"Bui, Tu" - Selaus tekijän mukaan Lahden ammattikorkeakoulu
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Integrated marketing communications plan for online newspaper : case : ess.fi of Mediatalo Esa
Bui, Tu (Lahden ammattikorkeakoulu, 2013)The thesis is designed as an improved integrated marketing communications (IMC) plan for the online newspaper ESS.fi published by Mediatalo ESA, a leading media company in Lahti region. The identified problems are that the ...
