Haku

The objective of the thesis was to conduct market research about a growing trend which is the production of organic wines. To analyse the development of the organic wine business, the author investigated the reasons and motivations behind it...

The purpose of this research was to investigate the impact of social media marketing on consumer behavior in sports apparel. The objectives of this study were to go through the history of Instagram and TikTok, to determine ...

The thesis project focuses on creating Instagram content marketing strategies for Ahlström Ruukki’s Instagram account. The main objective of this thesis was to increase the account's engagement and boost its brand reach. As part of the strategy...

The purpose of this thesis, the research, and its analysis is to assist Finnish SMEs on how to choose the correct Chinses digital platform to promote their business and promote the company’s brand. The study conducted the Chinese marketer...

The objective of this project-based thesis was to plan and design a crowdfunding campaign and a Kickstarter webpage for a company called Tulenkantajat Oy, and their project Impro – The Boardgame. While I was doing this thesis project, I worked...

The aim of this thesis was to provide a showcase how important and vital content marketing has become for sports small and medium enterprises due expanded network and use of social media for marketing purposes. This has enabled a new generation...

The aim of this thesis is to identify the features that are needed when adding online event elements into a traditional event. Finding solutions on how to develop traditional events into concepts that is heldable even when there would...

This thesis project was conducted with the primary purpose of producing an effective digital marketing plan for the case company named Thien Thuong Trading, Manufacturing Co., Ltd which is specializing in producing and exporting handicrafts products...

Germany is the second largest tourism market for Finland, which makes it an attractive market for Ilomantsi. Further, Switzerland has been a steady growth market and Austrian interest in Finland increased as well. These ...

This thesis is aiming on promoting and orienting the Chinese company Fangce Education Consulting Co., Ltd. in the development of the educational travel market in China. The purpose of this thesis is to analyze the current tourism market...