Haku
Viitteet 541-550 / 1005
Saksalaisiin matkailijoihin kohdistuvien ravintolapalveluiden markkinoinnin kehittäminen
(Laurea-ammattikorkeakoulu, 2014)
voisi myös pyrkiä tekemään enemmän yhteistyötä Visit Helsingin kanssa palvelujensa markkinoinnissa. Lisäksi Happy Hour Restaurants Oy voisi osallistua erilaisiin matkailuun liittyviin messuihin ja ottaa suoraan yhteyttä matkanjärjestäjiin. Näiden...
The topic of this thesis was to conduct a marketing research for Happy Hour Restaurants Oy, a company which owns restaurants in Helsinki. The purpose was to obtain information which Happy Hour Restaurants Oy could use in planning their marketing in order to increase the amount of German customers in their restaurants. The objectives of the thesis were to investigate what kind of services Germans use during traveling, gather information on tour operators, which organize trips to Helsinki, and to examine possible marketing channels that the company could use in order to reach the tour operators. The theoretical framework of this thesis covers tourism, marketing and marketing research. There are many lines of business in tourism. Companies in the catering business, like Happy Hour Restaurants Oy, can for example offer their services to travel agencies that then offer them to customers as packages. By working together, both sides benefit from the other and the companies get competitive advantage. In order to market their services properly it is important for the company to understand the needs of the target market. Marketing research is used as an essential method in business management since it helps the company to better manage its customer relationships, make decisions on investments and control resources. In this thesis both qualitative and quantitative research methods were used to gather material. First, an observation was carried out in which the aim was to get information on Happy Hour Restaurant Oy’s current customer base and operational environment. Next, a theme interview was conducted with a representative of Visit Helsinki. The purpose of the interview was to acquire information on the amount of German travelers and their consumer behavior in Helsinki. Finally, a questionnaire was sent to tour operators in order to get their aspect on German travelers as service users and get information on the tour operators. A list of tour operators, with which Happy Hour Restaurants Oy could possibly be in contact with, was created based on the material gathered. According to the interview and questionnaires German travelers are interested in nature and different activities when traveling to Helsinki. They are also interested in food culture but do not have any specific expectations for restaurant services. The expectations and wishes of tour operators for restaurants mainly focused on food. There was especially demand for two- and three-course-meals and for buffet. Based on the results Happy Hour Restaurants Oy could try to introduce products in which Germans are interested. The company could also aim to cooperate more with Visit Helsinki in marketing their services. In addition, Happy Hour Restaurants Oy could participate in different tourism events and directly contact the tour operators. With these actions the company could better focus on their marketing targeted at tour operators and also reach German travelers....
The topic of this thesis was to conduct a marketing research for Happy Hour Restaurants Oy, a company which owns restaurants in Helsinki. The purpose was to obtain information which Happy Hour Restaurants Oy could use in planning their marketing in order to increase the amount of German customers in their restaurants. The objectives of the thesis were to investigate what kind of services Germans use during traveling, gather information on tour operators, which organize trips to Helsinki, and to examine possible marketing channels that the company could use in order to reach the tour operators. The theoretical framework of this thesis covers tourism, marketing and marketing research. There are many lines of business in tourism. Companies in the catering business, like Happy Hour Restaurants Oy, can for example offer their services to travel agencies that then offer them to customers as packages. By working together, both sides benefit from the other and the companies get competitive advantage. In order to market their services properly it is important for the company to understand the needs of the target market. Marketing research is used as an essential method in business management since it helps the company to better manage its customer relationships, make decisions on investments and control resources. In this thesis both qualitative and quantitative research methods were used to gather material. First, an observation was carried out in which the aim was to get information on Happy Hour Restaurant Oy’s current customer base and operational environment. Next, a theme interview was conducted with a representative of Visit Helsinki. The purpose of the interview was to acquire information on the amount of German travelers and their consumer behavior in Helsinki. Finally, a questionnaire was sent to tour operators in order to get their aspect on German travelers as service users and get information on the tour operators. A list of tour operators, with which Happy Hour Restaurants Oy could possibly be in contact with, was created based on the material gathered. According to the interview and questionnaires German travelers are interested in nature and different activities when traveling to Helsinki. They are also interested in food culture but do not have any specific expectations for restaurant services. The expectations and wishes of tour operators for restaurants mainly focused on food. There was especially demand for two- and three-course-meals and for buffet. Based on the results Happy Hour Restaurants Oy could try to introduce products in which Germans are interested. The company could also aim to cooperate more with Visit Helsinki in marketing their services. In addition, Happy Hour Restaurants Oy could participate in different tourism events and directly contact the tour operators. With these actions the company could better focus on their marketing targeted at tour operators and also reach German travelers....
Mistä kuluttajat hakevat tietoa ostopäätöstensä tueksi verkossa
(Laurea-ammattikorkeakoulu, 2014)
, joka tuottaa pelkkien tuloksien lisäksi ehdotuksia valmiista toimenpiteistä. Opinnäytetyö oli osana Kuluttajakäyttäytymisen digitaalisuus -hanketta, jonka tarkoituksena on saada markkinoita kiin-nostavaa tietoa, jota ei ole tällä hetkellä vielä tarjolla...
The objective of this thesis project was to investigate where Finnish consumers search for information online to support their buying decisions. The study examines the question of whether the place where information is searched varies in different purchasing situations. The sample group chosen for the study consisted of consumers over the age of 45 years who have made high commitment purchases. The thesis was commissioned by Kurio which is a digital marketing think-thank which conducts large-scale and high-quality research to offer suggestions of ready-to-use measures. The thesis was a part of the Consumer Behavior Digitalization project with the goal of obtaining information that interests markets and is currently not yet available. Its aim is to provide new information on the ever-changing consumer behavior in digital channels. The objective from the very beginning was to acquire qualitative information and therefore the study used only qualitative research methods. The research method used was the theme interview. The source material of this thesis is consists of written as well as online materials concerning buying process and digital information channels. The data was collected in April 2014 through five interviews with six people. The results obtained from the interviews were analyzed thematically. The results of the study confirmed some of the knowledge collected from the source material but also offered new information. The assumption was that the older generation consumers prefer transactions in stores and rely on the expertise of salespersons. However, the study showed that this is not the case. Information search is done independently online and this influences purchasing decisions. The search begins with a search engine and online stores are popular places to search for in-formation when buying electronics. Retailers’ web pages are used for comparison and brand sites are places to avoid because of their complexity. All information is retrieved from the internet and the most important information searched was found to be price and product information. Surprising aspects of online forums included their capacity to affect purchasing decisions and the fact that older consumers rely on them especially in the case of an unfamiliar products. All information is searched for online and if something cannot be found there, other sources will not be used....
The objective of this thesis project was to investigate where Finnish consumers search for information online to support their buying decisions. The study examines the question of whether the place where information is searched varies in different purchasing situations. The sample group chosen for the study consisted of consumers over the age of 45 years who have made high commitment purchases. The thesis was commissioned by Kurio which is a digital marketing think-thank which conducts large-scale and high-quality research to offer suggestions of ready-to-use measures. The thesis was a part of the Consumer Behavior Digitalization project with the goal of obtaining information that interests markets and is currently not yet available. Its aim is to provide new information on the ever-changing consumer behavior in digital channels. The objective from the very beginning was to acquire qualitative information and therefore the study used only qualitative research methods. The research method used was the theme interview. The source material of this thesis is consists of written as well as online materials concerning buying process and digital information channels. The data was collected in April 2014 through five interviews with six people. The results obtained from the interviews were analyzed thematically. The results of the study confirmed some of the knowledge collected from the source material but also offered new information. The assumption was that the older generation consumers prefer transactions in stores and rely on the expertise of salespersons. However, the study showed that this is not the case. Information search is done independently online and this influences purchasing decisions. The search begins with a search engine and online stores are popular places to search for in-formation when buying electronics. Retailers’ web pages are used for comparison and brand sites are places to avoid because of their complexity. All information is retrieved from the internet and the most important information searched was found to be price and product information. Surprising aspects of online forums included their capacity to affect purchasing decisions and the fact that older consumers rely on them especially in the case of an unfamiliar products. All information is searched for online and if something cannot be found there, other sources will not be used....
Veneiden talvisäilytys Espoossa
(Laurea-ammattikorkeakoulu, 2014)
Opinnäytetyön toimeksiantaja oli Espoon kaupungin merellisten ulkoilupalveluiden yksikkö, joka vastaa Espoossa venesatamista, ulkoilusaarista, veneväylistä, meriuimarannoista ja saa-ristoliikenteestä. Venesatamia on yhteensä kymmenen. Niissä...
The commissioner of this thesis is the department providing services for marine outdoor activities in the city of Espoo. This section has the responsibility for boat harbors, recreation is-lands, navigation routes, beaches by the sea and archipelago vessel transports. There are altogether ten boat harbors with space for 4,500 boats with additional space for winter storage of 2,300 boats. The objective of the research is to examine how the winter storage could be carried out in case the current storage areas along the shores were planned for building of houses. The objective of the work is to provide the necessary information needed by the decision makers and the personnel at the Section of Sports activities and Youth service in Espoo in order to support their decision making and their proposals regarding this service. The method chosen for this thesis was theme interviews. The persons interviewed were executives in charge of winter storage of boats in four cities. The larger cities were represented by Turku and Tampere. Ostrobothnia was represented by Vaasa and the Päijänne area by the city of Jyväskylä. One of the central results from the interviews was that that the cities interviewed have remarkably less services for winter storage of boats than the city of Espoo. Thus this type of service for the boat owners did not play a significant role in these cities. Generally there is a mutual understanding of how to organize the winter storage in the future. The transportation of smaller boats away from the shores was mostly accepted. Even a total withdrawal from arranging the storage by the municipals achieved a positive response. The findings of the study also highlighted an opinion questioning whether all boat users need to own their own boat or whether the ownership could be arranged through joint ownership or even as the “pay by use” principle. This would mean less boats needed and the additional space could be saved for other purposes....
The commissioner of this thesis is the department providing services for marine outdoor activities in the city of Espoo. This section has the responsibility for boat harbors, recreation is-lands, navigation routes, beaches by the sea and archipelago vessel transports. There are altogether ten boat harbors with space for 4,500 boats with additional space for winter storage of 2,300 boats. The objective of the research is to examine how the winter storage could be carried out in case the current storage areas along the shores were planned for building of houses. The objective of the work is to provide the necessary information needed by the decision makers and the personnel at the Section of Sports activities and Youth service in Espoo in order to support their decision making and their proposals regarding this service. The method chosen for this thesis was theme interviews. The persons interviewed were executives in charge of winter storage of boats in four cities. The larger cities were represented by Turku and Tampere. Ostrobothnia was represented by Vaasa and the Päijänne area by the city of Jyväskylä. One of the central results from the interviews was that that the cities interviewed have remarkably less services for winter storage of boats than the city of Espoo. Thus this type of service for the boat owners did not play a significant role in these cities. Generally there is a mutual understanding of how to organize the winter storage in the future. The transportation of smaller boats away from the shores was mostly accepted. Even a total withdrawal from arranging the storage by the municipals achieved a positive response. The findings of the study also highlighted an opinion questioning whether all boat users need to own their own boat or whether the ownership could be arranged through joint ownership or even as the “pay by use” principle. This would mean less boats needed and the additional space could be saved for other purposes....
Blogimarkkinointi : Case: Laurea Events
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön toimeksiantaja oli Laurea Events. Työn aiheena oli blogimarkkinointi.
Opinnäytetyön tavoitteena oli tuoda esiin blogimarkkinoinnin käytettävyyteen vaikuttavia tekijöitä
ja kehittää sisältöideoita ...
Perehdyttämisen kehittäminen ravintola Ainossa
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön aiheena on perehdyttämisen kehittäminen ravintola Ainossa. Opinnäytetyön toimeksiantaja on Marcante Oy, joka omistaa kolme erilaista ravintolaa Helsingissä, ja yksi näistä on ravintola Aino. Opinnäytetyö on tehty ravintola Ainoon...
Developing the Orientation of New Personnel in Restaurant Aino The subject of this thesis is the development of orientation in Restaurant Aino. This thesis was commissioned by Marcante Oy, which owns three different restaurants in Helsinki. One of these is Restaurant Aino. The purpose of this thesis is the development of orientation in Marcante Oy's Restaurant Aino. The objective is to determine how the orientation works and is realized in Restaurant Aino, as well as to highlight the possibilities for development. The company commissioned the subject of the thesis because the owners and employees have felt that the orientation is incomplete. The final result of this thesis was developed and prepared for the new employees’ orientation folder which includes an orientation plan. The used research methods were survey, participant observation and telephone interviews. The survey data was collected from Restaurant Aino's new summer employees. Two of these seasonal employees were interviewed because they had worked the longest time in restaurant Aino. The observation method was used during the summer, during each new employee’s orientation period. New employees were investigated to get information about the effectiveness of orientation. The results showed that the orientation is in need of development. The results also showed matters, which would be good to pay attention to in the orientation. The study provided in-formation about how the company’s orientation works and which are the ways to improve it. The results will be utilized in the new orientation plan and orientation folder. The orientation can be modified to suit other Marcante Oy’s restaurants....
Developing the Orientation of New Personnel in Restaurant Aino The subject of this thesis is the development of orientation in Restaurant Aino. This thesis was commissioned by Marcante Oy, which owns three different restaurants in Helsinki. One of these is Restaurant Aino. The purpose of this thesis is the development of orientation in Marcante Oy's Restaurant Aino. The objective is to determine how the orientation works and is realized in Restaurant Aino, as well as to highlight the possibilities for development. The company commissioned the subject of the thesis because the owners and employees have felt that the orientation is incomplete. The final result of this thesis was developed and prepared for the new employees’ orientation folder which includes an orientation plan. The used research methods were survey, participant observation and telephone interviews. The survey data was collected from Restaurant Aino's new summer employees. Two of these seasonal employees were interviewed because they had worked the longest time in restaurant Aino. The observation method was used during the summer, during each new employee’s orientation period. New employees were investigated to get information about the effectiveness of orientation. The results showed that the orientation is in need of development. The results also showed matters, which would be good to pay attention to in the orientation. The study provided in-formation about how the company’s orientation works and which are the ways to improve it. The results will be utilized in the new orientation plan and orientation folder. The orientation can be modified to suit other Marcante Oy’s restaurants....
Ruokalistakonseptin rakentaminen crowdsourcingin avulla
(Laurea-ammattikorkeakoulu, 2014)
Tämän toiminnallisen opinäytetyön aiheena oli ruokalistakonseptin rakentaminen crowdsourcingin avulla. Opinnäytetyön tavoite oli auttaa kausiravintolaa selvittämään heidän asiakkaidensa tarpeita. Opinnäytetyön tuloksena pystytttiin luomaan työkalu, jolla voidaan ennakoida tulevia trendejä ja suuntauksia. Työkalua apua käyttäen voidaan helpottaa ruokalistasuunnittelua.
Opinnäytetyön tietoperusta koostuu crouwdsourcing menetelmän kuvauksesta ja konseptoinnista. Ruokalistasuunnitelun tietoperusta on myös olennainen osa työn tietoperustaa. Menetelminä käytettiin benchmarkingia, trend spottingia, kyselyä, asiakasprofiileja, osallistuvaa havainnointia, aivoriiheä, SWOT- analyysia, business model canvasia ja konseptointia.
Kyselyssä käytettiin hyväksi crowdsourcing metodia. Tutkimuksessa käytettiin lomakekyselyä, jossa käytettiin myös avoimia kysymyksiä. Kysely toteutettiin internetin kautta.
Ennen haastattelun tekemistä oli ennakkoon tiedossa asiakkaiden mielipiteet ravintolasta, kyselyn päätyttyä tämä korostui joissakin vastauksissa. Asiakkaiden ostokäyttäymisestä saatiin paljon hyödyllistä tietoa.
Konseptia suunniteltaessa käytettiin business model canvakseen koottua tietoa. Business model canvaksen avulla saatu tieto analysoitiin SWOT-analyysillä. Analyysiä apuna käyttäen pystyttiin havaitsemaan konseptin hyvät ja huonot puolet sekä mahdollisuudet ja uhat....
This is an operational thesis of a menu concept design using the crowdsourcing method. The purpose of this study was to clarify a seasonal restaurant’s customer’s’ needs. The objective of this thesis is to create an imaginary tool that can predict...
This is an operational thesis of a menu concept design using the crowdsourcing method. The purpose of this study was to clarify a seasonal restaurant’s customer’s’ needs. The objective of this thesis is to create an imaginary tool that can predict...
Nuorille suunnatun markkinointiviestinnän kehittämisprosessi
(Laurea-ammattikorkeakoulu, 2014)
toimeksiantajaa saavuttamaan markkinaosuuttaan, erottumaan kilpailijoistaan ja lisäämään tunnettavuuttaan. Toimintaym-päristönä oli Piispansillan Nordea Pankki Suomi Oyj. Tämän opinnäytetyön tavoitteena oli vähentää nuorten epätietoisuutta pankkipalveluista...
The subject of this thesis is a marketing communication development process whose target group is young adults. The purpose of the thesis was to create development suggestions for marketing communication by using Service Design as a method. The development suggestions will help the commissioner to reach its market share, stand out from its competitors and increase its knowledge. The commissioner was Piispansilta Nordea Bank Finland Oyj. The objective of this thesis is to discover young adult’s knowledge about bank services by using marketing communication. The key concept of this thesis is marketing communication, whose components are products which are marketed and customers to whom marketing is directed and the approach on how to market. One of the problem areas of marketing communication targeted at young adults is their lack of awareness of bank services and lack of interest in running their own household. Young adults are a potential group as long-term customers, which in turn increases the profitability of the company. In this thesis the Service Design model was utilized. Moritz’ Service Design model was used in phases; understand, develop, generate and estimate. The methods used were net scouting, benchmarking, customer surveys, interviews and observation. The origin and reliability were taken into account in the data collection methods. The final product of this thesis is development suggestions for the marketing communication of bank services to young adults. The thesis provided a wide and varied picture of how Nordea has understood the young clientele and its needs and expectations of marketing communications. In addition, the thesis provided information and images of what Nordea's customers generally think of Nordea's marketing communication’s functionality at the moment and how it might need to be developed....
The subject of this thesis is a marketing communication development process whose target group is young adults. The purpose of the thesis was to create development suggestions for marketing communication by using Service Design as a method. The development suggestions will help the commissioner to reach its market share, stand out from its competitors and increase its knowledge. The commissioner was Piispansilta Nordea Bank Finland Oyj. The objective of this thesis is to discover young adult’s knowledge about bank services by using marketing communication. The key concept of this thesis is marketing communication, whose components are products which are marketed and customers to whom marketing is directed and the approach on how to market. One of the problem areas of marketing communication targeted at young adults is their lack of awareness of bank services and lack of interest in running their own household. Young adults are a potential group as long-term customers, which in turn increases the profitability of the company. In this thesis the Service Design model was utilized. Moritz’ Service Design model was used in phases; understand, develop, generate and estimate. The methods used were net scouting, benchmarking, customer surveys, interviews and observation. The origin and reliability were taken into account in the data collection methods. The final product of this thesis is development suggestions for the marketing communication of bank services to young adults. The thesis provided a wide and varied picture of how Nordea has understood the young clientele and its needs and expectations of marketing communications. In addition, the thesis provided information and images of what Nordea's customers generally think of Nordea's marketing communication’s functionality at the moment and how it might need to be developed....
Perehdyttäminen osana osaamisen johtamisen prosessia Scandic Marskin yövuoroissa
(Laurea-ammattikorkeakoulu, 2014)
Tämä toiminnallinen opinnäytetyö on tehty toimeksiantona hotelli Scandic Marskille, joka kuuluu Pohjoismaiden suurimpaan Scandic Hotels -hotelliketjuun. Opinnäytetyön tavoitteena on luoda Scandic Marskin yöportieereille sekä muille työntekijöille...
This product type thesis was commissioned by Hotel Scandic Marski, which is a part of the leading hotel group Scandic Hotels in the Nordic Countries. The main objective of this thesis was to develop a practical and useful manual for new night auditors and other employees, who do occasional night shifts. The purpose of this manual is to develop and encourage the learning process, support the orientation process and serve as a support material for the mentors and current employees. The theoretical section of this thesis consists of knowledge management and orientation theories. Knowledge management evaluates the existing competence, future competence needs and coordinates the knowledge in the right direction for achieving the strategy in the given organization. Orientation is a part of knowledge management. This thesis observes orientation as a tool, which helps to develop the results of organization. Data collection in this thesis was conducted by theme interviews and participatory observation. Nine employees were interviewed. The target group selected for the research consisted of employees, who work in different positions, to ensure diversified data. Questions were related to mentoring, already existing material, the necessity of an orientation guide and the existing knowledge management. The purpose of the interviews and observation was to define the current level and possible future needs regarding the orientation in the organization. Scandic Marski has an orientation check-list and hotel guidebook, nor proper orientation material for new night staff. According to the research results the lack of orientation manual has a negative impact on the learning process of the newly hired employees. The orientation guide would support the learning process of the new employees and be helpful for the mentors. The orientation guide was created for Scandic Marski based on the needs and wishes of the management and employees. The orientation guide is beneficial for the employees, manager and whole organization. It includes all the night shift tasks explained step by step as well as tips and an orientation to safety manual. The orientation manual can be found in the back office of Scandic Marski and on the work computers, so it is easily accessible for all the employees at all times....
This product type thesis was commissioned by Hotel Scandic Marski, which is a part of the leading hotel group Scandic Hotels in the Nordic Countries. The main objective of this thesis was to develop a practical and useful manual for new night auditors and other employees, who do occasional night shifts. The purpose of this manual is to develop and encourage the learning process, support the orientation process and serve as a support material for the mentors and current employees. The theoretical section of this thesis consists of knowledge management and orientation theories. Knowledge management evaluates the existing competence, future competence needs and coordinates the knowledge in the right direction for achieving the strategy in the given organization. Orientation is a part of knowledge management. This thesis observes orientation as a tool, which helps to develop the results of organization. Data collection in this thesis was conducted by theme interviews and participatory observation. Nine employees were interviewed. The target group selected for the research consisted of employees, who work in different positions, to ensure diversified data. Questions were related to mentoring, already existing material, the necessity of an orientation guide and the existing knowledge management. The purpose of the interviews and observation was to define the current level and possible future needs regarding the orientation in the organization. Scandic Marski has an orientation check-list and hotel guidebook, nor proper orientation material for new night staff. According to the research results the lack of orientation manual has a negative impact on the learning process of the newly hired employees. The orientation guide would support the learning process of the new employees and be helpful for the mentors. The orientation guide was created for Scandic Marski based on the needs and wishes of the management and employees. The orientation guide is beneficial for the employees, manager and whole organization. It includes all the night shift tasks explained step by step as well as tips and an orientation to safety manual. The orientation manual can be found in the back office of Scandic Marski and on the work computers, so it is easily accessible for all the employees at all times....
LbD-toimintamalli osana opiskelijan ammatillista kasvua; esimerkkinä Laurea Leppävaara
(Laurea-ammattikorkeakoulu, 2014)
Tässä tutkielmatyyppisessä opinnäytetyössä tutkittiin LbD-toimintamallia osana opiskelijan ammatillista kasvua. Tutkimus on toteutettu osana LbD4All-hanketta ja sen toimeksiantajana on Laurea-ammattikorkeakoulu. Hanke kulkee virallisesti nimellä Le...
This research analyzed the Learning by Developing model as a part of students’ professional growth. The research was implemented as a part of the LbD4All project and it was commissioned by Laurea University of Applied Sciences. The project is officially known as LeTeEm, which means Learners, Teachers and Employers. In Finland the project is called LbD4All. The thesis focuses on Laurea Leppävaara’s campus. The project is based on taking forward the pedagogical Learning by Developing model which Laurea has developed. The role of this thesis is, as a part of the project, to produce information on the operating model’s realization on Laurea Leppävaara campus from the perspective of students. The results of the research are intended to support the spreading of the Learning by Developing model to new destinations. During the LbD4All project a pilot project is to be implemented in elementary schools in five different European countries. The chosen countries are Finland, Romania, Belgium, Bulgaria and Scotland. In this project Laurea University of Applied Sciences intends to create tools and produce information to adapt the LbD model into elementary schools. In this thesis the realization of the Learning by Developing model was researched as qualitative research. The used research methods were feedback document analysis of study unit feedback and theme interview, which was carried out as group interviews. Feedback documents were analyzed from 12 different study units of two degree programs on Laurea Leppävaara campus. The results were analyzed with the help of qualitative content analysis and document analysis. With these methods it was possible to get the most comprehensive picture about the LbD model’s realization from students’ point of view. The results of the study support the LbD4All project’s distribution by providing answers on the success and possible drawbacks of the LbD model realization. The obtained results showed that to maximize the benefits of the LbD model, orientation should be the most perfectly invested part of the LbD model’s realization. The understanding of the operating model caused occasionally difficulties due to the lack of orientation. However, the LbD model received a great amount of positive feedback from the students and it has been considered a good way to study and learn....
This research analyzed the Learning by Developing model as a part of students’ professional growth. The research was implemented as a part of the LbD4All project and it was commissioned by Laurea University of Applied Sciences. The project is officially known as LeTeEm, which means Learners, Teachers and Employers. In Finland the project is called LbD4All. The thesis focuses on Laurea Leppävaara’s campus. The project is based on taking forward the pedagogical Learning by Developing model which Laurea has developed. The role of this thesis is, as a part of the project, to produce information on the operating model’s realization on Laurea Leppävaara campus from the perspective of students. The results of the research are intended to support the spreading of the Learning by Developing model to new destinations. During the LbD4All project a pilot project is to be implemented in elementary schools in five different European countries. The chosen countries are Finland, Romania, Belgium, Bulgaria and Scotland. In this project Laurea University of Applied Sciences intends to create tools and produce information to adapt the LbD model into elementary schools. In this thesis the realization of the Learning by Developing model was researched as qualitative research. The used research methods were feedback document analysis of study unit feedback and theme interview, which was carried out as group interviews. Feedback documents were analyzed from 12 different study units of two degree programs on Laurea Leppävaara campus. The results were analyzed with the help of qualitative content analysis and document analysis. With these methods it was possible to get the most comprehensive picture about the LbD model’s realization from students’ point of view. The results of the study support the LbD4All project’s distribution by providing answers on the success and possible drawbacks of the LbD model realization. The obtained results showed that to maximize the benefits of the LbD model, orientation should be the most perfectly invested part of the LbD model’s realization. The understanding of the operating model caused occasionally difficulties due to the lack of orientation. However, the LbD model received a great amount of positive feedback from the students and it has been considered a good way to study and learn....
Sisäisen viestinnän suunnitelma BarLaurealle
(Laurea-ammattikorkeakoulu, 2014)
Tämän opinnäytetyön aiheena on sisäisen viestinnän suunnittelu ja toteuttaminen. Työ tehdään Laurea-ammattikorkeakoulun Leppävaaran toimipisteessä sijaitsevaan oppimisympäristöön, BarLaureaan. BarLaurea on oppimisympäristö, jossa opiskellaan...
The subject of this thesis is planning and implementing internal communication. The thesis was commissioned by BarLaurea that resides in Leppävaara, which is one of the Laurea University of Applied Sciences’ campuses. BarLaurea is a learning environment where students study restaurant management and develop service processes. There are for example lunch, café and meeting services produced in BarLaurea daily by students. The objective is to make an internal communication plan for BarLaurea. There is no previous plan in use in BarLaurea that could be implemented in planning communication, and therefore there was a need for it. The theoretical section is constructed of different internal communication strategies focusing on the goals, channels, planning and organization of internal communication. The method was interviews with operators of BarLaurea. The purpose of the interviews was to map out how people in different positions in the same workplace see the state of internal communication and how it needs to be improved. After the interviews had been conducted, tools suitable for BarLaurea were chosen to construct the communication plan according to the notions and improvement suggestions of the interviewees. The functionality of the plan was assessed and revised before the final draft was drawn up. The final product was an internal communication plan for BarLaurea. In this thesis the objective was achieved well and the internal communication plan produced became compact and easy to read. The plan is also open to everybody operating in BarLaurea. The most important issue for BarLaurea is to keep up with the forever changing environment and to keep their internal communication plan updated so that it is useful in the future as well....
The subject of this thesis is planning and implementing internal communication. The thesis was commissioned by BarLaurea that resides in Leppävaara, which is one of the Laurea University of Applied Sciences’ campuses. BarLaurea is a learning environment where students study restaurant management and develop service processes. There are for example lunch, café and meeting services produced in BarLaurea daily by students. The objective is to make an internal communication plan for BarLaurea. There is no previous plan in use in BarLaurea that could be implemented in planning communication, and therefore there was a need for it. The theoretical section is constructed of different internal communication strategies focusing on the goals, channels, planning and organization of internal communication. The method was interviews with operators of BarLaurea. The purpose of the interviews was to map out how people in different positions in the same workplace see the state of internal communication and how it needs to be improved. After the interviews had been conducted, tools suitable for BarLaurea were chosen to construct the communication plan according to the notions and improvement suggestions of the interviewees. The functionality of the plan was assessed and revised before the final draft was drawn up. The final product was an internal communication plan for BarLaurea. In this thesis the objective was achieved well and the internal communication plan produced became compact and easy to read. The plan is also open to everybody operating in BarLaurea. The most important issue for BarLaurea is to keep up with the forever changing environment and to keep their internal communication plan updated so that it is useful in the future as well....









