Haku

The purpose of this thesis was to find out why players buy purely aesthetic virtual goods in the free-to-play video game League of Legends, how often do they buy them and what are the reasons they spend money on them. The video game industry is one...

and importance of brand marketing. Secondly, the thesis will analyze the current competitive situation and brand marketing strategies of plant-based milk brands in the Chinese market. Finally, the thesis will combine case and data analysis to make recommendations...

The aim of my thesis is to evaluate the impact of the use of Artificial Intelligence on consumers in order to be able to define whether the use of this new type of technology can be an advantage and to know the opportunities to improve the use of AI...

The objective of this study was to cover the dynamics of B2B physical retail in an omnichannel setting within the construction field and find out customers' viewpoints on their customer experiences with the case company ...

to the research questions, starts with the theoretical part of the thesis, that focuses on providing theoretical data and explanations of the important basics within both subjects, that guide the structuring of a successful digital branding and marketing strategy...

The aim of this thesis was to explore the impact of a helpline on customer contentment and fealty in one of Cimcorp's distributor companies. A company in-side interview of three people and a comprehensive literature review of consumer happiness...

Developing marketing strategies that are current and unique is increasingly important in the constantly developing social media marketing world. One of the solutions is implementing a parasocial marketing strategy, something ...

This master’s thesis was commissioned by Upgraded ry, which is a non-profit association for health and well-being startups and innovations in Finland. The author of this master’s thesis worked as a marketing strategy intern at Upgraded ry...

The aim of this project-based thesis was to develop a comprehensive Instagram marketing plan for Distilleerderij 't Nieuwe Diep. The concrete outcomes of this project were a PDF Instagram Marketing Handbook and a summarizing poster, intended for use...

The thesis aims to create a Digital Marketing Strategy that can increase sales revenue for Airisto Marina. The main objective is to analyze the current situation of the company and what digital marketing tools can be used to create awareness...