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Improving services marketing strategy for the flight catering company : Case: Company Aeromar- "Aeromar- Saint-Petersburg"
(Lahden ammattikorkeakoulu, 2018)
With the increasing prominence of services in the global economy, services marketing has become a subject that needs to be studied separately. Marketing services are different from marketing goods because of the unique ...
Improving services marketing strategy for the flight catering company : Case: Company Aeromar- "Aeromar- Saint-Petersburg"
(Lahden ammattikorkeakoulu, 2018)
With the increasing prominence of services in the global economy, services marketing has become a subject that needs to be studied separately. Marketing services are different from marketing goods because of the unique ...