Haku

Attracting European tourists is a way to overcome the effects of seasonality in a coast & archipelago destination in Finland. This thesis introduced Yyteri as a destination in regard to the surrounding nature and available activities. Further, a...

regarding the market. The thesis started with an insight on eSports as an industry and the game itself, Counter Strike. A 5v5 FPS game with a huge market behind it with skins. The research on customer behaviour is really important, developers need to know...

The main objective of this thesis was to understand whether there are differences in consumption between young Belgian and Finnish consumers with regard to eco-friendly clothing. Indeed, the consumption behavior can vary from one country to another...

The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ...

The objective of the following thesis was to get an understating of the motivations and expectations of the customers of the Jyväskylä Festival. The author conducted market research of the customers of Jyväskylä Festival to find out what motivates...

The objective of this thesis was to examine the consumption patterns and attitudes of young Finnish adults towards protein supplements. The aim of this research was to give insight on how 18 to 29 years old Finnish are as consumers, what...

Germany is the second largest tourism market for Finland, which makes it an attractive market for Ilomantsi. Further, Switzerland has been a steady growth market and Austrian interest in Finland increased as well. These ...

The purpose of this thesis is to study Finnish consumer behavior towards natural foreign cosmetic products. Therefore, it is essential to know about the perception and the interest of Finnish people in those products, by selecting the main factors...

The objective and aim of this research-based thesis was to explain and analyze the influence of Instagram influencer on the consumer behavior. Hence the consumer behavior of consumers in different target groups may differ, the focus...

This bachelor thesis was conducted as a consumer behavior research in fashion industry in Vietnam. The necessity of the thesis resulted from case company Nosbyn’s desire in collecting information on the current buying pattern of consumers in order...