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Consumer Behavior of Young Finns Towards Second-Hand Clothing
(2024)
Given the growing concerns about global warming and environmental concerns this thesis looked into the growing trend of second-hand clothing consumption among young Finns as a sustainable alternative to fast fashion with-in the framework of circular...
Vilkas Group OY: Determining the competitive advantages of an e-commerce platform through customer survey
(2023)
The objective and aim of the thesis were to understand the e-commerce platform markets in order to find out the competitive advantages platform providers have on each other. This was done to give the case company insight into what competitive...
Unisex clothing market research
(2023)
This thesis researches the history and marketing of unisex clothes and the best ways to approach the style in which it should be handled. The idea originated from the authors own life experience and changing attitudes around the world to meet...
Employee wellbeing and leadership’s impact on remote work
(2023)
This thesis is a research-based study that examines employee wellbeing in remote work and the influence of leadership in this context. The purpose of this thesis is to investigate the factors impacting employee wellbeing in remote work and find out...
Support an e-commerce to improve business
(2023)
The objective of the thesis is to develop the activity of an established online business located in Algeria that is having difficulty maintaining a stable level of sales and attracting new customers.
This is achieved ...
Benefits and Challenges of Using ChatGPT in Written Content Creation – Practical Guidelines
(2023)
The purpose of the thesis was twofold. First, it was intended to educate what ChatGPT is, explain its basic functions, and examine, are the benefits of using ChatGPT in written content creation greater than its challenges. The second purpose...
Consumer Behavior of League of Legends Players
(2023)
The purpose of this thesis was to find out why players buy purely aesthetic virtual goods in the free-to-play video game League of Legends, how often do they buy them and what are the reasons they spend money on them. The video game industry is one...
Development strategies for reception workers in hotel : case: Viimsi Spa hotel in Estonia
(2023)
hotel in terms of the HRM development. The main objective of the thesis was the improvement of the HRM conditions for the employees at reception. The objective of the research was achieved through the analysis of the HR conditions at Viimsi Spa hotel’s...
The effective use of brand marketing in the Chinese plant-based milk market
(2023)
and importance of brand marketing. Secondly, the thesis will analyze the current competitive situation and brand marketing strategies of plant-based milk brands in the Chinese market. Finally, the thesis will combine case and data analysis to make recommendations...
Continued investment in artificial intelligence and its impact on customer satisfaction and more specifically customer behavior
(2023)
The aim of my thesis is to evaluate the impact of the use of Artificial Intelligence on consumers in order to be able to define whether the use of this new type of technology can be an advantage and to know the opportunities to improve the use of AI...








