"B2B marketing strategy, Subscription model, Target segment, Niche market, Leads" - Selaus asiasanan mukaan Lahden ammattikorkeakoulu
Viitteet 1-1 / 1
-
CUSTOMER-DRIVEN B2B MARKETING STRATEGIES FOR A SOFTWARE COMPANY: Case: Statzon
(2019)Abstract This thesis concerns proposing B2B customer-driven marketing strategies for a software company, Statzon, to penetrate Nordic-Baltic Eight (NB8) countries’ academic segments. The purpose of this study is to examine ...
