"autoteollisuus" - Selaus asiasanan mukaan Lahden ammattikorkeakoulu

    • Renewing Marketing Strategy in Kenyan Automobile Industry 

      Kalliokuusi, Miriam (Lahden ammattikorkeakoulu, 2013)
      This thesis studies how to renew existing marketing strategies for case company; in so doing, the thesis fulfills its main objective. Company X, a market leader in the Kenyan automobile sector and has various well-known ...