KoulutusalaLahden ammattikorkeakouluLiiketalous, hallinto ja markkinointi
Viitteet 281-300 / 2473
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Changing tomorrow in customer experience
(Lahden ammattikorkeakoulu, 2013)This Master’s thesis explores the customer experience approach and considers the need of development in customer experience management in the case company. The key issues are how customer experience management, CEM, causes ... -
Chat yritysasiakaspalvelussa
(Lahden ammattikorkeakoulu, 2013)Opinnäytetyön aiheena oli chat yritysasiakaspalvelussa. Chat on nopea vuorovaikuttamisen kanava, joka tuo asiakkaalle henkilökohtaiseen kasvokkain tapahtuvaan palvelutapahtumaan verrattavan palvelukokemuksen. Tutkimuksen ... -
Chatbots as a Digital Marketing Communication Tool : Case Company: Wiredelta
(Lahden ammattikorkeakoulu, 2017)Customer communication is essential for businesses to grow and develop profitably and efficiently if organized in a proper way. Marketing communication helps a company engage with a target audience in order to pursue their ... -
Chinese FIT Travellers' Market In Finland : Case: Visit Finland project
(Lahden ammattikorkeakoulu, 2017)FIT stands for Foreign Independent Tour but nowadays it is used as an acronym for Flexible Independent Travel. FIT travellers are the ones that do not require any land operation providers and they take care of their own ... -
Choosing target markets for innovative new technology : Case: Biogas Company
(Lahden ammattikorkeakoulu, 2010)This thesis deals with target market evaluation for a biogas company to be founded in near future. The objective of this thesis is to outline potential target markets and investigate the validity of existing market ... -
Circular Economy Business Models - Case: UPM Plywood
(Lahden ammattikorkeakoulu, 2016)In today’s climate, businesses are increasingly recognizing the tension between industrial growth and the pressure placed on economic, ecological and social systems. As the result of economic growth, extra input of natural ... -
City Marketing : Case: Moscow
(Lahden ammattikorkeakoulu, 2017)Nowadays cities compete with each other for attracting investments and people, which make them implement new city marketing and city branding strategies. There are many factors that can influence city image and its perception ... -
Clusters and Organizational Networking : SULOIN project: Developing the Logistics Cluster in Southern Finland
(Lahden ammattikorkeakoulu, 2012)This thesis focuses on the development of international logistics network SULOIN – a project governed by Kymenlaakso Universtity of Applied Sciences – that aims at creating cooperation models among international logistics ... -
Communicating university brand via social media : case: communicating Lahti University of Applied Sciences brand to international students using social media
(Lahden ammattikorkeakoulu, 2015)The Finnish University Act 2009 has brought about a tide of change across all higher education institutions in Finland. From state-own entities, Finnish universities are transforming and reshaping their structure into ... -
Company reputation and image analysis : case: Game Central
(Lahden ammattikorkeakoulu, 2009)This thesis examines company image and reputation through theory and research. The theory explains how images are created and managed, how to achieve a strong image and how image affects a company. Also the relation between ... -
Comparative Study on Teenager Winter Sports Education Between China and Finland : Enlightenment to Chinese Teenager Winter Sports Education
(Lahden ammattikorkeakoulu, 2018)In 2015, Beijing was chosen to host the 2022 Winter Olympics Games. However, the level of Chinese winter sports is relatively lower. Vigorously advancing the development of winter sports has become China's top priority. ... -
Competence identification, assessment and development : case study: Merivaara Oy
(Lahden ammattikorkeakoulu, 2014)The purpose of this thesis is to study individual skills and competences and their relation to organizational performance. The thesis examines different ways of identifying, developing and assessing competences in ... -
Competence Management as a tool to develop new managers
(Lahden ammattikorkeakoulu, 2016)The purpose of this thesis is to study intellectual capital, as well as, individual skills and competences as a competitive advantage. The work concentrates on identifying, assessing and developing competences on an ... -
Concept analysis and evaluation for a new product
(Lahden ammattikorkeakoulu, 2016)This thesis evaluates and analyses the product concept One EYE. It is a product that combines ski goggles and camera technology into one, with the camera implemented in the goggles themselves. It is a completely new product ... -
Conflicts and multicultural team : Developing competencies for managers
(Lahden ammattikorkeakoulu, 2013)This thesis aims to define multicultural team and conflicts and identify the essential competencies for a manager of multicultural teams. It is argued that a manager of a multicultural team should possess more skills and ... -
Consequences of implementing CSR on corporate image and customers' purchasing decision in airline industry.
(Lahden ammattikorkeakoulu, 2017)The purpose of this thesis is to provide an overview of CSR and CSR activities in airline industry. It is important to study whether CSR could be considered beneficial and examine the influence of corporate image on ... -
Consumers general attitude towards fashion library concept : case company: Nurmi Design Oy
(Lahden ammattikorkeakoulu, 2015)The study was commissioned by Nurmi Design Oy, and contributes to their business strategic development work. At the moment, the company is considering elaborating its Nurmi Clothing Library, a form of the fashion library ... -
Contact centerin rooli aluekonttorin myyntityössä : case: Sampo Pankki Oyj, Lahden konttori 2010
(Lahden ammattikorkeakoulu, 2010)Tämä opinnäytetyö käsittelee Sampo Pankin Contact Centerin roolia Lahden konttorin myyntityössä. Tutkimuksen tavoitteena on selvittää, millainen on Contact Centerin rooli myyntitavoitteiden saavuttamisessa sekä ... -
Content marketing's role in company branding and business
(Lahden ammattikorkeakoulu, 2016)The main purpose of this study was to get a deeper knowledge of the role of content marketing in building company branding and business. Further, the aim was to find out how content marketing performance can be measured ... -
Contract Lifecycle Management on the sell-side : a case study in upstream Oil and Gas industry
(Lahden ammattikorkeakoulu, 2013)Contract lifecycle management (CLM) is becoming a powerful tool for business optimization as pressure grows on modern organizations to develop contract competence. In the context of upstream oil and gas industry, complex ...



















