"beauty care" - Selaus asiasanan mukaan Seinäjoen ammattikorkeakoulu
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The Influence of Voluntary Eco-Labeling on Customer Loyalty: An Empirical Analysis of Success Factors Using the Example of the European Beauty and Personal Care Industry
(2024)Recently, the field of environmental marketing encountered legislative interventions imposed by the European Union to protect consumers from misleading environmental claims. Ecolabels are used in environmental marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad