"autoliikkeet" - Selaus asiasanan mukaan Lahden ammattikorkeakoulu

    • Loyalty marketing in automobile dealerships : case: car dealer X 

      Hyyryläinen, Heidi (Lahden ammattikorkeakoulu, 2012)
      The purpose of this thesis is to study how customer loyalty is taken into account in automobile dealerships, what loyalty marketing means are used to improve customer loyalty, and what potential new loyalty marketing means ...