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Developing a Finnish brand in the European market: Marimekko, Arabia case study
(2023)
This thesis aimed to explore the potential of developing a Finnish brand in the European market. The focus of the study was on Marimekko and Arabia, both Finnish lifestyle brands known for their uniqueness, bold prints, ...
The use of AI tools in higher education – A scenario analysis using system Dynamics for business administration - A research incentive for further analysis
(2024)
This bachelor thesis deals with a possible implementation of artificial intelligence in the ecosystem of a higher educational institution. The purpose of this work was to outline important parameters for this process as ...
