Haku
Viitteet 651-660 / 1002
Naisliikematkailija hotellin asiakkaana, Case: Radisson Blu Marina Palace Hotel Turku
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli kehittää ja parantaa hotellin palveluja ja tuotteita naisliikematkailijoiden näkökulmasta. Jotta naisliikematkailijat pystyttäisiin tulevaisuudessa huomioimaan paremmin, haluttiin selvittää heidän tarpeensa ja odotuksensa hotellin palveluita ja tuotteita kohtaan. Tavoitteena oli kyselyn avulla tutkia, mitä asioita naisliikematkailijat hotellissa yöpyessään pitävät tärkeinä, ja mitä vähemmän tärkeinä. Opinnäytetyön toimeksiantajana oli Radisson Blu Marina Palace -hotelli Turussa.
Naisliikematkailijat aiheena on mielenkiintoinen ja erittäin ajankohtainen. Erityisesti Yhdysvalloissa ja Euroopassa tämä nopeasti kasvava asiakasryhmä on kerännyt huomiota. Aiheesta on tehty useita tutkimuksia Yhdysvalloissa. Judi Brownellin (2011) artikkeli, Creating Value for Women Business Travelers: Focusing on Emotional Outcomes, käsittelee aiheeseen liittyviä tutkimuksia. Kyseistä artikkelia on hyödynnetty myös tässä opinnäytetyössä.
Opinnäytetyön tutkimus oli kvantitatiivinen. Työn tutkimusmenetelmänä käytettiin kyselyä. Kyselylomakkeeseen oli koottu asioita liittyen neljään eri teemaan, joita olivat turvallisuus, mukavuus, arvostus ja muut palvelut. Naisliikematkailijat arvioivat asioita arvosteluasteikolla sen mukaan, kuinka tärkeinä he asioita pitivät. Kyselyyn vastasi 28 naisliikematkailijaa. Vastaajista suurin osa oli suomalaisia. Iältään vastaajat olivat prosentuaalisesti suurimmaksi osaksi 40 – 49–vuotiaita.
Kyselyn avulla saatuja tuloksia havainnollistettiin kuvioiden avulla. Naisten mielipiteet jakautuivat osittain melko tasaisesti, mutta myös selkeitä ääripäitä löytyi. Naisliikematkailijat näyttäisivät arvostavan sitä, että perusasiat hotellissa toimivat. Tärkeää on, että palvelu on asianmukaista, huone on puhdas, että saa yönsä nukuttua hyvin, ja että aamulla voi nauttia ravinteikkaan aamupalan. Perusasioiden ohella esimerkiksi hieronnan mahdollisuus tai kylpyamme huoneessa koettiin melko turhaksi. Toisaalta esimerkiksi tuoreiden kukkien huoneessa koettiin lisäävän viihtyvyyttä ja vaikuttavan ainoastaan positiivisella tavalla asiakkaan kokemuksiin.
Opinnäytetyön tekijän näkökulmasta aihe oli mielenkiintoinen ja puhutteleva. Koko opinnäytetyöprosessi oli työläs ja haastava, mutta loppujen lopuksi palkitseva. Tulevaisuudessa naisliikematkailijoiden määrä jatkaa toivottavasti kasvuaan, ja hotellit ovat valmiita täyttämään heidän odotuksensa – jopa ylittämään ne....
The purpose of this thesis was to develop services and products in a hotel from the view of women business travelers. So that women business travelers could be taken into a better consideration in the future, their needs need to be studied...
The purpose of this thesis was to develop services and products in a hotel from the view of women business travelers. So that women business travelers could be taken into a better consideration in the future, their needs need to be studied...
Täpläraputuoteryhmän markkinat
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aiheena on täpläraputuoteryhmän markkinat. Aihe juontuu yritys- ja elinkeinoelämän kohtaamista haasteista. Toimeksiantajina toimivat kaksi elinkeinoraputalouden yritystä. He halusivat edistää yritystoiminnallaan täpläraputuotteiden...
The subject of this thesis is the markets of signal crayfish. The subject originated in the challenges that the economic life has faced. Two companies, which practice in the primary production of signal crayfish, commissioned this thesis. Their objective was to develop the quality of signal crayfish products through entrepreneurial activities. As a result, a new category was created based on the various sizes and qualities of signal crayfish products. The purpose of this thesis was to study the markets of the signal crayfish product category. The objective was to produce new information about the potential markets with the aid of market research to improve the profitability of the clients and crayfish industry. These acts lead to the opportunity of directing the entrepreneurial acts and marketing the products demanded in the market. This thesis was built around these themes. The main concepts are product category, markets and market research. The product offered to the customer is represented as the product category. Correspondingly the markets represent the environment in which the products are sold. Together these concepts create the markets of signal crayfish product category that is studied through the means of marketing research. The main research question for this thesis was whether the signal crayfish as a product category has any markets among the target group. Virtually the question to be answered is whether these products sell and especially which products. Theme interview and market research were the key research methods. The interview was directed at clients and its main purpose was to gather preliminary information. With the interview, the central components to be solved were the idea which leads to the creation of the product category as well as its contents. Additionally, the target group for the market research was listed. It can be concluded that the companies´ shared values, which are quality, purity and ethicality, mainly control the signal crayfish product category and its handling. The market research represents the central quantitative research in this thesis. The research studies the signal crayfish product category’s markets. It was aimed at consumers of various ages mainly in the South Karelia area but also in other regions of Finland. According to the market research the signal crayfish category has markets among the target group. 85 % of the consumers who answered the inquiry would try the signal crayfish category’s products. The first class living signal crayfish with the size of 12-13 centimeters proved to be the most popular product of the category. With the results gathered through the market research, commissioners can adjust the supply according to demand. This leads to the rise of the companies´ profitability....
The subject of this thesis is the markets of signal crayfish. The subject originated in the challenges that the economic life has faced. Two companies, which practice in the primary production of signal crayfish, commissioned this thesis. Their objective was to develop the quality of signal crayfish products through entrepreneurial activities. As a result, a new category was created based on the various sizes and qualities of signal crayfish products. The purpose of this thesis was to study the markets of the signal crayfish product category. The objective was to produce new information about the potential markets with the aid of market research to improve the profitability of the clients and crayfish industry. These acts lead to the opportunity of directing the entrepreneurial acts and marketing the products demanded in the market. This thesis was built around these themes. The main concepts are product category, markets and market research. The product offered to the customer is represented as the product category. Correspondingly the markets represent the environment in which the products are sold. Together these concepts create the markets of signal crayfish product category that is studied through the means of marketing research. The main research question for this thesis was whether the signal crayfish as a product category has any markets among the target group. Virtually the question to be answered is whether these products sell and especially which products. Theme interview and market research were the key research methods. The interview was directed at clients and its main purpose was to gather preliminary information. With the interview, the central components to be solved were the idea which leads to the creation of the product category as well as its contents. Additionally, the target group for the market research was listed. It can be concluded that the companies´ shared values, which are quality, purity and ethicality, mainly control the signal crayfish product category and its handling. The market research represents the central quantitative research in this thesis. The research studies the signal crayfish product category’s markets. It was aimed at consumers of various ages mainly in the South Karelia area but also in other regions of Finland. According to the market research the signal crayfish category has markets among the target group. 85 % of the consumers who answered the inquiry would try the signal crayfish category’s products. The first class living signal crayfish with the size of 12-13 centimeters proved to be the most popular product of the category. With the results gathered through the market research, commissioners can adjust the supply according to demand. This leads to the rise of the companies´ profitability....
Prisma Hyvinkään palvelulinjaston kehittäminen
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön toimeksiantaja oli Prisma Hyvinkää, jonka laajennuksen avajaisia vietettiin maaliskuussa 2012. Samalla avattiin uudistunut Apetit Oy:n hoitama palvelulinjasto, joka oli tämän opinnäytetyön keskeinen kehityskohde ja jonka toimintaa oli...
This thesis was commissioned by Prisma Hyvinkää, which celebrated the opening of its expansion in March 2012. During the opening, Prisma Hyvinkää launched a renewed service counter, which was managed by Apetit Ltd. The service counter was also the main development target of this thesis. The purpose of this study was to develop the functions of Prisma Hyvinkää’s service counter based on the customers’ wishes. The objective was to examine customer satisfaction and their expectations about the products and services of the service counter. The theoretical framework consisted of definitions of different concepts, such as customership, service, customer orientation, consumer behaviour, service quality and customer satisfaction. In addition, the theoretical framework examines the role of personal service today as well as in the future, and compares it to self-service in retailing. The study methods are questionnaire and customer interviews. The questionnaire and interview were both carried out during the same day on the premises of Prisma Hyvinkää. Questionnaires were answered by 62 customers and 17 customers were interviewed. The customers hoped that Prisma would offer other similar service counters that would provide freshly baked bread, wines and speciality milks, such as soy milk and oat milk. According to the study, the customers of Prisma Hyvinkää are in general very satisfied with the functionality and operations of Prisma and its service counters....
This thesis was commissioned by Prisma Hyvinkää, which celebrated the opening of its expansion in March 2012. During the opening, Prisma Hyvinkää launched a renewed service counter, which was managed by Apetit Ltd. The service counter was also the main development target of this thesis. The purpose of this study was to develop the functions of Prisma Hyvinkää’s service counter based on the customers’ wishes. The objective was to examine customer satisfaction and their expectations about the products and services of the service counter. The theoretical framework consisted of definitions of different concepts, such as customership, service, customer orientation, consumer behaviour, service quality and customer satisfaction. In addition, the theoretical framework examines the role of personal service today as well as in the future, and compares it to self-service in retailing. The study methods are questionnaire and customer interviews. The questionnaire and interview were both carried out during the same day on the premises of Prisma Hyvinkää. Questionnaires were answered by 62 customers and 17 customers were interviewed. The customers hoped that Prisma would offer other similar service counters that would provide freshly baked bread, wines and speciality milks, such as soy milk and oat milk. According to the study, the customers of Prisma Hyvinkää are in general very satisfied with the functionality and operations of Prisma and its service counters....
Tulevaisuuskuva vanhustenhoitopalveluiden kehittymisestä
(Laurea-ammattikorkeakoulu, 2012)
Tämän opinnäytetyön tarkoituksena oli selvittää, kuinka vanhustenhoitopalvelut kehittyvät
tulevaisuudessa väestörakenteen muutoksen myötä. Opinnäytetyön toimeksiantajana oli
ForeMassi2025-hanke, jossa selvitettiin ...
Tapahtumapalvelun kehittäminen catering -yritys PitoPastantille
(Laurea-ammattikorkeakoulu, 2012)
, asiakaspalvelu ja tapahtumapalvelu. Tapahtumapalvelun kehittämisessä käytettiin apuna joukkoa menetelmiä, joita olivat 8x8 - menetelmä, haastattelu, havainnointi, benchmarking, blueprint sekä asiakkaan palvelupolku. Kyseisiä menetelmiä pyrittiin soveltamaan...
Developing the Event Service of the Catering Company PitoPastantti The purpose of this study was to create an event service for the catering company PitoPastantti. The event service was drawn up to support the core services of the company. The objective of this additional service was to improve the business of the company. The study was made as a commission to the catering company PitoPastantti, whose operations have expanded in the last few years. The company has two venues that are located in Perniö and Salo. The event service was developed to meet the needs of the venue in Salo. The theoretical framework of the study consists of service businesses, customer service and event service. Service design was used as the method, in specific the 8x8- method, interview, observation, benchmarking, blueprint and customer journey maps were chosen. The purpose of the methods is to support the service developing process in Salo. The methods were also used to find out whether it is possible to implement the event service and whether it would have a market in Salo. The interview was used to find out the demand of the event service and the observation to get a broader view of the markets of the event service. Benchmarking was used to survey companies with the same service concept and to research the supply and structure of the service in the other companies. The blueprint chart was used to explore the service operations more effectively. Customer journey maps helped in researching the customer’s perspective of the service. The results of the study showed that there is demand for the event service in the Salo area. The results also demonstrate that the service should be targeted at businesses rather than private customers. The results helped to perceive the service as whole from the perspectives of both the business and private customer. Through the service design it was possible to create the event service to support the core service of the company so that the event service is ready to operate directly. The developing methods worked well and gave results. The set objectives were achieved and the event service was managed to create so that it can be used in the company. The study could have been used for creating a service concept for the company....
Developing the Event Service of the Catering Company PitoPastantti The purpose of this study was to create an event service for the catering company PitoPastantti. The event service was drawn up to support the core services of the company. The objective of this additional service was to improve the business of the company. The study was made as a commission to the catering company PitoPastantti, whose operations have expanded in the last few years. The company has two venues that are located in Perniö and Salo. The event service was developed to meet the needs of the venue in Salo. The theoretical framework of the study consists of service businesses, customer service and event service. Service design was used as the method, in specific the 8x8- method, interview, observation, benchmarking, blueprint and customer journey maps were chosen. The purpose of the methods is to support the service developing process in Salo. The methods were also used to find out whether it is possible to implement the event service and whether it would have a market in Salo. The interview was used to find out the demand of the event service and the observation to get a broader view of the markets of the event service. Benchmarking was used to survey companies with the same service concept and to research the supply and structure of the service in the other companies. The blueprint chart was used to explore the service operations more effectively. Customer journey maps helped in researching the customer’s perspective of the service. The results of the study showed that there is demand for the event service in the Salo area. The results also demonstrate that the service should be targeted at businesses rather than private customers. The results helped to perceive the service as whole from the perspectives of both the business and private customer. Through the service design it was possible to create the event service to support the core service of the company so that the event service is ready to operate directly. The developing methods worked well and gave results. The set objectives were achieved and the event service was managed to create so that it can be used in the company. The study could have been used for creating a service concept for the company....
Asiakkaan palveluodotukset tulevaisuudessa - kilpailuetua yritykselle; case Gourmande
(Laurea-ammattikorkeakoulu, 2012)
Työn tarkoituksena on aikaansaada kilpailuetua työn toimeksiantajayritykselle, Juhlapalvelu Gourmandelle. Työn aiheena on juhlapalveluyrityksen asiakkaiden palveluodotusten selvittäminen yrityksen palvelutarjooman suhteen ...
Palvelumallin kehittäminen Retkeni-palvelulle
(Laurea-ammattikorkeakoulu, 2012)
, joista käyttäjä voi lukea tietoa. Palvelun ollessa vielä prototyyppivaiheessa osana työskentelyä kartoitettiin palvelun mahdollisia asiakkaita. Työn tavoitteena oli luoda toteutettava palvelumalli, joka vaatisi enää käyttäjänäkymän ja teknisen...
The purpose of this thesis was to develop a Retkeni prototype service towards a commercial version. The Retkeni service was created by a NetGalleria representative and the commiossioner company’s CEO Olli Rinne. The service displays Points-of-Interest (POIs) related to nature, from which users can read destination information. Since a prototype service was drawn up, a part of the development process was customer identification and profiling. The objective of this thesis was to create a feasible service model which would only need to be implemented by the user interface and technical architecture design. Services are complicated and intangible functions where the aim is to get quality results with value creation. In services, customers are more important than tangible goods and it is therefore crucial to understand customers and their needs. Mobile services have emerged with the development of technology and the growth of the service sector. These new self-services enable customers to use them regardless of their place or time. In mobile services, customers create value by using the service provided by a company. The tangibility and simplicity of services can be developed with multidisciplinary Service Design methods. Service Design combines the aspects and needs of the organization and customers into a functional service. In this thesis, Service Design processes and methods were exploited in the service development. Firstly, the structure, facilities and potential customers were illustrated together with a mind map and customer journey methods. Secondly, the potential customers of the service were visualized into fictional personas that were used to highlight the customer aspect in the brainstorming and creation of the final service model proposition. Brainstorming was used to create ideas for the service and content. Thirdly, the Retkeni Service was benchmarked to two other mobile services to search for more ideas for the service. Finally, the functionality of the service was tested with the combination of paper prototypes and think aloud methods on four participants. From the results of all these methods, the Vesakko service model was created and later evaluated with a SWOT analysis. The main result of this thesis is, three customer types and a typical customer of the Retkeni and Vesakko Service were shaped into visual profiles. Furthermore, the Vesakko service model and nature destination categories were created to alleviate the Retkeni service development. The Vesakko service model offers a pre-set service package that is easy to use and personalize according to the needs of customers. The usability of the service was increased by using symbols in the trek and region menus and persona profiles to help choose the correct point-of-interest pre-sets. Service and customer interaction were increased by adding service-to-customer POI recommendations and showing customers their outing history on a digital map and in the format of various statistics. The service model tries to inspire customers to visit several different POIs by limiting destination information shown when choosing the destinations. Customers were given a better chance to create value to themselves by allowing them to personalize the service, and by increasing service usability, simplicity and interaction. These will allow the customer to experience the service to be more useful and helpful....
The purpose of this thesis was to develop a Retkeni prototype service towards a commercial version. The Retkeni service was created by a NetGalleria representative and the commiossioner company’s CEO Olli Rinne. The service displays Points-of-Interest (POIs) related to nature, from which users can read destination information. Since a prototype service was drawn up, a part of the development process was customer identification and profiling. The objective of this thesis was to create a feasible service model which would only need to be implemented by the user interface and technical architecture design. Services are complicated and intangible functions where the aim is to get quality results with value creation. In services, customers are more important than tangible goods and it is therefore crucial to understand customers and their needs. Mobile services have emerged with the development of technology and the growth of the service sector. These new self-services enable customers to use them regardless of their place or time. In mobile services, customers create value by using the service provided by a company. The tangibility and simplicity of services can be developed with multidisciplinary Service Design methods. Service Design combines the aspects and needs of the organization and customers into a functional service. In this thesis, Service Design processes and methods were exploited in the service development. Firstly, the structure, facilities and potential customers were illustrated together with a mind map and customer journey methods. Secondly, the potential customers of the service were visualized into fictional personas that were used to highlight the customer aspect in the brainstorming and creation of the final service model proposition. Brainstorming was used to create ideas for the service and content. Thirdly, the Retkeni Service was benchmarked to two other mobile services to search for more ideas for the service. Finally, the functionality of the service was tested with the combination of paper prototypes and think aloud methods on four participants. From the results of all these methods, the Vesakko service model was created and later evaluated with a SWOT analysis. The main result of this thesis is, three customer types and a typical customer of the Retkeni and Vesakko Service were shaped into visual profiles. Furthermore, the Vesakko service model and nature destination categories were created to alleviate the Retkeni service development. The Vesakko service model offers a pre-set service package that is easy to use and personalize according to the needs of customers. The usability of the service was increased by using symbols in the trek and region menus and persona profiles to help choose the correct point-of-interest pre-sets. Service and customer interaction were increased by adding service-to-customer POI recommendations and showing customers their outing history on a digital map and in the format of various statistics. The service model tries to inspire customers to visit several different POIs by limiting destination information shown when choosing the destinations. Customers were given a better chance to create value to themselves by allowing them to personalize the service, and by increasing service usability, simplicity and interaction. These will allow the customer to experience the service to be more useful and helpful....
Perehdytysohjelmien kehittäminen Yritys X:n toimipisteissä
(Laurea-ammattikorkeakoulu, 2012)
Opinnäytetyön aiheena oli hotelli- ja ravintola-alalla toimivan yrityksen perehdytysohjelmien kehittäminen. Kyseinen yritys oli opinnäytetyön toimeksiantajana. Tarkoituksena oli selvittää perehdytysohjelmien sisältö ja mitä työkaluja perehdytykseen käytetään. Tutkimuksesta saaduista tuloksista toivottiin löytyvän uutta ja käytännönläheistä tietoa, josta toimeksiantaja voisi hyötyä.
Tutkimusmenetelmänä käytettiin teemahaastattelua ja se toteutettiin Yritys X:n toimipisteissä. Tutkimuksessa oli mukana viisi esimiestä ja neljän toimipisteen työntekijöitä. Toimeksiantaja valitsi haastateltavat esimiehet ja he taas auttoivat ryhmähaastattelujen sopimisessa työntekijöiden kanssa.
Haastattelujen tuloksista selkeimpänä tuli esiin se, että tulevaisuudessa perehdytysohjelmien toivotaan olevan ainakin osittain sähköisessä muodossa. Haastattelujen tuloksista kävi ilmi, että perehdytykseen ei varata tarpeeksi aikaa. Perehdytyksen työkaluja käytetään toimipisteissä eri tavoin tai ei lainkaan. Perehdytyksen kesto riippuu muun muassa siitä, onko uusi työntekijä työskennellyt aiemmin alalla ja onko hänen kanssaan käyty läpi onnistumiset ja kehittämistarpeet. Suurin osa perehdytysmateriaalista on suomenkielistä, mutta joissain toimipisteissä perehdytysohjelmia on myös englanniksi. Suurin osa haastateltavista koki tarvetta myös viron- ja venäjänkieliselle perehdytysmateriaalille.
Perehdytysohjelmien kehitysehdotuksia saatiin paljon. Tutkimuksesta nousi haastatteluiden avulla esiin monia mielenkiintoisia näkökulmia ja kehitysideoita. Jokainen haastateltava sai tuoda esille omia kokemuksiaan perehdytyksestä. Osa teemahaastattelun kysymyksistä jakoi mielipiteitä; jotkut halusivat, että perehdytysohjelma siirretään suurilta osin sähköiseen muotoon, jotkut taas, että se säilytettäisiin pape-riversiona....
The purpose of the thesis was to investigate how the induction programs in use in the hotel- and restaurant industry could be improved. The objective was to find out what tools and processes were in place for training new employees. The thesis aimed...
The purpose of the thesis was to investigate how the induction programs in use in the hotel- and restaurant industry could be improved. The objective was to find out what tools and processes were in place for training new employees. The thesis aimed...
Ergonomisen baaritoiminnan suunnitelma Café Beatiin
(Laurea-ammattikorkeakoulu, 2012)
baaritoiminnan ergonomiaa tuovat työpisteen oikeanlaiset korkeudet ja etäisyydet toisistaan sekä oikeat työvälineet ja tekniikat. Asiakkaalle ergonomisuutta tuo toimintojen oikea sijoittaminen, jotta kulkeminen olisi vaivatonta. Tavoitteena opinnäytetyössä...
The purpose of this thesis was to create an ergonomics plan Laurea SID Leppävaara’s Café Beat. The plan must be ergonomically right both from the employee and customer point of view. From the employee’s point of view ergonomics are created when the heights, distances and measurements of the bar workstations are right. Also right techniques and equipment create ergonomics for employees. For customers the ergonomics of the bar functions should be positioned right so that customers can move easily. The objective of this thesis was for Laurea to benefit from these plans when establishing bar functions in Café Beat. The thesis was written in three phases. During the first phase theory basis was collected by investigating foreign and domestic sources of ergonomics, human measures and bar functions. The second phase consisted of researching Shaker cocktail bar by using two different research methods. The first research method was benchmarking that was used to gain information about how bar functions and ergonomics work in a bar. The second research method was interview. By interviewing the restaurant manager more information was gained about bar functions. The third phase was drawing up a plan for bar functions at Café Beat. The plan consists of images where the right measurements, heights, distances and positioning of bar functions in Café Beat are illustrated. A list of cocktails and work equipment was also created which Laurea can use to make ingredient and equipment investments. The measurements and information shown in the plan were established by combining information gained by investigating theory and using research methods. Ergonomics are very important in the catering business because there are many physical and psychosocial risks included. These risks are for example standing for long periods of time, making many repeated moves in non-suitable conditions and poor communication with co-workers or superiors. All risks are preventable with suitable ergonomics. It is crucial that the bar functions in Laurea are ergonomically right so that students gain right perceptions about ergonomics....
The purpose of this thesis was to create an ergonomics plan Laurea SID Leppävaara’s Café Beat. The plan must be ergonomically right both from the employee and customer point of view. From the employee’s point of view ergonomics are created when the heights, distances and measurements of the bar workstations are right. Also right techniques and equipment create ergonomics for employees. For customers the ergonomics of the bar functions should be positioned right so that customers can move easily. The objective of this thesis was for Laurea to benefit from these plans when establishing bar functions in Café Beat. The thesis was written in three phases. During the first phase theory basis was collected by investigating foreign and domestic sources of ergonomics, human measures and bar functions. The second phase consisted of researching Shaker cocktail bar by using two different research methods. The first research method was benchmarking that was used to gain information about how bar functions and ergonomics work in a bar. The second research method was interview. By interviewing the restaurant manager more information was gained about bar functions. The third phase was drawing up a plan for bar functions at Café Beat. The plan consists of images where the right measurements, heights, distances and positioning of bar functions in Café Beat are illustrated. A list of cocktails and work equipment was also created which Laurea can use to make ingredient and equipment investments. The measurements and information shown in the plan were established by combining information gained by investigating theory and using research methods. Ergonomics are very important in the catering business because there are many physical and psychosocial risks included. These risks are for example standing for long periods of time, making many repeated moves in non-suitable conditions and poor communication with co-workers or superiors. All risks are preventable with suitable ergonomics. It is crucial that the bar functions in Laurea are ergonomically right so that students gain right perceptions about ergonomics....
Kauppakeskuksen asiakasprofiili ja mainosvälinevalinnat
(Laurea-ammattikorkeakoulu, 2012)
muodostaa asiakastutkimuksen perusteella asiakasprofiili, josta selviäisi tyypillisen asiakkaan demografiset tekijät eli henkilön taustatiedot ja ostokäyttäytyminen Entressessä. Toisena tutkimuskysymyksenä oli selvittää, miten Entressen markkinoinnissa...
The Profile of a Shopping Center Customer and Choosing Advertising Means The purpose of this thesis was to carry out a customer study for Entresse shopping center. The thesis was commissioned by CapMan Real Estate Oy. The main research question was to find out what a typical Entresse customer is like. The objective of this thesis was to specify a customer profile based on the results of the customer study. The customer profile presents the demographic factors and consumer behavior of Entresse’s customers. The other research question was to define how Entresse’s advertising is reaching customers. By collecting information about customers, the factors, which affect customers’ behavior and choices, could be defined. By customer relationship management, products and services could be served based on the customers’ needs, because the information about customers is used when developing the shopping center. Customer information is needed also when planning and developing the shopping center’s marketing. The purpose of Entresse’s marketing is to make the shopping center more known and to increase the amount of customers. One of the tools of marketing communication is advertising. Advertising means should be chosen according to how well they reach the target group. Quantitative research methods were used in this thesis. The data was collected by using a structured questionnaire. The target group was Entresse’s customers, out of which the sample was 254 people. The test results were processed and analyzed by the statistics program SPSS and the spreadsheet program Excel. Frequency distribution, an analysis of the means and cross-tabling were used in the analysis. The main result of the customer study was Entresse’s defined customer profile. The customer profile was drawn up in accordance with the biggest group of customers that was indicated in the study. The customer study revealed that a typical customer of Entresse is a 31-55-year-old female who lives nearby Espoon Keskus. A typical customer belongs to a household of adults and earns 20 000-40 000 euros per year before taxes. A typical Entresse customer visits the shopping center weekly, spends 10–30 euros a visit and stays about one hour. The most common reason to visit Entresse is to do shopping that has been planned beforehand. The functionality of the advertising means, which Entresse uses, was tested by asking where the customers had seen Entresse’s advertisements. In conclusion it can be affirmed that the Länsiväylä newspaper and the shopping center’s own circular are the advertising means that reach Entresse’s customers well. The development suggestion to Entresse is to increase their advertising on the Internet because it was the most wanted advertising means after Länsiväylä. The second development suggestion is to test advertising in other newspapers as well....
The Profile of a Shopping Center Customer and Choosing Advertising Means The purpose of this thesis was to carry out a customer study for Entresse shopping center. The thesis was commissioned by CapMan Real Estate Oy. The main research question was to find out what a typical Entresse customer is like. The objective of this thesis was to specify a customer profile based on the results of the customer study. The customer profile presents the demographic factors and consumer behavior of Entresse’s customers. The other research question was to define how Entresse’s advertising is reaching customers. By collecting information about customers, the factors, which affect customers’ behavior and choices, could be defined. By customer relationship management, products and services could be served based on the customers’ needs, because the information about customers is used when developing the shopping center. Customer information is needed also when planning and developing the shopping center’s marketing. The purpose of Entresse’s marketing is to make the shopping center more known and to increase the amount of customers. One of the tools of marketing communication is advertising. Advertising means should be chosen according to how well they reach the target group. Quantitative research methods were used in this thesis. The data was collected by using a structured questionnaire. The target group was Entresse’s customers, out of which the sample was 254 people. The test results were processed and analyzed by the statistics program SPSS and the spreadsheet program Excel. Frequency distribution, an analysis of the means and cross-tabling were used in the analysis. The main result of the customer study was Entresse’s defined customer profile. The customer profile was drawn up in accordance with the biggest group of customers that was indicated in the study. The customer study revealed that a typical customer of Entresse is a 31-55-year-old female who lives nearby Espoon Keskus. A typical customer belongs to a household of adults and earns 20 000-40 000 euros per year before taxes. A typical Entresse customer visits the shopping center weekly, spends 10–30 euros a visit and stays about one hour. The most common reason to visit Entresse is to do shopping that has been planned beforehand. The functionality of the advertising means, which Entresse uses, was tested by asking where the customers had seen Entresse’s advertisements. In conclusion it can be affirmed that the Länsiväylä newspaper and the shopping center’s own circular are the advertising means that reach Entresse’s customers well. The development suggestion to Entresse is to increase their advertising on the Internet because it was the most wanted advertising means after Länsiväylä. The second development suggestion is to test advertising in other newspapers as well....









