Haku
Viitteet 591-600 / 1002
Ruokapiirin perustamisen prosessikuvauksen laatiminen
(Laurea-ammattikorkeakoulu, 2013)
Lähi- ja luomuruoka ovat kasvattaneet suosiotaan viimeisten vuosien aikana huimasti. Kuluttajat haluavat ruokansa tulevan läheltä ja sen halutaan olevan puhdasta. Lisäksi halutaan tukea pieniä paikallisia tuottajia, jotta tiedetään tarkkaan ruoan...
Establishing a Process Description of Launching a Food Community During recent years local and organic food have tremendously grown their popularity. Consumers want their food to be produced near and they want it to be fresh. In addition, consumers want to support local producers to get to know where the food exactly comes from. The availability of organic and local food is not yet in line with demand. As a result, the demand for food communities has dramatically increased. In food communities a number of households order their local and organic food directly from producers without intermediaries. Different kinds and sized food communities exist. Their practices can also vary greatly. Their basic idea is therefore very simple. To set-up and operate a food community, however, requires a lot of effort. The purpose of this study was to determine and describe the set-up process of a food community. The main objective was to develop a model for the establishment of a food community. This model instructs the future establishment of a food community and facilitates the role of a team leader. The key concepts of this study besides food community were local and organic food, because most of the products, which are ordered through the food community, are organic and local food. For this reason, it was important to explore the source material of local and organic food. The source material on how to set-up a food community was not easy to find, so the interviews worked as the most important tool for data collection. An important part of the work has been to explore consumption and food community as parts of responsible consumption. Theme interview was used as the data collection method. Three food community founders were chosen to be interviewed to find out their experiences about setting- up a food community. The experiences of the founders gave the most reliable base for the model development. This study presents the implementation process step by step. The work provided a process model for how to set-up a food community. The process model can be considered quite reliable because its results are derived from real life combined with theory. The reliability would have increased even if more founders had been interviewed. The model, however, can be considered as versatile and successful, because after all every food community has its own way of action....
Establishing a Process Description of Launching a Food Community During recent years local and organic food have tremendously grown their popularity. Consumers want their food to be produced near and they want it to be fresh. In addition, consumers want to support local producers to get to know where the food exactly comes from. The availability of organic and local food is not yet in line with demand. As a result, the demand for food communities has dramatically increased. In food communities a number of households order their local and organic food directly from producers without intermediaries. Different kinds and sized food communities exist. Their practices can also vary greatly. Their basic idea is therefore very simple. To set-up and operate a food community, however, requires a lot of effort. The purpose of this study was to determine and describe the set-up process of a food community. The main objective was to develop a model for the establishment of a food community. This model instructs the future establishment of a food community and facilitates the role of a team leader. The key concepts of this study besides food community were local and organic food, because most of the products, which are ordered through the food community, are organic and local food. For this reason, it was important to explore the source material of local and organic food. The source material on how to set-up a food community was not easy to find, so the interviews worked as the most important tool for data collection. An important part of the work has been to explore consumption and food community as parts of responsible consumption. Theme interview was used as the data collection method. Three food community founders were chosen to be interviewed to find out their experiences about setting- up a food community. The experiences of the founders gave the most reliable base for the model development. This study presents the implementation process step by step. The work provided a process model for how to set-up a food community. The process model can be considered quite reliable because its results are derived from real life combined with theory. The reliability would have increased even if more founders had been interviewed. The model, however, can be considered as versatile and successful, because after all every food community has its own way of action....
Monikulttuurisuuden haasteet ja mahdollisuudet kerroshoitajien johtamisessa
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli kehittää kohdeyrityksenä toimineelle hotellille opas kerroshoitajien monikulttuurisen työyhteisön johtamiseen. Tavoitteena oli kartoittaa monikulttuurisuuden tuomia haasteita ja mahdollisuuksia...
The purpose of this thesis was to develop a guidebook on managing the multicultural work community of housekeepers in the target hotel. The objective was to survey the challenges and possibilities of multiculturalism in different sectors of human...
The purpose of this thesis was to develop a guidebook on managing the multicultural work community of housekeepers in the target hotel. The objective was to survey the challenges and possibilities of multiculturalism in different sectors of human...
Hankintapäättäjien oston motiivit Intellia Oy:n asiakkuuksissa
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli tutkia toimeksiantajan yritysasiakaskunnan hankintapäättäjien ostopäätöksen taustalla olevia motiiveita. Työn tarkoituksena oli oppia tuntemaan asiakaskunnan käyttäytymistä ja sille tärkeitä tekijöitä...
The purpose of this study was to research the commissioner’s business customer base and their decision-makers’ motives behind their buying decision. The purpose of this study was to recognize what factors end in a positive or negative buying decisions. The objective of this study was to learn to identify customer base behavior and what are important buying factors for them. The results of this study are used to develop customer services and operate in a customeroriented manner. The research question of this study was the motives of the buying decision. What authors impact the buying decision? In this study the question of how much the price, product and service quality and sales person activity affect the buying decision were key factors. The theory base of this study covers the aspects of: B2B-sales and the purchasing process, motives of buying and means of competition. The theory of this study supported the themes of the interviews. The research was conducted as theme interviews with eight decision makers of the customer companies. The target group was built up of four active customers and four customers who had declined an offer. The target groups of this study are compared according to whether they have already purchased or are potential customers. The interviews clarified what helped to make a deal, and why a deal was declined. The most central result and motivation of buying is the sales person’s role in developing the customership. A confidential relationship between the customer and sales person affected the buying decision. Common history between the salesperson and customer affect the buying decision. Even if the sales person and customer changed jobs, their once crated rapport fol-lowed them. An outcome of the results was that personal service and understanding the cus-tomer’s business are remarkably important when planning a new customer relationship. Recognizing a customer’s different needs and motives already in the beginning would most likely end up in a positive solution. The commissioner company’s entrance in the market as a new company was seen positive and enabling customer-oriented service....
The purpose of this study was to research the commissioner’s business customer base and their decision-makers’ motives behind their buying decision. The purpose of this study was to recognize what factors end in a positive or negative buying decisions. The objective of this study was to learn to identify customer base behavior and what are important buying factors for them. The results of this study are used to develop customer services and operate in a customeroriented manner. The research question of this study was the motives of the buying decision. What authors impact the buying decision? In this study the question of how much the price, product and service quality and sales person activity affect the buying decision were key factors. The theory base of this study covers the aspects of: B2B-sales and the purchasing process, motives of buying and means of competition. The theory of this study supported the themes of the interviews. The research was conducted as theme interviews with eight decision makers of the customer companies. The target group was built up of four active customers and four customers who had declined an offer. The target groups of this study are compared according to whether they have already purchased or are potential customers. The interviews clarified what helped to make a deal, and why a deal was declined. The most central result and motivation of buying is the sales person’s role in developing the customership. A confidential relationship between the customer and sales person affected the buying decision. Common history between the salesperson and customer affect the buying decision. Even if the sales person and customer changed jobs, their once crated rapport fol-lowed them. An outcome of the results was that personal service and understanding the cus-tomer’s business are remarkably important when planning a new customer relationship. Recognizing a customer’s different needs and motives already in the beginning would most likely end up in a positive solution. The commissioner company’s entrance in the market as a new company was seen positive and enabling customer-oriented service....
Fyysinen hyvinvointi työelämässä Case: Kovanen Yhtiöt
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoitus oli tutustua fyysiseen hyvinvointiin työelämässä kohdeyrityksen henkilöstön kautta. Opinnäytetyön tutkimukseen osallistuivat Kovanen Yhtiöiden myyntihenkilöstö ja henkilöstöpäällikkö. Tavoitteena oli tehdä kehitys – ja...
Kovanen Yhtiöt commissioned this thesis and its objective was get to know physical wellbeing in working life by staff of Kovanen Yhtiöt. The sales staff and human resource manager participated in the research of this thesis. The goal of the research was to make development proposals for the physical wellbeing in this working place. Kovanen Yhtiöt works in the metropolitan area and offers transportation services to customers. Research was qualitative and it implemented by interview the human resource manager. After the interview, the sales staff answered to inquiry. The theoretical part of this thesis concerned to wellbeing in different perspectives, but the main point was physical wellbeing. It also concerned to ergonomic, working environment and employee´s stress. The interview and the questionnaire revealed that the company wants to develop physical wellbeing and trough it the whole organization. From the research also showed up that the manager level and employee´s has different thoughts about physical wellbeing in working place. One of the concrete development ideas was to develop the company´s sport club and its activities. Other ideas were about how to plan shifts and same time take care of the employee´s stress level....
Kovanen Yhtiöt commissioned this thesis and its objective was get to know physical wellbeing in working life by staff of Kovanen Yhtiöt. The sales staff and human resource manager participated in the research of this thesis. The goal of the research was to make development proposals for the physical wellbeing in this working place. Kovanen Yhtiöt works in the metropolitan area and offers transportation services to customers. Research was qualitative and it implemented by interview the human resource manager. After the interview, the sales staff answered to inquiry. The theoretical part of this thesis concerned to wellbeing in different perspectives, but the main point was physical wellbeing. It also concerned to ergonomic, working environment and employee´s stress. The interview and the questionnaire revealed that the company wants to develop physical wellbeing and trough it the whole organization. From the research also showed up that the manager level and employee´s has different thoughts about physical wellbeing in working place. One of the concrete development ideas was to develop the company´s sport club and its activities. Other ideas were about how to plan shifts and same time take care of the employee´s stress level....
Työtapojen integrointi varastotyöhön oppaan avulla. Case: Nilson Group
(Laurea-ammattikorkeakoulu, 2013)
. Opinnäytetyö toteutettiin yhdessä Nilson Groupin kanssa. Nilson Groupiin kuuluvat Suomessa Nilson Shoes, Din Sko, Skopunkten, Radical Sports Shop in Shop ja muutama franchising-pohjainen Ecco Shop in Shop. Tutkimusongelmaksi muodostui varaston käyttö ja siellä...
The purpose of this thesis was to produce a guidebook for Nilson Group AB that integrates different working methods in its stocks by valuing current methods. The objective was to ease up working in stocks such as fetching pairs of shoes and by that improving customer service. Nilson Group AB was the commissioner of the thesis. The subsidiaries of the Nilson Group AB in Finland are Nilson Shoes, Din Sko, Skopunkten, Radical Sports Shop in Shop and few franchise-based Ecco Shop in Shops. This thesis investigates if the stocks are commonly experienced as challenging by the companies’ employees. Research was essential in producing a comprehensive guidebook. The theoretical section includes information about stock work: logistics, ergonomics and work safety. Information about logistics was essential when gaining an understanding of the concepts. Human resource management was also an important subject. It includes familiarization, motivating and customer-oriented service that are managers’ responsibilities. An introduction to the research methods was part of the empirical section. The used research methods were focused interview with 11 employees and observation. Hidden and participant observations were also exploited. The empirical section depicts the execution and results of the research. The main result was that the stocks are problematic in Din Sko. Din Sko could learn about care and attention from Nilson Shoes and Skopunkten. Nilson Shoes and Skopunkten do not have as many lost or misplaced shoes as Din Sko has. In the interviews, the most common answer was that the confusion may have been caused by the newest employees and interns. According to the results the guidebook will be especially useful for the new employees and interns....
The purpose of this thesis was to produce a guidebook for Nilson Group AB that integrates different working methods in its stocks by valuing current methods. The objective was to ease up working in stocks such as fetching pairs of shoes and by that improving customer service. Nilson Group AB was the commissioner of the thesis. The subsidiaries of the Nilson Group AB in Finland are Nilson Shoes, Din Sko, Skopunkten, Radical Sports Shop in Shop and few franchise-based Ecco Shop in Shops. This thesis investigates if the stocks are commonly experienced as challenging by the companies’ employees. Research was essential in producing a comprehensive guidebook. The theoretical section includes information about stock work: logistics, ergonomics and work safety. Information about logistics was essential when gaining an understanding of the concepts. Human resource management was also an important subject. It includes familiarization, motivating and customer-oriented service that are managers’ responsibilities. An introduction to the research methods was part of the empirical section. The used research methods were focused interview with 11 employees and observation. Hidden and participant observations were also exploited. The empirical section depicts the execution and results of the research. The main result was that the stocks are problematic in Din Sko. Din Sko could learn about care and attention from Nilson Shoes and Skopunkten. Nilson Shoes and Skopunkten do not have as many lost or misplaced shoes as Din Sko has. In the interviews, the most common answer was that the confusion may have been caused by the newest employees and interns. According to the results the guidebook will be especially useful for the new employees and interns....
Markkinoivan messuosaston suunnittelu ja toteutus Case: Bisnespäivät
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyön tarkoituksena oli markkinoida Laurea Eventsin tapahtumapalveluita näyttävästi ja tuoda samalla Laurea Eventsin palveluita tunnetuksi. Tavoitteena oli suunnitella ja toteuttaa Laurea Events tapahtumapalveluille näyttävä messuosasto...
Designing and Implementing an Attractive Exhibition Stand Case: Bisnespäivät The objective of this study was to design and implement an attractive exhibition stand for Laurea Events for Bisnespäivät (Business Days Management Fair) arranged in September 2013. Laurea Events, the commissioner, is an event organizer unit within Laurea University of Applied Sciences that also facilitates learning. The event services offered by Laurea Events include the services of an event coordinator, who manages the overall coordination, while students carry out the event planning and implementation. The demand for this study was created last year at the Sihteeri & Assistentti- fair (Secretary& Assistant- fair), when an exhibition stand for Laurea Events was reserved for this year 2013. The theoretical framework consisted of various fields of marketing, marketing communications, event marketing, concept familiarity, visibility and event planning and implementation. The study methods deployed in the planning phase were brainstorming and benchmarking, as well as participating in observation of the event. Multiple types of events were studied based on the marketing actions. Participating observation was used during the fair while monitoring the audiences and stand visitors. Attending the Congress 2013 fair was chosen for benchmarking. The planning and implementation of the functional part was carried out within the planned time. There was a need for this type of functional work and its objectives were very accurately developed. Bisnespäivät as an event was very useful for the development of Laurea Events: its positive influence brought new prospects. Co-operation with some of the customers has already started. As a conclusion, the event brought fascinating opportunities for Laurea Events to win new partners and prospects....
Designing and Implementing an Attractive Exhibition Stand Case: Bisnespäivät The objective of this study was to design and implement an attractive exhibition stand for Laurea Events for Bisnespäivät (Business Days Management Fair) arranged in September 2013. Laurea Events, the commissioner, is an event organizer unit within Laurea University of Applied Sciences that also facilitates learning. The event services offered by Laurea Events include the services of an event coordinator, who manages the overall coordination, while students carry out the event planning and implementation. The demand for this study was created last year at the Sihteeri & Assistentti- fair (Secretary& Assistant- fair), when an exhibition stand for Laurea Events was reserved for this year 2013. The theoretical framework consisted of various fields of marketing, marketing communications, event marketing, concept familiarity, visibility and event planning and implementation. The study methods deployed in the planning phase were brainstorming and benchmarking, as well as participating in observation of the event. Multiple types of events were studied based on the marketing actions. Participating observation was used during the fair while monitoring the audiences and stand visitors. Attending the Congress 2013 fair was chosen for benchmarking. The planning and implementation of the functional part was carried out within the planned time. There was a need for this type of functional work and its objectives were very accurately developed. Bisnespäivät as an event was very useful for the development of Laurea Events: its positive influence brought new prospects. Co-operation with some of the customers has already started. As a conclusion, the event brought fascinating opportunities for Laurea Events to win new partners and prospects....
Miten Laurea-Leppävaaran toimitilat soveltuvat käyttötarkoitukseensa
(Laurea-ammattikorkeakoulu, 2013)
sisältyy runsaasti hankkeita työeälämän käyttöön. Tavoite oli tuottaa tietoa Leppävaaran toimipisteen fyysisten ja virtuaalisten toimitilojen vallitsevista olosuhteista käyttäjäkokemuksien avulla ja tuottaa kehitysehdotuksia niiden parantamiseen. Tietoa ja...
How the Facilities of Laurea-Leppävaara Serve Their Purpose of Use The purpose of this thesis was to examine Laurea’s Leppävaara Campus, and how it serves its purpose as a modern place of learning from the students’ point of view. Laurea is a university of applied sciences where studying includes various projects for the working life. The objective of this thesis was to produce information about the conditions of physical and virtual spaces in Laurea Leppävaara on the basis of how the students have experienced them and to provide suggestions to improve them. This information can also be used when Laurea searches for new facilities to replace the current ones. In the beginning of the theoretical section new ways of working are introduced as well as how the ways of working have changed during the previous few decades to how the work is done today. Next, it is pointed out that studying is similar to the ways how work is done in the working life. Other important parts of the theoretical section incorporate theory about spaces where studying is done. It was concluded that the environment of learning consists of physical spaces and virtual spaces. The needs and opportunities concerning those spaces are explained. The material for the thesis was collected by interviewing five students. The themes were based on the theory. The students were third and fourth year students. The research revealed that the students experience the same spaces differently compared to each other and they value different aspects. However, some of the things they all agreed on. The result was that there is room for improvement. The most important point of improvement concerning the physical spaces was that there is not enough space for independent learning. There should be more spaces to study in either independently or in a group. The solution is that there should be spaces that can be shaped for various purposes. The most important points of improvement concerning the virtual spaces were clarity, communication and the lack of knowledge how to use them. The solutions for the virtual spaces were to make them simpler, to make guidelines for usage and to increase the knowledge of their usage....
How the Facilities of Laurea-Leppävaara Serve Their Purpose of Use The purpose of this thesis was to examine Laurea’s Leppävaara Campus, and how it serves its purpose as a modern place of learning from the students’ point of view. Laurea is a university of applied sciences where studying includes various projects for the working life. The objective of this thesis was to produce information about the conditions of physical and virtual spaces in Laurea Leppävaara on the basis of how the students have experienced them and to provide suggestions to improve them. This information can also be used when Laurea searches for new facilities to replace the current ones. In the beginning of the theoretical section new ways of working are introduced as well as how the ways of working have changed during the previous few decades to how the work is done today. Next, it is pointed out that studying is similar to the ways how work is done in the working life. Other important parts of the theoretical section incorporate theory about spaces where studying is done. It was concluded that the environment of learning consists of physical spaces and virtual spaces. The needs and opportunities concerning those spaces are explained. The material for the thesis was collected by interviewing five students. The themes were based on the theory. The students were third and fourth year students. The research revealed that the students experience the same spaces differently compared to each other and they value different aspects. However, some of the things they all agreed on. The result was that there is room for improvement. The most important point of improvement concerning the physical spaces was that there is not enough space for independent learning. There should be more spaces to study in either independently or in a group. The solution is that there should be spaces that can be shaped for various purposes. The most important points of improvement concerning the virtual spaces were clarity, communication and the lack of knowledge how to use them. The solutions for the virtual spaces were to make them simpler, to make guidelines for usage and to increase the knowledge of their usage....
Jakelukanavien mahdollisuudet osana hotellien revenue management toimintaa
(Laurea-ammattikorkeakoulu, 2013)
Tämä tutkimuksellinen opinnäytetyö toteutettiin yhdessä kolmen pääkaupunkiseudun hotellin kanssa. Opinnäytetyön tarkoituksena oli tutkia ulkoisien jakelukanavien sekä hotellin omien internetsivujen vaikutusta yksittäisen ...
Avausmarkkinoinnin prosessin kuvaus : Case: SOK Ravitsemiskaupan ketjuohjaus
(Laurea-ammattikorkeakoulu, 2013)
Markkinointi käsitteenä on hyvin monimuotoinen ja vaikeasti määriteltävissä. Markkinoinnin määrittelyyn ei löydy yhtä ainoaa oikeaa määritelmää. Markkinointi ei ole erillinen toiminto, vaan se näkyy yrityksen kaikissa tekemisissä. Sen tulisi olla...
The Launch Marketing Process, Case: SOK Hospitality Business Chain Management The term of marketing is difficult to define and there is not only one correct expression for marketing. It is not a separate function, but basically organizations´ all activities include marketing. Marketing should be well distributed in all functions for entire organizational sections. The resources of marketing experts should be used as a benefit for the company. Marketing is also a way to do business. The main mission is to get value for customer relationships and to sustain competitive advantage. Marketing can be done by several different ways. It has to be based on strategy. Opening a new restaurant is a long and complicated process. The new service needs to be well informed, so that the customers can find their way to the new restaurant. The launch marketing should be done according to the plan, so that the goals of marketing can be reached. The process of marketing begins with systematic planning. Good marketing and a communication plan are the keys of succeeding in marketing. The value of customers tells how the visibility, knowledge and customers satisfaction are reached. This launch marketing plan was commissioned by SOK Hospitality Business Chain Management. In the process plan all the marketing acts are depicted. The process begins from marketing and establishing a communication plan followed by the launch marketing acts and ends with following the marketing reactions. Each function is described and the means and channels of marketing are defined. Analyzing competitors and the company´s market area status, environment and the strengths of the organization should be done in advance. These analyzes can be done in various ways. The results of the analyzes tell about the history, present state and state scenario. The goals of marketing are defined in the strategy. The strategy also defines available resources, roles, marketing channels and objects, the timetable and budget. Marketing can be defined as the number of targets and their realization should be able to be followed. The resources include how many working hours can be used for planning and marketing. The roles tell who is in charge of what. Responsibilities are divided between SOK Hospitality Business Chain Management and local businesses. The marketing strategy defines the ways and channels marketing will be done. The marketing plan also includes the timetable and budget. Following the reactions of marketing is very challenging and defining the profit of working hours and euros is hard to define....
The Launch Marketing Process, Case: SOK Hospitality Business Chain Management The term of marketing is difficult to define and there is not only one correct expression for marketing. It is not a separate function, but basically organizations´ all activities include marketing. Marketing should be well distributed in all functions for entire organizational sections. The resources of marketing experts should be used as a benefit for the company. Marketing is also a way to do business. The main mission is to get value for customer relationships and to sustain competitive advantage. Marketing can be done by several different ways. It has to be based on strategy. Opening a new restaurant is a long and complicated process. The new service needs to be well informed, so that the customers can find their way to the new restaurant. The launch marketing should be done according to the plan, so that the goals of marketing can be reached. The process of marketing begins with systematic planning. Good marketing and a communication plan are the keys of succeeding in marketing. The value of customers tells how the visibility, knowledge and customers satisfaction are reached. This launch marketing plan was commissioned by SOK Hospitality Business Chain Management. In the process plan all the marketing acts are depicted. The process begins from marketing and establishing a communication plan followed by the launch marketing acts and ends with following the marketing reactions. Each function is described and the means and channels of marketing are defined. Analyzing competitors and the company´s market area status, environment and the strengths of the organization should be done in advance. These analyzes can be done in various ways. The results of the analyzes tell about the history, present state and state scenario. The goals of marketing are defined in the strategy. The strategy also defines available resources, roles, marketing channels and objects, the timetable and budget. Marketing can be defined as the number of targets and their realization should be able to be followed. The resources include how many working hours can be used for planning and marketing. The roles tell who is in charge of what. Responsibilities are divided between SOK Hospitality Business Chain Management and local businesses. The marketing strategy defines the ways and channels marketing will be done. The marketing plan also includes the timetable and budget. Following the reactions of marketing is very challenging and defining the profit of working hours and euros is hard to define....
Osaamisen johtamisen työkalu : Toimintamalli työharjoitteluiden toteuttamiselle palveluyrityksessä
(Laurea-ammattikorkeakoulu, 2013)
työvoimasta. Tämän opinnäytetyön aiheena on tehokkaiden työharjoittelujaksojen linkittäminen osaksi osaavan työvoiman löytämistä ja sitouttamista. Opinnäytetyö on toiminnallinen ja perustuu kehityshankkeeseen. Toimeksiantajana toimii suomalainen palvelualan...
Know-How management Tool: Operation Model for Work Placement Periods in a Service Company The recruitment of skillful staff and holding on to it are preconditions for the successful operating of company. Staff planning provides the basis for recruiting. The management of know-how focuses on the topicality of the know-how and anticipates the need for it also in the future. When the big age groups leave the working life during the next few years, the recruiting difficulties will further increase. The phenomenon touches especially upon the service branch where the lure of the branch also has decreased. This naturally causes competition for skilled labour force. This thesis intends to link work placement periods to be a continuum to commit staff and find skilled labour force. The thesis is functional and it is based on a development project. A Finnish company functioning in the service branch commissioned this thesis. The purpose of the thesis is to unify and intensify the present implementation method of the work placement periods of the company as well as to recruiting skillful labour force with a new operating model of work placement. The objective of the thesis is to build a new operating model, which supports the recruitments of skillful labour force and commits it. Matters, which affect the success of the work placement and staff commitment and the company image, have been clarified from the point of view of the company. The thesis consists of an introduction to the working environment, theoretical framework and it also depicts the development project. The objective of the development project is that an operating model, which is nationally brought into use, can be created on the basis of the background analysis of the work placement periods and on the basis of the benchmarking that has been conducted in the institution cooperation. The whole operating model is owned by the HR department of the company that is still responsible for implementing it into use and developing its usage. The operating model is based on two parts. The first item describes the implementation of the educational institution cooperation and shows the chosen forms of cooperation. The second part contains the actual operations of the work placement. The thesis focuses on surveying the ways to carry out educational institution cooperation. The idea is that the student can be integrated already in the early stage of studies into the company and the work trainees become motivated and correspond to the know-how needs. Carrying out work placement is unified with a new operating model, which will be carried out by the company’s HR....
Know-How management Tool: Operation Model for Work Placement Periods in a Service Company The recruitment of skillful staff and holding on to it are preconditions for the successful operating of company. Staff planning provides the basis for recruiting. The management of know-how focuses on the topicality of the know-how and anticipates the need for it also in the future. When the big age groups leave the working life during the next few years, the recruiting difficulties will further increase. The phenomenon touches especially upon the service branch where the lure of the branch also has decreased. This naturally causes competition for skilled labour force. This thesis intends to link work placement periods to be a continuum to commit staff and find skilled labour force. The thesis is functional and it is based on a development project. A Finnish company functioning in the service branch commissioned this thesis. The purpose of the thesis is to unify and intensify the present implementation method of the work placement periods of the company as well as to recruiting skillful labour force with a new operating model of work placement. The objective of the thesis is to build a new operating model, which supports the recruitments of skillful labour force and commits it. Matters, which affect the success of the work placement and staff commitment and the company image, have been clarified from the point of view of the company. The thesis consists of an introduction to the working environment, theoretical framework and it also depicts the development project. The objective of the development project is that an operating model, which is nationally brought into use, can be created on the basis of the background analysis of the work placement periods and on the basis of the benchmarking that has been conducted in the institution cooperation. The whole operating model is owned by the HR department of the company that is still responsible for implementing it into use and developing its usage. The operating model is based on two parts. The first item describes the implementation of the educational institution cooperation and shows the chosen forms of cooperation. The second part contains the actual operations of the work placement. The thesis focuses on surveying the ways to carry out educational institution cooperation. The idea is that the student can be integrated already in the early stage of studies into the company and the work trainees become motivated and correspond to the know-how needs. Carrying out work placement is unified with a new operating model, which will be carried out by the company’s HR....









