"consumer behaviour" - Selaus asiasanan mukaan Seinäjoen ammattikorkeakoulu
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A view of Sustainable: Refashioning clothing’s environmental impact A cooperation between Portugal and Finland
(2021)Fashion is one of the industries with the most negative environmental and social impact, so it is imperative to change the paradigm towards sustainability. The objective of this dissertation is to understand how ... -
Business idea: an organic food ecommerce mobile application and website
(2021)The objective of this study was to find out whether the business idea of making a mobile ecommerce application and an ecommerce website for organic foods would be possible and meet consumers’ needs. The thesis is ... -
Cross-cultural marketing of beauty products in countries with cultural and religious differences
(2023)With a focus on Islam, Judaism and Hinduism, this study examines the marketing of beauty products in nations with diverse cultural and religious practices. It examines how international beauty companies such as L'Oréal, ... -
Developing a Finnish brand in the European market: Marimekko, Arabia case study
(2023)This thesis aimed to explore the potential of developing a Finnish brand in the European market. The focus of the study was on Marimekko and Arabia, both Finnish lifestyle brands known for their uniqueness, bold prints, ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
Digital marketing on consumer buying behaviour : a case study of Pakistani apparel brands
(2024)Digital marketing is a powerful modern business strategy for increasing apparel brand awareness through social media and e-commerce. However, there has not been in-depth market research on how to meet consumers’ changing ... -
Exploring McDonald', Adaotation to Changing Consumer Preferences and Trends
(2023)In light of shifting consumer tastes and prevailing business trends, this analysis examines McDonald's digital marketing techniques' evolutionary path. It offers a thorough examination of the idea of digital marketing, ... -
Fundamentals of neuromarketing: an interdisciplinary field that changes how marketers understand consumers
(2021)Neuromarketing or consumer neuroscience has recently emerged as a supplement to existing marketing methods, thanks to the more widely available and advanced technologies that help probe consumers’ brains, such as neuroimaging ... -
Instagram Influencers for Online Purchase Inclination
(2024)Instagram influencer marketing is an essential social media mass communication strategy for promoting products, engaging consumers, and mounting purchase inclinations in contemporary business. However, there is a lack of ... -
Market research: cork as a building and decoration material in Finland
(2020)This thesis was commissioned by APCOR, a Portuguese Cork Association. APCOR works continuously on the promotion of Portuguese cork, a natural and highly versatile raw material, in international markets. Since the export ... -
Suomalaisten verkkokauppatottumukset ja verkkokaupan trendit
(2022)Opinnäytetyön tarkoituksena oli selvittää suomalaisten verkkokauppatottumuksia. Opinnäytetyön ensimmäisenä tavoitteena oli perehtyä verkkokauppaan. Verkkokaupan osalta perehdyttiin hyvän verkkokaupan ominaisuuksiin, ... -
Sustainability and International trade in the fashion industry: a cross-cultural analysis of sustainable fashion practices.
(2023)Sustainability has become an urgent issue due to the fashion industry's acknowledged role in social inequality and environmental deterioration. This study looks at the supply chains of well-known companies like Patagonia, ... -
The future of retail industry
(2020)Tämän opinnäytetyön tarkoituksena on selvittää, kuinka kaupan alan, etenkin kodinkoneliikkeiden ja niiden käyttämät markkinointiviestintäkeinot tulevat muuttumaan lähitulevaisuudessa. Teoriaosioissa käsitellään kaupan ... -
The Influence of Voluntary Eco-Labeling on Customer Loyalty: An Empirical Analysis of Success Factors Using the Example of the European Beauty and Personal Care Industry
(2024)Recently, the field of environmental marketing encountered legislative interventions imposed by the European Union to protect consumers from misleading environmental claims. Ecolabels are used in environmental marketing ...Rajattu käyttöoikeus / Restricted access / Tillgången är begränsad -
The use of Neuromarketing technics for improving sustainable choices: case study of Sedas Plantekkøken Aps company
(2022)Neuromarketing is the term that stands for the application of neuroscience to marketing. This approach helps to find how our nervous system reacts to a variety of triggers that we have in our environment. The field has had ...











