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Using service design methods for B2b service brand concept development: Case company
(Laurea-ammattikorkeakoulu, 2014)
A short time before this study was initiated, a small B2b service company had just began op-erating its business without a brand of it’s own. The company owners were looking to design an innovative brand for their business. ...
Applying Business Model Canvas with Service-Dominant Logic for Child Sponsorship
(Laurea-ammattikorkeakoulu, 2014)
of this thesis is to develop a business model canvas for service logic oriented child sponsorship organizations and by doing so, to develop case organization Fida International’s value propositions and customer understanding. Thesis applies The Double Diamond...
Player in focus : Thinking about players during the entire game design process
(Laurea-ammattikorkeakoulu, 2014)
This study is an investigation about the usage of the customer-centric approach in the gaming industry. The aim was to discover the importance of players in the game design process and the goal was to find ways to improve ...
Co-created Corporate Story : Creating a Concept for Engaging Staff into Change Implementation
(Laurea-ammattikorkeakoulu, 2014)
Companies are currently facing vast changes in many levels. The economic, generational and global changes affect companies’ strategies, and interactive technologies have enabled people to communicate and share their thoughts ...
Promoting Engagement Through Means of Gamification : Case: A Saudi Arabian Massive Open Online Courses Platform
(Laurea-ammattikorkeakoulu, 2013)
The purpose of this thesis is to study customer engagement in the context of online education services, represented by Massive Open Online Courses (MOOCs). Online education has provided a means to reach a larger student audience, where the barriers...
Internal Service Analysis : The trainer’s internal activities in the service delivery
(Laurea-ammattikorkeakoulu, 2013)
analysis related to training. The main idea was to use the service design tools while developing the case study. During the development of the thesis, were used some approaches for data collection such as, electronic survey, workshop, and shadowing...
Value creation from recycling of waste into bioethanol
(Laurea-ammattikorkeakoulu, 2013)
value by recycling waste into bioethanol and how value emerges. The thesis also aims to identify what is the role of customer and the provider in the value creation process. Traditionally, the customer’s expectation of waste management services has been...
Developing a new Internet grocery retail shop concept for the Indian customers
(Laurea-ammattikorkeakoulu, 2013)
The main purpose of the thesis is to develop a new Internet grocery retail shop concept for Indian customers in the capital region of Finland. The aim is to understand the various factors to be considered when setting up an Internet grocery retail...
Service Design for Architect Clients: Turning Architect Daily Challenges Into a New Service
(Laurea-ammattikorkeakoulu, 2013)
My research concentrated on gathering insight from architect clients and turning the data to a new service idea for architects. I used in-depth interviews to gather the data. I included architects in the co-creation process ...
Designing a service concept for the future Finnish grocery trade
(Laurea-ammattikorkeakoulu, 2013)
The purpose of this thesis was to develop a new service concept for the Finnish grocery trade with the aim to help customer focus on healthier food consumption. The service idea and concept that was developed is called ‘Green key’ and encompasses a...









