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IMPROVING SOCIAL MEDIA PRACTICES FOR B-TO-B MARKET
(2019)
B2B social networks are today at the heart of all discussions, whether at the professional or personal level. Indeed, there are more and more controversies around these tools of commu-nication. However, in many cases, ...
FACEBOOK AS A TOOL FOR GROWING BRAND AWARENESS : How can a new online business increase brand awareness
(2019)
This thesis is a practice-based research in the field of digital marketing. The thesis aim is to explore how to grow brand awareness of a new online business with the help of Facebook targeted advertising. The research is ...

