"brand" - Selaus asiasanan mukaan Lahden ammattikorkeakoulu
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Revitalizing rural areas in Finland through branding : Case: Artmerkut
(2019)This thesis examines branding from a rural branding point of view. It concentrates on the design perspective of building a brand, but also scratches the surface of creating a brand strategy and brand communication plan. ... -
Value of expert branding in improving company capability
(2019)The purpose of the development project was to investigate how the reputation of an expert influences a company's performance and to identify the strategic requirements for the development of expert reputation development. ...

