002
Ikääntyneiden ateriapalvelut – asiakkaan mahdollisuus vaikuttaa tarjontaan
(Laurea-ammattikorkeakoulu, 2014)
Tämän tutkimuksellisen opinnäytetyön aiheena oli ikääntyneiden ateriapalvelut ja asiakkaan mahdollisuus vaikuttaa tarjontaan. Työn tavoitteena oli selvittää, miten ateriapalveluja käyttävä asiakas voi itse vaikuttaa saamaansa ruokaan ja sen laatuun...
The theme of this thesis was catering services for the elderly and the customers’ opportunity to influence the supply. The objective was to examine how catering services -enabled the customers to influence the food they receive and also the quality of the food. The purpose of the thesis was that the results can be used in the development of the project Catering services for the elderly. The theoretical base of the thesis dealt with catering service quality and its components, food service activities, the recommendations of elderly nutrition and menu planning. Interviews were the used research method. Themes were created from the knowledge base and they dealt with different aspects of food quality. Seven people that use the catering services were interviewed. Based on the results of the interviews customers of the catering services were satisfied with the quality of customer service and food. Particularly positive things that came up were the turnover and versatility of the menu. The customer’s opinion about the food that was delivered or about the service of the company had not been asked about, and the customers were not aware of how they can give feedback. The results also demonstrated that older people were happy and thankful that there was a catering service available. The catering service provider should pay attention to the food variety and nutrient density as well as portion sizes and the quality of the side dishes. It is desirable that a feedback system was designed for the elderly using the catering services, which would be easy and congenial to use. Key words: catering services, customer satisfaction, elderly...
The theme of this thesis was catering services for the elderly and the customers’ opportunity to influence the supply. The objective was to examine how catering services -enabled the customers to influence the food they receive and also the quality of the food. The purpose of the thesis was that the results can be used in the development of the project Catering services for the elderly. The theoretical base of the thesis dealt with catering service quality and its components, food service activities, the recommendations of elderly nutrition and menu planning. Interviews were the used research method. Themes were created from the knowledge base and they dealt with different aspects of food quality. Seven people that use the catering services were interviewed. Based on the results of the interviews customers of the catering services were satisfied with the quality of customer service and food. Particularly positive things that came up were the turnover and versatility of the menu. The customer’s opinion about the food that was delivered or about the service of the company had not been asked about, and the customers were not aware of how they can give feedback. The results also demonstrated that older people were happy and thankful that there was a catering service available. The catering service provider should pay attention to the food variety and nutrient density as well as portion sizes and the quality of the side dishes. It is desirable that a feedback system was designed for the elderly using the catering services, which would be easy and congenial to use. Key words: catering services, customer satisfaction, elderly...
Brändimielikuvatutkimus Case Diesel Oy
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön aiheena oli selvittää minkälaisia brändimielikuvia kuluttajat liittävät vaatebrändi Diesel Oy:hyn. Brändillä tarkoitetaan pääsääntöisesti kuluttajien mielikuvia jostakin yrityksestä tai asiasta. ...
Tapahtumamarkkinoinnin suunnittelu - Case Talvimarkkinat
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyön aiheena oli markkinoinnin suunnittelu. Työn toimeksiantaja Laurea Events on Laurea-ammattikorkeakoulun Leppävaaran tiloissa toimiva tapahtumatoimisto. Laurea Events tuottaa tapahtumien suunnittelu- ja organisointipalveluita Laurea...
The topic of the thesis was planning the marketing of an event. This thesis was commissioned by Laurea Events. Laurea Events is an event office operating on the premises of the Leppävaara Unit of Laurea University of Applied Sciences (UAS). Laurea Events produces events for Laurea UAS, but also for external operators. Laurea Events is planning a market event called Winter Market in collaboration with Lasipalatsin Mediakeskus. The event is to be held in January 2015 on the Lasipalatsi square. The students of Laurea are planning and executing the event. The objective of this thesis was to generate a marketing plan for the Winter Market event. The idea was to find versatile and cost-efficient marketing channels, which would give the best possible outcome. In case the Winter Market is a success, Laurea Events and Lasipalatsin Mediakeskus are interested in making it an annual event. Winter Market is a pilot event. As the name suggests, it is a market in which twenty to thirty small businesses or individuals are selling food, crafts and decorative items. In addition to the sales aspect of the market, a variety of musical and theatrical performances have been planned. Thousands of Russians tourists arrive to Helsinki in early January. The main target group of the event are therefore Russian tourists. The entire event is planned with the target group in mind; the performances are in both Finnish and Russian and the booths are chosen with Russian preferences in mind. The aim is to offer something special to see and experience by the tourists. The keywords of the thesis are event planning, event marketing, marketing and marketing planning. The marketing planning process is based on the theoretical framework. During the planning process several methods were used to gather and process information. These methods were interview, stakeholder analysis, benchmarking, customer profiles, brainstorming and Business Model Canvas. In the end the result was evaluated and conclusions were made based on the evaluation. The marketing plan can be found in an appendix of the thesis....
The topic of the thesis was planning the marketing of an event. This thesis was commissioned by Laurea Events. Laurea Events is an event office operating on the premises of the Leppävaara Unit of Laurea University of Applied Sciences (UAS). Laurea Events produces events for Laurea UAS, but also for external operators. Laurea Events is planning a market event called Winter Market in collaboration with Lasipalatsin Mediakeskus. The event is to be held in January 2015 on the Lasipalatsi square. The students of Laurea are planning and executing the event. The objective of this thesis was to generate a marketing plan for the Winter Market event. The idea was to find versatile and cost-efficient marketing channels, which would give the best possible outcome. In case the Winter Market is a success, Laurea Events and Lasipalatsin Mediakeskus are interested in making it an annual event. Winter Market is a pilot event. As the name suggests, it is a market in which twenty to thirty small businesses or individuals are selling food, crafts and decorative items. In addition to the sales aspect of the market, a variety of musical and theatrical performances have been planned. Thousands of Russians tourists arrive to Helsinki in early January. The main target group of the event are therefore Russian tourists. The entire event is planned with the target group in mind; the performances are in both Finnish and Russian and the booths are chosen with Russian preferences in mind. The aim is to offer something special to see and experience by the tourists. The keywords of the thesis are event planning, event marketing, marketing and marketing planning. The marketing planning process is based on the theoretical framework. During the planning process several methods were used to gather and process information. These methods were interview, stakeholder analysis, benchmarking, customer profiles, brainstorming and Business Model Canvas. In the end the result was evaluated and conclusions were made based on the evaluation. The marketing plan can be found in an appendix of the thesis....
MyKonTiki-palvelun markkinointiviestin luominen
(Laurea-ammattikorkeakoulu, 2014)
liiketoimintamallien kehittäminen, ohjelmistojen kehittäminen sekä myynti ja markkinointi. MyKonTiki on Elämysluotain Oy:n digitaalinen elämyspalvelu, jonka avulla voi hakea alueellisesti ideoita vapaa-aikaan tapahtumista ja aktiviteeteista. Opinnäytetyön tuloksena...
The objective of this thesis was to create a marketing message for the experience-based MyKonTiki digital service created by the company Elämysluotain Oy, as they wanted that a pioneer user group would be used in the process. The task of the pioneer users in the group was to get acquainted with the service and by using it give comments. In this way, it was possible to create a customer-centric marketing message. The MyKonTiki service had no specific marketing message before. For this reason and because the service is a new one, it was time consuming to describe the service. There was a clear need to create a marketing message. The creation of the marketing message was initiated by using Service Design. It is based on customer experience, which through Service Design can be combined in a relevant way with a company’s business objectives. As the customer has such a crucial role in Service Design, this method was well adapted to this study, as the objective of the study was to create a marketing message representative of customers’ opinions and experiences in the customers’ language. Furthermore, service design helps to enhance customer understanding, and it is a suitable method for developing more customer-centric services. For this thesis, Stefan Moritz’ Service Design model was selected as the framework of reference. Out of the methods of this model probing, theme interviews, design drivers, the mindmapping, brainstorming, and storyboarding were used. The pioneer user group in this study consisted of eight persons, who were selected representatively out of the target group of the MyKonTiki digital service. The test persons used the service for two weeks, during which time they made notes of their experiences. The marketing message, which was the objective of this thesis was derived from the material collected from the pioneer group using all the above-mentioned methods. The commissioner, Elämysluotain found the created marketing message successful, and it will be used immediately in connection with the launch of the service and in the forthcoming campaigns. The marketing message was created for the target group, which was representative of the MyKonTiki users at the time of the work on the thesis. This means that as the target group develops in future, also the marketing message will have to be updated....
The objective of this thesis was to create a marketing message for the experience-based MyKonTiki digital service created by the company Elämysluotain Oy, as they wanted that a pioneer user group would be used in the process. The task of the pioneer users in the group was to get acquainted with the service and by using it give comments. In this way, it was possible to create a customer-centric marketing message. The MyKonTiki service had no specific marketing message before. For this reason and because the service is a new one, it was time consuming to describe the service. There was a clear need to create a marketing message. The creation of the marketing message was initiated by using Service Design. It is based on customer experience, which through Service Design can be combined in a relevant way with a company’s business objectives. As the customer has such a crucial role in Service Design, this method was well adapted to this study, as the objective of the study was to create a marketing message representative of customers’ opinions and experiences in the customers’ language. Furthermore, service design helps to enhance customer understanding, and it is a suitable method for developing more customer-centric services. For this thesis, Stefan Moritz’ Service Design model was selected as the framework of reference. Out of the methods of this model probing, theme interviews, design drivers, the mindmapping, brainstorming, and storyboarding were used. The pioneer user group in this study consisted of eight persons, who were selected representatively out of the target group of the MyKonTiki digital service. The test persons used the service for two weeks, during which time they made notes of their experiences. The marketing message, which was the objective of this thesis was derived from the material collected from the pioneer group using all the above-mentioned methods. The commissioner, Elämysluotain found the created marketing message successful, and it will be used immediately in connection with the launch of the service and in the forthcoming campaigns. The marketing message was created for the target group, which was representative of the MyKonTiki users at the time of the work on the thesis. This means that as the target group develops in future, also the marketing message will have to be updated....
IoT-pohjaisten palveluratkaisujen kartoittaminen Smart Home ympäristössä
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyö on toteutettu osana Digilen koordinoimaa, Tekesin IoT–hanketta, jossa Laurea-ammattikorkeakoulu on myös mukana tutkimuskumppanina. Ericsson on merkittävässä roolissa IoT-hankkeessa, missä se toimii hankkeen veturiyrityksenä...
Survey of the IoT Based Service Solution in the Smart Home Environment The thesis was a part of IoT project of Digile, which Laurea University of Applied Sciences is involved. Ericsson Ltd. plays a big role in project and is the main company. The purpose of the thesis is to map out people’s living habits in their homes, so results could used to develop new innovative products and service offering for the development of user-driven needs by Ericsson and their partners. The research problem of the thesis is the unawareness of custom-ers’ needs and requirements in relation to the company’s service offering. The topic area is relatively new and thus the interviewees faced some challenges to determine their exact wishes for new services/products. For this reason, the interviewees were asked to determine issues in their daily lives, which could be resolved with the IoT services. The theoretical sec-tion of the thesis consists of user-orientation, the IoT services, Smart Home and satisfaction. The objective of the study is to execute and integrate the IoT services in a Smart Home envi-ronment with the view point of satisfaction. The research of people’s living habits was conducted as theme interviews. In order to get a good coverage of the target group with a small sample, the population of interviewees con-sisted of nine people who represented different age groups and different geographical areas. The interview was divided into five different themes that were practicality, safety, economic efficiency, well-being and interior design. The most important themes for the respondents were practicality and well-being. These were also the areas where the main results were col-lected. The biggest issue for the interviewees was lack of spare time. The interviewees expressed that they would like to have more quality time with their friends and family. The second issue for the interviewees was tightness. These two issues were used as the problem base, to which answers were found with benchmarking. Technical appliances could be used in order to decrease the time used for household work, which would also ease the daily routines. Automatic robot-extractors and filters could be utilized in air conditioning systems to decrease the amount of dust circulating in apartments. The quality of spare time and relaxation can be increased. Intelligent appliances can be utilized in modifying the atmosphere of apartments, which makes relaxation easier. The chosen methods suited well and also a possibility for further research remains open. In future, a questionnaire, based on the theme interviews, could be created. This could be used to study more users’ preferences and needs in the subject area. A possibility to conduct the project in partnership with some companies could also be explored. The topic area is really interesting, but somewhat challenging due to the IoT services as they most likely will be more current and popular in a few years. The research shows that there would be demand for the IoT services already at the moment, but the demand will probably increase during the following years once younger people start using these services. The study shows that younger respondents had more positive experiences about technical equipment than the older respondents....
Survey of the IoT Based Service Solution in the Smart Home Environment The thesis was a part of IoT project of Digile, which Laurea University of Applied Sciences is involved. Ericsson Ltd. plays a big role in project and is the main company. The purpose of the thesis is to map out people’s living habits in their homes, so results could used to develop new innovative products and service offering for the development of user-driven needs by Ericsson and their partners. The research problem of the thesis is the unawareness of custom-ers’ needs and requirements in relation to the company’s service offering. The topic area is relatively new and thus the interviewees faced some challenges to determine their exact wishes for new services/products. For this reason, the interviewees were asked to determine issues in their daily lives, which could be resolved with the IoT services. The theoretical sec-tion of the thesis consists of user-orientation, the IoT services, Smart Home and satisfaction. The objective of the study is to execute and integrate the IoT services in a Smart Home envi-ronment with the view point of satisfaction. The research of people’s living habits was conducted as theme interviews. In order to get a good coverage of the target group with a small sample, the population of interviewees con-sisted of nine people who represented different age groups and different geographical areas. The interview was divided into five different themes that were practicality, safety, economic efficiency, well-being and interior design. The most important themes for the respondents were practicality and well-being. These were also the areas where the main results were col-lected. The biggest issue for the interviewees was lack of spare time. The interviewees expressed that they would like to have more quality time with their friends and family. The second issue for the interviewees was tightness. These two issues were used as the problem base, to which answers were found with benchmarking. Technical appliances could be used in order to decrease the time used for household work, which would also ease the daily routines. Automatic robot-extractors and filters could be utilized in air conditioning systems to decrease the amount of dust circulating in apartments. The quality of spare time and relaxation can be increased. Intelligent appliances can be utilized in modifying the atmosphere of apartments, which makes relaxation easier. The chosen methods suited well and also a possibility for further research remains open. In future, a questionnaire, based on the theme interviews, could be created. This could be used to study more users’ preferences and needs in the subject area. A possibility to conduct the project in partnership with some companies could also be explored. The topic area is really interesting, but somewhat challenging due to the IoT services as they most likely will be more current and popular in a few years. The research shows that there would be demand for the IoT services already at the moment, but the demand will probably increase during the following years once younger people start using these services. The study shows that younger respondents had more positive experiences about technical equipment than the older respondents....
Oppilaitoksen myymälän muuttaminen kahvila-myymäläksi
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tavoitteena oli tuottaa kehittämisehdotuksia Vantaan ammattiopisto Varian myymälän toiminnan muuttamiseksi asiakaslähtöisemmäksi. Palvelukonsepti haluttiin muuttaa myymälästä kahvila-myymäläksi. Varian ...
Lastensairaaloiden ruokapalvelut seitsemässä eri maassa
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyön tavoitteena oli selvittää, millaisia ruokapalveluita lapsille tarjotaan ateriarytmien, ruokailuaikojen, ruokalistojen valintamahdollisuuksien ja ruuan laadun näkökulmista. Opinnäytetyön tarkoituksena oli saada monipuolisesti tietoa eri...
The objective of this thesis was to investigate what kind of food services are offered to children from the viewpoints of meal pace and times, menus, choices and food quality. Another objective of the work was to gain a large amount of information on catering services in different countries, which could be used in the oncoming children’s hospital by the commissioner of this thesis, Ravioli. The theory of this thesis is based on the concepts of catering services and types, food processing methods, hospital food service and menu planning. The research method in this thesis was net- scouting and document analysis. The results of net scouting were analyzed by document analysis to categorize the found data into distinct subject areas and to gain a clear picture of the things that were examined. In addition to Finland, this thesis focused on six other countries; Australia, England, Sweden, Germany, Denmark and the USA. In the study, only six countries were analyzed to obtain as detailed and diverse a report as possible about the catering services in the given countries. According to the results of the thesis, central kitchen is the most common catering service type. In addition to central kitchen, service kitchen is a common catering service type in public food services as well because of its low price range. Á la carte dining is also emerging in children’s hospitals. Through different kinds of food service types, it is possible to provide more options and flexibility for children in their daily meals. There were differences between meal times but in the menus’ turnover rate, many similarities were found. A considerable amount of attention was also paid to the nutritional quality of food today. This study showed that financial matters have a major impact on children’s hospitals’ food service methods and the selection of menus. In food services, the meals are prepared in large quantities, which consumes a lot of energy. Individual food preparation for patients takes more time and money than traditional food processing methods. Food services should pursue a solution that combines the features of effective production while fulfilling the food expectations of children. Children’s hospitals should also plan menus according to nutritional qualities and recommendations....
The objective of this thesis was to investigate what kind of food services are offered to children from the viewpoints of meal pace and times, menus, choices and food quality. Another objective of the work was to gain a large amount of information on catering services in different countries, which could be used in the oncoming children’s hospital by the commissioner of this thesis, Ravioli. The theory of this thesis is based on the concepts of catering services and types, food processing methods, hospital food service and menu planning. The research method in this thesis was net- scouting and document analysis. The results of net scouting were analyzed by document analysis to categorize the found data into distinct subject areas and to gain a clear picture of the things that were examined. In addition to Finland, this thesis focused on six other countries; Australia, England, Sweden, Germany, Denmark and the USA. In the study, only six countries were analyzed to obtain as detailed and diverse a report as possible about the catering services in the given countries. According to the results of the thesis, central kitchen is the most common catering service type. In addition to central kitchen, service kitchen is a common catering service type in public food services as well because of its low price range. Á la carte dining is also emerging in children’s hospitals. Through different kinds of food service types, it is possible to provide more options and flexibility for children in their daily meals. There were differences between meal times but in the menus’ turnover rate, many similarities were found. A considerable amount of attention was also paid to the nutritional quality of food today. This study showed that financial matters have a major impact on children’s hospitals’ food service methods and the selection of menus. In food services, the meals are prepared in large quantities, which consumes a lot of energy. Individual food preparation for patients takes more time and money than traditional food processing methods. Food services should pursue a solution that combines the features of effective production while fulfilling the food expectations of children. Children’s hospitals should also plan menus according to nutritional qualities and recommendations....
Yritys X:n myyntihenkilöstön toiminnan kehittäminen myyntipalvelussa
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön tavoitteena oli kehittää yritys X:n myyntihenkilöstön toimintaa tuottamassaan myyntipalvelussa. Tarkoituksena oli yhtenäistää ja selkeyttää myyntihenkilöstön toimintaa. Tuotoksena kehittämisprosessista syntyi kehitysehdotuksia...
The objective of this thesis was to develop the working operations of company X’s sales personnel in their sales services. The purpose was to streamline and clarify sales personnel’s actions. The output of this development process was development suggestions for the streamlining of company X’s sales service. One of the development suggestions created was a written proposal for the stages of the sales process. Company X’s business operates in the service industry. Company X was going through a large scale of changes which greatly affected the company X’s sales personnel’s actions in their sales services. The thesis consists of two sections. The first section focuses on customer relations and their lifecycles, customer service and its quality and customer satisfaction. The second section introduces B-2-B sales and the sales process it includes. The used methods were theme interview, customer survey, SWOT analysis and brainstorming. The theme interviews were executed with the company’s business manager and four members of the sales personnel. The customer survey was sent to eight current clients of the company via email. Four answered the survey. The SWOT analysis about the company’s sales services’ strengths, weaknesses, opportunities and threats was drawn up based on the results from the theme interviews and customer survey. Development suggestions were produced with the help of brainstorming. During the development proses it was discovered that even though company X’s clients feel that the sales services are successful, there are some topics to improve on. The most im-portant items to develop would be to make and publish written strategies for sales and marketing and also to apply the sales process suggestion that was developed in this thesis to streamline the actions of the sales personnel. Company X found the development suggestions in this thesis beneficial and they are going to be taken into account when the development of the sales services proceeds....
The objective of this thesis was to develop the working operations of company X’s sales personnel in their sales services. The purpose was to streamline and clarify sales personnel’s actions. The output of this development process was development suggestions for the streamlining of company X’s sales service. One of the development suggestions created was a written proposal for the stages of the sales process. Company X’s business operates in the service industry. Company X was going through a large scale of changes which greatly affected the company X’s sales personnel’s actions in their sales services. The thesis consists of two sections. The first section focuses on customer relations and their lifecycles, customer service and its quality and customer satisfaction. The second section introduces B-2-B sales and the sales process it includes. The used methods were theme interview, customer survey, SWOT analysis and brainstorming. The theme interviews were executed with the company’s business manager and four members of the sales personnel. The customer survey was sent to eight current clients of the company via email. Four answered the survey. The SWOT analysis about the company’s sales services’ strengths, weaknesses, opportunities and threats was drawn up based on the results from the theme interviews and customer survey. Development suggestions were produced with the help of brainstorming. During the development proses it was discovered that even though company X’s clients feel that the sales services are successful, there are some topics to improve on. The most im-portant items to develop would be to make and publish written strategies for sales and marketing and also to apply the sales process suggestion that was developed in this thesis to streamline the actions of the sales personnel. Company X found the development suggestions in this thesis beneficial and they are going to be taken into account when the development of the sales services proceeds....
Verkossa tapahtuvan suosittelun vaikutukset kuluttajiin
(Laurea-ammattikorkeakoulu, 2014)
kuluttajiin. Alatutkimuskysymysten avulla aihe jaettiin teemoihin, joihin lukeutuvat tuotteet ja palvelut, joista suosituksia haetaan, suositusten käytön kanavat, suosittelun uskottavuus ja suosittelun vaikutus ostokäyttäytymiseen. Näiden teemojen avulla...
This thesis was launched to address the problem concerning consumers’ online recommendation usage and its impact on them. This study is part of a cooperation project between digital marketing think tank, Kurio Ltd. and Laurea University of Applied Sciences. The research results serve parties that are interested in consumers’ choices and usage of web channels. The main research question was divided into four subquestions which formed the themes of the study. The four themes considering recommendations were products and services, web channels, credibility and customers’ purchasing decisions. These themes were set to describe online recommendations as an occurrence rather than produce generalized theory. The theoretical framework of this thesis consists of two sections which are formed according to the thesis title. The theory introduces the different forms of online recommendations and continues with the perspectives on consumer behavior. These perspectives are media literacy, purchase decision making process and the impact of other people’s decisions’ on customers. The theoretical framework of this study is formed from a diverse range of sources from current literature to high-quality online sources. This thesis investigated consumers’ usage of online recommendations by the methods of qualitative research. In this study the methods used were theme interview and observation. By using a theme interview the objective was to find perspectives on how consumers use online recommendations according to them. The purpose of using observation as a method was to figure out what really happens when customers searched for information on the web in order to make a purchase decision. By combining the results of the two methods used in this study the credibility increased significantly. The consumers, who participated in the study, were selected on the basis of their use of online recommendations. This formed a discretionary sample for the study. In total there were two men and three women participating in the study. Their ages varied between 20-54. The results were analyzed with a four-field form and a table describing their usage of web channels. The results demonstrate that online recommendations are a way to explore considerable purchases among consumers. Consumers seem to trust online recommendations which are published by people similar to themselves. The person’s age does not necessarily seem to dictate the intensity rate of using online recommendations. It can also be noticed that there are consumers that have a habit of using online recommendations to almost every purchase they consider and those who seem to manage with less usage. It can be stated that consumers that are used to using the internet seem more likely to end up seeking recommendations and acting according to them....
This thesis was launched to address the problem concerning consumers’ online recommendation usage and its impact on them. This study is part of a cooperation project between digital marketing think tank, Kurio Ltd. and Laurea University of Applied Sciences. The research results serve parties that are interested in consumers’ choices and usage of web channels. The main research question was divided into four subquestions which formed the themes of the study. The four themes considering recommendations were products and services, web channels, credibility and customers’ purchasing decisions. These themes were set to describe online recommendations as an occurrence rather than produce generalized theory. The theoretical framework of this thesis consists of two sections which are formed according to the thesis title. The theory introduces the different forms of online recommendations and continues with the perspectives on consumer behavior. These perspectives are media literacy, purchase decision making process and the impact of other people’s decisions’ on customers. The theoretical framework of this study is formed from a diverse range of sources from current literature to high-quality online sources. This thesis investigated consumers’ usage of online recommendations by the methods of qualitative research. In this study the methods used were theme interview and observation. By using a theme interview the objective was to find perspectives on how consumers use online recommendations according to them. The purpose of using observation as a method was to figure out what really happens when customers searched for information on the web in order to make a purchase decision. By combining the results of the two methods used in this study the credibility increased significantly. The consumers, who participated in the study, were selected on the basis of their use of online recommendations. This formed a discretionary sample for the study. In total there were two men and three women participating in the study. Their ages varied between 20-54. The results were analyzed with a four-field form and a table describing their usage of web channels. The results demonstrate that online recommendations are a way to explore considerable purchases among consumers. Consumers seem to trust online recommendations which are published by people similar to themselves. The person’s age does not necessarily seem to dictate the intensity rate of using online recommendations. It can also be noticed that there are consumers that have a habit of using online recommendations to almost every purchase they consider and those who seem to manage with less usage. It can be stated that consumers that are used to using the internet seem more likely to end up seeking recommendations and acting according to them....
Tapahtumakonseptin kehittäminen palvelumuotoilun avulla, Case Move Wellness Center
(Laurea-ammattikorkeakoulu, 2014)
ja siihen liittyvistä alakäsitteistä. Niiden avulla luotiin teoreettinen kuva tapahtuman järjestämisen vaiheista. Lisäksi tapahtuman järjestämistä lähestyttiin tapahtumakonseptoinnin ja tapahtumamarkkinoinnin näkökulmista, koska tapahtumasta haluttiin...
The objective of this functional thesis was to develop an event concept for an open house event for a local fitness center. This thesis was commissioned by Move Wellness Center which operates in Ymmersta, Espoo. The purpose of the concept was to help the commissioner to organize events more easily and systematically later in the future. The open house event is meant to be held yearly and the purpose of the event is to acquire new customers and reach visibility. By following the concept in planning and creating the event, it is more likely that the organizers will reach their goals. The theoretical framework of this thesis is based on event organizing and its hyponyms; conceptualizing the event and event marketing. In order to understand what the concept contains, it was necessary to carry out the steps included in organizing the event. The functional part of this thesis was created by using Service Design –methods. The six different categories developed by Stefan Moritz were now re-created into three; understanding, generating and realizing. Understanding was the first stage where the data was collected by using a theme interview, brainstorming and benchmarking as research methods. Related to the analyzed results, the theme and contents of the event were chosen. In the generating -stage the created content was first examined in a SWOT analysis and then the concept was developed. In the final stage, which was called realizing, the concept was tested by organizing the event. During the event, feedback from the customers was collected. According to them and to the feedback from the commissioner, the concept was modified. The outcome of this thesis was to create an event concept which gives guidelines and instructions for organizing the open house –event. The event concept includes all the stages from planning to the event day. The documented concept gives tips and a checklist for the organizers and helps to organize a similar event again....
The objective of this functional thesis was to develop an event concept for an open house event for a local fitness center. This thesis was commissioned by Move Wellness Center which operates in Ymmersta, Espoo. The purpose of the concept was to help the commissioner to organize events more easily and systematically later in the future. The open house event is meant to be held yearly and the purpose of the event is to acquire new customers and reach visibility. By following the concept in planning and creating the event, it is more likely that the organizers will reach their goals. The theoretical framework of this thesis is based on event organizing and its hyponyms; conceptualizing the event and event marketing. In order to understand what the concept contains, it was necessary to carry out the steps included in organizing the event. The functional part of this thesis was created by using Service Design –methods. The six different categories developed by Stefan Moritz were now re-created into three; understanding, generating and realizing. Understanding was the first stage where the data was collected by using a theme interview, brainstorming and benchmarking as research methods. Related to the analyzed results, the theme and contents of the event were chosen. In the generating -stage the created content was first examined in a SWOT analysis and then the concept was developed. In the final stage, which was called realizing, the concept was tested by organizing the event. During the event, feedback from the customers was collected. According to them and to the feedback from the commissioner, the concept was modified. The outcome of this thesis was to create an event concept which gives guidelines and instructions for organizing the open house –event. The event concept includes all the stages from planning to the event day. The documented concept gives tips and a checklist for the organizers and helps to organize a similar event again....









