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Mallassepät Social Media Marketing Plan
(2021)
This thesis looks at social media marketing from the perspective of a small business, in this
case, a small brewery, with limited resources and overworked staff. The aim was to help the
company get a start on social ...
Improving brand awareness on social media : Facebook in furniture marketing
(2023)
The thesis was made for a Finnish indoor furniture manufacturer that does social media marketing in several channels. The thesis topic deals with increasing brand awareness on social media. Social media is an important ...
Comparative Advertising - a deadly marketing tactic in the competition
(2019)
The thesis aims to study comparative advertising in a brand war. For further investigation, the dissertation addresses two prime questions. The first one is about the impacts of comparative advertising on brand and consumers. ...
Strategies for Building Brand Awareness and a Competitive Edge in Social Media in a Cross-Field Industry: Establishing a Social Media Strategic Plan for Henua
(2023)
The present thesis, commissioned by Henua, an organic and premium skincare company, studied optimal strategies for Henua to build a robust, luxurious, and natural brand reso-nance, and to position them in the overloaded ...
Influencer Marketing Analysis of Recreational Shooting Market Segment
(2023)
Opinnäytetyössä analysoidaan nykyistä vaikuttajamarkkinoinnin kenttää. Vaikuttajamarkkinointi määritellään, miten sitä tehdään ja miten muut kaupallisen ampumatarvikekentän toimijat sitä tekevät, keiden kanssa ja millaista ...
Sustainability, Brand Equity and Brand Benefits: Three fundamental concepts in Brand Management. An Analysis for The Nestlé Brand
(2022)
This Final Degree Project, which is presented to obtain the degree in International Trade
of the University of León, studies different components of the brand management
spectrum. Firstly, sustainability and how companies ...
Sustainable Brand Image: An Empirical Analysis on Relevance of National Origin
(2023)
Urgency for sustainable development increases, and marketers must take action by fostering sustainable consumption. Thus, this paper explores the adaption of the concept localization, derived from sustainability approaches, ...
Developing a Finnish brand in the European market: Marimekko, Arabia case study
(2023)
This thesis aimed to explore the potential of developing a Finnish brand in the European market. The focus of the study was on Marimekko and Arabia, both Finnish lifestyle brands known for their uniqueness, bold prints, ...
TikTok Marketing Strategy for Real Estate Industry: A case study for a Leasing Agency in Vietnam
(2024)
This is a pilot-study thesis aimed to find suitable TikTok marketing approach for the company, Urban Key to connect with their audience and increase brand awareness. The final products of this work are results of a 1-month ...
The Influence of Voluntary Eco-Labeling on Customer Loyalty: An Empirical Analysis of Success Factors Using the Example of the European Beauty and Personal Care Industry
(2024)
Recently, the field of environmental marketing encountered legislative interventions imposed
by the European Union to protect consumers from misleading environmental claims. Ecolabels are used in environmental marketing ...





