Haku
Viitteet 621-630 / 1002
Onnistunut messusuunnittelu: Unelmamessut ideasta käytäntöön
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön aiheena oli onnistunut messusuunnittelu. Työssä keskityttiin messusuunnitteluun ideoinnista käytännön toteutukseen asti. Tarkoituksena oli tehdä messuopas AV-alalla toimivalle työnantajalle. Oppaan ...
Lähiruoka ja kuluttajan ostokäyttäytyminen Pohjois-Suomessa ja Espoossa
(Laurea-ammattikorkeakoulu, 2013)
Tässä tutkimuksellisessa opinnäytetyössä oli tavoitteena selvittää eroja kuluttajien lähiruoan ostamisessa Pohjois-Suomen ja Espoon välillä. Tarkoituksena on, että tutkimustuloksia voitaisiin hyödyntää Pohjois-Suomen elinkeinoelämässä...
Local Food and Consumer Buying Behavior in Northern Finland and Espoo In this research-based thesis the objective was to solve the differences between consumers’ local food buying habits in Northern Finland and Espoo. The purpose is that the research results could be used by the industry of Northern Finland. In this research a survey conducted by students of Laurea University of Applied Sciences was analyzed. The survey had been carried out in food stores in the Espoo area. These results were compared to the nationwide Finnish Eat research. Especially consumer responses from the areas of Oulu and Lapland were used. The theoretical framework of the thesis consisted of published literature on local food and previous researches as well as consumers’ purchasing behavior. The material used in this research was collected through a form interview and postal survey. Quantitative data were analyzed according to direct distributions and cross tabulation. The research question was: Are there differences between consumers’ buying behavior of local food in Northern Finland and Espoo? The main result of the research is that consumers in Espoo bought local food more often than in the regions of Oulu and Lapland. Consumers of Espoo made important decisions to purchase local food and in their opinion in that way they upgraded employment and the economy in the region. Consumers in the areas of Oulu and Lapland like that local food is clean, healthy, tasty, fresh and of high quality. The work highlighted a number of areas for development which can be used to promote local food production, commercialization and product development of Northern Finland. One of the development targets is to increase the frequency of purchases in Oulu and Lapland. The results suggest that local food is also considered expensive in Northern Finland....
Local Food and Consumer Buying Behavior in Northern Finland and Espoo In this research-based thesis the objective was to solve the differences between consumers’ local food buying habits in Northern Finland and Espoo. The purpose is that the research results could be used by the industry of Northern Finland. In this research a survey conducted by students of Laurea University of Applied Sciences was analyzed. The survey had been carried out in food stores in the Espoo area. These results were compared to the nationwide Finnish Eat research. Especially consumer responses from the areas of Oulu and Lapland were used. The theoretical framework of the thesis consisted of published literature on local food and previous researches as well as consumers’ purchasing behavior. The material used in this research was collected through a form interview and postal survey. Quantitative data were analyzed according to direct distributions and cross tabulation. The research question was: Are there differences between consumers’ buying behavior of local food in Northern Finland and Espoo? The main result of the research is that consumers in Espoo bought local food more often than in the regions of Oulu and Lapland. Consumers of Espoo made important decisions to purchase local food and in their opinion in that way they upgraded employment and the economy in the region. Consumers in the areas of Oulu and Lapland like that local food is clean, healthy, tasty, fresh and of high quality. The work highlighted a number of areas for development which can be used to promote local food production, commercialization and product development of Northern Finland. One of the development targets is to increase the frequency of purchases in Oulu and Lapland. The results suggest that local food is also considered expensive in Northern Finland....
Palveluiden asiakaslähtöinen kehittäminen service designin avulla - Case Café Beat
(Laurea-ammattikorkeakoulu, 2013)
Opinnäytetyö käsitteli palveluiden asiakaslähtöistä kehittämistä kohdeorganisaatiossa. Kohteena oli ammattikorkeakoulu Laurea Leppävaarassa toimiva kahvila Café Beat. Opinnäytetyön tarkoituksena oli kahvilan palveluiden asiakaslähtöinen kehittäminen...
Developing Services from a Customer Oriented Perspective by Implementing Service Design - Case Café Beat The thesis covers the topic of customer oriented service development within the commissioner organization. The organization was cafeteria Café Beat which is located on Laurea University of Applied Sciences’ Leppävaara campus. The purpose was to develop the cafeteria’s services with service design’s customer oriented development model. The objective was to first survey the strengths and weaknesses of the cafeteria’s contact points. The contact points were specified as the environment, staff, service and products. A second objective was to create development ideas and form development lists for the commissioner to enhance the customers’ service experience. The development lists were drawn up based on the survey results. The lists included all contact points and what resources are needed in order to develop them. A service blueprint was also created to concretize the development ideas. The blueprint shows a visual example of the customer’s service experience from the very beginning and it included some of the development ideas. In this way it is easier to spot the benefits of the development ideas and how those have changed the customer’s service experience. The theory is based on customer oriented service development, contact points and customers’ service experience. The development work was done with the help of service design methods. Service design offers an opportunity to customer oriented service development and its aim is to establish a clear and uniform service experience by understanding the customers’ needs. The weaknesses and strengths of the contact points were surveyed for a week. The survey included sentences which needed to be filled in by the answerer. It was aimed at all the cafeteria customers and the objective was to get 100 answers. The answer form was given by the cashier and the customer received candy when he gave back the filled paper. In this way it was easy and fast to gather the qualitative material. Two top 3 lists were made on every contact point based on the survey results. One list included the strengths and the other one the weaknesses. The lists included items that were most frequently mentioned in the survey. The second topic that mattered was how easy it is to develop the weaknesses. This was affected by the current resources and the cafeteria’s physical location. The customers were mostly disappointed with the products offered by Café Beat. The selection was somewhat compact and the products were of poor quality. The most negative feedback was given on stuffed rolls and on the salty product selection. The service and staff were mostly praised, but customers were not satisfied with the long lines during the rush hours. The cafeteria’s environment was said to be laidback and cozy. A brainstorm with six people was executed to come up with development ideas for the different contact point weaknesses. Some development ideas were for example self-produced stuffed rolls, seasonal products, renewing the staff uniforms, adding more customer seats, opening an additional coffee service point during rush hours and planning a work list for the cafeteria employees. The development ideas ensure efficient service and that the customers are satisfied with the service....
Developing Services from a Customer Oriented Perspective by Implementing Service Design - Case Café Beat The thesis covers the topic of customer oriented service development within the commissioner organization. The organization was cafeteria Café Beat which is located on Laurea University of Applied Sciences’ Leppävaara campus. The purpose was to develop the cafeteria’s services with service design’s customer oriented development model. The objective was to first survey the strengths and weaknesses of the cafeteria’s contact points. The contact points were specified as the environment, staff, service and products. A second objective was to create development ideas and form development lists for the commissioner to enhance the customers’ service experience. The development lists were drawn up based on the survey results. The lists included all contact points and what resources are needed in order to develop them. A service blueprint was also created to concretize the development ideas. The blueprint shows a visual example of the customer’s service experience from the very beginning and it included some of the development ideas. In this way it is easier to spot the benefits of the development ideas and how those have changed the customer’s service experience. The theory is based on customer oriented service development, contact points and customers’ service experience. The development work was done with the help of service design methods. Service design offers an opportunity to customer oriented service development and its aim is to establish a clear and uniform service experience by understanding the customers’ needs. The weaknesses and strengths of the contact points were surveyed for a week. The survey included sentences which needed to be filled in by the answerer. It was aimed at all the cafeteria customers and the objective was to get 100 answers. The answer form was given by the cashier and the customer received candy when he gave back the filled paper. In this way it was easy and fast to gather the qualitative material. Two top 3 lists were made on every contact point based on the survey results. One list included the strengths and the other one the weaknesses. The lists included items that were most frequently mentioned in the survey. The second topic that mattered was how easy it is to develop the weaknesses. This was affected by the current resources and the cafeteria’s physical location. The customers were mostly disappointed with the products offered by Café Beat. The selection was somewhat compact and the products were of poor quality. The most negative feedback was given on stuffed rolls and on the salty product selection. The service and staff were mostly praised, but customers were not satisfied with the long lines during the rush hours. The cafeteria’s environment was said to be laidback and cozy. A brainstorm with six people was executed to come up with development ideas for the different contact point weaknesses. Some development ideas were for example self-produced stuffed rolls, seasonal products, renewing the staff uniforms, adding more customer seats, opening an additional coffee service point during rush hours and planning a work list for the cafeteria employees. The development ideas ensure efficient service and that the customers are satisfied with the service....
Opastuksen kehittäminen Nuuksion kansallispuisto- ja ulkoilualueilla
(Laurea-ammattikorkeakoulu, 2013)
Tämän opinnäytetyön tarkoituksena oli selvittää vuonna 2010 tehdyn opinnäytetyön tuloksien pohjalta tehtyjen opastukseen liittyvien parannuksien onnistumista ja toimivuutta Nuuksion alueella. Tavoitteena oli teoriaan pohjautuvan informatiivisen...
The purpose of this thesis was to solve the success of guiding improvements in Nuuksio area based on the results of the thesis from year 2010. The objective was to use an informative questionnaire based on theory and ask the hikers in Nuuksio National Park and outdoor recreation area whether the signposting was successful and what yet needs to be developed. The commissioner of the thesis was Metsähallitus. The results of the survey are part of the final evaluation of the Find Nuuksio project founded in 2009. The purpose of the Find Nuuksio project is to develop the hiking service accessibility of the Finnish Nature Visitor Centre Haltia and Nuuksio National Park. The results were reported to Metsähallitus in January 2012. The research question was how instructional signposts work for hikers and trekkers from the users’ point of view in Nuuksio National Park, in Helsinki outdoor recreation areas and in the Finnish Nature Visitor Centre Haltia’s vicinity in Solvalla. In this research legible signposts are signs on routes, other route marks on the ground, info canopies and guiding canopies with boards and maps, parking lots, campfire areas and other camping structures on the ground. The survey was carried out in Southern Finland in Nuuksio’s lake highland in the Greater Helsinki Metropolitan Area within the municipalities of Espoo, Vihti and Kirkkonummi. The theoretical framework was composed of two larger entireties: guiding and service development. The signposts and guiding immobilized people in Nuuksio were scrutinized. Service, service experience and customer comprehension were defined in the section on service development. The 8x8 ideation method was chosen for confining the thesis, which was used for mapping theory and work methods for the study. Informative questionnaire was chosen as the fieldwork method and it was based on theory. Observation was used for supporting the survey. The results of the questionnaire were analyzed by SPSS predictive analytics software. The questionnaires were filled in October and the first weekend of November 2012 and the sampling was 102 people. Most of the answers were received from Haukkalampi and Pirttimäki. People were satisfied with the quantity of signposts in Nuuksio and they thought it was easy to find the areas. Instead information on the maps and guiding boards based on the routes for immobilized people and the information of the diversity of nature were insufficient. One third of respondents were not aware of the Finnish Nature Visitor Centre Haltia. The clarity of routes guiding to Haltia received both positive and negative feedback. According to the results, it is possible to conclude that the guidance in the Nuuksio National Park area and the outdoor areas of Helsinki based on the previous research is conducted successfully. The constructive feedback received revealed that there are yet some issues to be improved. For example signposts in English should be added to the areas where the guidance in English is deficient. There should also be more information about the Finnish Nature Visitor Centre Haltia. There should also be clear information on the signposts about where the routes lead to and there should also be more information about the owner/ administrator....
The purpose of this thesis was to solve the success of guiding improvements in Nuuksio area based on the results of the thesis from year 2010. The objective was to use an informative questionnaire based on theory and ask the hikers in Nuuksio National Park and outdoor recreation area whether the signposting was successful and what yet needs to be developed. The commissioner of the thesis was Metsähallitus. The results of the survey are part of the final evaluation of the Find Nuuksio project founded in 2009. The purpose of the Find Nuuksio project is to develop the hiking service accessibility of the Finnish Nature Visitor Centre Haltia and Nuuksio National Park. The results were reported to Metsähallitus in January 2012. The research question was how instructional signposts work for hikers and trekkers from the users’ point of view in Nuuksio National Park, in Helsinki outdoor recreation areas and in the Finnish Nature Visitor Centre Haltia’s vicinity in Solvalla. In this research legible signposts are signs on routes, other route marks on the ground, info canopies and guiding canopies with boards and maps, parking lots, campfire areas and other camping structures on the ground. The survey was carried out in Southern Finland in Nuuksio’s lake highland in the Greater Helsinki Metropolitan Area within the municipalities of Espoo, Vihti and Kirkkonummi. The theoretical framework was composed of two larger entireties: guiding and service development. The signposts and guiding immobilized people in Nuuksio were scrutinized. Service, service experience and customer comprehension were defined in the section on service development. The 8x8 ideation method was chosen for confining the thesis, which was used for mapping theory and work methods for the study. Informative questionnaire was chosen as the fieldwork method and it was based on theory. Observation was used for supporting the survey. The results of the questionnaire were analyzed by SPSS predictive analytics software. The questionnaires were filled in October and the first weekend of November 2012 and the sampling was 102 people. Most of the answers were received from Haukkalampi and Pirttimäki. People were satisfied with the quantity of signposts in Nuuksio and they thought it was easy to find the areas. Instead information on the maps and guiding boards based on the routes for immobilized people and the information of the diversity of nature were insufficient. One third of respondents were not aware of the Finnish Nature Visitor Centre Haltia. The clarity of routes guiding to Haltia received both positive and negative feedback. According to the results, it is possible to conclude that the guidance in the Nuuksio National Park area and the outdoor areas of Helsinki based on the previous research is conducted successfully. The constructive feedback received revealed that there are yet some issues to be improved. For example signposts in English should be added to the areas where the guidance in English is deficient. There should also be more information about the Finnish Nature Visitor Centre Haltia. There should also be clear information on the signposts about where the routes lead to and there should also be more information about the owner/ administrator....
Kokouspalveluiden kehittäminen: Case Bob the Robot
(Laurea-ammattikorkeakoulu, 2013)
Tämän toiminnallisen opinnäytetyön tarkoituksena oli kehittää markkinointitoimisto Bob the Robotin kokouspalveluita asiakas- ja käyttäjälähtöisemmiksi. Bob the Robotin muodostaa Bob Helsinki ja Robot, jotka yhdistyivät keväällä 2013. Yritys muutti...
Developing Meeting Services: Bob the Robot The objective of this practice-based thesis was to develop the meeting services of the marketing agency Bob the Robot to be more customer and user oriented. Bob the Robot was formed when Bob Helsinki and Robot merged in spring 2013. The company moved to their new premises in February and the meeting services were created practically from scratch. The purpose of the thesis was to create functioning meeting services, which serve well both the company’s customers and staff. The purpose was also to create an effective induction programme thus making work easier for the hostess. The objective was to find out which of the current functions of the meeting floor needed de-veloping and make changes based on the staff’s needs. This aimed to create induction materials for the hostess and developing the staff’s functions to be more diverse. In the theoretical section of the thesis, meeting services were reviewed from the user-oriented point of view. In the functional section the meeting services were developed with Stefan Moritz’s Service design method. The service design model consists of six different phases, from which four were selected for this work. These were ‘understanding’, ‘filtering’, ‘explaining’ and ‘realizing’. With the service design methods information was gathered, results analyzed and practical development points created. In the understanding phase, the knowledge base was created with an 8x8-table and a stakeholder map. The need for a hostess’s orientation guide was studied by interviewing the former hostess and by sending the staff a questionnaire to map their needs. In the filtering and explaining phases a customer journey was created, regarding a staff member’s breakfast visit. The reliability of the guide targeted at the hostess was tested with a SWOT-analysis. The results of the thesis were practical development ideas, making the breakfast and snack supply more diverse and regular, changing the decoration of the meeting floor, changing partners and the introduction of a house control plan (HACCP). In the realizing phase an orientation guide for the hostess was created. The thesis process resulted in practical changes that were implemented in the meeting services, and an orientation guide was created for the hostess. The changes to be executed are making the breakfast regular, making the supply more diverse, changes in decoration and partners and the introduction of the house control plan. The guide for the hostess will in the future serve as the company’s orientation material....
Developing Meeting Services: Bob the Robot The objective of this practice-based thesis was to develop the meeting services of the marketing agency Bob the Robot to be more customer and user oriented. Bob the Robot was formed when Bob Helsinki and Robot merged in spring 2013. The company moved to their new premises in February and the meeting services were created practically from scratch. The purpose of the thesis was to create functioning meeting services, which serve well both the company’s customers and staff. The purpose was also to create an effective induction programme thus making work easier for the hostess. The objective was to find out which of the current functions of the meeting floor needed de-veloping and make changes based on the staff’s needs. This aimed to create induction materials for the hostess and developing the staff’s functions to be more diverse. In the theoretical section of the thesis, meeting services were reviewed from the user-oriented point of view. In the functional section the meeting services were developed with Stefan Moritz’s Service design method. The service design model consists of six different phases, from which four were selected for this work. These were ‘understanding’, ‘filtering’, ‘explaining’ and ‘realizing’. With the service design methods information was gathered, results analyzed and practical development points created. In the understanding phase, the knowledge base was created with an 8x8-table and a stakeholder map. The need for a hostess’s orientation guide was studied by interviewing the former hostess and by sending the staff a questionnaire to map their needs. In the filtering and explaining phases a customer journey was created, regarding a staff member’s breakfast visit. The reliability of the guide targeted at the hostess was tested with a SWOT-analysis. The results of the thesis were practical development ideas, making the breakfast and snack supply more diverse and regular, changing the decoration of the meeting floor, changing partners and the introduction of a house control plan (HACCP). In the realizing phase an orientation guide for the hostess was created. The thesis process resulted in practical changes that were implemented in the meeting services, and an orientation guide was created for the hostess. The changes to be executed are making the breakfast regular, making the supply more diverse, changes in decoration and partners and the introduction of the house control plan. The guide for the hostess will in the future serve as the company’s orientation material....
Kuluttajaparlamentin kehittäminen palvelumuotoilun menetelmin
(Laurea-ammattikorkeakoulu, 2013)
keskustelemaan ja väittelemään ajankohtaisista kuluttajapoliittisista aiheista. Kuluttajaparlamentin tavoitteina on edistää kansalaisjärjestöjen poliittista vaikuttamista, näkyvyyttä ja verkostoitumista. Sen viralliset kannanotot luovutetaan eduskunnalle...
The objective of this thesis was to develop the Consumer Parliament by the means of service design. The Consumer Parliament is a discussion forum for civic organizations. It enables discussion, argumentation and debate of current themes of consumer policy. The objectives are to promote cooperation, coverage and political influence of civic organizations. The first plenary session was held in Helsinki in 2011. In 2011 and 2012 themes covered located in the field of welfare and health. This year also the themes of child and juvenile welfare are added. All the official comments are handed in to the Parliament of Finland. The commissioner of this thesis was the Consumer’s Association of Finland and its General Secretary. The Consumer’s Association also works as the secretariat of the Consumer Parliament. The study was made from the perspective of service design. The objective of this thesis was to develop means to create value to the users. This study was the first external research about the activities. The method of this thesis was the service design process. The applied process was divided into three stages: understanding, creation and explanation. Two methods were used in every stage. The methods and tools were stakeholder map, customer journey map, 8x8 table, theme interview, Business Model Canvas and service blueprint. By using the methods and tools three main development ideas were achieved. The first one was to draw up a theme bank to the intranet of the Consumer Parliament. The second idea was to start using videoconferences for having meetings. The third main idea was to establish social network pages for the Consumer Parliament. Other gained development ideas regarded the visibility and coverage and the contents of the internal and public internet pages of the Consumer Parliament. The other ideas were a blog, exhibitions, a feedback system and a communication team. In this process new means and ideas to create value to the users of the Consumer Parliament were developed. This study explains why they are needed and to which direction the activities should be developed. The next stage is to discover how the ideas can be implemented and what the costs are. According to the commissioner, the Consumer Parliament’s Facebook account will be published this year. Some of the ideas such as a theme bank and a communication team are also to be used next season....
The objective of this thesis was to develop the Consumer Parliament by the means of service design. The Consumer Parliament is a discussion forum for civic organizations. It enables discussion, argumentation and debate of current themes of consumer policy. The objectives are to promote cooperation, coverage and political influence of civic organizations. The first plenary session was held in Helsinki in 2011. In 2011 and 2012 themes covered located in the field of welfare and health. This year also the themes of child and juvenile welfare are added. All the official comments are handed in to the Parliament of Finland. The commissioner of this thesis was the Consumer’s Association of Finland and its General Secretary. The Consumer’s Association also works as the secretariat of the Consumer Parliament. The study was made from the perspective of service design. The objective of this thesis was to develop means to create value to the users. This study was the first external research about the activities. The method of this thesis was the service design process. The applied process was divided into three stages: understanding, creation and explanation. Two methods were used in every stage. The methods and tools were stakeholder map, customer journey map, 8x8 table, theme interview, Business Model Canvas and service blueprint. By using the methods and tools three main development ideas were achieved. The first one was to draw up a theme bank to the intranet of the Consumer Parliament. The second idea was to start using videoconferences for having meetings. The third main idea was to establish social network pages for the Consumer Parliament. Other gained development ideas regarded the visibility and coverage and the contents of the internal and public internet pages of the Consumer Parliament. The other ideas were a blog, exhibitions, a feedback system and a communication team. In this process new means and ideas to create value to the users of the Consumer Parliament were developed. This study explains why they are needed and to which direction the activities should be developed. The next stage is to discover how the ideas can be implemented and what the costs are. According to the commissioner, the Consumer Parliament’s Facebook account will be published this year. Some of the ideas such as a theme bank and a communication team are also to be used next season....
Perfect Getaway Oy - ideasta yritykseksi
(Laurea-ammattikorkeakoulu, 2013)
Työn tarkoituksena on tuoda esiin nuorten opiskelijayrittäjien kohtaamia haasteita yritysidean kehitysprosessin aikana. Työssä käydään läpi yrittäjyyttä Suomessa sekä yrittäjyyden kehitystä opiskeluaikana aina ideatasolta ...
Ruokamyynti-tapahtuman kannattavuuden seurantatyökalun luominen : Case: Laurea Herkkubaari
(Laurea-ammattikorkeakoulu, 2013)
Tämä opinnäytetyö käsittelee kannattavuuden seurantatyökalun luomista pienelle ruokamyynti-tapahtumalle. Tarkoituksena on helpottaa tapahtuman järjestäjän työtä tapahtuman taloudellisen kannattavuuden arvioinnissa. Opinnäytetyö on käytännöllinen...
Developing a cost effectiveness Tool for a Food Sales Event. Case: Laurea Herkkubaari The topic of this thesis is the creation of a cost-effectiveness tool for a food sales event. The objective is to make the evaluation of cost effectiveness off an event easier to the event-manager. This thesis is practical and the result is an Excel-based tool for evaluating the cost effectiveness of an event. The tool, whcich is the result of this thesis is based on the economy of an event called Laurea Herkkubaari, which was held in June 2013. The economical information of Laurea Herkkubaari has been utilized in the development of the tool. Theory from event-management, restaurant-management and business has also been exploited in the development. A prototype of the tool was created based on the economy of Laurea Herkkubaari. The tool automatically calculates the forecasted economic result based on the numbers inserted. The theory was used to make the tool as useful as possible for a food sales event. As the result a tool was created that an event-manager can use to evaluate the cost-effectiveness of an event. The tool suits a small event where food products are sold. Examples of events like this are events held by schools and small organizations....
Developing a cost effectiveness Tool for a Food Sales Event. Case: Laurea Herkkubaari The topic of this thesis is the creation of a cost-effectiveness tool for a food sales event. The objective is to make the evaluation of cost effectiveness off an event easier to the event-manager. This thesis is practical and the result is an Excel-based tool for evaluating the cost effectiveness of an event. The tool, whcich is the result of this thesis is based on the economy of an event called Laurea Herkkubaari, which was held in June 2013. The economical information of Laurea Herkkubaari has been utilized in the development of the tool. Theory from event-management, restaurant-management and business has also been exploited in the development. A prototype of the tool was created based on the economy of Laurea Herkkubaari. The tool automatically calculates the forecasted economic result based on the numbers inserted. The theory was used to make the tool as useful as possible for a food sales event. As the result a tool was created that an event-manager can use to evaluate the cost-effectiveness of an event. The tool suits a small event where food products are sold. Examples of events like this are events held by schools and small organizations....
Laurea–ammattikorkeakoulun markkinoinnin kehittäminen Studia–messuilla ja sosiaalisessa mediassa
(Laurea-ammattikorkeakoulu, 2013)
Tutkimuksen tarkoituksena oli kehittää Laurea–ammattikorkeakoulun Studia–messuilla tapahtuvaa markkinointiviestintää sekä sosiaalisessa mediassa tapahtuvaa verkkomarkkinointia. Tutkimuksen tavoitteena oli antaa ...
Digitaalisen markkinoinnin kehittäminen pienyrityksessä
(Laurea-ammattikorkeakoulu, 2013)
Verkkomaailman ymmärtäminen ja sen toimintojen yhdistäminen perinteiseen markkinointiin on ollut haaste monille yrityksille. Pitkälti perinteisiin markkinointikanaviin luottanut yhden hengen vaatealan yritys Habitura on myös kohdannut tämän ongelman...
Improving the Digital Marketing of a Small Business It has been a challenge for many companies to understand digital marketing and its integration with traditional marketing. A small clothing business Habitura has also faced difficulties in this area. This thesis investigates the suitability of digital marketing for a small business and examines the possibilities to reinforce the traditional marketing channels. The purpose of the thesis was to enhance Habitura’s digital marketing and coverage on the web. The objective was to create a strategy of digital marketing for Habitura. The strategy presents means for network and mobile marketing to improve and reform the commissioner’s marketing. This practical development work was based on material collected from sources and interviews. The empirical section consists of the development of marketing with a focus on the customer-oriented approach. The concept of digital marketing is also covered as it is relevant for business activity in the era of the Internet. Customer survey was used as the method for conducting the research. The survey was executed as quantitative research by using a semi-structured electronic form. The results helped targeting the marketing knowledge at Habitura and its customers. The strategy of digital marketing was created based on the results of the customer survey and collected material. This strategy is a proposition for the entrepreneur and it represents the chosen channels of digital marketing and analyses their accessibility for a small business. Habitura’s strategy of digital marketing contains ideas for commissioning these new channels and integrating those with the existing marketing. According to the created strategy the objective of Habitura’s digital marketing is to increase the coverage on the web and consequently increase sales. The strategy is to gain more visitors on the company’s web page with digital marketing campaigns and an active usage of social media as part of daily business operations. The marketing strategy also states that Habitura should optimize their web page to mobile devices. The selected solution for this was to build up the pages using a responsive layout....
Improving the Digital Marketing of a Small Business It has been a challenge for many companies to understand digital marketing and its integration with traditional marketing. A small clothing business Habitura has also faced difficulties in this area. This thesis investigates the suitability of digital marketing for a small business and examines the possibilities to reinforce the traditional marketing channels. The purpose of the thesis was to enhance Habitura’s digital marketing and coverage on the web. The objective was to create a strategy of digital marketing for Habitura. The strategy presents means for network and mobile marketing to improve and reform the commissioner’s marketing. This practical development work was based on material collected from sources and interviews. The empirical section consists of the development of marketing with a focus on the customer-oriented approach. The concept of digital marketing is also covered as it is relevant for business activity in the era of the Internet. Customer survey was used as the method for conducting the research. The survey was executed as quantitative research by using a semi-structured electronic form. The results helped targeting the marketing knowledge at Habitura and its customers. The strategy of digital marketing was created based on the results of the customer survey and collected material. This strategy is a proposition for the entrepreneur and it represents the chosen channels of digital marketing and analyses their accessibility for a small business. Habitura’s strategy of digital marketing contains ideas for commissioning these new channels and integrating those with the existing marketing. According to the created strategy the objective of Habitura’s digital marketing is to increase the coverage on the web and consequently increase sales. The strategy is to gain more visitors on the company’s web page with digital marketing campaigns and an active usage of social media as part of daily business operations. The marketing strategy also states that Habitura should optimize their web page to mobile devices. The selected solution for this was to build up the pages using a responsive layout....









