Haku
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Value of expert branding in improving company capability
(2019)
The purpose of the development project was to investigate how the reputation of an
expert influences a company's performance and to identify the strategic requirements
for the development of expert reputation development. ...
Revitalizing rural areas in Finland through branding : Case: Artmerkut
(2019)
This thesis examines branding from a rural branding point of view. It concentrates on the design perspective of building a brand, but also scratches the surface of creating a brand strategy and brand communication plan. ...

