Haku

asenteisiin kouluruokaa kohtaan. Aihe opinnäytetyölle saatiin toimeksiantajalta, Nurmijärven kunnan Aleksia ruokapalveluilta. Opinnäytetyön teoriaperusta koostuu tapahtumamarkkinoinnin, ruoka- ja ravitsemuskasvatuksen, tapahtuman konseptoinnin ja...
in Nurmijärvi was contacted, because the dinner event concept was supposed to be designed as a multidisciplinary learning concept according to the new curriculum. The outcome of this Bachelor's Thesis is a dinner event concept, which combines marketing...

mahdollisesti käyttää. Opinnäytetyö oli tyypiltään kvantitatiivinen tutkimus. Työn teoriaosuuden aihealueita ovat sosiaalinen media, markkinointi sosiaalisessa mediassa, digitaalisuus, kuluttajakäyttäytyminen, motivaatiotekijät ja matkailijatypologiat. Työn...
The purpose of this thesis was to study how social media influences the travel choices of an individual traveller when planning a trip. The idea for the thesis was born through the author’s own social media use and travel experiences. The thesis was commissioned by Kilroy Finland Oy Ab. The target group was young adults between the ages of 18 and 30. The target group is limited to young adults, as Kilroy Finland's clienteles consists mainly of that age group. Researching more precisely what social media channels the target audience is using, Kilroy Finland can utilize this information in their marketing. The objective of the research was to create suggestions for development for Kilroy Finland’s marketing. In particular, it is studied what social media channels the target audience are using. The thesis was a quantitative study, consisting of a theoretical section of the research subject and an empirical section. The themes in the theoretical section are social media, marketing in social media, digitality, consumer behaviour, motivation factors and typologies of tourist behaviour. The empirical section of the thesis analyses the results of the Google Forms survey. The questionnaire generated a total of 364 responses. The questionnaire contained multiple choice questions and open questions. The results showed that many young adults use different social media channels before, during, and after the trip. Overall, the results demonstrated that the use of Facebook and Instagram was strongly present among young people at various stages of the travel process. According to the results, most of the respondents think that social media has some or a fairly large influence on their choice of travel destinations. In addition, many respondents use social media in their journey planning. It can be concluded that social media plays an important role in marketing, and in particular, the focus is on mobile marketing. Kilroy Finland uses social media in marketing well. To exploit social media to an even greater extent, it is vital to know the audience and combine all the selected social media channels carefully....

arvostus. Organisaatiokulttuurilla on siis suuri rooli, kun puhutaan muutosjohtamisesta. Mikäli organisaation identiteetti ja -kulttuuri on sekava voivat toimintatavatkin olla epäselviä. Toimeksiantajana tälle työlle toimii Majoitus- ja ravitsemisalalla...
to change management. If the organization's identity and culture are unclear, it can affect the working methods. The commissioner of this thesis is a corporation that operates in the hotel and restaurant business. The information gathered will also help...

käynnistämisen apuna ja sen pohjalta yritys voi myös kehittää tulevien vuosien markkinointiaan. Opinnäytetyö opetti tekijälle konkreettisesti markkinointisuunnitelman tekemisen ja herätti sitä myötä kiinnostuksen alaa kohtaan. Työn lopputulos vastaa opinnäytetyön...
The aim of this thesis was to create a marketing plan for a startup company called Guesthouse Juuka. The commissioner of the thesis was Guesthouse Juuka, which has not had a marketing plan before. The purpose was to create cost-effective marketing techniques that can be achieved with company’s own human resources. The thesis was carried out as a practical project. The thesis consisted of two parts, a theoretical section and a practical one. A theoretical part of this thesis focuses on marketing planning and it involving concepts. The practical part includes the marketing plan for Guesthouse Juuka. Knowledge basis is based on literature of field’s and Internet sources. The theoretical section is based on marketing, surroundings and competitor analysis and includes a SWOT analysis. These ones will be introduces in chapter 4. The actual marketing plan is based on information that has been found from these analyses. Also principal’s wishes tried to take into ac-count. Customer feedback form is made to follow up how marketing tools works in the company. The form is in the end of the thesis. The end result of this project is a functional marketing plan that the company can utilize in the future. The final result was made by gathering information about the area, customers and com-petitors. The final thesis was based on this information. The purpose of this thesis is to help the startup company to start the business. The company can also develop marketing for becoming years based on this marketing plan. The finals report corresponds to the objectives that were defined in the beginning....

lainsäädännöllisiä tekijöitä ja toimintaympäristön ymmärtämistä. Opinnäytetyö etenee Stefan Moritzin palvelumuotoiluprosessin vaiheiden mukaan kahdessa eri vai-heessa eli ymmärrä ja kehitä –vaiheissa. Ymmärrä -vaiheen aikana kerättiin neljän tutkimusmenetelmän avulla...
The objective of this thesis was to create three different orientation material packages for café X. The first was an updated version of the orientation folder for café X's office. From the orientation folder material, a more compact orientation material was drawn up for the summer workers in café X. Lastly a one-page summary of induction for temporary workers was established. Developing induction materials for café X was necessary and the commission was received from café X. The present induction material no longer fulfilled the needs of café X’s workers, and therefore the commission was to create more specific and detailed induction materials for café X. The commission was to build a clearer set of induction materials, which would facilitate the utilization of the materials. From the café worker’s point of view, the current induction materials were considered challenging to utilize in their day-to-day work. The materials incorporated many disadvantages, which required updating and coherence. The purpose was to create a set of induction materials that would serve as a tool and support material for the employees' daily work. This thesis defines orientation, job guidance, and legal aspects of work safety. An understanding of the operating environment is also established in the theoretical framework. The thesis proceeds according to the Stefan Moritz's service design process using Understanding and Developing phases. During the Understanding phase, four research methods were used to gather information about the present orientation and its quality of café X. The methods used were control conversation, electronic questionnaire, benchmarking of another café orientation event and a theme interview with a new employee. By understanding the results of the step-by-step process, ideas were developed for the renewed induction materials. During the Developing phase, the 5 Why’s technique from Six Sigma was utilized. At the Developing phase, it was discovered that café X had a need for more detailed induction materials. The content of the induction materials needed to be more detailed about café X and its activities. Three orientation material packages were created for café X during the Developing phase, which were based on the gathered information of the Understanding phase. The information gathered during Understanding and Developing phases revealed that orientation and induction materials are important for both the employees and managers in charge of induction. The induction materials enable employees to be more self-confident with their own professional skills and competences. The induction process can make it easier for employees to internalize workplace practices, occupational safety issues and work independently in the new work environment....

markkinoinnille ja tätä kautta lisätä yrityksen myyntiä sekä edistää uuden agentuuritoiminnan näkyvyyttä. Opinnäytetyön teoreettinen viitekehys muodostuu markkinointiviestinnästä, sosiaalisesta mediasta sekä sosiaalisen median markkinointisuunnitelman...
The objective of this thesis was to establish a social media marketing plan for Zeberas Food Company, which is a company specializing in grocery import. The commissioner organization has just started its operations, therefore the purpose of this thesis was to initiate social marketing in the chosen channels. The purpose was also to reach right customer target groups, which would lead to more customers and eventually to business growth. The theoretical framework of the thesis discusses marketing communications, social media and planning a social media marketing plan. Marketing communications, digital marketing communications and how to design marketing communications were studied in this thesis. The thesis also depicts social media and social media channels chosen for this organization. The social media channels were Facebook, Instagram, Snapchat and a company blog. The theoretical information on planning a social media marketing plan included determining the present state of the marketing, setting the marketing objectives, marketing strategy, social media marketing actions and measuring the actions. In this thesis, two research methods were used for analysing the company’s social media marketing. Those methods were theme interview and net scouting. By conducting a theme interview with the employees of the company, knowledge was obtained on the company’s objectives of social media marketing and also which channels the company would like to use and what content the company would like to produce. Net scouting was used to analyse the social media channels of the competitors, which operate in the same field as the commissioner company. By analysing the competitors’ actions in their social media channels, the objective was to examine the content the companies produce and how to differentiate from those companies in the future. The outcome of this study is a social media marketing plan that is suited for this organization. The social media marketing plan encases the present state and the marketing objectives, which were researched through the theme interview. This marketing plan specified for a grocery import agency’s operations shows the commissioner company’s marketing strategy and marketing operations for Facebook, Instagram, Snapchat and company blog. Each social media channel was drawn up own operations for. The operations assist the company to market in a productive way. The marketing plan also demonstrates how to measure and keep track of social marketing, so the desired outcome of marketing can be used for the company’s benefit....

Opinnäytetyön tarkoitus on kirjoittaa markkinointisuunnitelma koirahoitolalle, joka aloittaa toimintansa kesäkuussa 2017. Koirahoitolan perustaja on ensikertalainen yrittäjänä. Projekti aloitettiin hoitolan tilojen rakentamisella ja tutustumalla kilpailijoiden palveluihin. Tilojen valmistuttua huhtikuussa 2017, koirahoitolan yrittäjä halusi aloittaa markkinoinnin ennen hoitolan varsinaista avaamista, jotta hän pääsisi nopeasti asiakasvirtoihin kiinni. Markkinointisuunnitelman pääkäsite on digitaalinen markkinointi, joka avaa koko teoreettisen viitekehyksen. Lisäksi perehdyttiin markkinoinnin suunnitteluun, kohdennettuun markkinointiin ja asiakassuhdemarkkinointiin markkinoinnin keinoina. Kilpailijoiden tutkimista varten laadittiin tietoperusta Porterin teoriasta. Tutkimusmenetelmiä markkinointisuunnitelman laatimiseen valikoitui neljä. Benchmarking ja net scouting olivat menetelminä kilpailijoiden tutkimiseen ja asiakaskunnan ymmärtämiseen. Asiakasnäkökulmaa tuki menetelmänä kysely, joka lähetettiin kirjallisena kohderyhmälle. Toimeksiantajan näkökulman saamiseksi käytettiin menetelmänä teemahaastattelua. Opinnäytetyön tuotoksena syntyi markkinointisuunnitelma toimintansa aloittavalle koirahoitolalle. Suunnitelma sisältää johdannon, nykytilan kuvauksen, toimenpidesuunnitelman sekä seurantamenetelmän. Toimenpidesuunnitelmassa annetaan ohjeistus digitaalisen markkinoinnin aloittamiseen ja ylläpitämiseen. Suunnitelman seurantaa tehdään markkinoinnin vuosikellon avulla. Markkinointisuunnitelman tavoiteltu ominaisuus oli jatkuvuus ja muunneltavuus. Se laadittiin siten, että markkinoinnin keinoja pystytään muokkaamaan vallitsevien trendien mukaisesti ja suunnitelmaa voidaan ylläpitää vuodesta toiseen. Hyviksi todetuista menetelmistä voidaan ottaa mallia, tai niitä voidaan hyödyntää uudelleen. Markkinointisuunnitelmaa voidaan aina kehittää keksimällä uusia menetelmiä markkinoinnin piristämiseksi ja seurata alalla vallitsevia trendejä. Laajan ”ideapankin” ylläpitäminen helpottaa säännöllisten markkinointitoimenpiteiden toteuttamista....
The purpose of this thesis is to build a marketing plan for a pet hotel. This company starts its business in June 2017. The founder of the pet hotel is a new entrepreneur. The project was started with building facilities for the pet hotel...

Tämän toiminnallisen opinnäytetyön tavoitteena oli tuottaa persoonakortit tukemaan asiakaspalvelua ja lisämyyntitilanteita. Toimeksiantajana opinnäytetyössä oli lifestyle-hotelli GLO Hotel Sello. GLO Hotel Sellossa lisämyynnin tarkoitus on parantaa...
The objective of this functional thesis was to create persona cards to support customer service and upselling. This thesis was commissioned by the lifestyle hotel GLO Hotel Sello. The purpose of upselling in GLO Hotel Sello is to improve customer satisfaction. The objective of the persona cards is to help the receptionists to identify their customers’ needs easier and as a result they will be able to provide better service. The purpose of the persona cards is to give tools and selling phrases when needed. The theoretical framework of the thesis discusses personal selling, customer’s buying behavior, customer-oriented selling, selling by means of image creation, motivation and rewarding. The theory of the thesis supports the receptionists’ development in selling. Personal selling plays an important role in the hotel’s customer service. Understanding customers’ buying behavior and customer-oriented selling assists sellers to become more successful in customer service. Creating images in the selling process is important in order to success in upselling. The theoretical framework also covers work motivation and rewarding as essential elements of employee motivation. The thesis was carried out by adjusting the six Service Design collaboration stages. The stages were combined into three categories: Understanding and Thinking, Generating and Filtering and Sensualisation and Realising. Information was gathered in the Understanding category. The personas were created in the Generating category, and the benefits of the personas were pondered in the Sensualisation category. Theme interview, external observation and participant observation were used as research methods. The hotel’s customers and target groups were studied by interviewing six receptionists in October 2016. The interview covered questions about motivational factors and rewarding methods. To support the theme interview, the customers and upselling situations in the reception were studied by external observation from January to February in 2017. Participant observation results were accumulated by a five-month internship period in GLO Hotel Sello from June to October in 2016. The research proved that motivated employees make better profit and are more eager to upsell. There are many selling phrases but they have to be carefully targeted at different customers. Listening to the customers’ needs is important in order to be able to provide personalized service. Upselling is a service to the customers and therefore upselling is always important. The persona cards are a useful tool to support upselling to become a part of the daily service processes. The persona cards can also be adapted to other upselling programs in the future....

Tämän opinnäytetyön tarkoituksena oli edistää toimeksiantajan tilapäisen tarjoilutyövoiman hallintaa. Tavoitteena oli selvittää syitä tilapäisen työvoiman vaihtuvuudelle eli mistä syistä nämä työntekijät irtisanoutuvat ja millaisia ajatuksia heillä...
This thesis was commissioned by Company x, which has few restaurants in the Helsinki metropolitan area. The purpose of the thesis was to improve the management of temporary workforce. The objective was to study why the temporary workers decide...

Opinnäytetyö oli toiminnallinen ja tavoitteena oli tuottaa kehitysehdotuksia toimeksiantoyritykselle. Kehitysehdotuksissa keskityttiin palvelun asiakaskokemuksen kehittämiseen tunnuslukusovelluksen käytössä. Tarkoituksena oli tuottaa sellaisia...
This thesis is functional and the objective was to produce development proposals to the commissioner. The focus of the development proposals was to improve the customer experience in the Nordea codes app. The purpose was to produce development proposals that would improve the commissioner's business in the future. The commissioner was Nordea Bank AB. The theoretical framework of this thesis includes topics on improving mobile technology, service quality, customer service, customer satisfaction, customership and sales expertise as a part of the service. The development proposals drawn up to the commissioner are presented in the thesis in the empirical section. The material of this thesis was collected using the detection method. The development proposals incorporatea a guide, including communication guidelines and general instructions, as well as a user guide including an introduction to the Nordea codes app. They also present a fast authentication solution in case of a problem and electronic and paper newsletters about changes and reforms easily accessible to the customers. The development proposals were left to the commissioner for further action and possible implementation....