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Instagram Marketing Plan : Distilleerderij 't Nieuwe Diep
(2023)
The aim of this project-based thesis was to develop a comprehensive Instagram marketing plan for Distilleerderij 't Nieuwe Diep. The concrete outcomes of this project were a PDF Instagram Marketing Handbook and a summarizing poster, intended for use...
Digital Marketing Strategies for Increasing Sales Revenues : Case: Airisto Marina
(2022)
The thesis aims to create a Digital Marketing Strategy that can increase sales revenue for Airisto Marina. The main objective is to analyze the current situation of the company and what digital marketing tools can be used to create awareness...
Instagram Content and Marketing Development
(2022)
This project-based thesis focuses on the content of Instagram account for Restaurant Merimesta in Pori and its marketing development. This thesis project's goal was to generate visual content, a content plan, and a marketing strategy for Merimesta...
Tourism Marketing Development of Eastern Gulf of Finland Area (Case study: Sapokka small port)
(2022)
This research-based thesis studied the tourism marketing development of the Eastern Gulf of Finland area with the main focus on Sapokka small port. The main purpose of this thesis was to provide marketing proposals to the Sapokka small port...
Facebook and Google Advertising Recommendations Case Poils et Plumes Grez-Doiceau
(2022)
The objective of this thesis was to develop Facebook and Google advertising recommendations for the case company called Poils et Plumes Grez-Doiceau, with additional recommendations for the Poils et Plumes chain (group).
The ...
The use of data from local weather stations as a marketing tool for plant protection products : case company Syngenta
(2022)
This thesis was conducted to study how data obtained from local weather stations can be used as a marketing tool for Syngenta, a company that produces plant protection products. I have used market research and consultation from the company to gain...
The rise of social media marketing and its impact on consumer purchasing behavior in sports apparel
(2022)
The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ...
Instagram Content Marketing Strategies for Boosting Brand Reach and Engagement
(2022)
The thesis project focuses on creating Instagram content marketing strategies for Ahlström Ruukki’s Instagram account. The main objective of this thesis was to increase the account's engagement and boost its brand reach. As part of the strategy...
Designing a Kickstarter Crowdfunding Campaign: case impro the boardgame
(2021)
The objective of this project-based thesis was to plan and design a crowdfunding campaign and a Kickstarter webpage for a company called Tulenkantajat Oy, and their project Impro – The Boardgame. While I was doing this thesis project, I worked...
Content Marketing in Sports Small & Medium Enterprises
(2021)
The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has enabled a new generation...









