Haku

Tapahtuman järjestäminen on pitkä prosessi, jonka huipentuma on itse tapahtuma. Tapahtumien luonne ja yleisömäärät vaihtelevat paljon, mutta tapahtumat keräävät yleisöä usein sadoista jopa tuhansiin ihmisiin. On tärkeää miettiä, mitä vaikutuksia...
Compilation of a guide for a sport event to deal with environmental issues Case the games of Kaleva 2009 There are lots of different kinds of events and they are challenging to organize. Event man-agement is a long process which culminates to the event itself. There can be hundreds or thou-sands of visitors in the events. It is important to think about how the events can affect the area and the whole environment. The games of Kaleva are the annual Finnish championships in track and field. The aim of this functional thesis was to make a guide for dealing with environmental issues in sport events and especially in the games of Kaleva. The games of Kaleva in Espoo in 2009 are the case event of this guide. The idea of the guide is to help the organization of the games to take environmental issues into consideration in the planning and realization of the event. The guide consists of four main themes which are waste management, traffic arrangements, purchasing of the restaurant services and additional constructions. There are also development propositions in the guide to bring up the most important things to take into account in the next games. The guide can be applied in all the games of Kaleva in the future. The guide was made in cooperation with the committee of the games by interviewing them and making observations in the games in Espoo. It gives a good example for the upcoming games of Kaleva how to consider environmental issues in the guide in the perspective of the games of Espoo, because they have been one the biggest games of Kaleva in its history. The basic things of the environmental issues in the games of Espoo were mainly in good shape. Additional construction, movable toilets and the whole waste management were the areas which succeeded in taking environmental issues into the consideration in the games in Espoo 2009. Waste management is the most important area to be handled properly, because it affects many other areas. In the future, the environmental issues need to be taken into account already in the planning phase of the games of Kaleva. This is the most important thing which game up in the process of the formation of the guide. Resources and volunteering are also a huge factor when thinking about the environment in the event management of the games of Kaleva. That is why it is important to think about environment already in the formation of the committee of the games and take a serious attitude towards environmental issues. Small acts and choices can affect the reducing the environmental impacts a lot. With the help of the guide the committee of the games can focus better on environmental issues, because there are practical examples in the guide. It is also easy to concentrate to the details with the help of the guide. The feedback from the committee of the games of Espoo on the guide was positive and it will be useful tool in the future in the event management of the games of Kaleva....

Opinnäytetyön aiheena on Laurea-ammattikorkeakoulun omistamien kouluruokailu.fi nimisten ‎Internet sivujen rungon suunnittelu. Opinnäytetyö kuuluu osaksi pohjoismaista Gustohanketta, ‎jonka yhtenä pääteemoista on suomalaisen kouluruokailun imagon...
The objective for the thesis is to plan a frame for a website called kouluruokailu.fi. The website is ‎owned by Laurea University of applied sciences and it is a part of the Scandinavian research ‎project called Gusto. One of the main goals in Gusto project is to improve the image of ‎Scandinavian school meals. The aim at Kouluruokailu.fi website in Gusto project is to work as an ‎improvement tool for school meals image. The target group for the website is going to be ‎teenagers aged 14 to 16 years. This thesis is a functional development project and all the ‎development ideas are produced with innovative 8x8 method.‎ The aim of the thesis is to produce a good and useable website plan for Gusto projects employer ‎Auli Guilland and website creators Jaeseong Park and Marc Heitkamp. The goal is to create an ‎interesting website for teenagers which would also stimulate them to take part in the development ‎work for the website. The final product will be a frame plan which serves all the partners and ‎target group members as well as possible. A natural continuation for this plan would be a ‎prototype testing and later on some development work which could be done by another Laurea ‎student.‎ The background research used information about Finnish school meals and their visibility in the ‎media and social media in Finland. The theoretical context in the thesis is built with theory about ‎image, social media, development work and website planning. All the theoretical terms are ‎carefully solved but the main focus in the theory is image, media and social media and how the ‎articles affect young people’s lives. ‎ The planning process used ideas and opinions from target group members. Students from Kaitaa ‎School in Espoo gave their ideas about the school meal website and also some new perspectives ‎for the research worker. The students were in eighth grade and their teacher Janne Vierimaa was ‎happy to do some co-operation in the project. Research was carried through in the course of their ‎English class. The thesis has been evaluated with three different perspectives. It was compared to ‎another school meal website called Iloveschoolmeals.co.uk by using benchmarking methods. It ‎was also evaluated by the employer Auli Guilland and website creators. The last evaluation ‎perspective was given by students from Itäkeskus School in Helsinki. They gave feedback from the ‎website frame plan which was introduced to them with PowerPoint presentation.‎...

Tarve työntekijöiden työpaikkamanuaalin tekemiseen ilmeni viime vuonna monikulttuurisessa intialaisessa ravintolassa Namaskaar Bulevardissa, kun yritykseen palkattiin useita uusia työn-tekijöitä. Uusien työntekijöiden ...

Marketanpuisto on Espoossa sijaitseva Suomen suurin piha- ja puutarharakentamisen näyttelypuisto. Puistossa toimii ‎noin 80 näytteilleasettajayritystä, joiden tuotteisiin pääsee tutustumaan ilmaiseksi. Alueella toimii myös puutarha...
Developing Marketanpuisto`s Attraction by Using Service Design Methods Marketanpuisto (Marketta Park) is Finland´s biggest garden and landscape exposition park and its general ‎management and development are organized by Marketanpuiston ystävät ry. The purpose of the organization is to ‎have more potential customers visit the park and order to increase the park’s visitor rate. There are about 80 different ‎companies showing their products for free in the park. There is also a vocational school for gardeners, a café, a ‎hostel and a little seedling shop in the park. The purpose of this thesis is to enhance Marketaspuistos´s attraction by ‎using Service Design methods to create ideas on how to develop the park´s attraction as a free-time and recreation ‎area.‎ This thesis is a qualitative case study. This study proceeds step by step, by using Service Design process models, ‎developed by Stefan Moritz. The study is made up of the theoretical part which consists of service developing, Service ‎Design, marketing and tourism. In the second part the used methods are presented. Observation is the most important ‎method. The results obtained from the observation are also used to back up the other methods used in this thesis. ‎These other Service Design methods are for example incorporate interview, survey of customer satisfaction and a ‎process map of the services and personas. ‎ The study reveals that Marketanpuisto needs to improve its appearance and that it has potential to be developed into a ‎more popular free-time and recreation area. The primary targets are signs which are very important for customers. ‎Investing in marketing and targeting it to the right group is an easy way to have more customers visit the park. The ‎study also reveals that developing old and new services for a larger number of target groups would increase ‎attraction. New services could be for example different activities, such as bike rental service or lectures about ‎environment. Marketanpuiston ystävät ry could activate companies that are showing their products to make good use ‎of the park potential for example by rewarding the best section in the park. Companies could also organize ‎recreational days for their employees. These improvements could have a positive effect on Marketanpuisto’s ‎attraction. ‎...

Opinnäytetyön aihe syntyi omasta kiinnostuksesta aiheeseen. Asian tiimoilta ristiriitaisia kommentteja kuulleena heräsi mielenkiinto perehtyä aiheeseen syvemmin. Hevosten teurastus ja lihan käyttö on ollut mediassa esillä ja erilaisia hankkeita ja...
Slaughtering of the horse and the factors that enable the utilization of the horsemeat as foodstuff The subject of the thesis was chosen because of the writer’s interest in it. Having heard disagreeing comments on the subject, the writer wanted to know how things really are. The media have shown interest in the subject of slaughtering of the horse and utilizing the horsemeat, and different projects and seminars have been arranged on the subject to increase the number of slaughtered horses. The theoretical part is divided into three parts: slaughtering of the horse, utilizing horsemeat as foodstuff and introducing the demands for the horsekeeper. There are certain things that have to be done before a horse can be slaughtered. The owner of the horse must make sure that all the necessary documents have been duly filled in before arriving at the slaughterhouse. The empirical material was collected in spring 2010 by interviewing slaughterers and sending inquiries to horsekeepers. The purpose of the interviews was to get information about the slaughtering and the necessary things that have to be paid attention to. The purpose of the inquiries was to find out what horsekeepers think about slaughtering of the horse and utilizing horsemeat as foodstuff. The results of the study show that until a horse is stunned, it is a more challenging animal than any other animal to be slaughtered in a slaughterhouse, and takes more time. The big-gest challenge is to have enough horsemeat on a regular basis throughout the year. Almost all horsekeepers think that utilizing horsemeat as foodstuff is a good thing but opinions about slaughtering the horse vary. When thinking about how to put a horse away, economical factors and good circumstances are the most important and beneficial factors that encourage horseowners to have their horses slaughtered....

Tämän opinnäytetyön tarkoituksena on tarkastella Karl Fazer Cafén yritysasiakkaiden ostokäyttäytymistä vuosina 2008 ja 2009 ja tyypitellä yritysasiakkaat sen mukaan erilaisiin ostajaryhmiin. Tavoitteena on saada yksityiskohtaisempaa tietoa Karl...
The buying behaviour of Karl Fazer Café’s business customers in 2008 and 2009 The purpose of this bachelor thesis is to explore Karl Fazer Café’s business customers' buying behaviour in 2008 and 2009, and based on that, to categorize the business customers into different customer groups. The main goal is to get more detailed information about the business customers' purchases, the frequency, and the development of sales. Also, the aim is to find explanations for both negative, and positive changes in purchases, and to interpret the reasons that have an impact on the business customers' buying behaviour. The theoretical chapters include relationship marketing with special focus on market control and the buying behaviour of business customers. Furthermore, economic situation in the tourism and hospitality industry during the past few years is considered. The empirical data in the Excel-files were created by collecting it manually from the business customers' monthly invoices, covering the years 2008 and 2009. The data included 256 business customers in 2008 and 316 business customers in 2009. The business customers were categorized into six customer groups based on their purchasing volume and frequency of purchasing. The changes in the sales were presented graphically. In order to support the analysis, the monthly product purchases from the invoices in 2008 and 2009 were constructed into a database, and were sorted separately by the year and by product groups. The results indicate that the total purchase profiles in 2008 and 2009 are similar, but the volume of purchases in 2008 is higher than in 2009. In 2009 purchases decreased about 20,6 percent compared to the previous year. The volatile state of economy partially explains the decrease of business customers cutting their costs. Moreover, less expensive product sales increased as the sales of expensive products decreased. The frequency of purchases diminished compared to the year 2008. In addition, Karl Fazer Café lost a few significant business customers. However, the year 2010 (January-October) indicates signs of recovery as the total purchase levels have risen 17,5 per cent compared to the year 2009. In order to increase sales and profits, it is more worthwhile to encourage and maintain the existing business customers, than to create completely new customer relationships. Karl Fazer Café's target is to gather as many long-lasting loyal business customers as possible. Furthermore, Karl Fazer Café has to invest more in appearing in different kinds of marketing events to promote and to secure the future of the company....

Tapahtumamarkkinointi on osa yritysten markkinointiviestintää ja yhä useampi yritys ulkoistaa tilaisuuksien järjestämisen tapahtumatoimistoille. Kilpailu tapahtuma-alalla on kovaa, ja erilaisia toimijoita on paljon. Siksi toimistojen on ensiarvoisen...
The hopes and expectations of companies for event production firms Event marketing is an integral part of companies’ marketing communications. Many companies have started to outsource their event management to event production companies. The competition in the event production business is tough and there is a great number of competitors. Therefore it is crucial for production companies to know exactly what their customers want. The main purpose in this thesis is to find out the expectations and hopes of the companies on event production companies. The purpose is also to discover customer needs. In the theoretical section of the thesis main concepts of event marketing and event production companies’ tasks are defined. What comprises a successful event, what makes up service and partnership are also established. The study was conducted in the form of eight theme interviews where the respondents were company representatives who had a positive attitude towards event management. Interviews themes were connected with the theoretical section mentioned above. The themes were created in cooperation with event production companies and they were based on the actual needs of the corporate world. The themes were as follows: basic facts of the interviewees, selection of an event production company, what makes up a successful event, forms of cooperation with an event production company and the extent and development of the cooperation. The main results correlated in some extent with the theoretical realm of event coordination. As literature and this thesis highlight, event producers should define a target for the event and they should stay within the budget. It was surprising that companies hoped to receive new ideas. They also showed willingness for a long-term partnership. Based on this thesis it is possible to draw up three main conclusions. Firstly, companies hope to receive clear goal setting and producers’ ability to reach the target. Secondly, they are hoping for new ideas. And finally, they expect possibilities for a partnership. As this study suggests, there lies a possibility for further studies which would enhance the services of event production companies....

strategisesti. Tavoitteiden saavuttamiseksi yritykset ovat soveltaneet toiminnassaan laatujohtamisen periaatteita, jolloin koko yritys on sitoutunut laadun kehittämiseen ja ylläpitämiseen. Tämä opinnäytetyö on työelämälähtöinen projekti, jonka toimeksiantajana...
Building of a quality management system for a service company Importance of quality is emphasized all the time and it has been raised as one of the most important ‎competition assets for a company. Companies try to improve the quality of their operations to keep up with ‎the market, to improve customer satisfaction and to develop strategically. In order to reach these goals, ‎companies have applied total quality management principles in their operations and, as a result, the whole ‎company is committed to developing and maintaining the quality.‎ The idea and need for this thesis project stem from the working life context. As a client was one service ‎sector’s company, which serves business services. The aim of the thesis was to plan and create an ‎operating quality management system for the company. The idea for the development of the quality ‎management system came from the manager of the unit of the target company. The idea was to standardize ‎the procedures of the company and improve the quality of operation.‎ The purpose of this research was to determine the quality of the company’s operations with staff interviews ‎and a customer inquiry. These concentrated on collecting opinions on how the issues related to quality in ‎this particular company were experienced by the staff and the customers, and which parts needed ‎development. The results of the interviews and the inquiry were used in constructing the quality management ‎system and the identified problems were taken into account during the development of the system. The ‎quality management system was realized step by step and the development made use of the research ‎results, ISO 9001:2008 - standard, literature and electronic sources. The quality management system has ‎been adopted by the company and it is in everyday use.‎...

Opinnäytetyön aiheena oli tuottaa perehdytysmateriaali Cumulus Airportin vastaanottoon, jota käytetään apuvälineenä uuden työntekijän perehdyttämisessä. Tavoitteenamme oli kehittää vastaanoton perehdytystä perehdyttämiss ...

Yksi tulevaisuuden ilmiöistä on väestön huomattava ikääntyminen kaikissa kehittyneissä teollisuusmaissa. Ikäihmisen hyvä arki koostuu myös hyvästä ruoasta ja jokaiselle ikäihmiselle tulisi antaa mahdollisuus hyvään ja terveelliseen ruokaan. Tällä...
The Snack Basket for Senior Citizens- A User-Oriented Development Process from Idea to Product Notable aging of population is one of the future phenomena in all developed industrialized countries. Senior citizens good everyday life partially consists of good nutrition, which every senior citizen should be given an opportunity to achieve. This research studies the need of a snack basket for senior citizen. The objective was to develop a product called the Home Basket for senior citizen. The home basket bases on user-oriented product development. The objective of the Home Basket is to offer healthy and diverse snack options for senior citizens who live at home. The idea for the Home Basket originates from a service development event for senior citizen held by Active Life Village and Aalto University in summer 2009. This study was commissioned by Active Life Village. The product development process was realized in Laurea University of Applied Sciences. In this thesis user information has been submitted to the Home Basket. The theoretical context of this thesis focuses on user-oriented product development. The clarification of product development is included in the theoretical section. The theoretical context starts from the beginning of the idea, which is followed by an analysis of the user-oriented product development process. This thesis emphasizes the first steps of a user-oriented product development of a new innovation. A qualitative research method was used as the research method in this thesis. The research material has been collected through interviewing and observing eight senior citizens who tested the product. The research information has been gathered from the user-oriented product development process, where users are in the centre of producing the information. During the process, information has been gathered from different parts of the product development, in order to be able to develop the product further. The people participating in the experiment of this product were trying out the product in the comfort of their own homes as a part of their everyday lives. The research shows that, a need for a product like the Home Basket exists. According to the results of this research a further development of the Home Basket is justified. In the further pieces of research of the Home Basket, the product should be tested by the actual target group, in order to examine the necessity of this product thoroughly. The development ideas which are included in the conclusion chapter are the main results of this thesis. Based on these development ideas, further development of this product can be fulfilled....