"Antila, Sara" - Selaus tekijän mukaan Lahden ammattikorkeakoulu

    • Brand awareness research : case: TravelBird 

      Antila, Sara (Lahden ammattikorkeakoulu, 2016)
      The subject of this thesis is to research Finnish consumers’ behaviour when buying travel services online. The aim is to find out the level of brand awareness of the case company, online travel agency TravelBird. The purpose ...