Haku
Viitteet 601-610 / 1005
Avausmarkkinoinnin prosessin kuvaus : Case: SOK Ravitsemiskaupan ketjuohjaus
(Laurea-ammattikorkeakoulu, 2013)
Markkinointi käsitteenä on hyvin monimuotoinen ja vaikeasti määriteltävissä. Markkinoinnin määrittelyyn ei löydy yhtä ainoaa oikeaa määritelmää. Markkinointi ei ole erillinen toiminto, vaan se näkyy yrityksen kaikissa tekemisissä. Sen tulisi olla...
The Launch Marketing Process, Case: SOK Hospitality Business Chain Management The term of marketing is difficult to define and there is not only one correct expression for marketing. It is not a separate function, but basically organizations´ all activities include marketing. Marketing should be well distributed in all functions for entire organizational sections. The resources of marketing experts should be used as a benefit for the company. Marketing is also a way to do business. The main mission is to get value for customer relationships and to sustain competitive advantage. Marketing can be done by several different ways. It has to be based on strategy. Opening a new restaurant is a long and complicated process. The new service needs to be well informed, so that the customers can find their way to the new restaurant. The launch marketing should be done according to the plan, so that the goals of marketing can be reached. The process of marketing begins with systematic planning. Good marketing and a communication plan are the keys of succeeding in marketing. The value of customers tells how the visibility, knowledge and customers satisfaction are reached. This launch marketing plan was commissioned by SOK Hospitality Business Chain Management. In the process plan all the marketing acts are depicted. The process begins from marketing and establishing a communication plan followed by the launch marketing acts and ends with following the marketing reactions. Each function is described and the means and channels of marketing are defined. Analyzing competitors and the company´s market area status, environment and the strengths of the organization should be done in advance. These analyzes can be done in various ways. The results of the analyzes tell about the history, present state and state scenario. The goals of marketing are defined in the strategy. The strategy also defines available resources, roles, marketing channels and objects, the timetable and budget. Marketing can be defined as the number of targets and their realization should be able to be followed. The resources include how many working hours can be used for planning and marketing. The roles tell who is in charge of what. Responsibilities are divided between SOK Hospitality Business Chain Management and local businesses. The marketing strategy defines the ways and channels marketing will be done. The marketing plan also includes the timetable and budget. Following the reactions of marketing is very challenging and defining the profit of working hours and euros is hard to define....
The Launch Marketing Process, Case: SOK Hospitality Business Chain Management The term of marketing is difficult to define and there is not only one correct expression for marketing. It is not a separate function, but basically organizations´ all activities include marketing. Marketing should be well distributed in all functions for entire organizational sections. The resources of marketing experts should be used as a benefit for the company. Marketing is also a way to do business. The main mission is to get value for customer relationships and to sustain competitive advantage. Marketing can be done by several different ways. It has to be based on strategy. Opening a new restaurant is a long and complicated process. The new service needs to be well informed, so that the customers can find their way to the new restaurant. The launch marketing should be done according to the plan, so that the goals of marketing can be reached. The process of marketing begins with systematic planning. Good marketing and a communication plan are the keys of succeeding in marketing. The value of customers tells how the visibility, knowledge and customers satisfaction are reached. This launch marketing plan was commissioned by SOK Hospitality Business Chain Management. In the process plan all the marketing acts are depicted. The process begins from marketing and establishing a communication plan followed by the launch marketing acts and ends with following the marketing reactions. Each function is described and the means and channels of marketing are defined. Analyzing competitors and the company´s market area status, environment and the strengths of the organization should be done in advance. These analyzes can be done in various ways. The results of the analyzes tell about the history, present state and state scenario. The goals of marketing are defined in the strategy. The strategy also defines available resources, roles, marketing channels and objects, the timetable and budget. Marketing can be defined as the number of targets and their realization should be able to be followed. The resources include how many working hours can be used for planning and marketing. The roles tell who is in charge of what. Responsibilities are divided between SOK Hospitality Business Chain Management and local businesses. The marketing strategy defines the ways and channels marketing will be done. The marketing plan also includes the timetable and budget. Following the reactions of marketing is very challenging and defining the profit of working hours and euros is hard to define....
Osaamisen johtamisen työkalu : Toimintamalli työharjoitteluiden toteuttamiselle palveluyrityksessä
(Laurea-ammattikorkeakoulu, 2013)
työvoimasta. Tämän opinnäytetyön aiheena on tehokkaiden työharjoittelujaksojen linkittäminen osaksi osaavan työvoiman löytämistä ja sitouttamista. Opinnäytetyö on toiminnallinen ja perustuu kehityshankkeeseen. Toimeksiantajana toimii suomalainen palvelualan...
Know-How management Tool: Operation Model for Work Placement Periods in a Service Company The recruitment of skillful staff and holding on to it are preconditions for the successful operating of company. Staff planning provides the basis for recruiting. The management of know-how focuses on the topicality of the know-how and anticipates the need for it also in the future. When the big age groups leave the working life during the next few years, the recruiting difficulties will further increase. The phenomenon touches especially upon the service branch where the lure of the branch also has decreased. This naturally causes competition for skilled labour force. This thesis intends to link work placement periods to be a continuum to commit staff and find skilled labour force. The thesis is functional and it is based on a development project. A Finnish company functioning in the service branch commissioned this thesis. The purpose of the thesis is to unify and intensify the present implementation method of the work placement periods of the company as well as to recruiting skillful labour force with a new operating model of work placement. The objective of the thesis is to build a new operating model, which supports the recruitments of skillful labour force and commits it. Matters, which affect the success of the work placement and staff commitment and the company image, have been clarified from the point of view of the company. The thesis consists of an introduction to the working environment, theoretical framework and it also depicts the development project. The objective of the development project is that an operating model, which is nationally brought into use, can be created on the basis of the background analysis of the work placement periods and on the basis of the benchmarking that has been conducted in the institution cooperation. The whole operating model is owned by the HR department of the company that is still responsible for implementing it into use and developing its usage. The operating model is based on two parts. The first item describes the implementation of the educational institution cooperation and shows the chosen forms of cooperation. The second part contains the actual operations of the work placement. The thesis focuses on surveying the ways to carry out educational institution cooperation. The idea is that the student can be integrated already in the early stage of studies into the company and the work trainees become motivated and correspond to the know-how needs. Carrying out work placement is unified with a new operating model, which will be carried out by the company’s HR....
Know-How management Tool: Operation Model for Work Placement Periods in a Service Company The recruitment of skillful staff and holding on to it are preconditions for the successful operating of company. Staff planning provides the basis for recruiting. The management of know-how focuses on the topicality of the know-how and anticipates the need for it also in the future. When the big age groups leave the working life during the next few years, the recruiting difficulties will further increase. The phenomenon touches especially upon the service branch where the lure of the branch also has decreased. This naturally causes competition for skilled labour force. This thesis intends to link work placement periods to be a continuum to commit staff and find skilled labour force. The thesis is functional and it is based on a development project. A Finnish company functioning in the service branch commissioned this thesis. The purpose of the thesis is to unify and intensify the present implementation method of the work placement periods of the company as well as to recruiting skillful labour force with a new operating model of work placement. The objective of the thesis is to build a new operating model, which supports the recruitments of skillful labour force and commits it. Matters, which affect the success of the work placement and staff commitment and the company image, have been clarified from the point of view of the company. The thesis consists of an introduction to the working environment, theoretical framework and it also depicts the development project. The objective of the development project is that an operating model, which is nationally brought into use, can be created on the basis of the background analysis of the work placement periods and on the basis of the benchmarking that has been conducted in the institution cooperation. The whole operating model is owned by the HR department of the company that is still responsible for implementing it into use and developing its usage. The operating model is based on two parts. The first item describes the implementation of the educational institution cooperation and shows the chosen forms of cooperation. The second part contains the actual operations of the work placement. The thesis focuses on surveying the ways to carry out educational institution cooperation. The idea is that the student can be integrated already in the early stage of studies into the company and the work trainees become motivated and correspond to the know-how needs. Carrying out work placement is unified with a new operating model, which will be carried out by the company’s HR....
Kotipalveluyrityksen johtamisen haasteet muuttuvassa toimintaympäristössä
(Laurea-ammattikorkeakoulu, 2013)
Tämä toiminnallinen opinnäytetyö tehtiin osana toimeksiantajana toimineen kotipalveluyrityksen prosessikuvaushanketta. Prosessikuvaushankkeen aikana rakennettiin kotipalveluyritykselle nykyaikainen, käytännönläheinen ja helposti ylläpidettävä IT...
Challenges of Managing a Home Service Company in the Volatile Operational Environment This thesis was commissioned by a Finnish home service company. Changes in the commissioner’s operational environment challenged it to consider how to maintain its success in the future. The commissioner decided to describe all its processes to accelerate its internal operations and flow of information. A new IMS enterprise resource planning (ERP) system was procured to enable the commissioner to describe all its processes and write an operation manual of its functions. The thesis was part of the commissioner’s process description project. It focused on describing processes related to managing, planning and monitoring operations. The purpose of the thesis was to recognize and describe the commissioner’s management and strategy maps and management processes as well as to write appointed matters to the operation manual. The objective of this work was to develop management and output tools for management planning, management’s self-evaluation and internal audit. Theme interview was used as the method to gather data for creating the contents to the IMS ERP system. The commissioner’s chief executive officer was interviewed about the commissioner’s transition to process management, present assessment practices and IMS demo’s examples of visualizing management processes. Contents were created into the IMS ERP system based on the results of the first interview. Secondly, an IMS expert was interviewed in order to get feedback on the created IMS contents. The IMS contents were then developed further according to the expert’s comments and ideas. Process descriptions were described by applying the blueprint method. During the thesis process the commissioner’s management and strategy maps were visualized and both strategic and operative planning processes were described. Year clocks were created for the management group and individual managers, essential documents were brought into the IMS system and agreed contents were included in the operation manual. A new practice of quarter of a year reviews was started and instructions for the review were written. Documents and processes were linked to each other in the IMS ERP system in order to clarify contexts and improve availability of information. As a result of the thesis the orderliness of management evolved. The commissioner’s management started to use the year clocks straight after they were prepared and the strategy map is used as a tool in the strategy project. IMS management maps and processes formed a consistent ensemble and the commissioner evaluated them to be easy to use when planning and developing management operations. As a result the commissioner also got universal instructions for self-evaluation and inner audit. By editing the instructions suitable for its use, the commissioner can start the new evaluating practices. Further targets for development are starting the management’s self-evaluation and inner audits, creating other contents into the IMS ERP system and educating the commissioner’s staff to use the IMS ERP system and its various tools....
Challenges of Managing a Home Service Company in the Volatile Operational Environment This thesis was commissioned by a Finnish home service company. Changes in the commissioner’s operational environment challenged it to consider how to maintain its success in the future. The commissioner decided to describe all its processes to accelerate its internal operations and flow of information. A new IMS enterprise resource planning (ERP) system was procured to enable the commissioner to describe all its processes and write an operation manual of its functions. The thesis was part of the commissioner’s process description project. It focused on describing processes related to managing, planning and monitoring operations. The purpose of the thesis was to recognize and describe the commissioner’s management and strategy maps and management processes as well as to write appointed matters to the operation manual. The objective of this work was to develop management and output tools for management planning, management’s self-evaluation and internal audit. Theme interview was used as the method to gather data for creating the contents to the IMS ERP system. The commissioner’s chief executive officer was interviewed about the commissioner’s transition to process management, present assessment practices and IMS demo’s examples of visualizing management processes. Contents were created into the IMS ERP system based on the results of the first interview. Secondly, an IMS expert was interviewed in order to get feedback on the created IMS contents. The IMS contents were then developed further according to the expert’s comments and ideas. Process descriptions were described by applying the blueprint method. During the thesis process the commissioner’s management and strategy maps were visualized and both strategic and operative planning processes were described. Year clocks were created for the management group and individual managers, essential documents were brought into the IMS system and agreed contents were included in the operation manual. A new practice of quarter of a year reviews was started and instructions for the review were written. Documents and processes were linked to each other in the IMS ERP system in order to clarify contexts and improve availability of information. As a result of the thesis the orderliness of management evolved. The commissioner’s management started to use the year clocks straight after they were prepared and the strategy map is used as a tool in the strategy project. IMS management maps and processes formed a consistent ensemble and the commissioner evaluated them to be easy to use when planning and developing management operations. As a result the commissioner also got universal instructions for self-evaluation and inner audit. By editing the instructions suitable for its use, the commissioner can start the new evaluating practices. Further targets for development are starting the management’s self-evaluation and inner audits, creating other contents into the IMS ERP system and educating the commissioner’s staff to use the IMS ERP system and its various tools....
Tapahtumakonseptin luominen palvelumuotoilun avulla: Case Kartanokylpylä Kaisankoti
(Laurea-ammattikorkeakoulu, 2013)
, yritys lisää omalta osaltaan yhteisöllisyyttä yrityksen lähiseudun asukkaiden keskuudessa. Kaisankodilta saatiin opinnäytetyölle toimeksianto, jonka tavoitteena oli selvittää lähiseudun asukkaiden tarpeita ja toiveita tuleviin tapahtumiin liittyen sekä...
Palveluiden kiinnostavuus ikäihmisten arjessa
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli saada tietoa ikäihmisistä ja heidän arjestaan. Tavoitteena oli kartoittaa ja tarjota sellaisia palveluja, jotka voisivat tuoda uudenlaista sisältöä ikäihmisten arkeen. Opinnäytetyön aihe syntyi opinnäytetyön...
Elderly People`s Interest in Services as Part of Their Everyday Life The purpose of this thesis was to obtain information about older people and their daily life. The objective was to identify and provide services that could bring new content to older people's everyday life. The topic for this thesis was born out of the author’s personal idea to start planning an on-line service in which elderly people would get information about leisure facilities. The research questions were: "What leisure and recreational services would interest the older people?" and ”Do older people choose the services created for under their user profiles?” This work is a research-based thesis. The research study is qualitative. The data was collected by interviewing four retired older people. The research of the thesis was divided into three phases. In the first stage, the data collection method was telephone interviews. In the second phase of the study, the respondents were created their own user profile based on the first week’s interview results. In the third phase of the research, data was collected through theme interviews. Interviews took place in weeks eight and ten in 2013. The main result was that older people interviewed did not choose leisure facilities only in accordance with their personal user profile. Culture, art and music services were chosen from a combination of both, but own interest seemed to be associated with these choices. Noteworthy about the results were also that older people were interested in leisure, fitness enhancing services, and different information providing services. Physical services were such the interviews already choose on a regular basis, because of the health benefits. Different information services, such as courses and, lectures were also selected because the respondents wanted to be informed and to deepen their own knowledge base. The results of this study can be used for example, in other studies on older adults, and in leisure business models and service network conception and development aimed at elderly people....
Elderly People`s Interest in Services as Part of Their Everyday Life The purpose of this thesis was to obtain information about older people and their daily life. The objective was to identify and provide services that could bring new content to older people's everyday life. The topic for this thesis was born out of the author’s personal idea to start planning an on-line service in which elderly people would get information about leisure facilities. The research questions were: "What leisure and recreational services would interest the older people?" and ”Do older people choose the services created for under their user profiles?” This work is a research-based thesis. The research study is qualitative. The data was collected by interviewing four retired older people. The research of the thesis was divided into three phases. In the first stage, the data collection method was telephone interviews. In the second phase of the study, the respondents were created their own user profile based on the first week’s interview results. In the third phase of the research, data was collected through theme interviews. Interviews took place in weeks eight and ten in 2013. The main result was that older people interviewed did not choose leisure facilities only in accordance with their personal user profile. Culture, art and music services were chosen from a combination of both, but own interest seemed to be associated with these choices. Noteworthy about the results were also that older people were interested in leisure, fitness enhancing services, and different information providing services. Physical services were such the interviews already choose on a regular basis, because of the health benefits. Different information services, such as courses and, lectures were also selected because the respondents wanted to be informed and to deepen their own knowledge base. The results of this study can be used for example, in other studies on older adults, and in leisure business models and service network conception and development aimed at elderly people....
Teemallisen juhlatapahtuman tuotantoprosessin blueprint Go Experience Oy:lle
(Laurea-ammattikorkeakoulu, 2013)
:n käyttöön, opinnäytetyö toteutettiin tiiviissä yhteistyössä yrityksen kanssa. Tekijä vastasi kuitenkin itsenäisesti tarvittavan materiaalin hankinnasta, työn etenemisestä ja toteutuksesta. Materiaalia hankittiin teorian muodossa tapahtumantuotannon eri osa...
This practice-based thesis investigates the production process of theme party events and other factors related to the main topic. The thesis was commissioned by Go Experience Ltd. that sells and produces theme party events, activity programs and sailing trips mainly for corporate customers. The purpose of this thesis was to create a clear and functional blueprint of the production process of a theme party event for Go Experience Ltd. The objective was that with the help of the blueprint it is easier to clarify the big picture of the event production that Go Experience Ltd. is producing; the blueprint will function as a checklist for employees who are working on the event production. The objective was also to find out development ideas for the event production for the commissioner with the help of the newly created blueprint. Since the blueprint was designed only for Go Experience Ltd. the thesis was carried out in close co-operation with the company. Still the author independently aquired the relevant material, as well as was responsible for the implementation and progress of the work. The material was collected in the form of theory from the various sectors of event production, customer orientation and logistics. The research methods were theme interview, observation and blueprint, which was also the final output of this thesis. The customer-orientated point of view was included by researching and compiling statistics of customer feedback forms. An organizational plan for the company’s warehouse was born during the investigation of logistics. The company store all the props such as clothes, fabrics, screens, lights and tools in the warehouse that are all central items when producing theme party events, so therefore it is justified to say that the logistics of the warehouse are a key factor especially in the production stage. The organizational plan is hoped to facilitate the whole production process. The blueprint was created based on the results from the research methods and by comparing the theory to the company’s work in practice. Based on the gained results, some development ideas were composed for the company for their working methods. New ideas were created for the daily work in office but also the small factors in the production of a theme party event were drawn up. The author felt successful when it comes to planning and implementation even though some questions should have been solved differently. Still the feedback from the commissioner was positive and the settled purpose and objective were fulfilled....
This practice-based thesis investigates the production process of theme party events and other factors related to the main topic. The thesis was commissioned by Go Experience Ltd. that sells and produces theme party events, activity programs and sailing trips mainly for corporate customers. The purpose of this thesis was to create a clear and functional blueprint of the production process of a theme party event for Go Experience Ltd. The objective was that with the help of the blueprint it is easier to clarify the big picture of the event production that Go Experience Ltd. is producing; the blueprint will function as a checklist for employees who are working on the event production. The objective was also to find out development ideas for the event production for the commissioner with the help of the newly created blueprint. Since the blueprint was designed only for Go Experience Ltd. the thesis was carried out in close co-operation with the company. Still the author independently aquired the relevant material, as well as was responsible for the implementation and progress of the work. The material was collected in the form of theory from the various sectors of event production, customer orientation and logistics. The research methods were theme interview, observation and blueprint, which was also the final output of this thesis. The customer-orientated point of view was included by researching and compiling statistics of customer feedback forms. An organizational plan for the company’s warehouse was born during the investigation of logistics. The company store all the props such as clothes, fabrics, screens, lights and tools in the warehouse that are all central items when producing theme party events, so therefore it is justified to say that the logistics of the warehouse are a key factor especially in the production stage. The organizational plan is hoped to facilitate the whole production process. The blueprint was created based on the results from the research methods and by comparing the theory to the company’s work in practice. Based on the gained results, some development ideas were composed for the company for their working methods. New ideas were created for the daily work in office but also the small factors in the production of a theme party event were drawn up. The author felt successful when it comes to planning and implementation even though some questions should have been solved differently. Still the feedback from the commissioner was positive and the settled purpose and objective were fulfilled....
Selvitys kouluhedelmäohjelman nykytilanteesta Euroopassa
(Laurea-ammattikorkeakoulu, 2013)
tarkasteltiin lasten ja nuorten ravitsemuksen ja välipalarytmien kautta ja tutustuttiin syihin, joiden takia Suomi ei aikaisemmin ole liittynyt ohjelmaan. Tämä opinnäytetyö sisältää yleiskatsauksen kaikista Euroopan unionin kahdestakymmenestäneljästä...
Survey of the School Fruit Scheme in Europe The School Fruit Scheme is a European Union-funded health project, which is aimed at preventing obesity of children and youngsters, teaching healthy eating habits and advancing agriculture. The objective of this research-based study was to survey the European School Fruit Schemes that are managed by the Ministry of Agriculture and Forestry. The purpose was to make a comprehensive research study of six School Fruit Scheme activities. The research question was obtained from the commissioner, and it is: how is the School Fruit Scheme implemented in six European countries. Representatives from the Ministry of Agriculture and Forestry also included four additional questions: what impression does the School Fruit Schemes make, what success has there been and why, what failure has taken place and why, and how does the free school lunch provided in Finland affect the School Fruit Scheme’s success. This thesis focused on the European Union’s role in promoting the health of citizens. In addition, the School Fruit Scheme is examined through children’s and youngsters’ nutrition and snack rhythm and to gain and understanding of the reasons why Finland has not previously been associated with the School Fruit Scheme. This thesis provided an overview of all the European Union’s twenty-four School Fruit Schemes. A more detailed research of the six School Fruit Scheme activities was implemented using an electronic questionnaire. The survey results were analyzed with comparative analysis. The results showed that the School Fruit Scheme is a multifaceted system and its successes and failures cannot be clearly measured. To help to review it, it is rational to use a variety of perspectives in the examination to identify the success and failure in different divisions of the School Fruit Schemes. The main challenges are with budgeting, regardless of the country. The results indicate that the school lunch did not have a direct impact on the functioning of the Scheme...
Survey of the School Fruit Scheme in Europe The School Fruit Scheme is a European Union-funded health project, which is aimed at preventing obesity of children and youngsters, teaching healthy eating habits and advancing agriculture. The objective of this research-based study was to survey the European School Fruit Schemes that are managed by the Ministry of Agriculture and Forestry. The purpose was to make a comprehensive research study of six School Fruit Scheme activities. The research question was obtained from the commissioner, and it is: how is the School Fruit Scheme implemented in six European countries. Representatives from the Ministry of Agriculture and Forestry also included four additional questions: what impression does the School Fruit Schemes make, what success has there been and why, what failure has taken place and why, and how does the free school lunch provided in Finland affect the School Fruit Scheme’s success. This thesis focused on the European Union’s role in promoting the health of citizens. In addition, the School Fruit Scheme is examined through children’s and youngsters’ nutrition and snack rhythm and to gain and understanding of the reasons why Finland has not previously been associated with the School Fruit Scheme. This thesis provided an overview of all the European Union’s twenty-four School Fruit Schemes. A more detailed research of the six School Fruit Scheme activities was implemented using an electronic questionnaire. The survey results were analyzed with comparative analysis. The results showed that the School Fruit Scheme is a multifaceted system and its successes and failures cannot be clearly measured. To help to review it, it is rational to use a variety of perspectives in the examination to identify the success and failure in different divisions of the School Fruit Schemes. The main challenges are with budgeting, regardless of the country. The results indicate that the school lunch did not have a direct impact on the functioning of the Scheme...
Suosittelevan myyntityön haasteet : Case: Abc Deli
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli selvittää yhteistyöyrityksen suosittelevan myyntityön sekä tavoitteellisen johtamisen nykytilaa. Tavoitteena oli laatia kehitysideoita suosittelevan myyntityön kehittämiseksi ja henkilöstön motivoimiseksi. Työn...
The Challenges of Product Recommendation – Case: Abc Deli The objective of this thesis was to survey the current state of product recommendation, sales orientation and the commissioner company’s management state. The purpose of this thesis was to produce ideas to improve the motivation of the current staff and give them tools. This thesis was commissioned by Abc Deli service station chain that is part of the co-operative store Hok-Elanto. Service sector is a field which keeps on developing. Fast pace, service-mindedness and competitiveness are typical characteristics of this sector. In the service sector, employees need to be motivated to create the best possible process in the service. It is very important to differentiate from the competitors. Objectives lead the motivation and sales-orientation. It is also very important to set goals and follow them as part of maintaining motivation. This thesis was conducted as a qualitative research and theme interview was used as the method. For this research five store managers, and one assistant store manager were interviewed. The themes of the interviews were the following: service, sales, goals, personnel, and motivation. The interview results showed the current state of recommending sales and the goals. The interviews also revealed some common development proposals. When analyzing the results, it came clear that there is good team spirit in the posts, and recommending sales were used and followed often. The goals were defined and their importance understood. Following the goals needs some modernization. It is also important that the upper management support the motivation of the employees. The sales competitions seem also to be useful to help improve recommending sales. According to the results, setting a personal goal is also very important when improving recommending sales. A personal goal commits and encourages the employee in their post and when working with sales. When the whole work group is committed, it will motivate everybody in the work society towards accomplishing the set goals....
The Challenges of Product Recommendation – Case: Abc Deli The objective of this thesis was to survey the current state of product recommendation, sales orientation and the commissioner company’s management state. The purpose of this thesis was to produce ideas to improve the motivation of the current staff and give them tools. This thesis was commissioned by Abc Deli service station chain that is part of the co-operative store Hok-Elanto. Service sector is a field which keeps on developing. Fast pace, service-mindedness and competitiveness are typical characteristics of this sector. In the service sector, employees need to be motivated to create the best possible process in the service. It is very important to differentiate from the competitors. Objectives lead the motivation and sales-orientation. It is also very important to set goals and follow them as part of maintaining motivation. This thesis was conducted as a qualitative research and theme interview was used as the method. For this research five store managers, and one assistant store manager were interviewed. The themes of the interviews were the following: service, sales, goals, personnel, and motivation. The interview results showed the current state of recommending sales and the goals. The interviews also revealed some common development proposals. When analyzing the results, it came clear that there is good team spirit in the posts, and recommending sales were used and followed often. The goals were defined and their importance understood. Following the goals needs some modernization. It is also important that the upper management support the motivation of the employees. The sales competitions seem also to be useful to help improve recommending sales. According to the results, setting a personal goal is also very important when improving recommending sales. A personal goal commits and encourages the employee in their post and when working with sales. When the whole work group is committed, it will motivate everybody in the work society towards accomplishing the set goals....
Asiakaspalvelun laatu ja kehittäminen, Case: Ratsutila Wikner
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli tutkia Ratsutila Wiknerin ratsastuskoulun asiakaspalvelua ja asiakaspalvelun laatua. Tavoitteena oli selvittää, kuinka tyytyväisiä ratsastuskoulun asiakkaat ovat Ratsutila Wiknerin tarjoamiin palveluihin tällä...
This thesis was commissioned by Ratsutila Wikner and its objectives were to study the quality of the customer service at Ratsutila Wikner riding school and how the service should be developed. The purpose of this thesis was to conduct a research that indicates how satisfied the customers of the riding school currently are and how the quality of the customer service should be improved based on the customers’ wishes. The final results of the thesis are usable development propositions on how the customer service in Ratsutila Wikner should be developed. Ratsutila Wikner is a constantly growing company that offers riding school services to people of all ages and also full-care stalls to horses in Kirkkonummi, Southern Finland. The thesis concentrates only on the riding school services. The thesis enabled scrutinizing how the customers like the customer service in Ratsutila Wikner since this is the first time a research of this type is conducted. Ratsutila Wikner wants to provide better service for the customers than before. To reach this objective they need to hear the customers’ wishes, too. The research was made as quantitative research that included three theme interviews and a survey. One of the interviewees was the owner of the riding school and the other two interviews were performed with riding school customers. The research also included a blueprint that was compiled together with the owner of the riding school. The purpose of the blueprint was to understand the customer journey in Ratsutila Wikner and all the background processes and support processes behind the customer journey. The results of this research proved that the customers of Ratsutila Wikner are already quite satisfied with the service. The research still pointed out some weaknesses that should be de-veloped in Ratsutila Wikner’s customer service. One of them was renewing the booking system for riding lessons. Customers thought that the booking system could be done more easily than currently. The customers also hoped that it would be easier to get help before their riding lesson. This could be solved by doing some re-organizing with the stable crew by getting a member to help the customers when help is needed the most. The third target, which customers thought needed to be developed, was the whole security policy at the riding school. This thesis introduces how the security aspects should be taken into consideration, for example on the riding school web-page and the info-board inside the stable....
This thesis was commissioned by Ratsutila Wikner and its objectives were to study the quality of the customer service at Ratsutila Wikner riding school and how the service should be developed. The purpose of this thesis was to conduct a research that indicates how satisfied the customers of the riding school currently are and how the quality of the customer service should be improved based on the customers’ wishes. The final results of the thesis are usable development propositions on how the customer service in Ratsutila Wikner should be developed. Ratsutila Wikner is a constantly growing company that offers riding school services to people of all ages and also full-care stalls to horses in Kirkkonummi, Southern Finland. The thesis concentrates only on the riding school services. The thesis enabled scrutinizing how the customers like the customer service in Ratsutila Wikner since this is the first time a research of this type is conducted. Ratsutila Wikner wants to provide better service for the customers than before. To reach this objective they need to hear the customers’ wishes, too. The research was made as quantitative research that included three theme interviews and a survey. One of the interviewees was the owner of the riding school and the other two interviews were performed with riding school customers. The research also included a blueprint that was compiled together with the owner of the riding school. The purpose of the blueprint was to understand the customer journey in Ratsutila Wikner and all the background processes and support processes behind the customer journey. The results of this research proved that the customers of Ratsutila Wikner are already quite satisfied with the service. The research still pointed out some weaknesses that should be de-veloped in Ratsutila Wikner’s customer service. One of them was renewing the booking system for riding lessons. Customers thought that the booking system could be done more easily than currently. The customers also hoped that it would be easier to get help before their riding lesson. This could be solved by doing some re-organizing with the stable crew by getting a member to help the customers when help is needed the most. The third target, which customers thought needed to be developed, was the whole security policy at the riding school. This thesis introduces how the security aspects should be taken into consideration, for example on the riding school web-page and the info-board inside the stable....
Tuotelanseerauksen onnistuminen myyntipisteessä
(Laurea-ammattikorkeakoulu, 2013)
Tämän tutkimuksellisen opinnäytetyön aiheena oli selvittää lanseerauksen onnistumista myyntipisteessä. Tutkimus toteutettiin Lumene Oy:n kanssa joka on suomalainen ihonhoito- ja värikosmetiikkatuotteita valmistava yritys, joka kehittää, valmistaa...
The primary objective of this thesis was to determine the success of product launches in a shop. The study was commissioned by Lumene Oy which is a Finnish skin care and cosmetics manufacturer. It produces, develops, sells and promotes its own products. The targets of this research were two grocery stores. Department managers and two stockers were interviewed. Product launches are the largest operations that the company performs throughout the year. The importance of the product launches was the reason for conducting this research. The purpose was also to get new thoughts on how the cooperation between the company and the markets could be improved. The theoretical section of this thesis was based on literature concerning product launches, and especially for what is needed for a successful product launch. The theoretical background deals with the company's purchasing process, which has a big role when you want to know how to sell products and so that the product launch fulfills its objective. After this Lumene's product launch process were presented, and this section includes indicators that are used to measure new product launches. Theme interview was used as the research method and three department managers were interviewed. Two stockers, who work in the same shop as the department managers, but who work for Lumene were also interviewed. The objective of the interviews was to get information that would support Lumene's operations and with which new product launches could be developed. With the help of the theoretical background and theme interviews, comprehensive information was found out about the success of product launches and how they can be improved. New ideas were brought up that Lumene can start using or can study more. For future campaigns and launches, new elements are needed and these findings can be useful for them. A new product launch should always be thought of as a learning process which should be continuously improved. As the result ideas for new marketing material and product knowledge leaflets came up. New marketing materials would bring more visibility in the market and the leaflets would work as a guide for staff in the stores....
The primary objective of this thesis was to determine the success of product launches in a shop. The study was commissioned by Lumene Oy which is a Finnish skin care and cosmetics manufacturer. It produces, develops, sells and promotes its own products. The targets of this research were two grocery stores. Department managers and two stockers were interviewed. Product launches are the largest operations that the company performs throughout the year. The importance of the product launches was the reason for conducting this research. The purpose was also to get new thoughts on how the cooperation between the company and the markets could be improved. The theoretical section of this thesis was based on literature concerning product launches, and especially for what is needed for a successful product launch. The theoretical background deals with the company's purchasing process, which has a big role when you want to know how to sell products and so that the product launch fulfills its objective. After this Lumene's product launch process were presented, and this section includes indicators that are used to measure new product launches. Theme interview was used as the research method and three department managers were interviewed. Two stockers, who work in the same shop as the department managers, but who work for Lumene were also interviewed. The objective of the interviews was to get information that would support Lumene's operations and with which new product launches could be developed. With the help of the theoretical background and theme interviews, comprehensive information was found out about the success of product launches and how they can be improved. New ideas were brought up that Lumene can start using or can study more. For future campaigns and launches, new elements are needed and these findings can be useful for them. A new product launch should always be thought of as a learning process which should be continuously improved. As the result ideas for new marketing material and product knowledge leaflets came up. New marketing materials would bring more visibility in the market and the leaflets would work as a guide for staff in the stores....









