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Viitteet 971-980 / 1005
BarLaurean mahdollisuudet saavuttaa Joutsenmerkki
(Laurea-ammattikorkeakoulu, 2009)
Joutsenmerkki on vapaaehtoinen yhteispohjoismainen Ympäristömerkki. Opinnäytetyö on osa kehittämistyötä, jonka tavoitteena on hakea Joutsenmerkintää BarLaurean toiminnalle. Joutsenmerkin anomiseen tähtäävät toimenpiteet on aloitettu keväällä 2009...
BarLaurea’s chances to obtain the Nordic Ecolabel Nordic Ecolabel is a joint voluntary environmental certification within the Nordic countries. This practice based thesis is part of a developmental work for the application of Nordic Ecolabel for the restaurant operation of BarLaurea. The work aiming to the application of Nordic Ecolabel was started in the spring 2009 by a preliminary work plan. The goal is to apply in practice the measures described in the work plan. These measures will be documented in the Nordic Ecolabel folder as part of the application. The work explores the present situation of environmentally-sensitive matters in relation to the application of the Nordic Ecolabel and any changes in the practical operations of BarLaurea in order to fulfil the Nordic Ecolabel criteria in the application process. The thesis explored environmentally-friendly products and work methods, which are required for obtaining the Nordic Ecolabel. A guideline for this practice based thesis was taken from the criteria of the environmental Nordic Ecolabel for restaurants. Additional background facts were searched from the related literature and Internet sources. In order to obtain practical benefits from this study a lot interviews were conducted with various co-operating contacts to evaluate BarLaurea`s qualifications for the Nordic Ecolabel. These Interviews and other collected information yielded a large number of appendixes and documents for the Nordic Ecolabel folder. The conclusion of the thesis is that BarLaurea can meet the main criteria required for the application. Challenges will be met, especially in the energy reduction and water usage. Further investigations and corrections may cause some changes in the Nordic Ecolabel folder during the spring 2010. Nordic Ecolabel certification offers the students of BarLaurea an environmentally-friendly facility where they can study working methods by sustainable development practices and learn in practice according to LbD-model....
BarLaurea’s chances to obtain the Nordic Ecolabel Nordic Ecolabel is a joint voluntary environmental certification within the Nordic countries. This practice based thesis is part of a developmental work for the application of Nordic Ecolabel for the restaurant operation of BarLaurea. The work aiming to the application of Nordic Ecolabel was started in the spring 2009 by a preliminary work plan. The goal is to apply in practice the measures described in the work plan. These measures will be documented in the Nordic Ecolabel folder as part of the application. The work explores the present situation of environmentally-sensitive matters in relation to the application of the Nordic Ecolabel and any changes in the practical operations of BarLaurea in order to fulfil the Nordic Ecolabel criteria in the application process. The thesis explored environmentally-friendly products and work methods, which are required for obtaining the Nordic Ecolabel. A guideline for this practice based thesis was taken from the criteria of the environmental Nordic Ecolabel for restaurants. Additional background facts were searched from the related literature and Internet sources. In order to obtain practical benefits from this study a lot interviews were conducted with various co-operating contacts to evaluate BarLaurea`s qualifications for the Nordic Ecolabel. These Interviews and other collected information yielded a large number of appendixes and documents for the Nordic Ecolabel folder. The conclusion of the thesis is that BarLaurea can meet the main criteria required for the application. Challenges will be met, especially in the energy reduction and water usage. Further investigations and corrections may cause some changes in the Nordic Ecolabel folder during the spring 2010. Nordic Ecolabel certification offers the students of BarLaurea an environmentally-friendly facility where they can study working methods by sustainable development practices and learn in practice according to LbD-model....
Liiketoimintasuunnitelma; kokki kotiin toiminnalle
(Laurea-ammattikorkeakoulu, 2009)
yritystoiminnasta ja yrittäjyydestä kokonaiskuva, jota peilataan tekijöiden omaan yritysideaan sekä haluun toimia yrittäjinä. Opinnäytetyön haluttiin palvelevan tekijöiden omaa tarkoitusta ja projektista on apua tulevaisuudessa,jolloin liikeidean kaltainen yritys...
Business Plan. CASE: 'Chef at Home' This Bachelor’s thesis is a business plan for a business, whose business‐idea is to produce food services. The purpose of the thesis was to figure out if it is profitable to establish a company with this business idea. One of the goals was to get a general view about entrepreneurship, that could be mirrored to the students own business idea and the desire to possibly take on entrepreneurship in the future. The thesis is practice–based. The actual business plan is compiled from information about different areas that include: forming a business plan, starting a business, entrepreneurship and also business in general. Literature on the subject, some Internet sources and interviews from professionals have been used to gather some theoretical knowledge about the subject. The aim has been to present the theoretical knowledge from the aspect of the nutrition business. The practical part of the thesis includes the actual business plan with profitability calculations. Based on the results of the study, the business activity was evaluated to be profitable. In the frame given by this study some strategic choices were created for the company. In addition, the thesis gives insight to the operational environment and the future of the industry. At the end of the thesis some realistic information is gathered about the economy and profitability of the possible company. As a whole, the goals set for the thesis were achieved....
Business Plan. CASE: 'Chef at Home' This Bachelor’s thesis is a business plan for a business, whose business‐idea is to produce food services. The purpose of the thesis was to figure out if it is profitable to establish a company with this business idea. One of the goals was to get a general view about entrepreneurship, that could be mirrored to the students own business idea and the desire to possibly take on entrepreneurship in the future. The thesis is practice–based. The actual business plan is compiled from information about different areas that include: forming a business plan, starting a business, entrepreneurship and also business in general. Literature on the subject, some Internet sources and interviews from professionals have been used to gather some theoretical knowledge about the subject. The aim has been to present the theoretical knowledge from the aspect of the nutrition business. The practical part of the thesis includes the actual business plan with profitability calculations. Based on the results of the study, the business activity was evaluated to be profitable. In the frame given by this study some strategic choices were created for the company. In addition, the thesis gives insight to the operational environment and the future of the industry. At the end of the thesis some realistic information is gathered about the economy and profitability of the possible company. As a whole, the goals set for the thesis were achieved....
"Mistä tiedän, mitä otan lautaselleni?" Ravitsemispalvelujen käyttäjälähtöinen kehittäminen
(Laurea-ammattikorkeakoulu, 2009)
Opinnäytetyöni tutkimuksena kehitettiin ravitsemispalveluja käyttäjälähtöisesti heikkonäköisten asiakkaiden näkökulmasta. Taustana opinnäytetyölle toimii Laurea-ammattikorkeakoulun
Gusto-hanke, jonka tavoitteena on kehittää ravitsemispalvelujen käyttäjälähtöistä kehittämistä.
Hankkeen toimeksiantajana toimii yliopettaja Auli Guilland. Opinnäytetyöni toteutettiin Uudellamaalla sijaitsevan vanhusten palvelutalon ravintolassa. Sekä palvelutalo että tutkimukseen osallistuneet vanhukset pysyvät tutkimuksessani anonyymeina. Tutkimuksen tavoitteena on tuottaa palveluntarjoajalle käyttäjätietoa ja parantaa ravintolan palveluprosessia käyttäjälähtöiseksi.
Opinnäytetyössäni on käytetty laadullista eli kvalitatiivista tutkimusmenetelmää. Tutkimuksen lähestymistapana on etnografia. Opinnäytetyöni tutkimuksessa sovelletaan etnografiaa käytettävyystutkimuksen näkökulmasta, jossa käyttäjät ovat keskiössä tiedon tuottajina. Tutkimuksen
kohderyhmäksi valikoituivat heikkonäköiset vanhukset heidän kykynsä perusteella tuottaa uutta tietoa palvelujen kehittämiseksi. Tutkimusaineisto on kerätty havainnoimalla ja
haastattelemalla kolmea heikkonäköistä vanhusten palvelutalon asukasta keväällä 2009. Havainnoista on kirjoitettu kenttämuistiinpanoja. Empiirisen tutkimusaineistonanalyysin tuloksena on kuvaus ravintolan palveluprosessista. Palveluprosessi on valokuvattu palvelutalon ulko-ovelta ravintolan astianpalautuspisteeseen, jolloin lukijalle välittyy kuva siitä, miten kaihia sairastavat heikkonäköiset asiakkaat näkevät.
Tutkimuksen tuloksena ovat kehittämisehdotukset palvelutalon ravintolalle sekä käyttäjätieto tutkimukseen osallistuvasta käyttäjäryhmästä. Tutkimustulokset on käsitelty sekä asiakkaan
että palveluntarjoajan näkökulmasta. Keskeiset kehittämisehdotukset ovat kontrastien lisääminen,
ruokalistan muokkaaminen helppolukuiseksi, ruoka-annoksen värikkyyden lisääminen, salaattipöydän muutokset sekä tuotteiden esillepano. Tulevaisuuden investointeja ajatellen
on ehdotettu hankittavaksi helpommin havaittavia astioita.
Tutkimuksen tarkoituksena ei ole tuottaa yleistettävää tietoa, koska käyttäjälähtöinen kehittäminen on pääsääntöisesti tapauskohtaista. Tuloksia voidaan hyödyntää ravitsemispalvelujen käyttäjälähtöisessä kehittämisessä esimerkiksi Gusto-hankkeen yhteydessä. Palveluntarjoajat
näkevät esimerkiksi kuvien perusteella miten heikkonäköiset näkevät, ja osaavat kehittää sen perusteella palveluprosessia. Kehittämistyön tuloksena kohderavintolassa on tehty muutoksia palveluprosessissa. Työn arviointi suoritettiin palvelutoimenjohtajalta ja ravintolan emännältä
saadun palautteen perusteella. Tulokset on koettu hyödyllisinä ja tehdyt muutokset ovat auttaneet palveluprosessin hahmottamista....
was carried out in a restaurant, which is located in a home for the elderly in southern Finland. The home for the elderly as well as the participants of the research remains anonymous in the thesis. The goals of the research are to deliver user...
was carried out in a restaurant, which is located in a home for the elderly in southern Finland. The home for the elderly as well as the participants of the research remains anonymous in the thesis. The goals of the research are to deliver user...
Perehdytysohjelman kehittäminen kokouspalvelutoiminnan tueksi
(Laurea-ammattikorkeakoulu, 2009)
, joka vastaa myös Grand Marina - hotellin kokouspalveluista. Marina Congress Center on yksi kaupungin ja maan suurimmista kokous- ja kongressikeskuksista. Viereinen Scandic Grand Marina – hotelli tukee kongressikeskuksen palveluita tarjoamalla 462...
Developing Program of Induction Training to Support Meeting Services The goal of this thesis is to develop a program of induction training for the needs of Marina Congress Center` s meeting department. There is a demand for a program of induction training, because before there has not been any complete model for that. To develop a program of induction training, literature, theme interviews, old theses, project meetings and observation have been used. The target company of the thesis is Scandic hotel chain’s Marina Congress Center. It`s meeting department is responsibility for meetings at Grand Marina - hotel as well. Marina Congress Center is one of the biggest congress centres in Helsinki. Besides the existing hotel, Grand Marina supports the services of the congress centre by offering 462 hotel rooms and several small meeting rooms. This project started by searching information about induction training from literary sources. According to sources, induction training means all those actions which help the employee to get known his workplace, its courses of action, work environment and co-workers. Induction training is important, because it will help employees to learn to work independently, to work without mistakes, to increase work atmosphere, motivation and company image. All the most important emphasis of the program of induction training are surveyed by project meeting, observation and interviewing the staff of the meeting department. Based on the interviews, it seems that there is a demand to develop the current induction training. The general wish was to get more supporting tools for induction training and clear instruction about responsibilities of running it. Furthermore the general wish was to get more follow up starting from the beginning of induction training. Summaries of the project meetings and observation support all given results from the interviews. As a result of the thesis, the meeting department got a new program of induction training. The program consist s frame of the induction training, employee`s handbook, A-Ö - guide and a checklist of induction training. The program will be used at Marina Congress Center’s meeting department and as a electronic document it will be easy to update later on. It will be important tool for induction training. The thesis writer is satisfied with the results of the thesis because of the program and because of his own individual learning. While collecting material for the thesis he has had a chance to develop his own professional expertise. Keywords: Meeting services, induction training, briefing of work, program of induction train-ing...
Developing Program of Induction Training to Support Meeting Services The goal of this thesis is to develop a program of induction training for the needs of Marina Congress Center` s meeting department. There is a demand for a program of induction training, because before there has not been any complete model for that. To develop a program of induction training, literature, theme interviews, old theses, project meetings and observation have been used. The target company of the thesis is Scandic hotel chain’s Marina Congress Center. It`s meeting department is responsibility for meetings at Grand Marina - hotel as well. Marina Congress Center is one of the biggest congress centres in Helsinki. Besides the existing hotel, Grand Marina supports the services of the congress centre by offering 462 hotel rooms and several small meeting rooms. This project started by searching information about induction training from literary sources. According to sources, induction training means all those actions which help the employee to get known his workplace, its courses of action, work environment and co-workers. Induction training is important, because it will help employees to learn to work independently, to work without mistakes, to increase work atmosphere, motivation and company image. All the most important emphasis of the program of induction training are surveyed by project meeting, observation and interviewing the staff of the meeting department. Based on the interviews, it seems that there is a demand to develop the current induction training. The general wish was to get more supporting tools for induction training and clear instruction about responsibilities of running it. Furthermore the general wish was to get more follow up starting from the beginning of induction training. Summaries of the project meetings and observation support all given results from the interviews. As a result of the thesis, the meeting department got a new program of induction training. The program consist s frame of the induction training, employee`s handbook, A-Ö - guide and a checklist of induction training. The program will be used at Marina Congress Center’s meeting department and as a electronic document it will be easy to update later on. It will be important tool for induction training. The thesis writer is satisfied with the results of the thesis because of the program and because of his own individual learning. While collecting material for the thesis he has had a chance to develop his own professional expertise. Keywords: Meeting services, induction training, briefing of work, program of induction train-ing...
Kunnan siivouspalvelun osatuottavuuden ja yksikkökustannusten muutos 2007 - 2008
(Laurea-ammattikorkeakoulu, 2009)
kaupungin siivouspalveluja tuotetaan tällä hetkellä omana tuotantona ja ostopalveluna. Tässä työssä vertasin omana tuotantona ja ostopalveluna tuotettujen koulukiinteistöjen siivouspalvelun osatuottavuutta ja yksikkökustannusten muutosta vuosina 2007...
Changes in part-productivity and unit costs of municipal cleaning services years 2007-2008 The purpose of the thesis is to examine the changes part-productivity and unit costs of cleaning services in 2007-2008 after the change in the organization. All the persons doing the cleaning service in City of Vantaa were transferred to another unit of Tilakeskus, from 1.1.2007. Before the organizational change in the cleaning services, the industry was dispersed over the city's various industries. City of Vantaa, cleaning services are now produced as a separate production and purchased services. This work compared cleaning services in two different school buildings. In one of them cleaning services were produced by own production and in the other one cleaning services were subcontracted. Changes in the part-productivity and the unit costs were compared in 2007-2008. The unit cost was calculated based on from different systems. This thesis looked at different function models of the municipal services: self-production, customer-producer model, purchase services or outsourcing of services. In the City of Vantaa cleaning services have been produced in various models and the goal is to provide cleaning services in a cost-effective and customer-oriented way. In City of Vantaa the productivity program 2010-2013 aims to develop functionality of all the products and services. The goal is to achieve a two percent saving on an annual basis. Improving the productivity of the City of Vantaa is a mode of operation and the productivity of the program aims to encourage staff to develop, measure the productivity of the agreed indicators and increase monitoring. The City of Vantaa is a growing city. The number of square meters to clean has increased every year. The number of the cleaners has reduced it can be seen that the overall productivity is increased. The biggest cost of cleaning services is personnel costs. Cleaning services are below the annual budget allocated to it. The cleaning services of the two school buildings were compared in 2007-2008. Part-productivity was not developed in those locations over two years. Purchased services in this school building were cheaper than the cleaning by own production. Cost difference narrowed in 2008. There is not much information available of municipal cleaning services´ productivity, or close to it, the concepts of efficiency and effectiveness. Publicly funded services or products are expected to be transparent. Hopefully that in the future there is more information available about municipal cleaning services because municipal own production is still the most popular method to produce cleaning services. The new approaches of the cleaning services have not met expectations....
Changes in part-productivity and unit costs of municipal cleaning services years 2007-2008 The purpose of the thesis is to examine the changes part-productivity and unit costs of cleaning services in 2007-2008 after the change in the organization. All the persons doing the cleaning service in City of Vantaa were transferred to another unit of Tilakeskus, from 1.1.2007. Before the organizational change in the cleaning services, the industry was dispersed over the city's various industries. City of Vantaa, cleaning services are now produced as a separate production and purchased services. This work compared cleaning services in two different school buildings. In one of them cleaning services were produced by own production and in the other one cleaning services were subcontracted. Changes in the part-productivity and the unit costs were compared in 2007-2008. The unit cost was calculated based on from different systems. This thesis looked at different function models of the municipal services: self-production, customer-producer model, purchase services or outsourcing of services. In the City of Vantaa cleaning services have been produced in various models and the goal is to provide cleaning services in a cost-effective and customer-oriented way. In City of Vantaa the productivity program 2010-2013 aims to develop functionality of all the products and services. The goal is to achieve a two percent saving on an annual basis. Improving the productivity of the City of Vantaa is a mode of operation and the productivity of the program aims to encourage staff to develop, measure the productivity of the agreed indicators and increase monitoring. The City of Vantaa is a growing city. The number of square meters to clean has increased every year. The number of the cleaners has reduced it can be seen that the overall productivity is increased. The biggest cost of cleaning services is personnel costs. Cleaning services are below the annual budget allocated to it. The cleaning services of the two school buildings were compared in 2007-2008. Part-productivity was not developed in those locations over two years. Purchased services in this school building were cheaper than the cleaning by own production. Cost difference narrowed in 2008. There is not much information available of municipal cleaning services´ productivity, or close to it, the concepts of efficiency and effectiveness. Publicly funded services or products are expected to be transparent. Hopefully that in the future there is more information available about municipal cleaning services because municipal own production is still the most popular method to produce cleaning services. The new approaches of the cleaning services have not met expectations....
Myynninedistämisen vaikutus kuluttajan ostopäätökseen – case MAGGI liemikuutioiden reseptivihkot
(Laurea-ammattikorkeakoulu, 2009)
Opinnäytetyön toimeksiantajana toimi elintarvikeyritys Suomen Nestlé Oy. Suomen Nestlé uudelleen lanseerasi 1.1.2009 MAGGI liemikuutioiden tuotesarjan aiemmin toteutetuista kuluttajatutkimuksista saatujen tulosten pohjalta. ...
Yrityspuiston käyttäjän ympäristöohjeistuksen sisällys
(Laurea-ammattikorkeakoulu, 2009)
Ympäristövaikutusten vähentäminen on ajankohtainen asia, haitallisia ympäristövaikutuksia ja energiankulutusta pyritään hallitsemaan erilaisin keinoin. Tämän opinnäytetyön tavoitteena oli tuottaa ympäristöohjeistukselle rakenne, jonka mukaisesti...
The Contents of the Business Park User’s Environment Manual The reduction of environmental effects is a current topic: people try to control harmful effects on the environment and the use of energy by different means. This study's goal was to build a table of contents for an environment manual. In accordance with the table of contents, the manual was designed for the business park users. The study's purpose was to create a usable tool for the premises to control environment effects. As a part of this study an environment manual was completed for a business park in the Keilaniemi suburb of Espoo. The environment manual contains instructions from the environment and energy conservation perspectives and ideas for the conservation of environment and energy. The environment manual is a part of the client's, KJ-Kiinteistöjohto Ltd., development of environmental matters in the premises. A case was used as this study's approach. The case was a business park in Espoo, High Tech Center Keilaniemi. In the study, all the users of the High Tech Center Keilaniemi premises belonged to the basic group. A questionnaire was sent to all the premises' users for them to participate in the study, so the study's sample was implemented as a total sample. The environment manual's contents were compiled with the results of the survey and literature dealing with the topic. Furthermore information from the High Tech Center Keilaniemi's facility and property manager and a representative of the client's working group for developing envi-ronmental matters were also used as source material. The survey conducted in this study charted the users' opinions about the environment manual, and matters the respondents found important to be included in the manual. The questionnaire was sent to 508 people in total 103 of returned it. The material obtained with the questionnaires was analysed by cross tabulation contents. By far a majority of all the respondents, 77.6 % considered the development of the environment manual as important or very important. A majority of all the respondents felt that the environment manual should include at least issues dealing with electricity consumption, heating and air conditioning, lighting and waste management. Of these, especially waste management of the business park was considered very important: 85.4 % of the respondents felt that the inclusion of waste management in the environment manual is important or very important. The dependency between the variables in the questionnaire was tested by the chi-square –test. According to the test more women than men considered the discussed matters influencing the environment important enough as to be included in the manual. By instructing the business park users to use building complex cleverly people can attain energy savings and reduce any possible harmful effects originating the real estate on the environment. The environment manual developed as a part of this study was formed for the client as a tool to help manage the environmental matters....
The Contents of the Business Park User’s Environment Manual The reduction of environmental effects is a current topic: people try to control harmful effects on the environment and the use of energy by different means. This study's goal was to build a table of contents for an environment manual. In accordance with the table of contents, the manual was designed for the business park users. The study's purpose was to create a usable tool for the premises to control environment effects. As a part of this study an environment manual was completed for a business park in the Keilaniemi suburb of Espoo. The environment manual contains instructions from the environment and energy conservation perspectives and ideas for the conservation of environment and energy. The environment manual is a part of the client's, KJ-Kiinteistöjohto Ltd., development of environmental matters in the premises. A case was used as this study's approach. The case was a business park in Espoo, High Tech Center Keilaniemi. In the study, all the users of the High Tech Center Keilaniemi premises belonged to the basic group. A questionnaire was sent to all the premises' users for them to participate in the study, so the study's sample was implemented as a total sample. The environment manual's contents were compiled with the results of the survey and literature dealing with the topic. Furthermore information from the High Tech Center Keilaniemi's facility and property manager and a representative of the client's working group for developing envi-ronmental matters were also used as source material. The survey conducted in this study charted the users' opinions about the environment manual, and matters the respondents found important to be included in the manual. The questionnaire was sent to 508 people in total 103 of returned it. The material obtained with the questionnaires was analysed by cross tabulation contents. By far a majority of all the respondents, 77.6 % considered the development of the environment manual as important or very important. A majority of all the respondents felt that the environment manual should include at least issues dealing with electricity consumption, heating and air conditioning, lighting and waste management. Of these, especially waste management of the business park was considered very important: 85.4 % of the respondents felt that the inclusion of waste management in the environment manual is important or very important. The dependency between the variables in the questionnaire was tested by the chi-square –test. According to the test more women than men considered the discussed matters influencing the environment important enough as to be included in the manual. By instructing the business park users to use building complex cleverly people can attain energy savings and reduce any possible harmful effects originating the real estate on the environment. The environment manual developed as a part of this study was formed for the client as a tool to help manage the environmental matters....
Yritys X:n Kokous- ja juhlapalvelujen myyntitoimintojen ja markkinoinnin kehittäminen
(Laurea-ammattikorkeakoulu, 2009)
Yritys X:n Kokous- ja juhlapalvelut kuuluu pääkaupunkiseudulla toimivan yrityksen catering –
palvelujen yksikköön. Kokous- ja juhlapalvelut myy pääsääntöisesti juhla- ja kokoustarjoiluja asiakkaiden omiin tiloihin, Kokous- ...
Anoreksian ravitsemushoito anorektikon kokemana
(Laurea-ammattikorkeakoulu, 2009)
Anoreksia on todellinen sairaus, joka on ollut olemassa jo kauan – anoreksian luonnetta ei vain ole täysin ymmärretty aikaisemmin. Anoreksian klassiset kuvaukset ovat 1800-luvulta, mutta vasta verrattain hiljattain anoreksian ominaisuuksia ja...
The nutrition treatment of anorexia nervosa and how an anorexic person experienced it Anorexia nervosa is an actual disease that has existed for a very long time, though it hasn’t been fully understood in the past. The classic representations of anorexia are from the 19th century, but only relatively recently we’ve truly come to realize the qualities and dangers anorexia contains. Simultaneously we’ve also come to understand the importance of proper treatment for this devious illness. A big part of that proper treatment is taking into consid-eration the patient’s thoughts and wishes. The chances of succeeding in treating a person’s anorexia are better when the person agrees with the treatment. The thesis consists of two parts. The first part is theoretic, and digs into the very essence of anorexia nervosa. The theoretic part attempts to explain what anorexia is, where it comes from, how it can be recognized and what can be done when anorexia has occurred. The second, exploratory, part of the thesis consists of a case-study. That part of the thesis tries to drill into the mind of an anorexic person and by doing so it tries to offer valuable information considering the treatment of anorexia nervosa. The very last bit of this thesis is devoted to conclusions and pondering. The examination of this thesis has been executed with an electrical questionnaire in March 2009. There has also been conversation via e-mail with the respondent. According to the gotten answers the respondent has gotten comprehensive treatment for her anorexia, and for the most part she has agreed with the treatment. Naturally there have been some parts of the treatment she hasn’t been completely happy about. According to the answers this pa-tient’s illness has been treated with justified seriousness. Based on the respondent’s answers the treatment of anorexia nervosa in general has got room for improvement. These matters are discussed at the end of this thesis. The idea to write a thesis about this subject rose from personal desire to understand anorexia nervosa better. The ultimate goal was to get better knowledge and thereby better under-standing of the disease, and also offer that understanding to others. Secondary goals were to recognize possible shortcomings in the treatment of anorexia nervosa, and to try to figure out solutions for those shortcomings....
The nutrition treatment of anorexia nervosa and how an anorexic person experienced it Anorexia nervosa is an actual disease that has existed for a very long time, though it hasn’t been fully understood in the past. The classic representations of anorexia are from the 19th century, but only relatively recently we’ve truly come to realize the qualities and dangers anorexia contains. Simultaneously we’ve also come to understand the importance of proper treatment for this devious illness. A big part of that proper treatment is taking into consid-eration the patient’s thoughts and wishes. The chances of succeeding in treating a person’s anorexia are better when the person agrees with the treatment. The thesis consists of two parts. The first part is theoretic, and digs into the very essence of anorexia nervosa. The theoretic part attempts to explain what anorexia is, where it comes from, how it can be recognized and what can be done when anorexia has occurred. The second, exploratory, part of the thesis consists of a case-study. That part of the thesis tries to drill into the mind of an anorexic person and by doing so it tries to offer valuable information considering the treatment of anorexia nervosa. The very last bit of this thesis is devoted to conclusions and pondering. The examination of this thesis has been executed with an electrical questionnaire in March 2009. There has also been conversation via e-mail with the respondent. According to the gotten answers the respondent has gotten comprehensive treatment for her anorexia, and for the most part she has agreed with the treatment. Naturally there have been some parts of the treatment she hasn’t been completely happy about. According to the answers this pa-tient’s illness has been treated with justified seriousness. Based on the respondent’s answers the treatment of anorexia nervosa in general has got room for improvement. These matters are discussed at the end of this thesis. The idea to write a thesis about this subject rose from personal desire to understand anorexia nervosa better. The ultimate goal was to get better knowledge and thereby better under-standing of the disease, and also offer that understanding to others. Secondary goals were to recognize possible shortcomings in the treatment of anorexia nervosa, and to try to figure out solutions for those shortcomings....
Markkinointiviestintäsuunnitelma tilasuunnitteluyritykselle
(Laurea-ammattikorkeakoulu, 2009)
tarkoituksena oli antaa työkaluja kohdeyrityksen viestinnän kehittämiseen tulevaisuudessa. Markkinointiviestintäsuunnitelmasta tehtiin erillinen taulukko, jossa esitellään markkinointiviestinnän tavoitteet, toimenpiteet ja aikataulu. Projektin lopputuloksena...
Marketing communication plan for space planning company As a functional thesis I devised a marketing communication plan for the space planning company. The plan was aimed for to the target group of new potential customers. There was no systematically planned communication for the target group before there was a need for the marketing communication plan. For generating the ideas of communicational tools I interviewed Riitta Auvinen, the executive vice president of Soprano’s communication agency and Janne Vahvaselkä, the copywriter of SekGrey called an advertising agency. The material for the theoretical section of thesis was mostly based on Vuokko’s book ‘Marketing communication’ and Isohookana’s ‘The Company’s marketing communication’. The theoretical section of concentrates on the different communication tools available. The theory of business-to-business and service marketing is also presented in the thesis. The main objective of the study was to find the most cost-effective marketing communication tools, which can be carried out with a relatively small budget. It was important for the planning process to choose suitable communication mix tools. In addition, one objective of the study was to give tools for the company to develop its means of communication in the future. Marketing communication plan was turned into a separate tablet-form presentation, which reflects aims, strategy and schedule for marketing communication. As the result of the study a marketing communication plan is presented that is a guide for the personnel. I believe that the plan will be proved useful in the industry of space planning....
Marketing communication plan for space planning company As a functional thesis I devised a marketing communication plan for the space planning company. The plan was aimed for to the target group of new potential customers. There was no systematically planned communication for the target group before there was a need for the marketing communication plan. For generating the ideas of communicational tools I interviewed Riitta Auvinen, the executive vice president of Soprano’s communication agency and Janne Vahvaselkä, the copywriter of SekGrey called an advertising agency. The material for the theoretical section of thesis was mostly based on Vuokko’s book ‘Marketing communication’ and Isohookana’s ‘The Company’s marketing communication’. The theoretical section of concentrates on the different communication tools available. The theory of business-to-business and service marketing is also presented in the thesis. The main objective of the study was to find the most cost-effective marketing communication tools, which can be carried out with a relatively small budget. It was important for the planning process to choose suitable communication mix tools. In addition, one objective of the study was to give tools for the company to develop its means of communication in the future. Marketing communication plan was turned into a separate tablet-form presentation, which reflects aims, strategy and schedule for marketing communication. As the result of the study a marketing communication plan is presented that is a guide for the personnel. I believe that the plan will be proved useful in the industry of space planning....









