"branding" - Selaus asiasanan mukaan Seinäjoen ammattikorkeakoulu
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Developing a Finnish brand in the European market: Marimekko, Arabia case study
(2023)This thesis aimed to explore the potential of developing a Finnish brand in the European market. The focus of the study was on Marimekko and Arabia, both Finnish lifestyle brands known for their uniqueness, bold prints, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Improving brand awareness on social media : Facebook in furniture marketing
(2023)The thesis was made for a Finnish indoor furniture manufacturer that does social media marketing in several channels. The thesis topic deals with increasing brand awareness on social media. Social media is an important ... -
Improving employer brand in cooperation with a university of applied sciences
(2020)Tämän opinnäytetyön tarkoitus oli selvittää, millaisena kohdeyritys näkee työnantajamielikuvansa sekä kuinka tätä mielikuvaa voisi kehittää yhteistyössä Seinäjoen ammattikorkeakoulun kanssa. Opinnäytetyön teoria käsittelee ... -
Sustainability, Brand Equity and Brand Benefits: Three fundamental concepts in Brand Management. An Analysis for The Nestlé Brand
(2022)This Final Degree Project, which is presented to obtain the degree in International Trade of the University of León, studies different components of the brand management spectrum. Firstly, sustainability and how companies ... -
Sustainable Brand Image: An Empirical Analysis on Relevance of National Origin
(2023)Urgency for sustainable development increases, and marketers must take action by fostering sustainable consumption. Thus, this paper explores the adaption of the concept localization, derived from sustainability approaches, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The effects of social media marketing on brand awareness through Facebook and Instagram. Case: Company X
(2021)The aim of this research is to investigate the effects of social media marketing on brand awareness, through Facebook and Instagram networks. Company X as the case company, who desires to leverage social media networks to ... -
TikTok Marketing Strategy for Real Estate Industry: A case study for a Leasing Agency in Vietnam
(2024)This is a pilot-study thesis aimed to find suitable TikTok marketing approach for the company, Urban Key to connect with their audience and increase brand awareness. The final products of this work are results of a 1-month ...



