Haku
Viitteet 561-570 / 1005
Projektijohtaminen tapahtuman järjestämisessä, Case Suurpellon Joulutori
(Laurea-ammattikorkeakoulu, 2013)
Tässä opinnäytetyössä perehdyttiin projektin johtamiseen tapahtuman järjestämisen yhteydessä. Kyseessä oli toiminnallinen opinnäytetyö, joka jaettiin kahteen osaan; opinnäytetyön tekijät perehtyivät projektin johtamiseen ja tapahtuman järjestämiseen...
In this practice-based thesis the project management of an event is covered. The thesis consists of the theory section and the practical process of project managing a Christmas Market event that took place in Suurpelto in December 2012. Suurpelto is a residential area located in Espoo. The commissioner of the thesis was the Koulii project. The Koulii project is carried out in co-operation with Laurea University of Applied Sciences (UAS) and vocational college Omnia. The Koulii project ended in December 2012. The objective of the thesis was to organize a successful event for the residents of Suurpelto. The purpose of the thesis was to assist future project managers to perceive the entirety of the event project and support the project managers to achieve a successful project. The commissioner hopes that the Christmas Market will become an annual event that brings together residents and different operators of Suurpelto. The authors of the thesis functioned as project managers in the Christmas Market project and were responsible for the realization of the event. Nine first-year students from the Hotel and Restaurant Management programme of Laurea UAS planned and marketed the event by using Service Design methods. Therefore also the project managers utilized Service Design methods in the study. Benchmarking was used to collect information about the operational environment. Brainstorming was used with the residents of Suurpelto to plan the event. The brainstorming resulted in many useful ideas for the Christmas Market. The success of the project management was measured with the help of theme interviews. The theme interviews were arranged with the students from the Hotel and Restaurant Management programme that took part in the Christmas Market project. The theme interviews were also conducted with the manager and the project specialist of the Koulii project. The success of the event was evaluated through observation and informal interviews during the Christmas Market. Feedback was also collected after the event from the salesperson of the Christmas Market. According to the results the event and the project management were successful. Different partners considered the project management to be professional and the participants of the event were satisfied. In addition some development objectives were listed. The beginning of the project was considered to be confusing. The possibility for the cancellation of the event should have been taken into consideration more precisely. Development objectives from the point of view of the Christmas Market were product pricing, date, audio functionality and carrying on the original theme until the end of the project. By taking into consideration these development objectives it is possible to organize even a better event or a project in the future. Keywords: project management, project, event production, service design...
In this practice-based thesis the project management of an event is covered. The thesis consists of the theory section and the practical process of project managing a Christmas Market event that took place in Suurpelto in December 2012. Suurpelto is a residential area located in Espoo. The commissioner of the thesis was the Koulii project. The Koulii project is carried out in co-operation with Laurea University of Applied Sciences (UAS) and vocational college Omnia. The Koulii project ended in December 2012. The objective of the thesis was to organize a successful event for the residents of Suurpelto. The purpose of the thesis was to assist future project managers to perceive the entirety of the event project and support the project managers to achieve a successful project. The commissioner hopes that the Christmas Market will become an annual event that brings together residents and different operators of Suurpelto. The authors of the thesis functioned as project managers in the Christmas Market project and were responsible for the realization of the event. Nine first-year students from the Hotel and Restaurant Management programme of Laurea UAS planned and marketed the event by using Service Design methods. Therefore also the project managers utilized Service Design methods in the study. Benchmarking was used to collect information about the operational environment. Brainstorming was used with the residents of Suurpelto to plan the event. The brainstorming resulted in many useful ideas for the Christmas Market. The success of the project management was measured with the help of theme interviews. The theme interviews were arranged with the students from the Hotel and Restaurant Management programme that took part in the Christmas Market project. The theme interviews were also conducted with the manager and the project specialist of the Koulii project. The success of the event was evaluated through observation and informal interviews during the Christmas Market. Feedback was also collected after the event from the salesperson of the Christmas Market. According to the results the event and the project management were successful. Different partners considered the project management to be professional and the participants of the event were satisfied. In addition some development objectives were listed. The beginning of the project was considered to be confusing. The possibility for the cancellation of the event should have been taken into consideration more precisely. Development objectives from the point of view of the Christmas Market were product pricing, date, audio functionality and carrying on the original theme until the end of the project. By taking into consideration these development objectives it is possible to organize even a better event or a project in the future. Keywords: project management, project, event production, service design...
Elämyksellisyyttä etsimässä puutarhajuhlien suunnitteluun
(Laurea-ammattikorkeakoulu, 2013)
. Tapahtumakokonaisuus kuului InnoEspoo –osaajaverkoston hankkeeseen, jossa sen aikana toteutettujen tapahtumien käytännön suunnittelusta ja järjestämisestä vastasi monialaisen osaamiskeskus InnoOmnian projektiryhmä. Työn aihe rajattiin koskemaan elämyksellisten...
Creating Meaningful Experiences for a Garden Party The objective of this practice-based thesis was to create a plan aimed to enable guests to acquire meaningful experiences at a garden party held at Träskända Manor in Espoo on September 16, 2013. The thesis was commissioned by the Development Manager of InnoOmnia, an innovative development unit at the Joint Authority of Education in Espoo Region, Omnia. The subject of the thesis and the plan was determined with the commissioner to focus on creating experience-based elements for the event, Träskända Manor Garden Party. The Träskända Manor Garden Party was part of a series of events belonging to a project run by the InnoEspoo network and executed by InnoOmnia. The party was a unique event celebrating the 150th anniversary of the visit of Alexander II of Russia to Träskända Manor on September 16, 1863. The purpose of the plan was to function as a ready-to-use tool for the project organization from InnoOmnia. By utilizing the plan, the event organizers could create the ideal prerequisites for meaningful experiences for the guests at the Träskända Manor Garden Party. The practical process of creating experience elements for the event was conducted by using several service design methods and carrying out two expert interviews concerning the history of the original Träskända Manor Garden Party in 1863 as well as the development of meaningful experiences. In addition to the information received through expert interviews, mind mapping, brainwriting and SWOT-analysis were utilized during the ideation phase. Service touchpoints, relevant to the attending guests’ customer experience, were illustrated through a service blueprint. The evaluation of the plan was conducted both internally by the authors of the thesis as well as externally by an Events Assistant from Laurea Events. The evaluation was carried out by answering a questionnaire made by the authors of the thesis. The questionnaire and evaluation criteria were based on the Experience Pyramid tool developed by Lapland Centre of Expertise for the Experience Industry. Feedback on the plan received from the commissioner of the thesis served as an additional insight into external evaluation. According to the external evaluation the plan created for the event was successful, purposeful and professional even though the majority of it was not used in the organized event. The plan was thought to contain many different experience-based elements that could lead to significant meaningful experiences for the guests if executed correctly. Some development objectives arose from both the internal and external evaluations. Communication between parties involved in the project was found insufficient at times, which hampered the planning process. As for the plan, it was agreed that the service touchpoints after the event could be planned in even more detail in order to extend the guests’ experience. It was concluded that by applying the plan and taking into consideration these development objectives it is plausible to organize an event with meaningful experiences....
Creating Meaningful Experiences for a Garden Party The objective of this practice-based thesis was to create a plan aimed to enable guests to acquire meaningful experiences at a garden party held at Träskända Manor in Espoo on September 16, 2013. The thesis was commissioned by the Development Manager of InnoOmnia, an innovative development unit at the Joint Authority of Education in Espoo Region, Omnia. The subject of the thesis and the plan was determined with the commissioner to focus on creating experience-based elements for the event, Träskända Manor Garden Party. The Träskända Manor Garden Party was part of a series of events belonging to a project run by the InnoEspoo network and executed by InnoOmnia. The party was a unique event celebrating the 150th anniversary of the visit of Alexander II of Russia to Träskända Manor on September 16, 1863. The purpose of the plan was to function as a ready-to-use tool for the project organization from InnoOmnia. By utilizing the plan, the event organizers could create the ideal prerequisites for meaningful experiences for the guests at the Träskända Manor Garden Party. The practical process of creating experience elements for the event was conducted by using several service design methods and carrying out two expert interviews concerning the history of the original Träskända Manor Garden Party in 1863 as well as the development of meaningful experiences. In addition to the information received through expert interviews, mind mapping, brainwriting and SWOT-analysis were utilized during the ideation phase. Service touchpoints, relevant to the attending guests’ customer experience, were illustrated through a service blueprint. The evaluation of the plan was conducted both internally by the authors of the thesis as well as externally by an Events Assistant from Laurea Events. The evaluation was carried out by answering a questionnaire made by the authors of the thesis. The questionnaire and evaluation criteria were based on the Experience Pyramid tool developed by Lapland Centre of Expertise for the Experience Industry. Feedback on the plan received from the commissioner of the thesis served as an additional insight into external evaluation. According to the external evaluation the plan created for the event was successful, purposeful and professional even though the majority of it was not used in the organized event. The plan was thought to contain many different experience-based elements that could lead to significant meaningful experiences for the guests if executed correctly. Some development objectives arose from both the internal and external evaluations. Communication between parties involved in the project was found insufficient at times, which hampered the planning process. As for the plan, it was agreed that the service touchpoints after the event could be planned in even more detail in order to extend the guests’ experience. It was concluded that by applying the plan and taking into consideration these development objectives it is plausible to organize an event with meaningful experiences....
Tanssi- ja viihderavintola Banketin palveluiden kehittäminen liiketoiminnan tehostamiseksi
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee Kotkassa sijaitsevan Osuuskauppa Ympyrän Tanssi – ja
viihderavintola Banketin palveluiden kehittämistä liiketoiminnan tehostamiseksi. Ravintolan
tuottavuus ja asiakasmäärät eivät ole vastanneet odotuksia. Työn...
of the restaurant do not meet the expectations. The thesis was commissioned by Osuuskauppa Ympyrä. In this functional thesis the theoretical section introduces the business development views of the customer, marketing and staff. The research methods used were...
of the restaurant do not meet the expectations. The thesis was commissioned by Osuuskauppa Ympyrä. In this functional thesis the theoretical section introduces the business development views of the customer, marketing and staff. The research methods used were...
Sosiaalinen media lähiruoan tuottajien markkinointiviestinnässä
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena oli sosiaalisen media lähiruoan tuottajien markkinointiviestinnässä. Opinnäytetyö toteutettiin toimeksiantona Kestävää liiketoimintaa lähiruoasta -hankkeelle. Hanke pyrkii kehittämään Uudenmaan alueella toimivien...
Social Media as a Marketing Communications Means of Local Food Producers The subject of this thesis was the usage of social media as a marketing communications means of local food producers. The purpose of this thesis was to study if local food producers in Finland use social media in their marketing communications. This thesis was commissioned by the project Kestävää liiketoimintaa lähiruoasta (Promotion of sustainable local food businesses), which aims to develop the local food producers’ business in the Uusimaa Area. The project lasts for three years, and it was founded in the summer of 2011. The objective of this thesis was to find out whether local food producers in Finland use social media in their marketing communications and how have they experienced it. Another objective was to scrutinize what the use of social media in marketing communications requires from a company in general. This research investigates whether the use of social media in marketing communications is common among local food producers and how they are using it. It also aims to find out whether local food producers have a marketing communications plan or a specific social media marketing communications plan, and whether they have studied or trained staff for the use of social media. The data for this thesis was gathered through two different surveys. The first one gathered mainly quantitative data and the second qualitative data. The surveys were sent to 80 local food producers. The quantitative information gathered from the surveys was analyzed by crosstabling and distribution graphs and the qualitative data by characterizing, categorizing, combining and theming the data. The results indicate that a little over half of the local food producers use social media in their marketing communications. However, a very small percentage of local food producers have a marketing communications plan or a social media plan. Most of the local food producers are small companies which employ only one to five employees, so they do not have many resources to investigate the use of social media. The producers, who used social media, had mostly positive experiences about it. Facebook was the most used social media site. Social media has made marketing communications even more customer-oriented than before. Social media can be used as an effective part of marketing communications, but it needs to be properly planned, operated, and measured to make the most of it. Companies should study and learn about the use of social media before employing it....
Social Media as a Marketing Communications Means of Local Food Producers The subject of this thesis was the usage of social media as a marketing communications means of local food producers. The purpose of this thesis was to study if local food producers in Finland use social media in their marketing communications. This thesis was commissioned by the project Kestävää liiketoimintaa lähiruoasta (Promotion of sustainable local food businesses), which aims to develop the local food producers’ business in the Uusimaa Area. The project lasts for three years, and it was founded in the summer of 2011. The objective of this thesis was to find out whether local food producers in Finland use social media in their marketing communications and how have they experienced it. Another objective was to scrutinize what the use of social media in marketing communications requires from a company in general. This research investigates whether the use of social media in marketing communications is common among local food producers and how they are using it. It also aims to find out whether local food producers have a marketing communications plan or a specific social media marketing communications plan, and whether they have studied or trained staff for the use of social media. The data for this thesis was gathered through two different surveys. The first one gathered mainly quantitative data and the second qualitative data. The surveys were sent to 80 local food producers. The quantitative information gathered from the surveys was analyzed by crosstabling and distribution graphs and the qualitative data by characterizing, categorizing, combining and theming the data. The results indicate that a little over half of the local food producers use social media in their marketing communications. However, a very small percentage of local food producers have a marketing communications plan or a social media plan. Most of the local food producers are small companies which employ only one to five employees, so they do not have many resources to investigate the use of social media. The producers, who used social media, had mostly positive experiences about it. Facebook was the most used social media site. Social media has made marketing communications even more customer-oriented than before. Social media can be used as an effective part of marketing communications, but it needs to be properly planned, operated, and measured to make the most of it. Companies should study and learn about the use of social media before employing it....
Mitä olisi voitu tehdä toisin
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tarkoituksena oli kartoittaa myyntipalvelusta irtisanoutuneiden työntekijöiden irtisanoutumisen syitä. Myyntipalvelusta irtisanoutuneita pyydettiin kertomaan, miksi he olivat irtisanoutuneet ja mitä olisi voitu tehdä toisin...
The objective of this study was to investigate employee well-being at the sales service. Former, resigned employees of the sales service were asked to clarify the reasons behind resignation and to give ideas on how it could have been avoided. The study aims at providing proposals for the HR department by presenting improvement ideas for employee well-being at the sales service. The research subjects are all former employees who resigned during the years 2011 and 2012. All had worked in the sales services for a minimum of six months and eventually resigned by choice - not due to the termination of a temporary job contract. There were a total of 20 resigned persons of whom 15 participated in the study. Päivi Rauramo states in her book Well-being at work steps (2008) that with little effort for work well being results are shown as decrease in sick leaves and as an increase with work satisfaction and motivation. It can also help with employee retention and prevent workplace turnover. By investing in well-being, the workplace atmosphere rises and the innovativeness of the organization can grow. The first step in the study was an open survey, the purpose of which was to get larger picture of the situation and to inquire the former employees whether they would agree to a theme interview. The theme interviews were carried out with small group in a Helsinki restaurant during late March and early April in 2013. The research methods turned out to be appropriate, since they provided a broader view of the situation. The initial survey brought up several themes around which the interview was then designed. The selected themes were management skills, workloads, allocation of employee skills and the positive points of working at the sales service. Two development areas for the sales service were selected as a result of the survey and in-terviews. Development proposals addressing the issues were then designed....
The objective of this study was to investigate employee well-being at the sales service. Former, resigned employees of the sales service were asked to clarify the reasons behind resignation and to give ideas on how it could have been avoided. The study aims at providing proposals for the HR department by presenting improvement ideas for employee well-being at the sales service. The research subjects are all former employees who resigned during the years 2011 and 2012. All had worked in the sales services for a minimum of six months and eventually resigned by choice - not due to the termination of a temporary job contract. There were a total of 20 resigned persons of whom 15 participated in the study. Päivi Rauramo states in her book Well-being at work steps (2008) that with little effort for work well being results are shown as decrease in sick leaves and as an increase with work satisfaction and motivation. It can also help with employee retention and prevent workplace turnover. By investing in well-being, the workplace atmosphere rises and the innovativeness of the organization can grow. The first step in the study was an open survey, the purpose of which was to get larger picture of the situation and to inquire the former employees whether they would agree to a theme interview. The theme interviews were carried out with small group in a Helsinki restaurant during late March and early April in 2013. The research methods turned out to be appropriate, since they provided a broader view of the situation. The initial survey brought up several themes around which the interview was then designed. The selected themes were management skills, workloads, allocation of employee skills and the positive points of working at the sales service. Two development areas for the sales service were selected as a result of the survey and in-terviews. Development proposals addressing the issues were then designed....
Asiakas osallisena kehittämisessä
(Laurea-ammattikorkeakoulu, 2013)
kanavia. Yleistä tuotekehitysprosessia käytetään tukena hahmottamaan kehittämisprosessin eri vaiheita. Opinnäytetyö on toiminnallinen. Menetelminä siinä ovat haastattelu, benchmarking ja havainnointi. Opinnäytetyön tuloksena on blueprint kaavio, jossa...
Laurea-ammattikorkeakoululle digitaalisen markkinoinnin suunnitelma display-mainonnasta
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö oli toiminnallinen työ, jonka lopputuotoksena luotiin Laurea-ammattikorkeakoululle digitaalisen markkinoinnin suunnitelma display-mainonnasta. Työ oli tarvelähtöinen, koska Laurealla ei ollut aiempaa suunnitelmaa digitaaliseen...
Digital Marketing Plan for Display Advertising for Laurea University of Applied Sciences This thesis was practice-based. The final result of the thesis is a digital marketing plan for display advertising for Laurea University of Applied Sciences. The project was demand-driven, because Laurea had no previous plan for digital marketing. The work was commissioned by Laurea Leppävaara’s Marketing Manager Outi Kinnunen. The plan will be introduced to the whole marketing communications department of Laurea University of Applied Sciences and it is planned to be executed in spring 2014. The purpose of the thesis was to produce a digital marketing plan for display advertising, which would enhance the digital visibility of Laurea. The objective was to establish efficient and profitable ways for Laurea to market on such web and mobile sites that would reach the desired target group. In this work the target group was the students studying in gymnasiums and vocational institutes. The work started with planning the theoretical framework. In the planning process the used methods were the 8x8 method, brainstorming and discussions with the commissioner and the teachers. In the theoretical framework the key words were marketing, marketing plan, digital marketing and display advertising. After planning the theoretical framework, the data collection was planned and as well as the suitable methods chosen. The selected methods were benchmarking, survey and observation, as well as advertising channel comparison. The methods were used to compile background information for the preparation of the plan. Benchmarking was utilized to find out the activity of the competitors in the operating environment. Benchmarking sessions took simultaneously place with the application periods. The survey, in turn, was designed to investigate movements of the target group, as well as the operating effectiveness of online advertising targeted at it. Observation and comparison of the advertising channels aimed to find the most effective display advertising channel, on which Laurea should advertise itself. The results of the data collection were used to create the digital marketing plan for display advertising for Laurea. In the plan the collected background information from the target group, operating environment and the competitors were used comprehensively and the plan answered the specified objectives that were made at the beginning of the work. By executing the plan Laurea has now a chance to execute planned display advertising in spring 2014....
Digital Marketing Plan for Display Advertising for Laurea University of Applied Sciences This thesis was practice-based. The final result of the thesis is a digital marketing plan for display advertising for Laurea University of Applied Sciences. The project was demand-driven, because Laurea had no previous plan for digital marketing. The work was commissioned by Laurea Leppävaara’s Marketing Manager Outi Kinnunen. The plan will be introduced to the whole marketing communications department of Laurea University of Applied Sciences and it is planned to be executed in spring 2014. The purpose of the thesis was to produce a digital marketing plan for display advertising, which would enhance the digital visibility of Laurea. The objective was to establish efficient and profitable ways for Laurea to market on such web and mobile sites that would reach the desired target group. In this work the target group was the students studying in gymnasiums and vocational institutes. The work started with planning the theoretical framework. In the planning process the used methods were the 8x8 method, brainstorming and discussions with the commissioner and the teachers. In the theoretical framework the key words were marketing, marketing plan, digital marketing and display advertising. After planning the theoretical framework, the data collection was planned and as well as the suitable methods chosen. The selected methods were benchmarking, survey and observation, as well as advertising channel comparison. The methods were used to compile background information for the preparation of the plan. Benchmarking was utilized to find out the activity of the competitors in the operating environment. Benchmarking sessions took simultaneously place with the application periods. The survey, in turn, was designed to investigate movements of the target group, as well as the operating effectiveness of online advertising targeted at it. Observation and comparison of the advertising channels aimed to find the most effective display advertising channel, on which Laurea should advertise itself. The results of the data collection were used to create the digital marketing plan for display advertising for Laurea. In the plan the collected background information from the target group, operating environment and the competitors were used comprehensively and the plan answered the specified objectives that were made at the beginning of the work. By executing the plan Laurea has now a chance to execute planned display advertising in spring 2014....
Henkilöstöjohtamisen kehittäminen hotellialalla Investors in People –standardia soveltaen - Case: Hotel Haven
(Laurea-ammattikorkeakoulu, 2013)
Tutkimuksen tavoitteena oli osoittaa, miten saada tieto yrityksen henkilöstöjohtamisen kehityskohteista Investors in People –standardia soveltaen. Esimerkkiyrityksenä toimi Helsingin keskustassa sijaitseva OY Union Hotels Ab/ Hotel Haven...
The objective was to show how to get information about the commissioner company`s human resource management development targets by applying the Investors in People standard. The commissioner company is located in central Helsinki and it is called OY Union Hotels Ltd. / Hotel Haven. The purpose of the study was to scrutinize how the personnel management fails. The theory basis deals with human resource management in the hotel industry and its challenges, as well as the Investors in People standard criteria. In order for the survey to be carried out within the company, the company needs to be aware of its own business and challenges that the company has developed in its own strategy. The research study used interviews and questionnaires, which were based on the Investors in People standard. The interview was conducted with the hotel manager with an emphasis on the company's strategy. The survey was sent to the company's staff in charge of accommodation, two members of senior management, supervisors, and sex to 10 other employees. Replies were received from 13 so the response rate was 70%. The study revealed that the commissioner company's personnel management is mainly well catered for, but among the staff there were clear differences of opinion in human resource management functionality.The study showed that the Investors in People standard, based on the principles investigated about the management of the company's staff, is very helpful, because it allows the company to receive information on areas for development of the human resource management. This process is very necessary, especially in those areas where the employee change rate is great, as the staff must be aware of the development so that to know-how can be constant after staff changes....
The objective was to show how to get information about the commissioner company`s human resource management development targets by applying the Investors in People standard. The commissioner company is located in central Helsinki and it is called OY Union Hotels Ltd. / Hotel Haven. The purpose of the study was to scrutinize how the personnel management fails. The theory basis deals with human resource management in the hotel industry and its challenges, as well as the Investors in People standard criteria. In order for the survey to be carried out within the company, the company needs to be aware of its own business and challenges that the company has developed in its own strategy. The research study used interviews and questionnaires, which were based on the Investors in People standard. The interview was conducted with the hotel manager with an emphasis on the company's strategy. The survey was sent to the company's staff in charge of accommodation, two members of senior management, supervisors, and sex to 10 other employees. Replies were received from 13 so the response rate was 70%. The study revealed that the commissioner company's personnel management is mainly well catered for, but among the staff there were clear differences of opinion in human resource management functionality.The study showed that the Investors in People standard, based on the principles investigated about the management of the company's staff, is very helpful, because it allows the company to receive information on areas for development of the human resource management. This process is very necessary, especially in those areas where the employee change rate is great, as the staff must be aware of the development so that to know-how can be constant after staff changes....
Luontomatkailupalvelun moniaistinen asiakaskokemus
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyö oli osa Matkailijan moniaistinen palvelukokemus–hanketta. Hankkeen tavoitteena oli selvittää, kuinka asiakas kokee moniaistisen palvelutarjonnan ja multimodaalisuuden sekä näiden vaikutuksen palvelujen kokemiseen, kohtaamiseen ja...
This thesis was a part of the Traveler’s Multisensory Service Experience project. The objective of the project was to determine how the client experiences multisensory service and multi-modality as well as how these affect the experience, encountering and demand of the service. The purpose of the study was to determine how the nature tours organized by Magic of Nuuksio Ltd impact the customers’ expectations, and based on the expectations, how the story design and multisensory aspects affect the trip experience immediately after the trip and one week later. The thesis presents the project’s background and the commissioner of the project, Magic of Nuuksio Ltd. The theoretical framework deals with the most important concepts of customer experience, story design, eco-tourism, service experience, multisensory experience and memory. Qualitative research, service design and expectation maps were used as the research methods in this thesis. The research implementation, the results and the conclusions of the thesis are depicted too. The trips included in the study took place in summer 2012 and they were participated by a total of 14 international participants. Five trips were organized in total, but in the results, only the three last were taken into account. Questionnaires were sent to the participants to fill in on the Internet before and after the trips to identify customer expectations and experiences of a given trip. The actual trips were organized in the National Park of Nuuksio and they included a story told by the guide and were paved by a video watched before the trip. The results summarized in the questionnaires were diverse, because the respondents had various opinions on the issues asked. The participants welcomed the trip as a whole, and they felt their expectations had been met very well. The participants also felt that the story told during the trip was a good introduction to the trip, but it did not affect the experience too much. The respondents’ sensory experience also revealed multisensory aspects, which means using at least three senses at the same time....
This thesis was a part of the Traveler’s Multisensory Service Experience project. The objective of the project was to determine how the client experiences multisensory service and multi-modality as well as how these affect the experience, encountering and demand of the service. The purpose of the study was to determine how the nature tours organized by Magic of Nuuksio Ltd impact the customers’ expectations, and based on the expectations, how the story design and multisensory aspects affect the trip experience immediately after the trip and one week later. The thesis presents the project’s background and the commissioner of the project, Magic of Nuuksio Ltd. The theoretical framework deals with the most important concepts of customer experience, story design, eco-tourism, service experience, multisensory experience and memory. Qualitative research, service design and expectation maps were used as the research methods in this thesis. The research implementation, the results and the conclusions of the thesis are depicted too. The trips included in the study took place in summer 2012 and they were participated by a total of 14 international participants. Five trips were organized in total, but in the results, only the three last were taken into account. Questionnaires were sent to the participants to fill in on the Internet before and after the trips to identify customer expectations and experiences of a given trip. The actual trips were organized in the National Park of Nuuksio and they included a story told by the guide and were paved by a video watched before the trip. The results summarized in the questionnaires were diverse, because the respondents had various opinions on the issues asked. The participants welcomed the trip as a whole, and they felt their expectations had been met very well. The participants also felt that the story told during the trip was a good introduction to the trip, but it did not affect the experience too much. The respondents’ sensory experience also revealed multisensory aspects, which means using at least three senses at the same time....
Liiketoimintasuunnitelma - Cuckoo Workout: potentiaalisten asiakkaiden määrittäminen
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena on luoda realistinen ja konkreettinen liiketoimintasuunnitelma uudelle Cuckoo Workout nimiselle Start up yritykselle. Cuckoo Workout on kehittämässä uudenlaista liikuntasovellusta, jonka tarkoituksena on lisätä...
Business Plan - Cuckoo Workout: identifying the potential first customers The purpose of this thesis was to create a realistic and concrete business plan for a new start-up company called Cuckoo Workout. Cuckoo workout is developing a new exercise application for increasing exercising during a workday. The company did not have any previous business plan and thus the need for one emerged. Cuckoo Workout needs a business plan in order to clarify its business idea and gain funding. The Business Model Canvas was selected as the base of the business plan. The primary aim of the business plan in this thesis is to identify potential first users for the new application. Potential first users are essential for Cuckoo Workout to determine, as the next step for the company is to start testing the application with real users. In addition, the value proposition and critical resources of the business are examined and formed in this thesis. The research into the potential first users and the value proposition was conducted by developing a theoretical framework and an ideation workshop. The purpose of the workshop was to study who would be the potential first users of the application, why they would use it and what they would benefit from it. Four different ideation methods were used during the workshop. The ideation methods used included the silly cow exercise, brainstorming, six thinking hats and customer personas. The ideation workshop method was chosen because the aim was to generate as many ideas about the potential first users as possible. The results of the ideation workshop were two different customer personas which can be used in customer segmentation. The two customer personas greatly differed from each other. One of the personas represents more the early adapter type, while the other represents the average user. The early adapter customer persona was chosen as the most likely potential first user of Cuckoo Workout application. The research results were analyzed using the value proposition canvas, which compares the value proposition of the business and how this meets with customer needs. The ideation workshop results and the customer personas were compared to the value proposition of Cuckoo Workout. After the comparison the value proposition was improved to meet the customer needs. The results of this thesis will be used in testing the application with potential customers. This thesis forms the base for the business plan and Cuckoo Workout can use it for further improving the business plan and applying for finance....
Business Plan - Cuckoo Workout: identifying the potential first customers The purpose of this thesis was to create a realistic and concrete business plan for a new start-up company called Cuckoo Workout. Cuckoo workout is developing a new exercise application for increasing exercising during a workday. The company did not have any previous business plan and thus the need for one emerged. Cuckoo Workout needs a business plan in order to clarify its business idea and gain funding. The Business Model Canvas was selected as the base of the business plan. The primary aim of the business plan in this thesis is to identify potential first users for the new application. Potential first users are essential for Cuckoo Workout to determine, as the next step for the company is to start testing the application with real users. In addition, the value proposition and critical resources of the business are examined and formed in this thesis. The research into the potential first users and the value proposition was conducted by developing a theoretical framework and an ideation workshop. The purpose of the workshop was to study who would be the potential first users of the application, why they would use it and what they would benefit from it. Four different ideation methods were used during the workshop. The ideation methods used included the silly cow exercise, brainstorming, six thinking hats and customer personas. The ideation workshop method was chosen because the aim was to generate as many ideas about the potential first users as possible. The results of the ideation workshop were two different customer personas which can be used in customer segmentation. The two customer personas greatly differed from each other. One of the personas represents more the early adapter type, while the other represents the average user. The early adapter customer persona was chosen as the most likely potential first user of Cuckoo Workout application. The research results were analyzed using the value proposition canvas, which compares the value proposition of the business and how this meets with customer needs. The ideation workshop results and the customer personas were compared to the value proposition of Cuckoo Workout. After the comparison the value proposition was improved to meet the customer needs. The results of this thesis will be used in testing the application with potential customers. This thesis forms the base for the business plan and Cuckoo Workout can use it for further improving the business plan and applying for finance....








