"customer orientation" - Selaus asiasanan mukaan Seinäjoen ammattikorkeakoulu
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Service innovation capability in social and health care SMEs : The impact of market orientation and technology orientation
(Nanyang Technological University, School of Accountancy and Business., 2021)Developing new services is vital for a service-based company to succeed in the long run. This requires both innovation capability and understanding customer needs. Previous research has shown that if a firm wishes to develop ... -
The Impact of Salesmen’s Customer-Oriented Behavior on Customer Satisfaction in Finland
(2024)Customer satisfaction is an important indicator of business success, but the factors behind it in the grocery market are still unexplored. Therefore, this study conceptualizes salespeople's customer-oriented behavior that ... -
The role of digital orientation and market orientation in generating marketing capability in SMEs
(Academic Conferences International Limited, 2021)Marketing capability is a valuable resource for a firm, and it has a role in firm performance and new product development. Thus, firms with high marketing capability test and introduce innovations to the market, outperforming ...


