"Bibi, Aasia" - Selaus tekijän mukaan Seinäjoen ammattikorkeakoulu
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Digital marketing on consumer buying behaviour : a case study of Pakistani apparel brands
Bibi, Aasia (2024)Digital marketing is a powerful modern business strategy for increasing apparel brand awareness through social media and e-commerce. However, there has not been in-depth market research on how to meet consumers’ changing ...
