Haku

Tämä opinnäytetyö käsittelee liiketoimintasuunnitelman laatimista. Tavoitteena on laatia kan-‎nattava ja menestymismahdollisuuksia omaava liikeidea. Toisena tavoitteena on laatia kattava ‎kooste aiheeseen liittyvästä ...

Tämän opinnäytetyön aihe on Joutsenmerkin hakuprojektin selvittäminen hotellille. Toimeksiantaja työssämme on Sokos Hotel Tapiola Garden ja Joutsenmerkki-projekti aloitettiin maaliskuussa 2009. Opinnäytetyön tavoitteena on selvittää Joutsenmerkin...
Ecolabelling Sokos Hotel Tapiola Garden with the Swan logo The subject of the thesis is to clarify the application project for the Swan ecolabel for the hotel. The client of the thesis is Sokos Hotel Tapiola Garden. The Swan ecolabel project started in March 2009. The goal in the thesis is to study the criteria of the Swan label, and compare their fulfillments in practice in the hotel. The hotel’s current state was examined on the basis of which changes required by the Swan label criteria were made. The thesis is functional. Sources and material include literature, Swan label criteria for hotels, meetings with environmental experts, and Radisson Blu hotels’ material from the application project. Responsible persons were interviewed from the organization’s different departments. The Swan label criteria include eight main sections. Each section is described one by one, with changes performed if needed. Even changes that could have been done to obtain additional points are explained. Exploring the current state of the hotel took approximately two months. As a result an information packet was produced about the different stages during the Swan label application project. The Swan label application consists of four compulsory limits, criteria and points. Sokos Hotel Tapiola Garden achieved more points than necessary but the compulsory energy limit was exceeded. The facilities department of the organization is currently solving the problem. The fault probably already originates from the building of the hotel because the energy consumption is 30 per cent more than the Swan label criteria requires. The application is ready to be sent when the energy problem is solved. Although the thesis is completed before Tapiola Garden receives the Swan label the writers will be involved in the Swan label project until the hotel possibly receives the Swan label....

Tämä opinnäytetyö käsittelee markkinointisuunnitelmaa ja operatiivisen markkinoinnin keinoja business to business -markkinoinnissa. Kohdeyrityksenä on yritys x. Tavoitteena on kuvata x yhtiön b-to-b -myyntimallia ja työtuolien markkinointia peilaten...
Developing the marketing and sales of office chairs at x company This Bachelor’s thesis deals with methods of marketing plan and operative marketing in business to business marketing. The target company of this thesis is x company. The purpose of this thesis is to describe the company’s business to business trade and also marketing of office chairs and describe them with literature and the results of the study. Another purpose is to explore expert knowledge of the company’s salespersons in marketing and selling of office chairs. The overall aim of the study is to give recommendations to the planning of marketing and sales. The study was based on both quantitative and qualitative methods. The theoretical part of the study investigates briefly the company and office chairs, the steps of the marketing plan and the forms of operative marketing. In addition, it exam-ines company’s operative marketing. In business to business selling operative marketing includes internal marketing, direct mail advertising and personal selling. This study also includes a survey among the salespersons of company. The survey aims at clarifying the know-how and expert knowledge of the salespersons of marketing and selling. There is a lot of know-how in personal selling and product marketing among salespersons in company. The results of the survey gave good advice to develop the sales of office chairs. The results are analysed thematically. According to the results of theoretical part of the study it can be concluded that the conscientious planning and implementation of the marketing plan are important conditions for effective and successful sales campaigns. Although the literature suggests that to have a continually better marketing and trade it is worth doing customer surveys regularly which clarify customers’ response and opinions towards the products, pricing, service and company....

Opinnäytetyössäni tarkastelen tapahtuman järjestämistä yleisesti sekä sellaisesta näkökulmasta, että mukana on vieraan kulttuurin edustajia. Opinnäytetyöni on toiminnallinen opin-näytetyö, jossa minulla on toimeksiantajana ja kumppanina Tikkurilan...
Arranging an event and other cultures effect on arrangements - Case Finland – Sendai seminar In this thesis I take a look at arranging an event from the perspective of cultural differences. The thesis is functional thesis and the employer is Laurea University of Applied sciences, Tikkurila unit and Helena Erjanti. Also involved in this project is Helsinki School of Economics, city of Vantaa, city of Espoo and also from Japan, city of Sendai and Tohoku Fukushi University. In this project I arranged a seminar and a visit week for the Japanese guests. The seminar is called Finland- Sendai seminar and it was arranged this year for the fourth time. Every other year it is in Japan. The idea of this seminar and the whole co-operation is to share information and opinions about elderly care and new innovations in this area. It was interesting to see, how much similarity there is between Finnish and Japanese culture. When you know some other culture well, you can understand many habits and behaviour models a lot better. That can make interaction in business and overall a lot easier. The cultural differences had a massive effect during this project. My job in this project was to work as a project manager, under the supervisor of Helena Erjanti. Practically my job was to make reservations to restaurants, arrange transport to different places and plan the menu of the week. Also my job was to plan business gifts to Japanese guests and instruct employees I had as my help during the week. Finally the product I created was a tool which helps future Finland- Sendai seminar project managers in their jobs. The tool includes many things but the most important areas are the budget, list of people who are involved in this seminar and their contact information, menu of the seminar week 2008 and memory DVD. The memory DVD includes photos during the visit week and it will be sent to Japanese visitors in December. The general opinion about this tool is that it will help the next person, who is arranging this kind of seminar week. It saves time and trouble and gives the project manager a chance to concentrate on more important things. Of course finally this tool can be evaluated in year 2010, when the next similar seminar is arranged. I can only assume the value of this tool by the feedback I have been given and through my own experiences....

Laurea-ammattikorkeakoulu Tiivistelmä Laurea Leppävaara Palvelujen tuottamisen ja johtamisen koulutusohjelma Tiina Kortesmäki Henkilöstöjohtamisen vaikutus työmotivaatioon case: Suomen Tähtihovit Oy Toukokuu ...

NUORI YRITTÄJÄ Kyselytutkimus Riihenmäen koulun yrittäjyysluokan oppilaiden yrittäjyysasenteista Tutkimuksen tavoitteena oli kartoittaa Mäntsälän Riihenmäen koulun yrittäjyysluokalla opiskelevien oppilaiden yrittäjyysasenteita ja...
to entrepreneurial attitudes. Intention was also to research, whether the entrepreneur person is already recognised in some young people. This Bachelor’s thesis consists of a theory section and a survey. Questions of the survey are made on the grounds of the causal...

Hotelli- ja ravintola-alan perustutkinto on jatkuvan tarkastelun alla ja kehittämisen kohteena. Työskentelen ravintola- ja hotellipalvelualan tutkintotoimikunnassa, jonka tehtävänä on mm. toimia aloitteellisesti ...

Idea opinnäytetyölle syntyi omasta kiinnostuksesta ja rakkaudesta kahviin. Taustalla on myös työkokemukseni kahvin parissa. Teoriaosiossa kuvataan kahvia tuotteena ja palvelutuotteena. Opinnäytetyön tavoitteena oli selvittä, miten kahvilan asiakkaat...
Coffee as a serving product experienced by café’s customers The idea for the thesis was generated out of my own interest and love for coffee. It was also backed by my working experience with the product. The aim of this thesis is to find out how café customers experience coffee as a service product. Although Finland is one of the top countries of coffee consumption, the café culture is still in a relatively undeveloped state. In the theory section of the thesis, coffee is being described as a product and as a service product. The study was qualitative. The basis for the questionnaire form was the figure of Layers of Service Product by Ylikoski. The questionnaire was formulated by using the technical of indirect sentence filling. The data was collected in Lohja in autumn 2008 at cafés Konditoria St. Honoré and Torikahvila, and it was conducted by delivering the customers questionnaire forms. There were altogether 50 forms delivered of which 44 came back filled; 34 from St. Honoré and 10 from Torikahvila. The answers were altogether very similar regardless of age, sex or café. Coffee is a service product, a nucleus product around which assistance services and support services are formed. The results revealed that coffee was considered an important although not necessarily the crucial factor in choosing a café. The results indicate that the other heavily influential factors are location, company and previous positive experiences. The results of this thesis can be used in further studies of this subject. This data can also be exploited in founding a new café....

Opinnäytetyön tavoitteena oli tehdä omavalvontasuunnitelma Keravan Kartanolle. Keravan Kartano oli Laurea-ammattikorkeakoulun opiskelijoiden hoitama kokous- ja juhlapalveluyritys, jossa päivittäin ylläpidettiin myös kahvilaa. Keravan kaupungin...
Making a self-control plan for Keravan Kartano The purpose of the thesis was to make a self-control plan for Keravan Kartano. Keravan Kar-tano was a conference and banqueting service runned by students from Laurea University of Applied Sciences. There was also a cafeteria which was runned daily. Kartano, which is owned by the city of Kerava, has been active only in summers and the students, who have taken care of Kartano for six years, have been from the unit of Laurea Järvenpää. The writer of this the-sis worked for Kartano in summer 2008 as entrepreneurial student with six other entrepreneur students. Responsibilities included the updating of the old self-control plan of Kartano. The old self-control plan required comprehensive renewal so in the end it became the topic of this thesis. Making a self-control plan is statutory on every viand enterprises. The purpose of this project was to make a functional and practical self-control plan. Another aim was also to tell the basic facts how to work in the kitchen, banqueting hall and cafeteria of Keravan Kartano, and in that way facilitate the annually changing student group running the enterprise. This self-control plan is written so, that it can be used in Keravan Kartano in the future. Only the updates for self-control plan are annually required. The thesis is functional and it contains for drafting directions a self-control plan, the self-control plan, self-control forms and also a cleaning plan. Elaboration part contains theoretical facts for the self–control plan. It contains current information on continually changing hygi-enic and self-control matter. The different parts of the self-control plan have presented the self-control theory connected to Keravan Kartano’s action routines. The plan furthermore describes how should file the self-control and which forms are the right ones for it. It was necessary to have the operational self-control plan for Keravan Kartano as soon as pos-sible and the intention was to make it practical and explicit. When the self-control plan was made, it was approved by Kerava’s health inspector. The self-control plan was in Keravan Kartano last summer. During summer 2008 entrepreneur students evaluated the functionality of the plan so changes were made based on feedback and altered legislation for the final self-control plan. The theory part for the thesis was made after the functional part....

Laurea-ammattikorkeakoulu Tiivistelmä Laurea Leppävaara Palvelujen tuottamisen ja johtamisen koulutusohjelma Sari Fiessinger Henkilöstöravintola Apollon kokoustarjoilu –ja palvelukonseptin kehittäminen Vuosi 2009 Sivumäärä 35 Opinnäytetyön tarkoitus oli tutkia ja kehittää Fazer Amican henkilöstöravintola Apollon kokous –ja palvelukonseptia asiakastyytyväisyyskyselystä saatavien tuloksien avulla. Apollo sijaitsee oikeusministeriön tiloissa ja tarjoaa catering-palveluja valtion hallinnossa työskenteleville. Työn teoriaosuudessa kuvattiin palvelukonseptia ja sen osatekijöitä ja toimintaa kokonaisvaltaisesti. Työ kertoo, miten tärkeää yrityksessä on panostaa asiakasystävälliseen palvelukokonaisuuden toteuttamiseen ja sen jatkuvaan kehittämiseen. Opinnäytetyössä asiakkailta tiedusteltiin kyselylomakkeen avulla, että minkälaisia asioita he pitävät tärkeinä kokoustarjoilu- ja palvelukonseptiin liittyvissä asioissa. Kysely toteutettiin Amican omalla survette- kyselypohjalla. Kysely lähetettiin internetin välityksellä 80.lle oikeusministeriössä työskentelevälle henkilölle. Kyselyyn vastasi 34 henkilöä. Tutkimus oli määrällinen tutkimus. Vastauksista saatiin selville, että suurin osa vastanneista oli tyytyväisiä kokouskahvitustuotteisiin ja siihen liittyvään palveluun. Avoimista vastauksista saatiin selvemmin kehitysideoita, joita tullaan hyödyntämään jatkossa. Parhaimmat tulokset saatiin palvelutapahtumaan liittyvistä vastauksista, kuten kokouspalvelujen suunnitteluvaiheeseen liittyvissä asioissa. Kokoustuotteiden keveyteen ja kokoon haluttiin selkeimmin parannusta. Suurin osa vastaajista oli naisia ja 50 - 59 vuoden ikäisiä. Opinnäytetyötä tullaan hyödyntämään henkilöravintola Apollossa, jossa on jo tehty kokoustarjoiluun– ja palvelukonseptiin parannuksia opinnäytetyön tuloksia hyödyntämällä. Asiasanat: palvelu, palvelukonsepti, asiakastyytyväisyys...
consisted mostly of women in the age of 50-59 years. The bachelor’s thesis will be utilised in the staff restaurant Apollo where improvements in the conference catering and service concept have already been made based on the results of the thesis...