"Edalatkhah, Shima" - Selaus tekijän mukaan Lahden ammattikorkeakoulu
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CUSTOMER-DRIVEN B2B MARKETING STRATEGIES FOR A SOFTWARE COMPANY: Case: Statzon
Edalatkhah, Shima (2019)Abstract This thesis concerns proposing B2B customer-driven marketing strategies for a software company, Statzon, to penetrate Nordic-Baltic Eight (NB8) countries’ academic segments. The purpose of this study is to examine ...
