"Elizarova, Anna" - Selaus tekijän mukaan Lahden ammattikorkeakoulu
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Understanding Children as a Customer Group : Case: Company X
Elizarova, Anna (Lahden ammattikorkeakoulu, 2018)Company X produces educational products for children of 6-12 years of age. The global educational toy market continues to grow, especially in the fields of STEM. Children represent a unique market segment. The aim of the ...
