Haku

Opinnäytetyön tarkoituksena on selvittää kotiateriapalveluprosessien kehittämistarpeita. Aihe liittyy ‎osana Vantaan kaupungin, Espoon kaupungin ja Laurea-ammattikorkeakoulun yhteiseen Wellfare ‎Business Management -hankkeeseen, jossa keskitytään...
Developing home meal service processes: A case study of Vantaa catering services The purpose of this thesis is to discover ways to develop home meal service processes. It is part of the ‎cooperation in the Welfare Business Management-project with the city of Vantaa, the city of Espoo and ‎Laurea University of Applied Sciences. The project includes developing services to elderly people. The ‎example of home meal services, as a part of catering services, in the city of Vantaa is presented in this ‎thesis.‎ Home meal service is one of the support services in the home care. The theoretical part of this thesis ‎investigates the needs for an elderly people home meal service, how the relation-ship between clients ‎and the producer is formed and what affects service quality. In addition, the theoretical part comprises ‎knowledge on how the service process is formed, how it can be improved, which factors make up ‎productivity and how leadership can support productivity in various processes. The home meal service ‎processes is drawn up in order to respond to the demand of the increasing clientele.‎ The research methods used in this thesis are firstly, modeling home meal service processes in the ‎catering services of Vantaa, and secondly a theme interview, which was conducted in order to receive an ‎overall picture of catering services in the city of Vantaa. The modeling of home meal processes describes ‎order-, production-, delivery-, invoicing and information processes. In addition, the targets of modeling ‎are to describe operator responsibilities, to find out drawbacks and to make clear how to compare and ‎estimate the operation. The purpose of the theme interview was to find out the present state in the ‎home meal services and to draw up a list of targets for development in the home meal service processes ‎in Vantaa catering.‎ The results of the thesis indicate that it is important to develop an electrical order system for home meals. ‎It enhances data transmission in the home meal service processes. It can support home meal processes ‎so that the process becomes more customer-oriented and mistakes can be avoided in the home meal ‎delivery. The client´s individual needs and health should be considered while developing the home meal ‎service process and it is important to enhance cooperation within the personnel. In addition, the ‎cooperation within a subregion should be developed in order to support operation in the home meal ‎service processes.‎...

Tämä opinnäytetyö tutkii yritysasiakkaiden mielikuvia Radisson Blu Seaside hotellin Joutsenmerkistä ja sen markkinointiviestinnästä. Opinnäytetyössä selvitetään voiko Joutsenmerkitty hotelli tuottaa lisäarvoa yritysasiakkaille. Lisäksi työssä...
Added Value by Swan ecolabel? Corporate customers’ conceptions of Radisson Blu Seaside Hotel’s ecolabel and its marketing communications This thesis deals with the opinions of Radisson Blu Hotels corporate-customers opinions of the Swan ecolabel and its marketing communications. This thesis explores the potential qualities of Swan ecolabel to create added value to the customers and discloses prospective elements for the relevant features when choosing a hotel. The meaning of this study is to improve marketing and give more aspects for the developing of Radisson Blu Seaside’s marketing processes. The theoretical part of the thesis deals with the concepts of Swan ecolabel, corporate reputation, image, profiling and image marketing. The aim is to apply them in image formation and in particular, individual decision-making processes. Individual preferences play a significant role when making choices, which the thesis will highlight. The research method is qualitative depth interview and the results are based on the customer responses received on three different companies from different themes. The themes consist of the Swan Label, added value and reputation, marketing communications, as well as price. The interview method makes it possible to guide the interviewee deeper into the treated theme. Thus, it is possible to get answers that are not originally intended. The interviewee becomes creating significances. The research method is based on informal interaction where it is possible to achieve deeper social contacts. The results showed that the reputation of a Swan Labelled hotel is very positive. A Swan Labelled hotel can provide added value if its basic features, such as price-quality ratio is good. The visibility of Swan Labels marketing communications may be ignored because of the values of corporate environmental emphasis which has become more common nowadays. Generalized environmental certifications and labellings can therefore take away attention from the value of the Swan label. An individual's personal preferences and values affect the value of observation. The value of observation is the key point where effective marketing communications planning should pay special attention to....

Opinnäyteyön tavoitteena oli tutkia, minkälaista lisäarvoa noutopöytäkoulutus tuotti horecaalan asiakkaille ja minkälainen noutopöytäkoulutus oli palvelutuotteena. Esimerkkinä oli elintarviketeollisuusalan yrityksen ...

Tämän opinnäytetyön aiheena on kävijätutkimus Nuuksion kansallispuiston lähialueella. Kävijätutkimus ‎toteutettiin Siikarannan ja Solvallan sekä osittain myös Haukkalammen alueilla. Kävijätutkimuksen ‎tarkoituksena oli kartoittaa, millaisia...
Visitor research of Nuuksio National Park’s immediate surroundings The subject of this thesis is a visitor research in the immediate surroundings of Nuuksio National Park. The ‎research was conducted in Siikaranta and Solvalla areas and partly in the area of Haukkalampi. The main ‎goal of this research was to collect information of the visitors who visit the area and which services they use ‎during their visit. With the help of this visitor research the structures and the services of the coming ‎Nuuksiokeskus will be developed. This visitor research was done by using the quantitative research ‎methods. As a data collection method we used the survey method. The questionnaire used in this survey ‎research was based on a questionnaire done by the Metsähallitus. The questionnaire had been revised to ‎answer the needs of this visitor research. Our thesis is composed of the theoretical part and the research ‎part. The theoretical part is composed of literature, Internet sources and reports of earlier researches ‎published by Metsähallitus and Metsäntutkimuslaitos. The research part of our thesis is based on the data ‎collection, data analyze and the conclusions made by the results. We used the SPSS – program to analyze ‎the data.‎ The visitor research was done in Nuuksio nationalpark’s immediate surroundings from May 2009 till April ‎‎2010. Answers were collected from 132 visitors who visited mainly in Siikaranta and Solvalla areas. Some ‎answers were collected also in Haukkalampi. The research was amed at visitors who were 15 years old or ‎more. The respondents answered the questionnaire in the park or by sending the questionnaire in the mail. In ‎the questionnaire, respondents were asked for example about the duration of the visit, the structure of their ‎party and the money they spend while visiting. They were also asked to evaluate the services and how they ‎experienced their visit. There were also questions to map the visitors’ interest for future services in the area.‎ The answers showed that the visitors came to the area mostly to enjoy the nature and to exercise. The ‎visitors came primarily from the metropolitan area and they arrived in the Nuuksio area by car. When asked ‎about their interests for developing services in the area, the need for better public transportation became ‎obvious. Hospitality services of the area were mainly used by the groups who came to the area for ‎educational purposes. The results showed that the visitors didn’t use much money during their visit. By ‎centralizing the services in Nuuksio area, the visitors would find the services better and that would also help ‎the entrepreneurs who operate in the area. With the help of the coming Nuuksiokeskus nature tourism would ‎be more focused in the metropolitan area and the services would be developed to answer better to the ‎needs of the visitors.‎...

Opinnäytetyö on toiminnallinen opinnäytetyö. Opinnäytetyön pääongelmana tutkittiin, miten päivittäisjohtamisen avulla voidaan kehittää ravintolan palvelukonseptia. Esimerkkinä oli ravintola Johannes. Ravintola Johannes tilasi tämän opinnäytetyön kehittääkseen palvelukonseptiaan päivittäisjohtamisen avulla. Teoriaosuuden alaongelmina opinnäytetyössä on strategian tarkoitus, palvelukonseptin määritys, päivittäisjohtaminen ravintolassa sekä siihen liittyvät työkalut kuten perehdytysopas, työnkuvaukset ja ravintolan info-kansio. Tutkimukselle kerättiin taustatueksi teoriaa palvelukonseptista sekä strategiasta. Itse tutkimus tehtiin käyttämällä strukturoimatonta tutkimushaastattelua. Haastatteluihin valittiin kuusi ravintolan toimintaan oleellisesti vaikuttavaa henkilöä. Haastatteluiden kautta saadun aineiston avulla valmistettiin ravintolan henkilökunnan työnkuvaukset, perehdytysopas sekä ravintolan info-kansio, joka sisältää tärkeää tietoa ravintolan toiminnasta ja säännöistä. Ravintolan info-kansion avulla työntekijät voivat tarkistaa työnkuvauksia tai muita ravintolan tietoja sekä työhön liittyviä asioita. Kansiosta löytyvät myös ravintolan käyttäytymissäännöt, henkilökuntaedut, organisaatiokaavio sekä pelastussuunnitelma. Kansioon lisätty perehdytysopas helpottaa myös uusien työntekijöiden perehdyttämistä ja takaa kaikille samantasoisen perehdytyksen. Noudattamalla perehdytysopasta ei uudelle työntekijälle jää epäselväksi, miten ravintolassa toimitaan erilaisissa tilanteissa. Päivittämällä kansiota esimiehet säästyvät jatkuvilta epätietoisuuksilta jatkossa, ja tämä vapauttaa heitä muihin tehtäviin. Kansion päivittäminen on jatkossa tärkeää myös sen toimivuuden kannalta. Ravintolassa tapahtuu muutoksia melko usein, joten päivittämällä kansiota sinne ei jää vanhoja ja jo pois käytöstä olevia toimenpiteitä. Ravintolan info-kansiosta on saatu myös paljon positiivista palautetta sen sisällöstä sekä asianmukaisuudesta. Siitä on ollut apua ravintola Johanneksen henkilökunnan päivittäisrutiineista suoriutumisessa. Myös työnkuvausten olemassaolo on helpottanut henkilökunnan toimintaa....
in other thesis. Theme interviews were used in solving the main issue in the thesis. Six of the employees of restaurant Johannes including waiters, shift manager, development manager, personnel manager and the hotel manager were chosen for the interviews...

aamiaismajoituksen saatavuutta helpottaa netistä löytyvät hakupalvelut, joidenlaista ei Suomessa ole tarjolla. Maa- ja kotitalousnaisten Keskuksen kanssa yhteistyönä tehdyn opinnäytetyön tarkoituksena oli selvittää aamiaismajoitusta tarjoavien yritysten nykyisiä...
Marketing Channels of the Finnish Bed & Breakfast Bed and Breakfast (B&B) is a traditional and common accommodation form in Central Europe and Britain. In Finland people are more used to lodge in hotels or cabins and the form of B&B is an unfamiliar concept. On the internet there are search engines available for the searching of B&Bs in many areas but in Finland there are none. The lack of suitable search system might be one reason for why accommodation in a B&B in Finland is still relatively uncommon. The main purpose of the research was to discover whether the actual marketing channels in the Finnish B&B industry are suitable and adequate. One purpose was to study the entrepre-neurs’ interest in the search engine. The research was commissioned by Maa- ja kotitalous-naisten Keskus. The theoretical section focuses on marketing and the empirical section depicts the used in-vestigation methods in this study. They were an e-mail survey, benchmarking and future sce-narios. The survey was answered by entrepreneurs that have a B&B or farm holiday accom-modation in Finland. The benchmarking includes B&Bs in Ireland and France and their search systems. The scenarios describe three different possible future scenarios and the purpose of them was to create a concrete picture of what might happen if certain factors take place in the future. In conclusion, the main result of the research show that marketing and marketing channels are nowadays considered inadequate by the entrepreneurs. They are interested in establish-ing a search system and wish to have more visibility in the accommodation industry in gen-eral. The next step in developing and improving the Finnish B&B industry could for instance be the establishment of the actual search engine....

tuotoksena oli Urban Parks –seminaari. Seminaaria ja sen service designin mukaisuutta arvioitiin Palvelupolku–menetelmällä. Kaksi vapaaehtoista seminaarivierasta osallistui palvelupolun kartoittamiseen havainnoimalla kontaktipisteitä ja kokemuksiaan koko...
Organizing Urban Parks seminar 2009 and evaluating it with the service design customer journey method The Urban Parks project was a preparation project for an Interreg project. The goal of the Interreg project is to develop park areas in the vicinity of the Baltic Sea area. A seminar con-cerning the Urban Parks project was organized in April 2009 and its main purpose was to bring together people who are interested in national parks. The two-day Urban Parks seminar in-cluded lectures, a hike in Nuuksio and a brainstorming workshop. This thesis was carried out as a functional thesis and its output was the Urban Parks seminar. The seminar and its commensurate with Service Design were measured with a customer jour-ney method. Two voluntary seminar guests participated in mapping the customer journey by observing all the contact points and their experiences throughout the entire seminar. The customer journey was described in three different ways in this thesis: mapping the custom-ers’ experiences, mapping the processes and measuring the experiences. Feedback was col-lected with an open feedback form from all the seminar participants. A lot of detailed and versatile information about the seminar was received from the customer journeys of the two observers. Comparing the customer journeys and the open feedback from the seminar guests, it can be concluded that opportunities for networking were achieved at the seminar. During the seminar the guests received a broad overview of Urban Parks and their opportunities for development. A lot of new points of view for Urban Parks and for its development were received from the brainstorming. The seminar guests also liked the idea of brainstorming together with the students. The seminar guests thought that the arrangements for the seminar were good but some segments were in need of development. The auditorium on the first seminar day was too big in comparison to the number of people. The hike in Nuuksio was carried out on a rough road which was not understood by some of the seminar guests. The collection of feedback with the customer journey method took place. With the customer journeys it was possible to perceive the processes in the seminar and detect development objects. An important development object was the briefing of the hike in Nuuksio. The semi-nar guests would have hoped for more detailed information about it. There were some short-comings in the customer journey method that was used in the Urban Parks seminar. It did not always answer the question as expected for example, the question about what the seminar guests would want to hear in the next seminar was only answered by asking directly. There were only two observers mapping the Urban Parks seminar which decreased the reliability and diversity of the results. The customer journey method is one efficient way of measuring the success of an event. With the customer journey method it is possible to receive a broad idea of the seminar guests’ perception of the seminar as a whole....

Opinnäytetyön tavoitteena oli kartoittaa Palace Kämp konsernin hotelli- ravintola-ja toimistoyksiköiden ympäristöasioiden hoidon nykytila, jotta ympäristöasioiden kehittäminen konsernissa voitaisiin saada alulle. Tarkoituksena oli löytää keskeisimmät ympäristönäkökohdat joita lähteä helpoiten kehittämään. Tarkoituksena oli myös selvittää jo joissakin yksiköissä mahdollisesti olemassa olevia hyviä käytäntöjä, joita voitaisiin laajentaa muihin yksiköihin. Tavoit-teena ympäristöasioiden hoidon parantamiselle oli saada lähinnä kustannussäästöjä, ei niinkään markkinoinnillista arvoa tai sertifikaattitason johtamisjärjestelmää. Opinnäytetyö on kvantitatiivinen tapaustutkimus, jossa tulosten tarkastelussa on käytetty sekä kvantitatiivista että kvalitatiivista lähestymistapaa. Nykytilan selvitys tehtiin suljetulla Web kyselylomakkeella. Kyselylomake tehtiin konsernin käytössä olleella Digium -työkalulla ja linkki kyselyyn lähetettiin sähköpostitse yksiköiden ennalta nimetyille ympäristövastaaville. Opinnäytetyössä käytettiin ensin SWOT -analyysia lähtötilanteen kuvaamiseksi ennen kyselyn lähettämistä. Työn teoreettisessa osuudessa käsitellään niin ekotehokkuutta, ympäristöjohtamista kuin käytännön toiminnan vaikutuksia ympäristöasioihin. Näkökulmana on kokonaisvaltainen ympäristölaatuajattelu ja ympäristöasioiden sisällyttäminen yrityksen kokonaislaatuun. Hotelleissa ja ravintoloissa merkittävimmät ympäristövaikutukset syntyvät veden- ja energian kulutuksesta, hankinnoista, sekä jätteiden käsittelystä. Henkilöstön käyttäytymisellä on merkittävä rooli ympäristövastuullisen liiketoiminnan ylläpitämisessä. Yrityksen fyysiset tilat sekä johdon luoma strategia, kannustus ja johdonmukainen ympäristölaadun tavoittelu luo puitteet, jotka mahdollistavat ympäristöystävällisen toiminnan. Henkilöstöltä ympäristöasioiden laadukkaan hoitamisen toteutus vaatii tietoa, taitoa, asennetta ja motivaatiota. Toimistotiloissa merkittävimmät ympäristövaikutukset syntyvät energiankulutuksesta ja hankinnoista. Myös toimistossa henkilöstön jokapäiväisillä toiminnoilla on ratkaiseva merkitys työympäristön ekotehokkuuden edistämisessä. Kyselyn tuloksista ilmeni, että jotkin asiat hoidettiin jo hyvin ja esimerkiksi useat ravintolat olivat pärjänneet maalaisjärjen käytöllä pitkälle. Kehitettäviksi ympäristönäkökohdiksi yksiköissä ilmeni hyvin erilaisia ja eri toiminnoista johtuvia asioita. Pahin ongelma ympäristöasioiden hoidon kannalta oli ensisijaisesti yksiköiden jätehuolto, johtuen niin yksiköiden sisäisistä että ulkoisista syistä. Myös kokonaisvaltaista ympäristölaatuajattelua jo hankinnoista lähtien tulisi konsernissa kehittää. Lisäksi vastauksista kumpusi selkeä tarve johdon näkemykselle ja strategiselle linjaukselle ympäristöasioista. Kiire sekä ajoittain henkilöstön välinpitämättömyys olivat syinä erinäisille ”lipsumisille” mm jätteiden lajittelussa. Keskeisimmiksi kehitysehdotuksiksi nousivat ympäristöstrategian luominen konsernille, jätehuollon kehittäminen sekä toimintatapojen muutokset ja jatkossa pienehköt investoinnit....
impact on the environment is caused by energy consumption and purchases. Staff behaviour plays a significant role in maintaining an environmentally responsible business in hotels- and restaurant working environment as well as in office premises...

Tämän toiminnallisen opinnäytetyön tavoitteena on ympäristöohjelman laatiminen perustettavalle kiinteistökonseptille. Ympäristöohjelman laatimisen tarkoituksena on konseptin ympäristöasioiden hallinnan edistäminen. Tämä opinnäytetyö esittelee...
Compiling an environmental programme for a new real estate concept The objective of this thesis is to compile an environmental programme for a real estate concept that is going to be founded. The purpose is to help the real estate concept to manage their environmental impacts with the environmental programme. The thesis shows the deci-sions and choices made by trying to support the reasons with theory and issues that appeared during the process. The purpose of this enviromental programme is to diversify the action of the mandatory company by bringing up the environmental perspective and by helping a new real estate company to plan its activity in a more environmentally friendly way and to implement these plans. Explicit and cosy working environment improves productivity and advances safety. The thesis was made for the mandatory company Conorin Ltd. Conorin Ltd. focuses on selling, renting and developing facilities. Conorin serves its customers all over Europe in managing real estate assets and transactions. Conorins services include real estate investment consulting, facilities management, selling and renting of commercial premises and premises plan-ning. The project that this work focuses on is a new launched real estate concept. A devel-opment company, founded by Conorin Ltd, is starting to construct a business center consisting of four real estates. This real estate entirety will be built in Tuusula and is directed to com-panies employing two to 20 persons. The thesis focuses on increasing the knowledge of environmental issuses among operators, giving advice and adding accountability. Through this new project of Conorin Ltd, the goal is to develop the action and to set mutual priorities. The enviromental program is defined to focus on the topics and actions that the tenants themselves can easily influence. These cho-sen themes are enviromental knowledge in general, waste management, chemicals and hazardous waste. Theme interviews were used as the research method and theme interview was chosen in the thesis. Altogether three persons were interviewed from different organisations, all who repre-sented different points of view. The theoretical part was collected on the ground of what was considered as the most important and relevant using literature, publications and indications of the environmental field. The frame for the theme interview was collected from simple but relevant topics, in order to find as much as possible useful information to create the enviromental program. The thesis with its final product provides a new tool for the company and for its marketing. It will also be a very useful information package for the tenants operating in the premises. he environmental programme can easily be developed and improved further as more detailed and suitable for certain real estates....

liiketoimintasuunnitelmatyökalua Yrityshelsinki.fi–verkkopalvelussa. Yrityshelsinki on Helsingin seudullinen keskus, joka tarjoaa maksuttomia neuvontapalveluita yrittäjiksi aikoville. Keskuksen ohjeet ja palvelut olivat keskeisessä osassa tätä työtä, ja keskuksen asiantuntijat...
Preliminary Business Plan for an Ecologically Sustainable Household Service Company The purpose of this thesis was to create a preliminary business plan for an ecologically sustainable household service company. The purpose was to design the business idea for an ecologically sustainable household service company and clarify its chances for success. Sustainable development and ecological sustainability are trends that affect consumer behaviour more and more. For companies eco-efficiency means minimizing the amount of material resources needed for their service production. Eco-efficiency tells about the environmental responsibility of a company, and it can also be a way of standing out from the crowd. For measuring eco-efficiency companies need different key figures or tools. The preliminary business plan for an ecologically sustainable household service company was created by using the online business planning tool which can be found at Yrityshelsinki.fi. Yri-tyshelsinki is a regional centre offering free of charge consultation services for beginner of entrepreneurs. The instructions and consultation from Yrityshelsinki played an essential part in this thesis. The experts of the centre also evaluated the preliminary business plan. Starting up an ecologically sustainable household service company is fairly simple in Finland, as no big first investments are needed. The biggest risks are related to establishing a customer base and lack of experience and knowhow about the household services. Risks can be downscaled by finding a partner with more experience from the field. In order to be able to apply for funding, the calculations in the preliminary business plan need to be specified....