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Markkinointiviestinnän kehittäminen sosiaalisessa mediassa
(Laurea-ammattikorkeakoulu, 2012)
tarjoaa majoitus-, kokous-, ja ravintolapalveluita yksityis- ja yritysasiakkaille. Hotellina Best Western Premier Hotel Katajanokka on toiminut vuodesta 2007 lähtien toimien tätä ennen Helsingin lääninvankilana. Historiallinen tausta näkyy vahvasti...
The purpose of the thesis was to develop the marketing communication of Best Western Premier Hotel Katajanokka in social media. The result of the thesis is a marketing communications plan whose objective is to increase sales and recognizability. The marketing plan is based on marketing communication, planning communication and social media. The commissioner is Best Western Premier Hotel Katajanokka, which is a historical and modernized hotel located in the property of former Helsinki county jail. The hotel has provided accommodation, restaurant and meeting amenities since 2007. The former history can be seen in the hotel’s services and marketing communication. Hotel Katajanokka is part of the group Best Western. The project was kicked off with interviews hotel Katajanokka’s staff. The interviews gave the outline for the marketing communications plan in social media. The themes for the interviews were the history of social media, target groups, utilization of social media and aims. For the development ideas three corporations were benchmarked. Those were Hotel Klaus K, Hotel GLO and Fazer, which all of them have Facebook, Twitter and Pinterest profiles. They were benchmarked in August and the content was explored one year backward. The explored content was the content of the profile, posts and posting frequency. With benchmarking and interviews the marketing communications plan for social media was formed and the objective was for it to be in line with the other communications plan of Hotel Katajanokka. Other important factors were easiness and the requirements of capacity and timing. Multiple development ideas were discovered with benchmarking. New methods to use social media channels and ways to take along customers were also discovered. The plan consists of two main channels and two support channels. The main channels to be used are Facebook and Twitter. The support channels are Pinterest and blogs....
The purpose of the thesis was to develop the marketing communication of Best Western Premier Hotel Katajanokka in social media. The result of the thesis is a marketing communications plan whose objective is to increase sales and recognizability. The marketing plan is based on marketing communication, planning communication and social media. The commissioner is Best Western Premier Hotel Katajanokka, which is a historical and modernized hotel located in the property of former Helsinki county jail. The hotel has provided accommodation, restaurant and meeting amenities since 2007. The former history can be seen in the hotel’s services and marketing communication. Hotel Katajanokka is part of the group Best Western. The project was kicked off with interviews hotel Katajanokka’s staff. The interviews gave the outline for the marketing communications plan in social media. The themes for the interviews were the history of social media, target groups, utilization of social media and aims. For the development ideas three corporations were benchmarked. Those were Hotel Klaus K, Hotel GLO and Fazer, which all of them have Facebook, Twitter and Pinterest profiles. They were benchmarked in August and the content was explored one year backward. The explored content was the content of the profile, posts and posting frequency. With benchmarking and interviews the marketing communications plan for social media was formed and the objective was for it to be in line with the other communications plan of Hotel Katajanokka. Other important factors were easiness and the requirements of capacity and timing. Multiple development ideas were discovered with benchmarking. New methods to use social media channels and ways to take along customers were also discovered. The plan consists of two main channels and two support channels. The main channels to be used are Facebook and Twitter. The support channels are Pinterest and blogs....
Vapaaehtoistyömatkan lanseeraus Suomen markkinoille
(Laurea-ammattikorkeakoulu, 2012)
. Opinnäytetyö tuotti hyötyä BDRI:lle ja Ekomatkaajille. Uudet asiakkaat tuovat molemmille osapuolille tuottoa, jonka organisaatiot voivat sitouttaa tavoitteisiinsa ja toimintansa ylläpitämiseen....
Volunteer tourism is constantly growing as a form of tourism. The emerging travel industry and growing globalization have created demand for international product launches. The objective of this thesis was to launch a volunteer travel product onto the Finnish market. There is a private research and education center located in Sardinia, Italy called Bottlenose Dolphin Research Institute (BDRI). This nonprofit organization focuses on conservation of Sardinian cetaceans, dolphin research, and the ocean. Their goal is to influence local decision-makers through their research. BDRI finances its functions by offering chargeable volunteering programs and student internships. Ecotravellers Finland provides volunteer projects for Finnish consumers and this work was commissioned by it. The purpose was to make BDRI’s project an Ecotravellers product. In finding a sufficient way of marketing the product many strategies were considered. Marketing nonprofit organizations and marketing for volunteers were the key concepts of this thesis. When investigating how to market this product the following were considered: experiential travelling, ethical tourism, and ecotourism. A weeklong period was spent among BDRI’s research group to detect how the product could best fit into the commissioner organization’s product range. The chief biologist of the BDRI was also interviewed. Any issues that arose regarding the product between BDRI and Ecotravellers were resolved during the interviewing process. The conceptions that potential customers had about the product were studied. A survey was drawn up to help explore the best methods of how to sell the product to its target group. The implementation of the product launch marketing was based on the information gained using observation and interview. The marketing was executed by following the marketing models presented in the studied literature. The positive aspects gained from the survey answers were emphasized in the product description. The experiential aspect of the product was brought out to the description both verbally and visually. Both organizations agreed on the means of marketing the volunteer project, the procedure of the application phase, and the provision for handling these processes. This thesis is considered to be beneficial to both parties and the product has been added to Ecotravellers’ product range. New customers bring revenue for both parties, which will help the organizations to sustain their functions and achieve their goals....
Volunteer tourism is constantly growing as a form of tourism. The emerging travel industry and growing globalization have created demand for international product launches. The objective of this thesis was to launch a volunteer travel product onto the Finnish market. There is a private research and education center located in Sardinia, Italy called Bottlenose Dolphin Research Institute (BDRI). This nonprofit organization focuses on conservation of Sardinian cetaceans, dolphin research, and the ocean. Their goal is to influence local decision-makers through their research. BDRI finances its functions by offering chargeable volunteering programs and student internships. Ecotravellers Finland provides volunteer projects for Finnish consumers and this work was commissioned by it. The purpose was to make BDRI’s project an Ecotravellers product. In finding a sufficient way of marketing the product many strategies were considered. Marketing nonprofit organizations and marketing for volunteers were the key concepts of this thesis. When investigating how to market this product the following were considered: experiential travelling, ethical tourism, and ecotourism. A weeklong period was spent among BDRI’s research group to detect how the product could best fit into the commissioner organization’s product range. The chief biologist of the BDRI was also interviewed. Any issues that arose regarding the product between BDRI and Ecotravellers were resolved during the interviewing process. The conceptions that potential customers had about the product were studied. A survey was drawn up to help explore the best methods of how to sell the product to its target group. The implementation of the product launch marketing was based on the information gained using observation and interview. The marketing was executed by following the marketing models presented in the studied literature. The positive aspects gained from the survey answers were emphasized in the product description. The experiential aspect of the product was brought out to the description both verbally and visually. Both organizations agreed on the means of marketing the volunteer project, the procedure of the application phase, and the provision for handling these processes. This thesis is considered to be beneficial to both parties and the product has been added to Ecotravellers’ product range. New customers bring revenue for both parties, which will help the organizations to sustain their functions and achieve their goals....
Liiketoimintasuunnitelma Kauhajoelle perustettavalle ravintolalle
(Laurea-ammattikorkeakoulu, 2012)
Tarkoituksena tässä opinnäytetyössä oli kehittää ja monipuolistaa Kauhajoen liiketoimintaa ravintola-alalla. Tavoitteena oli laatia liiketoimintasuunnitelma Kauhajoelle perustettavalle ravintolalle. Liiketoimintasuunnitelman laatimiseksi selvitettiin onko Kauhajoella markkinarakoa ja kysyntää uudelle ravintolalle. Oma kiinnostukseni yrittäjyyttä ja ravintola-alaa kohtaan lisäsivät halua tehdä liiketoimintasuunnitelman ravintolalle, joka tarjoaisi uusia elämyksiä ruoan parissa.
Opinnäytetyön teoriaosuus käsittelee ravintola-alaa, liiketoimintasuunnitelmaa, liikeideaa ja toimintaympäristöä. Lähdeteoksina hyödynnettiin kirjallisuutta Kauhajoen ravitsemispalveluista, ravintola-alan kehitysnäkymistä ja ruokailutottumuksista. Opinnäytetyön pohjana oli Finnveran liiketoimintasuunnitelman malli, jota hyödynnettiin myös koko viitekehyksessä.
Opinnäytetyössä käytettiin kolmea eri tutkimusmenetelmää. Kysely oli tärkein aineistonke-ruumenetelmä, ja sen avulla selvitettiin Kauhajoen asukkaiden tietoa nykypäivän ruokatrendeistä, asiakkaiden halua kokea uusia elämyksiä ruoan parissa ja asiakkaiden tyytyväisyyttä Kauhajoen ravitsemispalveluihin. Kyselyn rinnalla käytettiin myös havainnointeja ja swot-analyysejä. Havainnointeja tehtiin kauhajokelaisessa ravintolassa osallistuvana havainnointina. Havainnointien tarkoituksena oli hankkia tietoa kilpailevan yrityksen toimintatavoista. Swot-analyysejä hyödynnettiin toimintaympäristön, kilpailijoiden ja markkinoiden analysoimisessa.
Kyselyyn vastasi 133 kauhajokelaista, lähiseudulla asuvaa ja ulkopaikkakuntalaista henkilöä. Kyselyjen tulosten yhteenvetona saatiin selville, että Kauhajoella on toimintaympäristönä potentiaalia ravintolakulttuurin rikastamiseen. Myös monipuoliselle ala carte ravintolalle olisi kysyntää. Havainnointien ja swot-analyysien tulokset auttoivat kattavan liiketoimintasuunnitelman aikaansaamisessa.
Uusyrityskeskukselta saadun liiketoimintasuunnitelman arvioinnin perusteella opinnäytetyössä päästiin tavoitteisiin. Tulevaisuudessa liiketoimintasuunnitelma tulee päivittää ennen todellisen yrityksen perustamista....
The purpose of this thesis was to develop and diversify the restaurant business in Kauhajoki. The objective was to create a business plan for a start up restaurant in Kauhajoki. As a basis for the business plan the market niche and demand for a new...
The purpose of this thesis was to develop and diversify the restaurant business in Kauhajoki. The objective was to create a business plan for a start up restaurant in Kauhajoki. As a basis for the business plan the market niche and demand for a new...
Myynninedistäminen suosittelun keinoin, Case: Amarillo Espoo
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tavoitteena oli kartoittaa suosittelevan myynnin nykytilanne Espoon Amarillossa ja luoda suosittelevan myynnin opas henkilökunnalle. Opinnäytetyön tarkoituksena oli tutkia Espoon Amarillon suosittelevaa myyntiä ...
Asiakassuhdemarkkinoinnin ja digitaalisen markkinointiviestinnän kehittäminen Ravintola Retrossa
(Laurea-ammattikorkeakoulu, 2012)
opinnäytetyö on kvalitatiivinen tutkimus. Opinnäytetyön aineisto on koottu suoraan asiakkaiden vastauksista ja mielipiteistä. Haastattelu toteutettiin teemahaastatteluna viiden ihmisen ryhmässä. Haastattelu antoi paljon uudenlaisia näkökulmia...
Developing Customer Relationship Marketing and Digital Marketing at Restaurant Retro This thesis was commissioned by restaurant Retro that was founded in 2009 and is located in Espoo, in the shopping mall called Sello. It has gained loyal customers and is planning to introduce a new reward system that rewards the most loyal customers. A reward system has not existed there before and it seems that the customers would be very interested in the system. The study focuses on two development areas. Firstly, what benefits would the loyal customer like to have, and how would they like to be informed about them, and secondly, how to improve the web pages of the restaurant. The web pages have been exactly the same for many years and now they require renewal and more content. The research methods used in this work were qualitative survey and benchmarking. In order to improve the two development areas and make Retro as customer-orientated as possible the qualitative survey was organized as a group interview and the selected interviewees were Retro’s loyal customers. The analysed material in the thesis is the answers and opinions of the customers interviewed. The interview consisted of different themes that were answered by five loyal customers. The interview provided new points of view for improving the development areas. Based on the interview, loyal customers would like to have some price cuts when using the services of the restaurant. They would also like to find more information and colourful photos on the web pages of Retro, and a possibility to send feedback to the restaurant. The main conclusion of this thesis is that customers are increasingly critical of services. Even though the customers would be generally satisfied, there are many things that could always be enhanced. Loyal customers are very important for the company, because they know the customs of the company and they are also developing the company by giving feedback and requiring better services. This is how a company maintains its competitiveness....
Developing Customer Relationship Marketing and Digital Marketing at Restaurant Retro This thesis was commissioned by restaurant Retro that was founded in 2009 and is located in Espoo, in the shopping mall called Sello. It has gained loyal customers and is planning to introduce a new reward system that rewards the most loyal customers. A reward system has not existed there before and it seems that the customers would be very interested in the system. The study focuses on two development areas. Firstly, what benefits would the loyal customer like to have, and how would they like to be informed about them, and secondly, how to improve the web pages of the restaurant. The web pages have been exactly the same for many years and now they require renewal and more content. The research methods used in this work were qualitative survey and benchmarking. In order to improve the two development areas and make Retro as customer-orientated as possible the qualitative survey was organized as a group interview and the selected interviewees were Retro’s loyal customers. The analysed material in the thesis is the answers and opinions of the customers interviewed. The interview consisted of different themes that were answered by five loyal customers. The interview provided new points of view for improving the development areas. Based on the interview, loyal customers would like to have some price cuts when using the services of the restaurant. They would also like to find more information and colourful photos on the web pages of Retro, and a possibility to send feedback to the restaurant. The main conclusion of this thesis is that customers are increasingly critical of services. Even though the customers would be generally satisfied, there are many things that could always be enhanced. Loyal customers are very important for the company, because they know the customs of the company and they are also developing the company by giving feedback and requiring better services. This is how a company maintains its competitiveness....
Syvän kosketuksen markkinointi osana yrityksen myyntiprosessia
(Laurea-ammattikorkeakoulu, 2012)
. Tutkimuskysymys on jaettu kolmeen teemaan. Ensimmäisessä teemassa kartoitetaan yrityksen myyntiprosessin nykytilaa, toisessa tutkitaan myyjän ominaisuuksien merkitystä yrityksen myyntityölle ja kolmannessa pyritään löytämään mahdollisuuksia ja uhkia yrityksen...
Deep Impact Marketing as a Part of a Company’s Sales Process This thesis examines a company’s possibilities to outsource its sales. The commissioner of the study is a Finnish management consulting group working in a business-to-business (B2B) environment. The company is referred to as Yritys Oy in the study. The purpose of the thesis is to provide Yritys Oy valuable information about a business model, called deep impact marketing, it has created. Deep impact marketing is a business model based on outsourcing of a company’s sales. The study is empirical and it uses interviewings in order to reach qualitative results. The interviewees are experts in Yritys Oy’s customer companies. The theoretical background of the study is based on a literature overview on issues related to sales processes, sales work and sales force. The research question is three dimensional. The first dimension deals with the current state of the company’s sales function. The second dimension is about the impact of a seller’s characteristics on the company’s sales work. Finally, the third dimension scrutinizes opportunities and threats related to outsourcing a company’s sales force, i.e. deep impact marketing. The interviews reveal that the sales work of the sample companies is very much in line with the typical way of organizing sales in the B2B field. A typical sales process starts with the search of a potential customer, contacting the customer, sales meetings with the customer and closing the deal. The seller’s personal characteristics are crucial in spite of the field. A seller is expected to be social, courageous and result-oriented. The interviews further demonstrated that the seller’s experience in the relating field is regarded as the most important success factor. The lack of expertise in the relating field, continuity and credibility are considered the main threats for deep impact marketing. The interviewees were concerned about the negative impacts of the deep impact marketing on the company’s brand and image. The opportunities associated with deep impact marketing are flexibility and resource savings. Deep impact marketing arouses both preconception and curiosity among the experts in different fields. These results provide information for Yritys Oy about the expectations and attitudes towards outsourcing of the sales work. The results will be used in the development and marketing of the deep impact marketing business model....
Deep Impact Marketing as a Part of a Company’s Sales Process This thesis examines a company’s possibilities to outsource its sales. The commissioner of the study is a Finnish management consulting group working in a business-to-business (B2B) environment. The company is referred to as Yritys Oy in the study. The purpose of the thesis is to provide Yritys Oy valuable information about a business model, called deep impact marketing, it has created. Deep impact marketing is a business model based on outsourcing of a company’s sales. The study is empirical and it uses interviewings in order to reach qualitative results. The interviewees are experts in Yritys Oy’s customer companies. The theoretical background of the study is based on a literature overview on issues related to sales processes, sales work and sales force. The research question is three dimensional. The first dimension deals with the current state of the company’s sales function. The second dimension is about the impact of a seller’s characteristics on the company’s sales work. Finally, the third dimension scrutinizes opportunities and threats related to outsourcing a company’s sales force, i.e. deep impact marketing. The interviews reveal that the sales work of the sample companies is very much in line with the typical way of organizing sales in the B2B field. A typical sales process starts with the search of a potential customer, contacting the customer, sales meetings with the customer and closing the deal. The seller’s personal characteristics are crucial in spite of the field. A seller is expected to be social, courageous and result-oriented. The interviews further demonstrated that the seller’s experience in the relating field is regarded as the most important success factor. The lack of expertise in the relating field, continuity and credibility are considered the main threats for deep impact marketing. The interviewees were concerned about the negative impacts of the deep impact marketing on the company’s brand and image. The opportunities associated with deep impact marketing are flexibility and resource savings. Deep impact marketing arouses both preconception and curiosity among the experts in different fields. These results provide information for Yritys Oy about the expectations and attitudes towards outsourcing of the sales work. The results will be used in the development and marketing of the deep impact marketing business model....
Opiskelijoiden kiinnostus kotipalvelutyötä kohtaan – esimerkkinä ApulaisAkatemia
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyö käsittelee kotityöpalvelualaa ja opiskelijoiden kiinnostusta alaa kohtaan. Opinnäytetyön aihe on saatu toimeksiantona Evidencia Oy:ltä. Evidencia Oy on lanseeraamassa uutta kotityöpalveluja tuottavaa palvelukonseptia, jota tässä työssä...
The Attraction of Household Service Work for Students – Case ApulaisAkatemia The subject of the thesis is services in the field of household work and how appealing it is to students. The study was commissioned by Evidencia Oy. Evidencia Oy is launching a new concept of service work, which provides services in the field of household work. This service is referred to as ApulaisAkatemia in this thesis. The purpose of this thesis was to research how interesting students experience this type of service work. The main objective of the thesis was to examine how appealing ApulaisAkatemia would be as an employer. The secondary objective was to define the focus group for recruitment. The theoretical part of the thesis presents the concept of household service work and examines the field’s attractiveness as an employer. This examination provided a framework to which ApulaisAkatemia attractiveness was compared. In addition, the theoretical part examines students’ work life and what young people and students consider important in work life. The target group for the study was thereby outlined and the relevant questions drawn up. The material for the study was collected by a structured questionnaire and it took place in Laurea University of Applied Sciences. 43 first and second year students answered the questionnaire. The gathered material was analyzed by using Excel. The results of the research indicate that a third of the participants would be willing to carry out household work alongside their studies. The results also showed that if the students could determine the type of household work they would be doing, over half of the students would be willing to conduct household work alongside their studies. Only a tenth of the students would be willing to do cleaning work. This shows a dramatic alternation in the attractiveness between different types of household work. Almost nine out of ten considered the blueprint of ApulaisAkatemia an interesting way to make earnings. Half of the respondents would be willing to apply for a job in ApulaisAkatemia. With these results, it can be said that the blueprint of ApulaisAkatemia increases the attractiveness of household work. According to the results of the research, it was noted that students with a small amount of work experience found household work most interesting. This group of students consists of first year students. The results showed that students, whose studies correspond to the type of work ApulaisAkatemia offers, are most interested in working in ApulaisAkatemia. With this information Evidencia Oy will be able to define the target group of their recruitment....
The Attraction of Household Service Work for Students – Case ApulaisAkatemia The subject of the thesis is services in the field of household work and how appealing it is to students. The study was commissioned by Evidencia Oy. Evidencia Oy is launching a new concept of service work, which provides services in the field of household work. This service is referred to as ApulaisAkatemia in this thesis. The purpose of this thesis was to research how interesting students experience this type of service work. The main objective of the thesis was to examine how appealing ApulaisAkatemia would be as an employer. The secondary objective was to define the focus group for recruitment. The theoretical part of the thesis presents the concept of household service work and examines the field’s attractiveness as an employer. This examination provided a framework to which ApulaisAkatemia attractiveness was compared. In addition, the theoretical part examines students’ work life and what young people and students consider important in work life. The target group for the study was thereby outlined and the relevant questions drawn up. The material for the study was collected by a structured questionnaire and it took place in Laurea University of Applied Sciences. 43 first and second year students answered the questionnaire. The gathered material was analyzed by using Excel. The results of the research indicate that a third of the participants would be willing to carry out household work alongside their studies. The results also showed that if the students could determine the type of household work they would be doing, over half of the students would be willing to conduct household work alongside their studies. Only a tenth of the students would be willing to do cleaning work. This shows a dramatic alternation in the attractiveness between different types of household work. Almost nine out of ten considered the blueprint of ApulaisAkatemia an interesting way to make earnings. Half of the respondents would be willing to apply for a job in ApulaisAkatemia. With these results, it can be said that the blueprint of ApulaisAkatemia increases the attractiveness of household work. According to the results of the research, it was noted that students with a small amount of work experience found household work most interesting. This group of students consists of first year students. The results showed that students, whose studies correspond to the type of work ApulaisAkatemia offers, are most interested in working in ApulaisAkatemia. With this information Evidencia Oy will be able to define the target group of their recruitment....
Rekrytointiprosessin ja työnantajakuvan kehittäminen ravintola-alalla
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aiheena on rekrytointikanavien valinnan ja työnantajakuvan merkitys onnistuneeseen rekrytointiin. Hyvien työntekijöiden löytäminen on ajankohtainen haaste ravintola-alalla. Tässä opinnäytetyössä aihetta tarkastellaan Ravintola Teatterin näkökulmasta, joka on opinnäytetyön toimeksiantaja.
Opinnäytetyön tarkoituksena oli tuottaa tietoa Ravintola Teatterin henkilöstön hankinnan kehittämisen tueksi. Tavoitteena oli selvittää rekrytointikanavat, joilla tavoitetaan toimeksiantajaa kiinnostavat työntekijät parhaiten ja tutkia toimeksiantajan työnantajakuvaa potentiaalisten ja nykyisten työntekijöiden keskuudessa. Lisäksi opinnäytetyössä pyrittiin tuottamaan tietoa, jonka avulla toimeksiantaja pystyy kehittämään rekrytointiprosessiaan. Opinnäytetyön teoriaosuus rakentui henkilöstösuunnittelusta, rekrytointiprosessista ja työnantajakuvasta. Henkilöstösuunnittelun avulla varmistetaan henkilöstön oikea määrä yrityksessä ja päätökset rekrytoinnista perustuvat siihen. Rekrytointiprosessi pitää sisällään kaikki ne vaiheet ja toiminnot, joita työnantaja käy läpi hankkiessaan uusia työntekijöitä. Rekrytointiprosessista opinnäytetyössä keskityttiin erityisesti rekrytointikanavien valintaan. Myönteinen työnantajakuva ja sen välittäminen hakijoille rekrytointiviestinnässä lisää hakijoiden määrää.
Tutkimuksen kohderyhmäksi valittiin ravintola-alan opiskelijat ja Ravintola Teatterin työntekijät. Rekrytoinnin lähtötilanteen kartoittamiseksi haastateltiin toimeksiantajayrityksen edustajia. Ravintola Teatterin työntekijöille tehtiin kysely, jolla selvitettiin heidän kokemuksiaan ravintolan rekrytointiprosessista ja sisäisestä työnantajakuvasta. Opiskelijoille tehdyllä kyselyllä pyrittiin saamaan selville heidän seuraamansa rekrytointikanavat ja työnantajassa arvostamat ominaisuudet. Lisäksi Benchmarking-menetelmällä kerättiin tietoa tavoista hyödyntää Facebook-palvelua rekrytoinnissa.
Tutkimuksen tuloksista kävi ilmi, että ravintola-alan opiskelijat seuraavat eniten Internetissä toimivia rekrytointikanavia. Heille yksi suosituimmista kanavista on sosiaalinen media. Yritykset tavoittavat sosiaalisessa mediassa laajan kohderyhmän ja rekrytointi voidaan tehdä yrityksen imagoa tukevalla tavalla. Työnantajakuvan tulee välittyä rekrytointiviestinnässä ja tutkimuksen kohderyhmän perusteella tärkeitä asioita siinä ovat hyvä vuorovaikutuksellinen työilmapiiri sekä työnantajan vastuullinen toiminta ja joustavuus. Rekrytointiprosessin kehittämisen tärkein lähtökohta tutkimuksen perusteella on, että työntekijät otettaisiin mukaan toimintaan ja heidän mielipiteitänsä kuunneltaisiin enemmän....
This thesis scrutinizes the impact of recruitment channels and employer image on the success of recruitment. Finding good employees is a current challenge in the restaurant business. Ravintola Teatteri commissioned this thesis and the subject has...
This thesis scrutinizes the impact of recruitment channels and employer image on the success of recruitment. Finding good employees is a current challenge in the restaurant business. Ravintola Teatteri commissioned this thesis and the subject has...
Kurkistus kustannusprosessiin - Ohjeistus aloittelevalle kirjailijalle
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön tarkoituksena oli tuottaa ohjeistus kustannusprosessista interaktiivisen lasten-kirjasarjan suunnittelua varten. Tavoitteena oli selvittää kustannustoimintaa perinteisen kus-tantamisen sekä omakustantamisen ...
Tapahtuman tuottaminen projektina Case: Rakentaja -päivä
(Laurea-ammattikorkeakoulu, 2012)
-päivätapahtuman toimeksianto tuli yritys x:ltä, jolla oli tarkoitus kehittää tapahtuma, joka toteutuisi joka vuosi. Yritys oli muualla Suomessa testannut Rakentaja-päivän ideaa ja halusi tuoda sen nyt pääkaupunkiseudulle. Rakentaja-päivän tarkoituksena on tarjota uutta ja...
Planning an Event as a Project The purpose of this thesis was to investigate how to produce a successful event. The objective was to produce an event, Rakentaja –päivä (Construction Event), and to obtain information about how successful it was and what could be improved in the future. The project was commissioned by a company x. The contact person in the company suggested that an annual event would be drawn up. The company had tested the idea of a similar the Construction Event in northern Finland and the idea was to be transferred to the Helsinki metropolitan area. The purpose of Construction Event is to provide new and innovative information about building and construction to builders, such as residential building and the building branch in general. The planning and implementation stages were carried out by students of Laurea University of Applied Sciences. The students did not know each other from before and that is why the group had to develop in order to become a functional team which could execute an event project. The used research methods in this functional thesis were participant observation, bench-marking and questionnaire. The researcher worked as a part of the event planning team and observed the process of implementing the event. Bench-marking was used when the event was planned. It was exploited to gain information about similar events and to make the event better than other events. Bench-marking should be used every time a new event is planned. The questionnaire was used to collect feedback from customers and the people who took part in the project so that the event could be evaluated. On the basis of the observations information about how the project group acted as well as development ideas were created. In the evaluation, the results of the questionnaires were exploited. The results clearly indicate that decisions made about e.g. marketing in the planning stage greatly affected the event. When the results were compared to other similar events it could clearly be seen that the number of visitors was lower in the Construction Event and that the visitors hoped exactly the same points to be improved. People visited the fair for the same reasons and used similar vehicles to get there as to other previous construction fairs. The visitors were also pleased with the information they got....
Planning an Event as a Project The purpose of this thesis was to investigate how to produce a successful event. The objective was to produce an event, Rakentaja –päivä (Construction Event), and to obtain information about how successful it was and what could be improved in the future. The project was commissioned by a company x. The contact person in the company suggested that an annual event would be drawn up. The company had tested the idea of a similar the Construction Event in northern Finland and the idea was to be transferred to the Helsinki metropolitan area. The purpose of Construction Event is to provide new and innovative information about building and construction to builders, such as residential building and the building branch in general. The planning and implementation stages were carried out by students of Laurea University of Applied Sciences. The students did not know each other from before and that is why the group had to develop in order to become a functional team which could execute an event project. The used research methods in this functional thesis were participant observation, bench-marking and questionnaire. The researcher worked as a part of the event planning team and observed the process of implementing the event. Bench-marking was used when the event was planned. It was exploited to gain information about similar events and to make the event better than other events. Bench-marking should be used every time a new event is planned. The questionnaire was used to collect feedback from customers and the people who took part in the project so that the event could be evaluated. On the basis of the observations information about how the project group acted as well as development ideas were created. In the evaluation, the results of the questionnaires were exploited. The results clearly indicate that decisions made about e.g. marketing in the planning stage greatly affected the event. When the results were compared to other similar events it could clearly be seen that the number of visitors was lower in the Construction Event and that the visitors hoped exactly the same points to be improved. People visited the fair for the same reasons and used similar vehicles to get there as to other previous construction fairs. The visitors were also pleased with the information they got....









